This is an agreement between an advertiser and a taxi company for advertisements that
will be placed inside or outside a taxi cab. This agreement specifies the location of the
advertisements as well as the fee the taxi company will charge. This document contains
numerous standard provisions that are commonly included in these types of
agreements, and may be customized to fit the specific needs of the contracting parties.
This agreement can be used by small businesses that want to enter into an agreement
for advertisements placed on a taxi cab.
AGREEMENT made ______ day of ______________, 20_____, between _______________
(the "Advertiser"), and ______________ (the "Taxi Company.").
The Taxi Company provides advertising space on its taxis in the following locations on the taxis:
______________ [Instruction: insert all possible locations for advertising] (the "Taxi
The Taxi Company provides its services principally in ______________ County,
______________, [Instruction: insert city and state] and sells advertising space in the Taxi
The Advertiser wishes to insert advertisements in the Taxi Advertising Space in order to
advertise ____________________________ [Instruction: insert the content that is to be
It is agreed as follows:
1. Advertising space. The Advertiser shall utilize, and the Taxi Company shall provide,
______________ [Instruction: insert detailed description of advertising space] within the
Taxi Advertising Space during the ____________ period from ______________, 20 _____,
through ______________, 20 _____ [Instruction: insert detailed description of the length of
time that the advertisements will be displayed].
2. Advertising rates.
A. Rate schedule. The Advertiser shall pay for the advertising space at the rates of
______________ [Instruction: insert detailed description of rates].
B. Rate schedule increases. The Taxi Company reserves the right to increase such
rates, from time to time and in its sole discretion, based on an increase in its rate
schedule. In the event of such an increase, the Advertiser shall have the option to
cancel the remainder of this Agreement as of the date the new rates become
effective, or to continue at the new rates. If the Advertiser should decide to
cancel this Agreement because of increased rates, the Taxi Company shall not
charge the Advertiser for any of the cancelled advertising space. The Taxi
Company shall notify the Advertiser in writing of any increase in rates at least
____________ [fifteen (15)] days prior to the effective date of the increase. The
Advertiser shall notify the Taxi Company in writing if the Advertiser decides to
cancel the balance of this Agreement at least ____________ [five (5)] days prior
to the effective date of any increase.
C. Under-utilization rates. If, upon termination of this Agreement, the Advertiser
shall not have utilized the amount of space set forth in paragraph 1, the
Advertiser shall pay to the Taxi Company the difference, if any, between the
charges for which the Advertiser has been billed, based upon the agreed amount
of space, and the charges based on the higher rate which becomes applicable by
reason of the reduction in space utilized by the Advertiser. This additional
amount shall be due and payable immediately upon termination of this
D. Additional space rates. If the Advertiser uses space in addition to the agreed
amount, the Taxi Company shall remit the difference, if any, between the
amount paid by the Advertiser, based upon the rate for such agreed amount of
space, and the charges based on the reduced rate to which the Advertiser
becomes entitled by reason of the increase in space used. Payment shall be made
by the Taxi Company upon termination of this Agreement, subject to any offset
by reason of any amount then owed to the Taxi Company by the Advertiser.
A. Taxes. The Taxi Company shall advance all federal, state, and local taxes that
may be imposed on the Advertiser for advertising under this Agreement, and
shall bill that amount to the Advertiser in addition to the amount otherwise
B. Charges for special rates. In addition to the rates specified by the Taxi Company
for normal copy which may be set in the usual manner, other charges are
required when certain special services are involved, including those that follow.
i. A composition charge shall be made for intricate advertisement and for
any advertising ordered which is not to be published by the Taxi
Company or is set on a "wait order" basis and is not to be published
within ten days.
ii. A charge shall be made for all drawings or engravings furnished by the
Taxi Company at the Advertiser's request.
iii. Position charges shall be made and shall increase the basic rates as
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follows: ______________________ [Instruction: