SEO Search Analytics on Local Small Business Marketing
A newly built website is expected to be search engine optimized. For a couple of days or
weeks, it stays on the top rank of search engine results page. But more and more
websites are being developed and optimized every day. It comes to an extent that when a
website ages, it decreases in rank. This is a disappointing fact to website owners.
Search analytic aim to address this concern. With search analytic, search engine statistics
are evaluated and appraised to maintain the page ranking of the site. Search analytic is
the study of the market trend volume to improve search engine marketing and search
engine optimization. It is also done through reverse searching to study the keywords of
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Keyword monitoring is part of search analytic. Through this, the website owners and
SEO experts maintaining the site sort out the keywords which are effective and which
are not. Because local business and local market colloquialism also advances, new
keywords are added. Advertisement history and spending statistics, together with
website comparisons, are also included in search analytic.
In search analytic, data gathering is very important. There are many ways of collecting
relevant data although it depends on certain geographic locations. Global search engines
such as Google provide Google Trends and Google Insights from which data can be
gathered. Data can also be collected from ISP's, phoning home software, and scraping
search engines. These accumulated data can be of extreme help in local SEO marketing
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Data collection for local SEO marketing search analytic must be observed with
accuracy. Inaccurate data could lead to wrong data analysis and inappropriate SEO
solutions. Scraping keywords can result to highly accurate results in unpaid, organic
results. But for paid results, it might not always be. Accuracy of data is influenced by
several external factors such as data collection method, time of data gathering and the
type of service used.
Search analytic also help in understanding the local small business marketing conditions.
With search analytic, the popularity of products and services can be gauged. The result
of this analysis shows the overall performance of SEO marketing.
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