MEMO TO: McNeal Blackmon, President
FROM: Dana Brothers, VP—Marketing
DATE: July 1
SUBJECT: Teacher Day Promotion Results
The Teacher Day Promotion was a great success with our expected attendance exceeding our
plan by 300 people.
Although attendance was higher than expected, actual promotion costs were still very close to
our original budget number. The purchasing staff was able to negotiate lower prices on some
food and promotional giveaways by making bulk purchases. The marketing team negotiated
extremely favorable contracts with the entertainment providers; and, the human resources staff
was able to adjust staff schedules for the week to keep overtime hours required to staff this event
to a minimum. The budget vs. actual numbers is outlined below.