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California Advertising Agency Agreement

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                             This Advertising Agency Agreement is intended to be used by companies or individuals
                             located in California to retain the services of an advertising agency. It sets forth the terms
                             and conditions of the agreement including the services to be provided by the agency, the
                             compensation arrangement and a confidentiality agreement. This document in its draft
                             form contains numerous of the standard clauses commonly used in these types of
                             agreements, as well as optional language to allow for customization to ensure the specific
                             terms of the parties� agreement are addressed.
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                                ADVERTISING AGENCY AGREEMENT



THIS ADVERTISING AGENCY AGREEMENT ("Agreement") is made and effective this _____
[Month] ___ [Date], 20__ [Year], by and between __________________________ [Instruction: Insert
the name of company employing services of Agency], with headquarters located at
__________________________________ [Instruction: Insert the address of company] (hereinafter
referred to as "Company") and __________________ [Instruction: Insert the name of Agency] with a
place of business at ________________________________ [Instruction: Insert the address of Agency]
(hereinafter referred to as "Agency").

   WHEREAS, Company is interested in retaining the services of an agency for advertising and
promotional activities for certain goods and/or services offered by Company;

   WHEREAS, Agency is in the business of providing advertising and promotional services; and

   WHEREAS, Agency has represented to Company that it possesses all requisite skills, knowledge,
experience and technical capabilities to perform these services for Company;

    NOW, THEREFORE, in consideration of the mutual agreements and covenants herein contained, the
parties hereto agree as follows:

1. Engagement.

   Company engages Agency to render, and Agency agrees to render to Company, certain services in
   connection with Company's planning, preparing and placing of advertising for certain of Company's
   products as follows:

   a. Analyzing present and potential marketing and advertising opportunities.

   b. Analyzing and reviewing market research to provide Company with timely counsel and a verbal
      and/or written (as requested) point-of-view on implications and recommended actions.

   c. Create, prepare and submit to Company, for its prior approval, advertising ideas and programs.

   d. Prepare and submit to Company, for its prior approval, estimates of costs and expenses associated
      with proposed advertising ideas and programs.

   e. Providing monthly and
				
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Description: This Advertising Agency Agreement is intended to be used by companies or individuals located in California to retain the services of an advertising agency. It sets forth the terms and conditions of the agreement including the services to be provided by the agency, the compensation arrangement and a confidentiality agreement. This document in its draft form contains numerous of the standard clauses commonly used in these types of agreements, as well as optional language to allow for customization to ensure the specific terms of the parties� agreement are addressed.
This document is also part of a package Essential California Legal Documents 144 Documents Included