Marketing Strategies and Solutions for AT Reuse Programs by CS91lK

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									                          Marketing Strategies


          When developing your marketing strategy, always be mindful of:
S T A R

          People who will share a common interest and vision
             funding and sustainability
          Venues that could be donors as well as recipients
             Consumers
             Hospice
             Nursing homes/Assistive Living
             Rehab facilities
          Vendors
             Donations
             Repairs/maintenance
             Referrals
          VA Hospitals
                Marketing in the AT Reuse Community

                            Some Helpful Tips
          Know your Targeted Market:
             What do you have to offer? What are the benefits for them?
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             How they can help you?
             Be specific with your requests and needs
          Network with those that share Common Vision:
             Be Visible and Ready to get Involved
             Be a Partner - Get on Advisory Boards, Councils, etc.
          Know your Assets and Limitations:
             Manpower/Staff available
             Budget
             Available Resources
          Are your materials in Accessible formats?
                 Marketing in the AT Reuse Community
                         A Brief History of Alabama’s STAR Reuse Programs

          STAR
          ADRS – Lead Agency
S T A R

          21 Branch Locations across the state
          Four (4) centers- Four major cities consider:
            resources
            largest consumer-base
            issues/concerns (space, donations, transportation, budget, etc.)
          Jumpstart- Targeted base established with lead agency
            ADRS (Alabama Dept. of Rehab Services)
            Goodwill
            Easter Seals
            UCP
          Currently working with a faith-based organization as 5th center to open 2009.
              Marketing in the AT Reuse Community

                                   AL Jumpstart Programs
          Grassroots Advocacy Program
          Technet - Group of individuals w/disabilities and/or family members
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          Identified support groups, individuals, programs to target
          Conducted presentations and training
          Advocated for inclusion and access and acquisition of AT
          Training Modules
          ADSS (Alabama’s aging population)
             o   Senior Centers
             o   Assistive Living Facilities/Nursing Homes
          School Systems (incl. Spec. Ed. and Reg. Ed.)
          Infants & Toddlers (EI and CRS)
S T A R   Marketing in the AT Reuse Community
S T A R   Marketing in the AT Reuse Community
S T A R   Marketing in the AT Reuse Community
S T A R   Marketing in the AT Reuse Community
                  Examples of Marketing in the
                       AT Community
                  Alabama’s STAR Program Ad--Brochure

          Front                                         Back
                                Center
S T A R
          Examples of Marketing in the
               AT Community
             Alabama’s STAR Program Ad
S T A R
          Examples of Marketing in the
             AT Reuse Community


                Alabama’s STAR Program
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                                         Hand Cleaner
               Examples of Marketing in the
                  AT Reuse Community


              Alabama’s STAR Program—Folding Toothbrush
          Before                                     After
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                        STAR
                    Alabama’s Assistive
                  Technology Act Program
                     1 (800) 782 7656
          Examples of Marketing in the
             AT Reuse Community


          Alabama’s STAR Program--Magnifier
S T A R

           Before                                After




                                       STAR
                                   Alabama’s Assistive
                                 Technology Act Program
                                    1 (800) 782 7656
                Examples of Marketing in the
                   AT Reuse Community


                      UCP Waste Not Program
S T A R

          Note Pads                           Pens
            Examples of Marketing in the
               AT Reuse Community


                    UCP Waste Not Program Postcards
S T A R

                                                                                            Waste Not cleans, repairs and
                                                                                          reutilizes assistive technology and
                                                                                            redistributes it free of charge.
                                                                                                     Items include:


                          To request or donate an item,
                                                                                          Wheelchairs
                                please contact:
                                                                                          Scooters
                                                                                          Walkers and Canes
                       therapy@ucphuntsville.org                                          Shower  Chairs
                              256.852.5600                                                Bedside Commodes
                                                                                          Hospital Beds
                              2075 Max Luther Drive                                       Transfer Boards
                               Huntsville, AL 35810                                       Ramps and Lifts
                                                                                          Computers
                                                                                          Augmentative Communication
                                Funding provided by:
                                                                                          Miscellaneous Medical
                                                                                          Equipment and Supplies




          Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology
          (AT) for Alabamians with disabilities.
          Examples of Marketing in the
             AT Reuse Community


               Alabama’s STAR Program
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                                        UCP Waste Not Program
                                               Magnet
               Examples of Marketing in the
                  AT Reuse Community


                     Alabama’s STAR Program
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              STAR
          Christmas Tree
          Examples of Marketing in the
             AT Reuse Community


              Alabama’s STAR Program
S T A R
                     Alabama’s Reutilization Centers


          Enabling Resources                      The 3-R Project
          Goodwill Easter Seals/ Gulf Coast       The Opportunity Center
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          2448 Gordon Smith Drive                 1318 Walnut Avenue
          Mobile, AL 36617                        Anniston, AL 36201
          Phone: (251)471-1581                    Phone: 256-236-0807



          Waste Not Program                           The Care Project
          2075 Max Luther Drive NW                    2125 East South Blvd.
          Huntsville, AL 35810                        Montgomery, AL 36116
          Phone: 256-852-5600                         Phone: (334) 288-0240
          Fax: 256-852-6722

                                    Birmingham Location
                                          Opening
                                        October 2009
S T A R   Alabama’s Reutilization Centers




                                 Existing Locations
                                 Opening in 2009
                                ? Future Location
                          Reutilization Programs
                       October 2007-September 2008

          1,840 pieces of AT were reutilized
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                                                    Estimated Savings to
                             Miscellaneous
                                                   Individuals in Alabama
                                1%
                                                            $1.4 Million
             Daily Living
               14%
                                              Mobility,
                                             Seating, and
                                             Positioning
                                               85%

								
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