E-Coaching Secrets Transcript
E-Coaching Secrets
“Run Seminars From Home & Generate Truckload of Cash
Teaching What You Love!”
Module 04: E-Coaching Automation
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Happy learning!
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E-Coaching Secrets Transcript
Making your webinar known plays a major role in the success of your business. You
need to promote it in a big way, bigger than you can ever imagine. You may have
gone to the extent of attracting the right audience through a free webinar, mentioning
it on blogs and various social networking websites. Now let’s see what else, may be
on a permanent basis, can be done to promote your webinar and create customer
loyalty for a long time to come.
Imagine creating CDs and DVDs which the customers can buy. What will happen?
Well, very soon you will have created a niche for yourself in the industry. Yes! If your
webinars are of great quality, you can reach the masses, you can become known for
what you are! Of course it comes after a lot of hard work and consistent effort.
Constant follow-ups without seeming to nag, is what makes a customer loyal. This
further makes him keep an eye on what you have to offer next. You need to go back
to basics for it. Analyze what you will include in the CD or DVD.
How do you intend to automate your webinar? The important thing is to keep it
simple and doable. No special skills should be required to view a video or a CD
which contains your webinar. Let’s now find out as to how you can make the most of
the available resources.
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E-Coaching Secrets Transcript
Let’s first take the most important aspect of your webinar. The content! What will your
content now contain? The answer is simple yet complicated. Will it contain the same
thing as the one that you gave free of charge the first time? Of course not! Your
webinar will now contain the real thing, that is, all the value for money spent by your
client. It will contain all that a customer’s loyalty deserves. Your best should be
presented in the webinar being given in the form of CD or a DVD. Why so? This is
because the purpose of distributing a CD or a DVD is to enhance your sales. The
idea is to form a lasting relationship with your customer.
Which is important: the quality or the quantity? The quality of your CD or DVD should
definitely be excellent. This will reinforce the customer’s decision of buying it in the
first place. It doesn’t matter how many CDs or DVDs get sold in a particular month. It
is important how many get sold over a period of one year. Did the sale create any
value in the customer’s lives? Have them give their feedbacks through some means
such as online forms, comments on blogs, reply to mails, questionnaires, and so on.
How many CDs or DVDs have been bought in each month? Have the people who
bought a CD taken some more copies after going through it themselves? Has their
interest level increased or has it gone down? What can you do to increase their
interest level, if it has gone down? You need ask yourself these questions to check
your success rate. When you have done that, you will have clear idea on where you
stand. This will also determine the things that you should continue doing and the
things that you should avoid doing.
Imagine that people have started buying your CD. The more CDs or DVDs you sell,
chances are that as many will follow what the webinar says. This will ensure that they
are excited enough to share it with others. Promoting a product or a service using the
strategy of Word of Mouth is the most effective one and also the one which has the
most impact on people. This is because people trust their family and friends. When
your customer has bought the CD or the DVD from you, chances are that he will pass
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E-Coaching Secrets Transcript
it on to others, thereby influencing them to buy or attend your webinar. So the main
purpose behind automation of your webinar is to generate a momentum for sales.
For this, both quality and quantity should be in place.
There are various forms of automation. The process of making a CD or a DVD is
termed as digital manufacturing. There are no set up formalities or expertise
required to have a CD or a DVD in place. There are websites, which offer such
services. The service provider will allow you to design your product with the help of
their publishing software. It enables you to review your webinar weighing different
options of design. After the CD or DVD is ready with the features that you wanted in
it, then as per your choice, a specific quantity is manufactured, printed, assembled,
packaged and then shipped to your mailing address.
How does digital manufacturing help? It eliminates the hassle of setting up any
infrastructure on your part and leaves no scope for errors. The digital manufacturing
services are available 24 hours a day and 7 days a week. The service is usually fast
and there are no risks. The CDs and DVDs are offered at low prices and the best part
is that the quality offered is excellent. The basic webinar or content needs to be
verified once and then the service provider takes care of everything else. Even small
quantities can be ordered. No warehousing facilities are required as you can have a
Just-in-time kind of orders placed for these CDs. The turn around time of most
service providers is one day. So you save on time as well as money! Isn’t that hassle
free? Doesn’t it make your work easier and more efficient? Now it is up to you to
ensure that people buy your CDs and DVDs.
Now that your digital webinar is in place, it is again necessary to make it known
among people who have attended your online webinar or have seen your free
webinar that you offered at the outset. You have already mentioned in your free
webinar how will the people benefit by taking a paid webinar. Now you need to
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E-Coaching Secrets Transcript
further add a word or two about how your clients can benefit by buying a CD which
can be viewed anytime and anywhere they want.
How can you make the CDs and DVDs known? Your CDs and DVDs can be
showcased on retail outlets as well as on websites such as Amazon and CD-Baby.
You have proprietary right on the CD or DVD that has been designed. The CD or
DVD can be directly placed onto CD Baby and other such websites by the service
providers.
Another thing you can do is inform all those people about the CD or DVD who
happened to miss your webinar on the day it was scheduled. This gesture of yours
will definitely make them feel valued, letting them know that there is an option for
them even if they missed the scheduled webinar.
Do you think you can have your webinar recorded for those who could not attend it
live? If yes, then there are webinar hosting companies who allow you to record a CD
or a DVD also. Recording it will also allow it to be replayed as many times as the
person wishes. The recording can be done in your PC and uploaded to a website
which is protected by a password given by you.
Have you decided on the format on which you will have the webinar recorded? This
an important decision because if the format is something which a person cannot
view, then it can really dampen the enthusiasm of even the best of your customers.
Recording your webinar in a usable and readily available format can turn out to be a
major reason for your increased profits.
But an important question is that how do you know you are on the right track? You
can compare the costs and the bottom line every month. However, don’t become
profit oriented too early in this process. If you see a trend where the bottom line is
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E-Coaching Secrets Transcript
increasing steadily, then you can rest assure that you are on the right track. Your ROI
has to be commensurate to the effort as well as the capital that you have invested. If
this is not the case, then you need to further explore ways to improve the content of
the CD and market your webinar better. You need to aggressively promote your
webinar. When the word gets around about your CD or DVD, it is sure to generate an
income stream.
What really forms your reputation? What is going to contribute to it further? To start
with, the clients will judge your webinar based on its content. Then they will see how
you treat them. This becomes evident in your services. Are your services oriented
towards customer satisfaction? Or do your services have an undercurrent of profits?
Well…clients are very observant, receptive and sometimes even intuitive to your
actions and gestures. Whether you say it in words or not, your intent is understood by
them very easily.
Therefore, it is necessary to affirm some things to yourself on a regular basis, if
required daily. What are these things? These things are related to the intention of
making and conducting the webinar. Is your intention profit only? Are you constantly
thinking about profits? Or are you thinking about the clients first and then the profits?
Your thinking at this junction matters the most. This is because it will reflect in your
actions in terms of the services rendered to the clients. If they see through you, which
will mostly be the case then, they will not feel good about it. They are likely to feel
cheated without even having any reason to feel that way. These are some things that
can make or mar your reputation.
But once it is conveyed to the clients or the participants in subtle ways that your
intention is to add value to them and bring out the best in their businesses, then your
reputation will definitely become better. Reputation forms on the basis of your daily
actions, which are visible to the clients. If you are faced with a situation where you
have not been able to cater to a client request, you need to deal with it tactfully. If you
behave unprofessionally with one, then it can spread very fast. People may go to the
extent of posting such incidents in reviews, blogs and other means of
communication. Well…technology is indeed a double edged sword. As it carries a
good word fast it carries a bad word faster.
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E-Coaching Secrets Transcript
Now you have reached the stage where you have established a personal brand.
Imagine your brand all over the country. Now you need to take a call whether you
can hand over the responsibility of running it or pass to someone else. You can start
a franchise! To find such a person is a major task when you are doing this for the first
time. What you can do is draft a job description for it and shortlist people on the basis
of the job description. You can specify the age group you prefer or the field the
person should be from. For instance, a person from the marketing field with good
computer knowledge should do a good job to take care your facility independently.
You can choose to give it to a student also, train him or her for a while and then
slowly hand it over completely. Now he will administer all the activities of your
services.
Giving it to a fresher or even otherwise will require some training. How to promote
your webinar, your vision for the next 5 years, how is the person going to get the
copies of CDs and DVDs for the clients and all such activities which will have to be
carried out and monitored on a daily basis.
There are certain checkpoints for this as well. Before you start, you need to have all
the administrators on one page. What all will this include? This will include the
quality, the turn around times, the general guidelines related to the business, the
privileges of a paid member and many more such issues.
Individual operation of services at various locations can differ in ways such as the
strategies being used to enhance sales. How will you monitor the administrator’s
performance? Sales made at the respective locations, customer satisfaction and
number of copies of your webinar sold can be various criteria for monitoring their
performance. There will be a number of things to consider and monitor when you
start a franchise. There are further challenges along the way. But the important thing
is to keep your focus on the clients.
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E-Coaching Secrets Transcript
One last step is to enhance your brand. How do you do that? You will find ways to do
it only if you keep up with the changing trends in technology, people’s behavior,
changing priorities of people and so on. If you don’t keep up with these things, then
soon you will find that people have lost interest in your services. The question to ask
yourself is that does your webinar make sense in today’s times? If yes, then you are
doing the right things. If not, then change your strategies according to the time.
Actually what you should think about is staying ahead of times. People definitely want
to stay ahead and so they will be with you always.
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