Difference between brand identity and corporate identity Brand identity If you have a legitimate online business and you want to establish a firm footing online you cannot forget the importance on corporate identity. It is essential for any company hoping to have longevity in a world where consumers can change their minds in the drop of a hat. One thing you don’t want your customers to be is confused and brand identity or corporate identity eliminates any possible chance of confusion. Their main purpose is to provide meaning and direction for the company and to increase website traffic. In essence it is your company’s personality, this means the history, vision, mission and future of the company should be clearly defined and customers should be able to look at these things and differentiate your company from all others in the same category. This is just one of the many strategies that you can employ to ensure that your company remains on top. Corporate identity There can be some confusion between corporate identity and brand identity, but in reality once you include both of them in your plan that’s all that really matters. Corporate identity involves the visual aspect of the business or websites. This is where the web developer comes in because he or she will certainly play an integral role in ensuring a cohesive identity on the websites, on the products you are selling and on everything else associated with the company. The main job of the web developer is to ensure that all fonts, colours, banners and everything that goes on the website is true to your brand. This is extremely important because you want your customers to be able to look at a range of products and be able to pick yours out from the rest. This can be done by paying attention to small details such as colours and texts. If you have a site that is young and playful and one that is focused on a younger demographic such as toddlers, it is best to choose bright colours that are attractive and larger fonts that are easy to read. However, if you your target niche is older, subtle colours and neat fonts work best. Your web developer or seo consultant will follow your instructions and create something that is true to your corporate company and help in increasing search engine rankings, but if you hire an expert that have lots of experience in this area, he or she will be able to give you useful tips during the website development phase. Remember that small things make a big difference, so pay attention to every aspect of your website creation and in the end you will have a website and a company to be proud of.