Online Shopping in India – The Changing Paradigm

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					                            Online Shopping in India – The Changing Paradigm

In today’s globalized economy E-commerce and internet have changed the way we shop for goods and services
online. By all accounts, online shopping has grown in India in the last few years, but is still at its nascent stage.
Internet penetration has had an enormous impact on the growth rate. Many shoppers still like to shop in stores to
get the feel of the product, but the convenience of shopping online cannot be ignored.

One of the greatest benefits of online shopping is that it helps consumers explore the products from different
manufacturers and read others reviews, be they experts or fellow shoppers to make a more informed decision. If
anything, buying online helps consumers minimize waste in the retail eco system as opinions are most important
when it comes to purchasing.

Online shopping in India is also proving to a boon for many small and medium enterprises, which are joining hands
with major Indian online portals to display their products and advertise their services. Analysts predict that in the
next 18-24 months, several national brands and retailers will have their online shops ready for B2B and B2C

Websites that cater to online shopping in India have several verticals from where customers can choose. Today
many Indians purchase goods like apparel (men, women & kids), flowers, jewelry, cosmetics, healthcare products,
paintings, watches, mobiles, arts, paintings, trendy gadgets, stationeries, home appliances, crockery, mobiles,
laptops, PDA’s, smart phones and many others online. Lifestyle is also a domain that is making headway. At the
same time, you can chance upon real bargains whilst browsing on in the form of attractive deals and discounts on
foreign brands that cost less and have a high product quality.

With Christmas fast approaching you can buy gifts online gift you can purchase gift vouchers or if you want gift
delivered across India, free shipping across India, is an option most online portals offer.

Payment options are another sensitive area for many shoppers as many of them are wary about using their credit
card and debit cards online. Many people still locate information on the internet, but purchase their products
offline at traditional stores. This means that people still are lacking in confidence to purchase products online.
Online shoppers can rest assured as most of these online shopping in India have cash on delivery option.

Apart from that if paying only there are secure gateways for payment. There are some precautions you can take to
make sure your transaction is a safe one. For example, paying attention to HTTPS protocols, installing free spyware
removal tools, being aware of online scams and keeping your Web usage private are all smart ways to address any
privacy and security issues.

There are many online shopping sites, India specific that cater only to the Indian customer. Online shopping is
truly catching on in India, and online stores are increasing their virtual presence on the internet. People tend to
buy more and more things online nowadays; a reflection of a bigger trend that perhaps the industry is fast tapping
in to.

Also read on - send christmas gifts online, books online

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