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Motivated and goal-oriented professional with strong work ethic

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Motivated and goal-oriented professional with strong work ethic Powered By Docstoc
					                                          BREANE BROWN
      Nashville, Tennessee · Tel: 615-419-1592 · breanebrown@gmail.com · www.breanebrown.com

Innovative and creative leader with success in achieving organizational goals through development and
implementation of highly successful marketing strategies. In addition to extensive management of strict
budgets, proven track record delivering solid operational planning, exceptional customer service, and
leadership of cross-functional teams.

CORE STRENGTHS
  · Competitive Marketing Analysis                       · Internal / External Communications
  · Direct & Channel Marketing                           · Business Development
  · Trade Show Management                                · Project Management
  · Social Media Marketing                               · Graphic Design

EXPERIENCE
 Ecko Designs, Nashville, TN
 DIRECTOR OF MARKETING | 2006 to Present

  · Consulted The Buffkin Group on re-branding their organization to update their image as they expand into
    new markets. This included providing various design concepts for their web site redesign.
  · Created marketing/advertising budget, branding, and collateral campaign for Core Group, LLC. Led
    implementation of go-to-market strategy resulting in a 30% gain in new customer retention within the
    first quarter.
  · Developed and designed sponsorship collateral for Music City MMA leading to obtaining sponsorship of
    nationally known companies such as Bud Light, NIC Lite, and Boogieman.com.

  Silver Oak Transportation, Nashville, TN
  MARKETING COORDINATOR | 2007 to 2008
  · Successfully implemented e-mail marketing campaigns, created web site content, and coordinated
     sponsorship to make Silver Oak one of the best known service providers in the livery industry.
  · Managed all aspects of advertising including evaluating potential advertising opportunities, ad creation,
     implementation, and ROI evaluation.
  · Increased retail call volume by 30% and reservations by 20% during a slow retail quarter with a "Girl's
     Night Out. Guy's Night Out." billboard campaign.· Responsible for managing e-mail launch dates, inbox
     deliverability and troubleshooting
  · Developed and designed company information binder for LCT Magazine's 2008 Operator of the Year
     award. Silver Oak Transportation was named as a top 3 finalist out of over 300 companies in the
     industry.

 Impak, Inc., Nashville, TN
 PROJECT MANAGER | 2006 to 2007
  · Developed solution to client design requirements for projects by providing design services through
     existing company, Ecko Designs. This enabled projects to be expedited quickly under tight deadlines and
     ensured final project completion within deadline requirements.
  · Implemented project management process to ensure minimal errors and higher production rates on
     client print projects.
  · Designed and managed print process of annual report for Washington Metro Transit Authority (WMTA),
     which is a 100+ page document.
  · Designed and managed print process of menu training manual for Del Taco/Captain D's co-branded
     restaurants that opened in Middle Tennessee.
                                        BREANE BROWN
     Nashville, Tennessee · Tel: 615-419-1592 · breanebrown@gmail.com · www.breanebrown.com


 Universal Lighting Technologies, Inc., Nashville, TN
 MARKETING COMMUNICATIONS SPECILIAST | 2002 to 2006
 · Managed domestic trade show planning, tracking, and budgeting while being the lead for the largest
    industry trade show, LightFair International.
 · Assisted in developing promotional campaigns and calendars for channel distributors.
 · Implemented inventory management process for corporate promotional items, which reduced
    expenditures by 10% in 12 months.
 · Developed and executed internal electronic newsletter.
 · Assisted in development of training facility in Schaumburg, IL. This included coordinating interior
    designers, engineers, and senior management to ensure project was completed on time and within
 budget.

 Financial Resources for Women & Children (FRWC), Boston, MA
 BOARD MEMBER / COMMUNICATIONS LIASON | 2010 to Present

 · Implemented re-branding campaign to update the look and feel of FRWC. This included: logo, business
    cards, stationary, and currently redesigned the web site.
 · Developed and distributed yearly newsletter in both print and electronic formats. Organized the
    distribution of mailed newsletter to a recipient database of over 400 contacts.
 · Created FRWC PayPal account to enable organization to accept electronic donations in order to increase
    donorship while reducing administrative cost.

EDUCATION
 Middle Tennessee State University, 2001, Murfreesboro, TN
 B.S. Mass Communications (Public Relations)
 Minors: Marketing & English

COMPUTER PROFICIENCIES

 Expert qualifications on both Macintosh and Windows platforms
 Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat)
 Microsoft Office (Excel, PowerPoint, Word, Outlook, Publisher)
 Quickbooks
 Oracle

PORTFOLIO

 Available at breanebrown.com

				
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