Docstoc Legal Agreements
This Advertising Agency Agreement is intended to be used by companies or individuals
located in Connecticut to retain the services of an advertising agency. It sets forth the
terms and conditions of the agreement including the services to be provided by the agency,
the compensation arrangement and a confidentiality agreement. This document in its draft
form contains numerous of the standard clauses commonly used in these types of
agreements, as well as optional language to allow for customization to ensure the specific
terms of the parties� agreement are addressed.
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ADVERTISING AGENCY AGREEMENT
THIS ADVERTISING AGENCY AGREEMENT ("Agreement") is made and effective this
_____ [Month] ___ [Date], 20__ [Year], by and between __________________________
[Instruction: Insert the name of company employing services of Agency], with headquarters
located at __________________________________ [Instruction: Insert the address of
company] (hereinafter referred to as "Company") and __________________ [Instruction:
Insert the name of Agency] with a place of business at ________________________________
[Instruction: Insert the address of Agency] (hereinafter referred to as "Agency").
WHEREAS, Company is interested in retaining the services of an agency for advertising and
promotional activities for certain goods and/or services offered by Company;
WHEREAS, Agency is in the business of providing advertising and promotional services;
WHEREAS, Agency has represented to Company that it possesses all requisite skills,
knowledge, experience and technical capabilities to perform these services for Company;
NOW, THEREFORE, in consideration of the mutual agreements and covenants herein
contained, the parties hereto agree as follows:
Company engages Agency to render, and Agency agrees to render to Company, certain
services in connection with Company's planning, preparing and placing of advertising for
certain of Company's products as follows:
a. Analyzing present and potential marketing and advertising opportunities.
b. Analyzing and reviewing market research to provide Company with timely counsel and a
verbal and/or written (as requested) point-of-view on implications and recommended
c. Create, prepare and submit to Company, for its prior approval, advertising ideas and
d. Prepare and submit to Company, for its prior approval, estimates of costs and expenses
associated with proposed advertising ideas and programs.
e. Providing monthly and quarterly reporting to Company on all work performed in hours
spent on Company business in a mutually agreed upon format. Monthly reports will
include: monthly hours by project and by employee, with year-to-date totals and
variances from estimated hours.
f. Design and prepare, or arrange for the design and prepa