Customer Promotional Letter
For businesses which cultivate long-term relationships with their
customers, such as for banks, investment companies, accountants—or
even security companies and athletic clubs, advertisements for new
services and products are often sent with personalized letters. The
sample letter below can be adapted to suit the needs of your specific type
of business, as well as the specific item being promoted.
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[COMPANY AND ADDRESS]
We would like to take this opportunity to personally thank you for choosing us for your
[business/banking, try to be specific] needs. We know a great amount of care goes into choosing
a [banker. Investment planner, etc.], and there are many options available. Your decision to
choose [company name] reaffirms our belief in the old fashioned ways of doing business. We
truly value our relationship with you.
For your information, enclosed is a descriptive brochure of the many new services available to
our customers. If we may be of any help in the future, please feel free to call upon this office
anytime and we would be happy to answer any questions you might have.
Very truly yours,
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