2003 Fall | System Engineering Seminar
: florial’s Midterm Presentation :
MOBILE INTERNET
:: LOCATION BASED
SERVICE
INTRODUCTION
INTRODUCTION
Not Mobile Phone
Mobile Information Service
Mobile Communication Service
Mobile Entertainment Service
>> Through Mobile Internet Service
AnyWhere
AnyTime
AnyNetwork
Mobile Internet Platform :
WAP vs
HTML Subset
Components
of Service
Contents & Application
Providers
Key Factors of
Mobile Internet Service
Mobile Internet
Platform
Contents & Application
Providers
Components
of Service
KILLER APPLICATIONS..
CHARACTER
DOWNLOAD
NOT PC MULTIMEDIA
MESSAGING
JUST MOBILE! SERVICE
E-MAIL PHONE RING
SERVICE
CONTENTS
FOR ADULT
LOCATION
BASED
MOBILE SERVICE
MOBILE BROADCASTING
GAME SERVICE
WHAT IS LBS
WHAT IS LBS
Location Based Service
위치기반의 응용 제공이 가능한 네트웍을 이용한 표준화된 서비스(3GPP)
위치정보에 접속, 제공 또는 위치정보에 의해 작용하는 모든 응용 소프트웨어 서비스(OGC)
이동식 사용자가 그들의 지리학적 위치, 소재 또는 알려진 존재에 대한 서비스를 받도록 하는 것(FCC)
Telecommunications
Location-
Based
Services
Contents Internet
Mobile Internet Users
(million)
1200
Mobile Internet Mobile
Internet Users Telecom
1000
Users Users
800
600
400
200
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
(year)
Source : BT Global Mobile Internet (July, 2000)
Wire Internet vs
Wireless Internet
Wire Internet Wireless Internet
High Speed Low Speed
Rich Application Network Limited Application
Fixed Network Mobile Network
Wide Display Narrow Display
Large Memory Small Memory
Terminal
Easy User Interface Difficult User Interface
PC Based Personal Portable
Personalized
Public or Personalized Special Location Based Service
Power Supply Needed Features Quick Connection
Simple Manipulation
Various Fields of LBS
Loc based 911 Service
Loc based Distribution Service
Loc based Car Allocation Service
GIS Data Extended Memory
Loc based Marketing Service
Network based Location Tracking Mobile Postal Tracking Service
Loc for Video Communication Communication
LBS Intranet
Loc based Rescue Terminal Network
(Government, Public Enterprise,
• CDMA Enterprises, Postal Service)
GPS, DGPS Receiving set
• GSM
Loc based • GPRS
neighboring districts
information searching • WCDMA
• CDMA2000 Loc based Yellow Page Service
Loc based
Loc based AD Service
Shortest Path
Searching Loc based Map Service
Loc based Shopping mall Service
Loc Based
AD or Help Service Loc based Tour Guide Service
Personal User, LBS Application Contents
Car, Ship GPS Providers
Satellite
Various Fields of LBS 1
:: E911
Phase II Phase I
Location Mobile
Wireless
Determination Switching
911 Switch
Technology Center
Location PSAP
Manager Operator
W 911
SCP/IN Wireline 911
Platform ALI System
Various Fields of LBS 2
:: Loc Based Payment
Various Fields of LBS 3
:: Loc Based Tour Guide
Loc Based
Tour Contents Provider
I want to get
information Location Based
about nearby Tour Guide Service
historic site.
Mobile
Communication
Location based
Service
GIS, GPS
Various Fields of LBS 4
:: Various Complex Services
Loc based
Intelligent Traffic System Map Service
:: Loc based
Car Allocation Service
Loc based Loc based
Distribution Service AD Service
Loc based
Yellow Page Service L-COMMERCE
Loc based
Shopping mall Service Loc based
Marketing Service
GIS Data Traffic Data Satellite Data
Market Prospect of LBS
($ Million)
Segment 2001 2002 2003 2004 2005 2006
Location-enable
5 49 237 1,167 2,734 4,444
Mobile advertising
Location-enable
61 391 1,130 2,594 5,444 9,793
Mobile commerce
Location Services 54 700 2,263 4,706 5,852 5,176
Information
44 523 1,463 2,581 2,986 2,571
services
Tracking services 8 158 715 1,878 2,398 2,162
Call routing
1 20 86 247 446 443
services
Source : 2000 Ovum Ltd. Unauthorized reproduction prohibited.
ISSUE LIST OF LBS
ISSUE LIST OF LBS
ISSUE LIST of LBS
Security & Privacy
For Public Interest
: Boundary between Public and Private
Standardization
: Interface of Mobile Communication and LBS Platform
Interface of LBS Platform and LBS Contents
How to pay for LBS Contents
How to use for L-Commerce or ….
ISSUE LIST of LBS 1
: Security & Privacy
Who can access Private Information?
Period that remained Private Information History
Does LBS flow out Private Information more than it needs?
Misuse of Private Information
Monitoring of Using Private Information
Can User Control the Location Positioning Application
If they do not want the Service offered?
Control or Limitation of the Whole or Partial Service
Countermeasure of an Emergency
ISSUE LIST of LBS 2
: For Public Interest
INFORMATION of Person’s Location
Not Just Use for Some Commercial Corporation
Use for Public Interest
Use for the social security system
The Present Situation of legislation about…
For Emergence Rescue Service : E911
For the Protection of Kid or Old and Feeble person
ISSUE LIST of LBS 3
: Standardization
Now, LBS is promoted by various telecom corporations Individually,
In Korea, and the world
So, It may be limited and separated by individual corporations
If there’s no standardization of LBS technology.
Interface of Mobile Communication and LBS Platform
Interface of LBS Platform and LBS Contents
ISSUE LIST of LBS 4
: How to pay for LBS Contents
Flat Rate System
vs
Rate for Service
The amount of payment for service that user can consent to…
ISSUE LIST of LBS 5
: How to use for L-Commerce or …
What kind of Service..
Cooperation and Business Models
: between Terminal, network, Solution and Contents Provider
Stucture of the earnings
Needs of Costomer
ISSUE LIST of LBS 5
: How to use for L-Commerce or …
How to Use LBS for Other Commercial Industry?
:: Location Based Game
Using a Story to Communicate LBS
• A quest for zones using fierce androids. Zonemaster is a "battle for land"
which takes place in the real world, on real maps, utilizing a real physical
location.
User creates their own battlegrounds
• The game-play is about conquering zones (like the board-game RISK)
• Attacking strength is the number of zones owned by someone multiplied
from their physical location
by the strength of the android summoned with the phone.
• On the website one can see the maps of the cities being played in. Thes
e are real world maps. One can also see the Androids and who holds the
different zones on the maps AND much, much more...
ISSUE LIST of LBS 5
: How to use for L-Commerce or …
STEP 1 – A desire to
STEP 2 – Attack!
battle!
When you are physically in a
Select an Orange battl
zone you want to conquer,
e in your area or creat
e your own. use your mobile to spawn an
android and the attack will
Remember you have t commence.
o be physically presen
t in the zones you wan Your fighting strength
t to attack. depends on two factors:
Your strength and which
android you spawn. Androids
will only be spawned when
you attack.
ISSUE LIST of LBS 5
: How to use for L-Commerce or …
STEP 3 – Keep conque
STEP 4 – Winning a battle
ring!
Battles either end on a
Travel around in the real
predefined date or when a
world (city) to find new z
player has gained control of
ones to conquer. If you
meet a defender too stro a certain percentage of the
ng you can get an ally to battlefield.
help you.
REFERENCE
REFERENCE
REFERENCE
“Pervasive Computing – Mobile and Ubiquitous Systems”, IEEE
http:// www.ETRI.co.kr
http:// www.seri.org/fr :: SERI >Location Service & Technology Forum
“Location Enabling e-Business Solutions”, ORACLE
“Location Based Games”, Christine Nelsen-Thuresson, SignalSoft Corporation
http:// www.hackersnews.org
http:// mobile.inews24.com
http://www.geoplace.com
http://www.pointi.com
This is the
END
Of presentation