Consultant Marketing Plan

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					A marketing plan is an essential means to assist with identifying potential new markets;
understanding customer needs and wants, and to create a strategy that will allow one to
make necessary improvements for the purpose of increasing profits. A Consultant
Marketing Plan strategically helps to prevent unpredictable, haphazard, and random
marketing. This Consultant Marketing Plan can be customized to provide for any
additional industry specific language that may be necessary. Use this form to determine
how to increase the profits of a small business
How to Write a Marketing Plan
A marketing plan is an essential means to help you identify potential
new markets; understand customer needs and wants; and to create a
strategy that will allow you to make necessary improvements to increase
profits. The plan is a way to let everyone know what part they need to
play, and what needs to happen in order to ensure that everything gets
done. It is also a way to show what you are doing so that you can see
where things need to be improved. The sample strategy below will cover
market research and analysis, product development, pricing and
advertising for a consultant company.




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Basics

All successful marketing begins with a plan. The right plan will help to optimize your marketing
strategy and avoid wasting limit resources on ineffectual random marketing activities. It will also
enable you to clarify your company’s strengths and weaknesses, and in taking stock, enable you
to set up helpful goals.



The Best Marketing Plans Include Five Things:

   1. In Clarifying your company’s strengths and weaknesses, the plan will help you
      differentiate your resources and assets.
   2. It will also help you to pinpoint your clients’ needs (what problems are they coming to
      you for? What do they need from a consultant?)
   3. It will help you put together an action plan to address your clients’ needs (and to
      overcome any client mistrust or uncertainties)
   4. Produce an effective action guide with timetables.
   5. Help you assess any activities that were not productive In order to revise the plan.



Simple Steps for Writing your Marketing Plan:

   1. State Your Desired Outcome

        Begin by outlining your marketing goals. These goals could include concrete sales goals
         and/or market share aims
        Summarize the strategy: include market strategy, pricing, image, promotion and/or
         service strategies
        Include time lines with specific goals

   2. Understand Your Target Market

        Identify potential customers
        Differentiate your existing customers from 1) potential customers 2) competitors’
         customers 3) industry as a whole (ie, what is the size of the total market?)
        It is important to understand target market. Different types of clients will react differently
         to different tactics. So, get censuses on the specific target. This will help you to form a
         picture of the types of ads you want to place, and perhaps where to place them.


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      The importance of understanding your potential market cannot be stressed enough.
       Support or focus on your target selection. For example, if your company’s strength is in
       technology industry consulting services, it makes sense to target relevant joyrnals and
       tradeshows.

   3. Place Your Business in a Category of One

      It is essential that you understand and build on your strengths. Consider that one of your
       strengths could be a passion for one phase of your work.
      Build a marketing strategy that presents your consulting practice as “one of a kind” for
       that particular market.

   4. Add Every Ounce Of Proof You Have

      Collect testimonials, develop case studies, capitalize on your credentials, mention
       published articles, don't let appearances on TV go unnoticed, etc.

   5. Choose Your Marketing Tools

      Based on the above, come up with a marketing strategy.
      Your marketing program should include a mix of methods for reaching your potential
       market.
      Marketing can include newspaper spreads, magazine and tradeshow ads, Online
       advertising, radio ads, and local TV station ads.
      Advertising should be customer-oriented
      Place budget information for each element of your plan.
      Then weigh the reach of these verses the cost to conduct them.
      Finally it is important to make certain that such campaign methods work in conjunction
       with your other marketing activities, if any.

   6. Generate A Marketing Action Guide and Assess as You Go Along

      As with all business plans, the strategy must be seen as a work-in-progress and be
       flexible to revisions, evaluations and changes along the way.
      Flexibility is essential
      Keeping the main aims and goals in mind is always a good idea


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      Track where each prospect came from, note which ones became clients. That's how you
       measure how well each marketing tool is performing.

Conclusion: What You Gain When You Write A Marketing Plan That's Smart

After all, marketing plans are only as good as the strategies and marketing ideas you put into
them. And to write a marketing plan that's smart and strategic means you will have a reliable
guide that takes you straight toward your desired results.




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Description: A marketing plan is an essential means to assist with identifying potential new markets; understanding customer needs and wants, and to create a strategy that will allow one to make necessary improvements for the purpose of increasing profits.  A Consultant Marketing Plan strategically helps to prevent unpredictable, haphazard, and random marketing.  This Consultant Marketing Plan can be customized to provide for any additional industry specific language that may be necessary.  Use this form to determine how to increase the profits of a small business