FINANCIAL ANALYST AND
INVESTOR PROGRAM
SAPPHIRE ’07 VIENNA
SME STRATEGY UPDATE
Hans-Peter Klaey
President SME
Corporate Officer
SAP AG
SAP’s Best Kept Secret
SAP already leader in SME
65% of SAP Customers are SME Businesses
>26,000 SME Customers of 39,000 SAP Customers
~30% of SAP Total SW Order Entry is SME (€1bn)
Our SME Install Base
23418 SME Channel Customers in Total
– 13541 SAP Business One Customers
– 9877 SAP All-in-One Customer
Our Qualified Partner & Sales Professionals
4110 Qualified Partner Sales Professionals
~1200 SME Sales Professionals at SAP
SAP AG 2007 / 3
How We’ll Get There. Engage The Full Ecosystem.
Working With Partners To Meet
The Needs of the SME Market
SAP PartnerEdge
Connects all partner
types
Empowers and
rewards all partners
Delivers value
Awarded
VAR Business
5-Star Partner Program
Rating
SAP AG 2007 / 4
Midsize Companies: Misunderstood and Underestimated
Myth Myth Myth
“Midsize companies “Midsize companies are “Midsize companies are
are pretty much simpler versions of their cheap, risk-averse
alike” larger peers” IT laggards”
Reality Reality Reality
“Midsize companies are “In many ways, midsize “Midsize companies
more different than they companies are more need to get it right
are alike” demanding than large the first time.”
enterprises”
SAP AG 2007 / 5
SAP’s SME Portfolio
Business Solutions that Work
the Way You Do
SAP
SAP SAP
Business
“A1S”* All-In-One
One
Single System On-Demand On-Premise,
covering small Suite Configurable
business with click-to-adapt Suite
fundamentals flexibility with deep industry
best practices
Delivered in an Affordable, Predictable Way
* Code name
SAP AG 2007 / 6
Demo
Delivering Enterprise SOA Benefits to Mid Market
A1 “A1S”
Configure to Needs On-Demand
Composite Applications
EhP EhP EhP EhP
PLM
SCM
ERP
SRM
CRM
SAP NetWeaver
Enterprise SOA by Evolution Enterprise SOA by Design
EhP = Enhancement Packages
SAP AG 2007 / 8
SAP’s Customer Evolution Strategy
2006/2007 2007/2008 2009 onwards
Enhancement Packages Enhancement Packages Enterprise SOA by design
based evolution based evolution innovations run in side-
pioneered by ERP extended to the Suite by-side mode on the
same platform
Composite Applications
EhP EhP EhP EhP
EhP EhP
PLM Process Extensions
SCM
ERP
SRM
CRM
SAP NetWeaver
Enterprise SOA by Evolution Enterprise SOA by Design
EhP = Enhancement Packages
SAP AG 2007 / 9
FINANCIAL ANALYST AND
INVESTOR PROGRAM
SAPPHIRE ’07 VIENNA