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Annual Marketing Budget

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					ANNUAL MARKETING BUDGET                              YEAR:                     [ENTER YEAR]
                                                   JAN           FEB           MAR        Q1           APR           MAY         JUN            Q2           JUL           AUG       SEP           Q3           OCT           NOV           DEC           Q4              FY

MARKET RESEARCH AND MEMBERSHIPS
Analyst Fees                                                                          $        -                                           $         -                                         $        -                                             $        -    $          -
         Analyst Group Membership #1                                                  $        -                                           $         -                                         $        -                                             $        -    $          -
         Analyst Group Membership #2                                                  $        -                                           $         -                                         $        -                                             $        -    $          -
Membership Fees                                                                       $        -                                           $         -                                         $        -                                             $        -    $          -
        Industry Org #1                                                               $        -                                           $         -                                         $        -                                             $        -    $          -
        Industry Org #2                                                               $        -                                           $         -                                         $        -                                             $        -    $          -
         Total Market Research & Memberships   $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -

MARKETING COMMUNICATIONS
Corporate Brand Development
         Messaging / Brand Framework                                                  $        -                                           $         -                                         $        -                                             $        -    $          -
         Corporate Identity Standards                                                 $        -                                           $         -                                         $        -                                             $        -    $          -
         Corporate Templates                                                          $        -                                           $         -                                         $        -                                             $        -    $          -
         Corporate PPT / sales presentations                                          $        -                                           $         -                                         $        -                                             $        -    $          -
Marketing Agency                                                                      $        -                                           $         -                                         $        -                                             $        -    $          -
         Management Fees                                                              $        -                                           $         -                                         $        -                                             $        -    $          -
         Special Projects                                                             $        -                                           $         -                                         $        -                                             $        -    $          -
           Total Marketing Communications      $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -

PUBLIC RELATIONS
        Agency Fees                                                                   $        -                                           $         -                                         $        -                                             $        -    $          -
        Wire Services                                                                 $        -                                           $         -                                         $        -                                             $        -    $          -
        Clipping Services                                                             $        -                                           $         -                                         $        -                                             $        -    $          -
        Analyst Tour                                                                  $        -                                           $         -                                         $        -                                             $        -    $          -
        Article reprints/usage rights                                                 $        -                                           $         -                                         $        -                                             $        -    $          -
        PR campaign support                                                           $        -                                           $         -                                         $        -                                             $        -    $          -
                  Total Public Relations       $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -

ADVERTISING
       Print advertising                                                              $        -                                           $         -                                         $        -                                             $        -    $          -
       Online advertising                                                             $        -                                           $         -                                         $        -                                             $        -    $          -
       Keyword / SEO Program                                                          $        -                                           $         -                                         $        -                                             $        -    $          -
       Industry Buyers Guides Insertions                                              $        -                                           $         -                                         $        -                                             $        -    $          -
       Other interactive programs                                                     $        -                                           $         -                                         $        -                                             $        -    $          -
                  Total Advertising            $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -

WEBSITE DEVELOPMENT
        Website development (or redesign)                                             $        -                                           $         -                                         $        -                                             $        -    $          -
        SEO program maintenance                                                       $        -                                           $         -                                         $        -                                             $        -    $          -
        Website traffic reporting tool                                                $        -                                           $         -                                         $        -                                             $        -    $          -
        Webinars                                                                      $        -                                           $         -                                         $        -                                             $        -    $          -
        Direct / Email Marketing                                                      $        -                                           $         -                                         $        -                                             $        -    $          -
             Total Website Development         $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -

EVENTS
          Event #1                                                                    $        -                                           $         -                                         $        -                                             $        -    $          -
          Event #2                                                                    $        -                                           $         -                                         $        -                                             $        -    $          -
          Event #3                                                                    $        -                                           $         -                                         $        -                                             $        -    $          -
          Event #4                                                                    $        -                                           $         -                                         $        -                                             $        -    $          -
          Event #5                                                                    $        -                                           $         -                                         $        -                                             $        -    $          -
Event Support                                                                         $        -                                           $         -                                         $        -                                             $        -    $          -
         Booth Rental                                                                 $        -                                           $         -                                         $        -                                             $        -    $          -
         Graphics & Signage                                                           $        -                                           $         -                                         $        -                                             $        -    $          -
         Giveaways & Apparel                                                          $        -                                           $         -                                         $        -                                             $        -    $          -
                      Total Events             $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -

SALES SUPPORT
        Collateral                                                                    $        -                                           $         -                                         $        -                                             $        -    $          -
        Sales / Customer Videos                                                       $        -                                           $         -                                         $        -                                             $        -    $          -
        Printing and Other Printed Materials                                          $        -                                           $         -                                         $        -                                             $        -    $          -
        Sales Demo                                                                    $        -                                           $         -                                         $        -                                             $        -    $          -
                   Total Sales Support         $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -

TRAVEL
          Hotel Accommodations                                                        $        -                                           $         -                                         $        -                                             $        -    $          -
          Transportation                                                              $        -                                           $         -                                         $        -                                             $        -    $          -
          Car Rentals                                                                 $        -                                           $         -                                         $        -                                             $        -    $          -
          Meals                                                                       $        -                                           $         -                                         $        -                                             $        -    $          -
                       Total Travel            $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -
                                                                                      $        -                                           $         -                                         $        -                                             $        -

TOTAL MARKETING BUDGET                         $         -   $         -   $      -   $        -   $         -   $     -     $         -   $         -   $         -   $     -   $         -   $        -   $         -   $         -   $         -   $        -    $          -




             YOUR COMPANY NAME                                                                                             Annual Marketing Budget                                                                                                                 4/10/2013


				
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Description: The Annual Marketing Budget is a template spreadsheet designed to provide a convenient, easy-to-use method for developing a comprehensive marketing budget. The template auto-calculates a monthly, quarterly, and total year budget summary by marketing category, based on the business' specific marketing budget inputs. The marketing categories listed include: marketing research and memberships, marketing communications, public relations, advertising, website development, events, sales support, and travel; but this template can be modified to best fit the needs of any company. Companies should use this template to assist with marketing planning and budgeting.