E Commerce dashboard

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E Commerce dashboard Powered By Docstoc
					Fiscal Weeks                         Dashboard is done weekly
UNIQUE VISITORS (#)
New Unique                           1st time visitors
% New Unique
Returning Visitors
% Returning Visitors                 % of all traffic from new 1st time visitors
Total Unique Visitors

USER COUNTS (#)
New Accounts                         New accounts created
Repeat (Re-Logins)                   Existing accounts that logged in
Total                                All log-ins for the week
Total # Accounts

ORDERS (#)
From New Clients                     # of new accounts created in the week that also bought
From Repeat Clients                  # of existing accounts that bought
% From New Clients
% From Repeat Clients
Total

ACTIVE SALES %
New                                  % of new accounts that bought
Repeat                               % of existing accounts that bought
Total

CONVERSION RATE %
All UVs to All Orders                Order count / visitor count
New UV to New Accounts               % of new UVs that created an account
New Accounts to New Orders           % of new accounts that bought

UNIT MIX                             Count of units sold by product category
Product category 1
Product category 2
Product category 3

$ MIX                                Sales $ by product category
Product category 1
Product category 2
Product category 3

BUYER MIX (% of orders w/ item)      Count of buyers by product category
Product category 1
Product category 2
Product category 3

Customer Acquisition Cost
Marketing Staff $                    Salaries for marketing & sales
 Marketing spend                     Spend on customer acquisition, excluding salaries
 Total

CAC / new buyer
$ CAC / new buyer (w/ staff)         Total Customer acquisition spend/ # new buyers
$ CAC / new buyer (w/o staff)        Marketing spend (no salaries)/ # new buyers

Average Basket Size
 New                                 Sales from new buyers / # of new buyers
 Repeat                              Sales from repeat buyers / # of repeat buyers
 Blended                             Sales / # buyers

Total Sales
$

Member $ Value
$/member                             Sales / all accounts

% Source Contribution to Sales ($)   Attributing sales $ to source of the account
Direct
Email
Google Paid Ads
Referral
Organic

Refunds
Count
$
Top 5 reasons                        What is causing refunds? Fit? Shipping time? Etc?

People who don't complete purchase
% Carts abandonned                   % of accounts that put items in a shopping cart but don't buy

				
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posted:12/7/2011
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Description: The dashboard I use with e-commerce companies I invest in