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2008-2009 Annual Report on the Development of China's New Media Industry (General Report)
Report Highlights In 2008, China's new media market presents vigorous development momentum. Olympic Games' successful hold becomes the important factors of new media industrial rapid development. New media's commercial dissemination value gains more recognition and accreditation. SEM and community marketing's value in Internet field have further recognition; in mobile Internet field, telecom operators carry through comprehensive layout in mobile Internet, which has entered full-services operation era; meanwhile, mobile Internet's user size, application and services size have development; the competition in outdoor digital media field is heating up, Framedia, iMEDIA and AirMedia complete media layout, many SMEs focus on market segments, such as garage; benefited from the Olympic opportunities and policy, IPTV and DTV have great breakthroughs in 2008. New media market presents the situation that various fields develop together, which becomes the impetus of TMT industry. In the face of huge market potential and opportunities, we release 2008-2009 Annual Report on the Development of China's New Media Industry (General Report), which presents a clear and complete picture of the industry's development for enterprises and investors, to help enterprises and investors identify the industry's characteristics, and make correct investment decisions: * Complete and accurate industry definition: New media is an ever-new concept. On the basis of good command of the Internet industry, media industry and communications industry, the report provides complete and accurate definition of the new media industry, and presents the latest data to describe the industry's market size and prospects. * All-sided and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategies and SWOT analysis, we leverage its solid research foundation and cross-industry research strength to analyze and compare leading vendors in this field, and expounds their competitive edge and competitive strategies. * Scientific and complete forecasts: With the rapid evolution of the new media market, how to accurately grasp the industry's development trend is of concern to vendors and investors. Through mathematical modeling and expert verification, the report examines related links in
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Table of Contents Main Conclusions Key Findings I. Overview of the Development of Global New Media Industry in 2008 (I) Present Situation 1. Industry Size 2. Industry Structure (II) Basic Characteristics (III) Major Countries & Regions 1. USA 2. Europe 3. Japan II. Overview of the Development of China's New Media Industry in 2008 (I) Present Situation 1. Industry Environment 2. Industry Size & Growth 3. Industry Structure 4. Industry Profitability (II) Basic Characteristics (III) Major Provinces & Cities 1. Shanghai 2. Beijing 3. Guangdong III. Forecast on the Development of China's New Media Industry, 2009-2011 (I) Affecting Factors 1. Favorable Factors 2. Unfavorable Factors (II) Forecast on the Size of China's New Media Industry, 2009-2011 (II) Forecast on the Structure of China's New Media Industry, 2009-2011 IV. Analysis on Development Trend of China's New Media Industry, 2009-2011 1. Product Technology Trend 2. Application (Business) Innovation 3. Industry Progression & Transfer 4. Competition between Vendors V. Analysis on Structure of the Industry Chain of China's New Media Industry (I) Structure of the Industry Chain
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More Information From: 1. Overview of the Industry Chain 2. Characteristics (II) Evolution Trend the Industry Chain 1. Lifecycle of the Industry Chain 2. Flow of Value 3. Evolution Path & Trend ... VI. Analysis on Competition Situation in the Major Fields of China's New Media Industry in 2008 (I) Outdoor Digital Media 1. Structure of Industry Chain 2. Profitability 3. Competition Situation 4. Assessment of Leading Enterprises (1) iMEDIA (2) AirMedia ... (II) Mobile Internet 1. Structure of Industry Chain 2. Profitability 3. Competition Situation 4. Assessment of Leading Enterprises (1) China Mobile (2) Yicha.cn ... (III) IPTV 1. Structure of Industry Chain 2. Profitability 3. Competition Situation 4. Assessment of Leading Enterprises (1) China Telecom (2) SMG ... (IV) DTV 1. Structure of Industry Chain 2. Profitability 3. Competition Situation 4. Assessment of Leading Enterprises ...
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More Information From: VII. Recommendations (I) To the Government (II) To Upstream Enterprises (III) To Brand Enterprises
List of Tables Classification of New Media Main Characteristics of the New Media Industry's Lifecycle China Mobile's Competitive Strategy for 2008 Focus Media's Competitive Strategy for 2008 ... List of Figures Number of New Media Users & Internet Users Worldwide, 2002-2008 Number of New Media Users in China, 2004-2008 Sales Revenue in China's New Media Industry, 2004-2008 Structure of Sales Revenue in China's New Media Industry, 2004-2008 Structure of the Industry Chain China's New Media Industry ...
Contact Info:
Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com