Fiscal Weeks Dashboard is done weekly
UNIQUE VISITORS (#)
New Unique 1st time visitors
% New Unique
Returning Visitors
% Returning Visitors % of all traffic from new 1st time visitors
Total Unique Visitors
USER COUNTS (#)
New Accounts New accounts created
Repeat (Re-Logins) Existing accounts that logged in
Total All log-ins for the week
Total # Accounts
ORDERS (#)
From New Clients # of new accounts created in the week that also bought
From Repeat Clients # of existing accounts that bought
% From New Clients
% From Repeat Clients
Total
ACTIVE SALES %
New % of new accounts that bought
Repeat % of existing accounts that bought
Total
CONVERSION RATE %
All UVs to All Orders Order count / visitor count
New UV to New Accounts % of new UVs that created an account
New Accounts to New Orders % of new accounts that bought
UNIT MIX Count of units sold by product category
Product category 1
Product category 2
Product category 3
$ MIX Sales $ by product category
Product category 1
Product category 2
Product category 3
BUYER MIX (% of orders w/ item) Count of buyers by product category
Product category 1
Product category 2
Product category 3
Customer Acquisition Cost
Marketing Staff $ Salaries for marketing & sales
Marketing spend Spend on customer acquisition, excluding salaries
Total
CAC / new buyer
$ CAC / new buyer (w/ staff) Total Customer acquisition spend/ # new buyers
$ CAC / new buyer (w/o staff) Marketing spend (no salaries)/ # new buyers
Average Basket Size
New Sales from new buyers / # of new buyers
Repeat Sales from repeat buyers / # of repeat buyers
Blended Sales / # buyers
Total Sales
$
Member $ Value
$/member Sales / all accounts
% Source Contribution to Sales ($) Attributing sales $ to source of the account
Direct
Email
Google Paid Ads
Referral
Organic
Refunds
Count
$
Top 5 reasons What is causing refunds? Fit? Shipping time? Etc?
People who don't complete purchase
% Carts abandonned % of accounts that put items in a shopping cart but don't buy