From Wikipedia, the free encyclopedia Odd Myre
Odd Myre
Odd Myre (1912 – 4 July 2005) was a Norwegian marketing
agent.
References
He was a son of Olav Myre, who founded the news [1] Bjørnstad, Grete M. Myre. "Olav Myre". In Helle,
agency Myres Pressebyrå in 1910. In 1935 Odd Myre took Knut (in Norwegian). Norsk biografisk leksikon. Oslo:
over the company, which had been supplemented with Kunnskapsforlaget. http://www.snl.no/
advertising in 1918. Due to new laws, the advertising and .nbl_biografi/Olav_Myre/utdypning. Retrieved 7
news section had to be split, and the company was car- July 2009.
ried on as Myres Reklamebyrå, purely with advertising.[1] [2] ^ Sæthre, Asbjørn (19 July 2005). "Odd Myre
Myre sat as CEO of the company until 1968.[2] He was suc- (obituary)" (in Norwegian). Aftenposten.
ceeded by Asbjørn Sæthre, who sat until 1998. The com- [3] Skredderberget, Asle (2 November 1999). "Myres
pany was merged with BBDO in 1999.[3] inn i BBDO" (in Norwegian). Dagens Næringsliv:
In 1958 he co-founded the Institute of Marketing (In- p. 53.
stitutt for Markedsføring).[2] It was modelled on the English [4] "Markedsføringsinstitutt skal startes" (in
Institute of Practitioners in Advertising, and owned by Norwegian). Verdens Gang: p. 10. 3 June 1958.
the Norwegian Association of Advertising Agencies. From [5] "Odd Myre 90 år 9. november" (in Norwegian).
the same year he also succeeded Hans Chr. Seeberg as Norwegian News Agency. 6 November 2002.
board chairman of the Association of Advertising Agen- Persondata
cies,[4] a position he held until 1962.[5] He also co-found-
Name Myre, Odd
ed the European Association of Advertising Agencies.[2]
Myre was active in the Riksmål movement, and he Alternative names
strongly supported a strong military defence. He partic- Short description
ipated in World War II resistance himself, and was deco- Date of birth 1912
rated with the St. Olav’s Medal With Oak Branch. He was
Place of birth
married, had six daughters and died in 2005.[2]
Date of death 4 July 2005
Place of death
Retrieved from "http://en.wikipedia.org/w/index.php?title=Odd_Myre&oldid=452743419"
Categories:
• 1912 births
• 2005 deaths
• Norwegian marketing people
• Norwegian resistance members
• Recipients of the St. Olav's Medal With Oak Branch
• Norwegian business biography stubs
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