Edinburgh International Conference Centre
www.eicc.co.uk Spring 2010
INSIDE
Explosive
13 FRINGE 2010
Cutting-edge
contemporary
dance at the EICC
Innovation 14 MaSTERClaSS
Attracting an
HOW EDINBURGH IS lEaDING THE Way international
IN THE 21ST CENTURy ENlIGHTENMENT audience
16 BEHIND THE
SCENES
Backstage at
EAHAD
WIN TWO NIGHTS IN EDINBURGH
Welcome
Plan-it Green
We understand that event organisers are
increasingly concerned with environmental
issues associated with the events industry.
That’s why we can offer advice and support
There has never yet been an age in which
through every stage of the planning process to
help you minimize the effect of your event on the environment. knowledge, research and technology plays such
a fundamental role in our societies.
For more information, visit:
www.eicc.co.uk/organising_an_event/plan_it_green/
Edinburgh has a historic reputation as a global
centre of innovation, and, as Derek Waddell
of the University of Edinburgh’s Research and
In this issue Innovation Ltd points out, meeting up and
sharing ideas is an essential part of the process.
The EICC is proud of its role in nurturing
Newsbites innovation and is one of the world’s leading
Green light for major extension
4 venues for academic and research conferences,
as our record shows.
Case study 6 We also take a look in this issue at the secrets
When the SCVO brought Scotland to the EICC
to organising successful events for international
audiences, while our featured case study,
Masterclass
The secret to international success
8 The Gathering, shows why so many of our
international clients trust the EICC with their
most important events.
Finally, we look forward to this year’s Fringe
10
21st century
Festival – with another exciting programme lined
up for our highly-acclaimed Venue150@EICC
Enlightenment
– and to a new series of promotional events
designed to give our new clients a literal taste of
our renowned service and hospitality.
The Booking Dance Festival We very much hope you will join us.
Venue150@EICC welcomes the best of the US
13
Come dine with us
Our exciting new programme of promotional events 14
H H Rissmann, OBE
Behind the scenes 16 Chief Executive
The 3rd annual
EAHAD conference
Hidden gems
The charm of Stockbridge
18
Get in touch
What do you think of Conference Call?
Ask the expert: 19 If you have a question for the EICC or a suggestion
Reputation management for our magazine, contact:
Jill Spink, Editor e: jills@eicc.co.uk or
Claire Martin, Sales e: enquiries@eicc.co.uk
Published by White Light Media
Edinburgh International Conference Centre,
www.whitelightmedia.co.uk
The Exchange, Edinburgh, Scotland. EH3 8EE
Conference Call has been printed on environmentally responsible paper manufactured using 50%
t: +44 (0) 131 300 3333 w: www.eicc.co.uk
recycled waste and 50% fibre from well managed forests, controlled sources and recycled wood.
2 | Conferencecall
Not to be missed...
CoMPETITIon
WIN two
nights in
Edinburgh
Offer The EICC and the Caledonian
Make the association
Hilton are delighted to offer
one reader a fantastic break in
Edinburgh. The prize includes a
world your oyster two-night stay and return flights
for two.
This iconic luxury hotel is Edinburgh’s
original five star hotel, heralding a new era of
The quality of Scottish fish and Choose the EICC as the destination luxury in scotland when it opened in 1903.
With 254 bedrooms, the hotel has some of
seafood is world-renowed, whether for your association meeting, and,
the best panoramic views of the city and the
it be wild river salmon from the as a token of our appreciation, Castle, making it a firm favourite for visitors.
Highlands, luxury lobster from we will provide a complimentary
Moray, or the many prized varieties drinks reception for your event, The hotel also boasts many original features,
of native fresh coastal oysters. accompanied by the finest selection including its wonderful scottish-themed
historical ballroom, which can cater for up
of seafood canapés*.
to 200 people, and, for a more intimate
At the EICC we are proud of setting an original oak panelled boardroom,
Scotland’s fine cuisine and Don’t trawl the lonely seas alone accomodating up to 60 people.
strong tradition of hospitality. – pay a visit to the EICC, and let Visit www.hilton.co.uk/caledonian
Therefore, together with our our experts help you land Europe’s
QUEsTIon:
award-winning caterer, Leith’s biggest fish.
at the EICC, we invite you to For how many years has the
join us in celebrating our passion *Vegetarian and alternative options available. Caledonian Hilton been open?
This offer applies to new national and
for Scottish seafood with an international association events enquiries Email your answer (‘titled ‘Conference Call
exclusive offer for our clients. booked before 31 July 2010. Minimum spend competition’) to conferencecall@eicc.co.uk
applies. This offer is subject to availability and
is at the EICC’s discretion.
TErMs & ConDITIons 1. no purchase necessary. 2. Closing date for
the prize draw is 31 May 2010. The winning entry will be selected at
random. Correspondence will not be entered into. 3. The competition prize
is as specified above. 4. Prize with Hilton Caledonian Hotel is subject to
availability and must be claimed by end october 2010. Hilton Caledonian
Contact the sales team at the EICC to discuss your event requirements. They will be Hotel prize is not available over rugby weekends. 5. The competition is
open to adults aged 18 and over, except employees of the EICC, their
delighted to create an event proposal for you at no obligation. Call the team directly families or any other company associated with the prize draw. 6. Details
of the winner can be obtained by sending an sAE marked ‘Conference Call
on +44 (0) 131 300 3333 or email sales@eicc.co.uk Competition’ to White Light Media, 54 Timberbush, Edinburgh, EH6 6QH. 7.
Entry into the competition implies acceptance of these terms.
visit us at www.eicc.co.uk Conferencecall |3
newsbites
60 seconds with…
Extension approved
The EICC’s world-class facilities are set configured in just 15 minutes.
to be expanded, with Edinburgh City Accompanying the main hall will be a
Council giving unanimous planning flexible events space that will give clients
consent for a major extension. a huge range of options for tailoring their
The expansion project will see the event to their own individual needs.
creation of a new £30 million main hall, The extension will transform the EICC
amy Bull
large enough to accommodate four full- into a venue unrivalled in terms of flexibility Event designer
sized tennis courts, with a floor that and technological capability. Can you tell us a bit about what
can be mechanically raised and lowered The European procurement process is your role involves?
using lifting technology. The state-of-the- nearing completion, and work is expected It’s basically finding out about what
art design will enable banqueting space to begin on-site in Autumn, with the new the client’s needs and requirements
or tiered seating for 1,600 people to be space due to open in early 2013. are, and designing the event to make
sure we exceed their expectations.
How long does it take you to plan
an event?
It varies a lot, depending on the
kind of event. There are events in
2011 and 2012 that I’m already
working on. But we’ve also had very
last-minute events, where we’ve had
just a week to plan, and others that
have had a lead of a few months.
What do you enjoy most about
your job?
I would say it’s meeting and working
State-of-the-art with our clients. Everybody’s so
different, and meeting new people
staging unveiled
all the time keeps the job interesting.
What’s the most challenging
The EICC is pleased to unveil its new project you’ve been involved in?
staging in the Pentland auditorium, which Every event has unique requirements
will help further enhance event delivery. and an element of challenge,
With a sound investment, the new whether that’s creating a table plan
staging offers a number of benefits for 850 dinner guests or organising
to clients, as Kenneth Boak, Head of the registration of 1,200 delegates in
Technical Production, explains. the most efficient way possible.
“The new staging reduces build-time,
offering greater flexibility. It can also be How do you think events of the
either fitted with Foamex panels with future will evolve?
branding, or, alternatively, printed film I think we will definitely see an
can be applied directly to the apparatus, increase in the complexity of
giving a smart, professional and polished from scratch, because these are often events. We’re bringing in new
appearance.” sent to skip at the end of the event,” technology all the time, and it’s
The new staging will also help to Kenneth says. changing year by year, so I think
minimise environmental impact. “In conjunction with the Encore that’s certainly going to have a big
“It offers an environmental benefit presentation system, it will prove a great impact, and lead to greater
over building bespoke stage settings asset for event delivery.” flexibility for clients.
4 | Conferencecall
Medieval defences
inbriefs
unearthed at Edinburgh Castle
Edinburgh Castle tops must-see list
Edinburgh Castle has been
revealed as scotland’s top must-
see attraction. A survey carried
out by Historic scotland found
the castle was the most popular
paid-for scottish attraction, with
1,196,481 visitors making their
way up the royal Mile to view the
iconic fortress in 2009.
Also popular with visitors were
Edinburgh’s national Galleries
complex and national Museum of
scotland, which were the country’s
second and third most popular free
attractions, drawing in 894,161
and 589,621 visitors respectively.
More capital food accolades
Craving some homemade bangers
ancient city walls that lay buried and remains have effectively lain covered and mash? or looking for an
hidden for centuries have been for over 250 years, this is a unique extraordinary gourmet experience?
unearthed by archaelogists in Edinburgh. opportunity to learn more about the Either way, Edinburgh’s Leith shore
The medieval defences were esplanade during this period in the is the place to be. The waterfront’s
discovered in January, while work was castle’s history. 16th century King’s Wark took the
being carried out to erect seating “Until recently we have only had title for ‘Best Pub Grub’ at this
stands for the city’s world-famous early drawings to go by but we are now year’s scottish restaurant
Military Tattoo. able to examine the archaeology and awards, while the
It is thought the structures are the record and preserve as much of it as Michelin star-rated
remains of walls that were originally is possible for future generations. restaurant Martin
part of the boundary between the city “The remains are too deep down Wishart accepted
and the Castle, that were covered in to be displayed but to have this the gong for
1753 to form a military parade area. knowledge is a great step forward.” ‘Best Fine Dining’.
This parade now forms the distinctive The Edinburgh Military Tattoo
esplanade that dominates the top of attracts more than 217,000 visitors Old Royal Mint set for revamp
the royal Mile. every year. Throughout its 50-year The site of scotland’s historic
Peter Yeoman, head of archaeology history, it has been attended by more royal Mint is set for a £60,000
at Historic scotland said: “As the than 12 million people. renovation. The project will see
the creation of a new attraction on
the site, in a secluded close (an
enclosed alley) off the royal Mile.
New corporate video Works of art, informative panels
and a replica of ancient public
From governmental meetings to stand-up gardens will be created on the
comedy and black-tie banquets, the EICC site, further enhancing Edinburgh’s
has the experience, team members, facilities intriguing old Town.
and skills to make your event one to remember.
Don’t just take our word for it, however. Competition winner
our corporate video has been updated with Congratulations to Kate Harris,
new footage from some of our 2009 events. Event Manager at The Actuarial
Visit our website at www.eicc.co.uk to Profession. Kate wins a fantastic
watch the EICC team in action and two-night break in the Apex Waterloo
see just how good your Place four-star luxury hotel.
event could be.
visit us at www.eicc.co.uk Conferencecall |5
CAsE sTUDY
Gathering Together
In February this year, Edinburgh welcomed the UK’s largest
charity and voluntary organisation event.
Photography by rob McDougall
W
ith the launching of a It also served as the stage for the
major new voluntary launch of the UK Government’s Future
sector initiative, a media Jobs Fund by the secretary of state for
debate broadcast live scotland, and the Get Involved campaign,
on the BBC, 85 exhibitors, 52 separate aiming to inspire young people to get
seminars and 2,000 visitors, the 2010 involved in voluntary work.
Gathering already looks set to rank However, Alex says that many of
among scotland’s most important public the highlights of this year’s Gathering
events of the year. were provided by some of the smaller
organised by the scottish Council for charities, such as ‘Drumatik’ – a group
Voluntary organisations (sCVo), the event from Fife composed of adults with
is the largest meeting of third sector additional learning needs, who put
organisations in the UK, with charities on a spectacular display each day by
and voluntary groups of all sizes from drumming the exhibition hall to attention
across scotland coming together. – and the many local groups that attend.
Alex Thomson, sCVo Project “smaller groups are a very important
Manager, explains: “The purpose of the part of The Gathering, because a
Gathering is for voluntary organisations lot of small charities and voluntary
to come and exhibit, launch products and organisations obviously can’t afford a
services, talk about new partnerships full-time events manager,” he explains.
they’re doing, and host seminars. “For them, having their events marketed
“We have everything from UK national and publicised on The Gathering website,
organisations, right down to local set-ups, and having the room already set up, with
where you might have two people running the equipment in place, takes the whole
an organisation part-time.” nightmare and expense of organising an
Vital Catering for such a diverse audience, event away from them.
StatiSticS the two-day event involved a varied “And for us, it’s their participation
programme that included workshops, and the effort they make to come that
client: ScVO
networking events, large exhibition makes the whole event such a success.”
areas, seminars, debates and activity That success also rubs off on the
eVent: the gathering
demonstrations. exhibitors. one example is Lifelink,
delegateS: 2,000 The event generated extensive media a charity that offers massage and
interest, with a political debate from reflexology therapy to help improve
date: 18-19 February, 2010 the EICC broadcast live on BBC radio wellbeing. originally established as the
scotland, and significant press coverage. royston stress Centre, the organisation
6 | Conferencecall
You get a first class
service from the EICC
team, nothing is a
hassle for them
has now gone from strength-to-strength, the EICC’s extensive facilities, one of its turn up, or too many people turn up,
thanks to its involvement with The main strengths is the professionalism or politicians turn up unexpectedly
Gathering. and experience of its staff. with cars. But the staff here are ready
“Lifelink have been supporting us “You get a first class service from for all that, and they can cope with
at The Gathering since 2004, offering the EICC team, nothing is a hassle for those last minute things. If a group
head, back, neck and hand massages them,” he says. “When you’re organising is oversubscribed, they change the
at their stand,” Alex explains. “Because an event on this scale and dealing with room around, the technicians move
of that, and through word-of-mouth, the a hundred exhibitors, numerous event equipment, and it’s not a big deal.”
organisation has expanded, and now halls, so many volunteers, you have a He adds: “People sometimes think
they’re providing services not just across million things to do. But when you phone ‘How can a charity afford to hire out
Glasgow but wider scotland as well.” up the EICC you get a straight answer – somewhere like the EICC?’ But it’s a
it’s done and dusted, and you don’t have myth that the EICC is really expensive.
First class service from the EICC to keep calling back to check things have Just because your coffee’s good, it
now in its sixth year, The Gathering came been done. doesn’t mean it’s dear to hire!” he
to the EICC for the first time this spring. “Also, things at these events change laughs. “And the return we get definitely
so what was the big draw? Alex explains: constantly – sometimes people don’t makes it worthwhile.”
“We really wanted to target new
partners this year, and bring more
people in off the street,” he says. “The
EICC is obviously right in the centre
of Edinburgh, so in that respect it’s
perfect. And it’s ideal having a venue in
that kind of location that’s big enough
to cope with an event of this nature.”
He adds: “We have had events at
the EICC before, so we knew what kind
of quality to expect. our first national
Lottery conference was held here several
years ago, when the venue had not
long opened. That was a very important
event and we really wanted to make an
impression, and the EICC is great for
that. It’s almost 15 years old now, and it
still looks like a brand new venue.”
And according to Alex, in addition to
visit us at www.eicc.co.uk Conferencecall |7
Masterclass #3
International
success
Event designer Tanja Kunze explains
the secrets of organising great
international events
I
nternational events offer a unique
opportunity for people with shared
interests to meet, network, share
ideas and collaborate. However,
bringing people together from across the
planet poses a set of unique challenges.
EICC event designer Tanja Kunze has
co-ordinated and assisted with several
international events, including the
European Corrosion Congress and the
International Conference on Arabidopsis
research. she explains some of the key
factors to bear in mind when organising
an international event.
Flexibility first
“When taking care of international
delegates, the single most important
thing is flexibility,” Tanja says.
“Hosting a mix of people from all
over the world with different habits
and expectations poses a number of
potential challenges, and it’s essential
that your venue is prepared for, and can
adapt to, the needs of your delegates.
“At the EICC, we always stress to
our clients that nothing is a problem,
and we’ve never had anything that we
couldn’t deal with.”
one example of a service that may
be required, potentially without advance “Cultural differences are an important their hotel, but instead expect breakfast
warning, is simultaneous interpretation. factor and need to be considered,” meetings. so, to organise a successful
This is particularly important, Tanja Tanja points out. “For example, you may conference, we need to anticipate that,
explains, at international government need to provide a prayer room, or to and make sure we can accommodate
conferences, where many different adapt your catering to provide food that their requests.”
nationalities are represented and it is conforms to religious requirements. The dedication and planning that
essential that every word is understood “We also need to take into account goes into international events at the
by everyone. variation in habits, attitudes and the way EICC goes, quite literally, down to a ‘tea’,
other factors can be less predictable, people do business across cultures, and with the catering team even adjusting the
however, when welcoming delegates from cater accordingly. American visitors, for confectionary and refreshments provided
a range of countries and cultures. example, will often not take breakfast at according to trends in national taste.
8 | Conferencecall
We find that being
right in the city centre
is a really big draw for
international clients
ready to provide directions and advice at
all times, and employs team members
that speak a number of different
languages. Tanja explains: “Although
many delegates speak English to some
degree, it’s always reassuring to be
able to speak to someone in your own
language – even if that’s just to have
a chat or share a joke. It’s all part of
making people feel comfortable.”
Location, location, location And the specific location within your other considerations that can help
Another major consideration when chosen city is also crucial. “We find that include making sure signage around the
planning an international event is being right in the city centre is a really venue is clear and not excessively wordy,
choosing the right location. big draw for international clients,” Tanja and providing free wi-fi to ensure visitors
“Location is definitely a big attraction comments. “We’re 15 minutes walk from can easily keep in touch with colleagues
for international delegates,” Tanja the castle and ten minutes walk from and loved ones back home, and check
says. “We’re lucky enough to be based Princes street, so delegates can step and modify travel arrangements.
in a fantastic city that lots of people out the door and straight away get a real “With the exciting social programmes
want to visit, and that’s important to feel for the city.” and the mix of people from different
bear in mind. some of our clients, for And with the EICC just a five minute cultures, international events can be a
example, have told us that the number walk from the Edinburgh airport Airbus lot of fun and a really great experience,”
of delegates attending their event and a railway station with direct links to Tanja says.
increased just because it was being held London and Glasgow, and surrounded “The key thing is to make sure you
in Edinburgh.” by hotels in a broad range of price choose a venue that is experienced,
The appeal of a vibrant and brackets, the centre’s location is prepared and able to adapt to all those
fascinating city also means delegates also perfect for solving the logistical unforeseen elements, so that all you
are more likely to bring along a partner problems of arriving and staying in an have to do then is enjoy it.”
or family, making the provision of a international city.
stimulating social programme another
factor to consider. A home from home International Events
Tanja explains: “I think it’s important of all the key ingredients to organising at the EICC
to bear in mind for international events a successful international event, there
NaTO Parliamentary assembly,
that there’ll usually be a spouses’ is one vital element which is often november 2009
programme. And that’s another reason overlooked. European association of Clinical
why scotland, and Edinburgh in particular, “For an international event in Pharmacology & Therapeutics, July 2009
is such a great conference location. particular to be a success, it is Congress of the International
“While the delegates are taking in fundamental that a venue can make Primatological Society, August 2008
the day’s events, their partners can enjoy delegates feel welcome and at home,” European Society of Paediatric Radiology,
June 2008
a wide variety of trips and excursions, Tanja says.
29th antarctic Treaty Consultative Meeting,
not just within the city, but to the For this reason, the EICC has a June 2006
Highlands, Gleneagles, and so on.” permanently-manned concierge desk,
visit us at www.eicc.co.uk Conferencecall |9
Edinburgh & the new
Enlightenment
Edinburgh continues to punch above its weight as a
centre for global innovation – and much of the credit
goes to its world-class universities.
E
ver since the University of Much of this research is carried out
Edinburgh was established by Edinburgh’s four universities – the
in 1582, some of the world’s University of Edinburgh, Heriot-Watt
greatest scholars have flocked University, Edinburgh napier and Queen
to the city to share and further our Margaret University – and numerous
knowledge of the world, our history and research institutes.
the universe. Examples include the Institute for
scotland’s capital is built on stem Cell research, globally recognised
centuries of learning, research and as a centre of excellence in the field, the
innovation. It was at the heart of scottish Manufacturing Institute, leading
the scottish Enlightenment, and has the way in advanced manufacturing
produced and inspired some of the solutions, and the Institute for system
world’s most influential scientists, Level Integration – a collaboration
including the great mathematician and between the universities of Edinburgh,
physicist James Clerk Maxwell, the Heriot-Watt, Glasgow and strathclyde to
young Charles Darwin, and ‘the father of produce highly-skilled engineers for the
modern geology’James Hutton. global semiconductor industry.
That tradition continues today, with Edinburgh also boasts seven science
no less than four universities carrying out parks, providing specialist facilities,
cutting-edge research on topics ranging support and infrastructure for the city’s
from the unravelling of the secrets of our expanding high-growth technology and
genes to advancing infertility treatment;
from improving computer-generated
special effects to developing the next
generation of mobile phone; from delving
into the secrets of whisky to studying Using earthquakes to
the economics of outsourcing; and from
helping to ensure clean drinking water fight earthquakes
supplies to securing our future with The recent devastation in Haiti was The new method means scientists
sustainable energy sources. a tragic reminder of the catastrophic can monitor seismic activity at many
consequences that earthquakes more locations, and far more deeply
Region of Innovation Excellence can wreak. beneath the earth’s surface than
To add to its status as a UnEsCo World previously possible.
a better understanding of where, when
Heritage site, since 2004 Edinburgh has and why quakes happen is vital in andrew Curtis, Professor of
been able to add the accolade of ‘region the quest to develop better prediction Mathematical Geosciences at the
techniques and, ultimately, to forewarn University of Edinburgh, comments:
of Innovation Excellence’. The title,
populations of potentially harmful
conferred by the European Commission, seismic activity.
“This turns the way we listen to seismic
recognises areas that have a rich movements on its head. By using
a team at the University of Edinburgh earthquakes themselves as virtual
output of research and make significant
has therefore developed a new microphones, we can listen to the
contributions to the development of technique which uses earthquakes Earth’s stretching and cracking from
innovative technology. In receiving the title, themselves as ‘virtual seismometers’ directly within its most interesting,
Edinburgh and the Lothians join an elite that record passing waves from tremors dynamic places.”
group of just 22 regions across the EU. occurring in other parts of the planet.
10 | Conferencecall
The research and consultancy body The Work Foundation has
identified Edinburgh as the UK’s only ‘ideopolis’ outside London.
A history of innovation in Edinburgh
First logarithms developed by Nobel Prize awarded to Birth of Dolly the sheep, the
1614 1917 1996
John Napier. University of Edinburgh professor world’s first cloned animal at
Charles Barkla for developing the Roslin Institute, just outside
The Scots Magazine first the laws of X-ray scattering. Edinburgh.
1739
published - the world’s oldest
existing magazine. Prediction of the ‘Higgs boson’ Invention of the world’s
1964 1999
by Peter Higgs. smallest television screen by
Isolation of nitrogen by Daniel Microemissive Displays ltd
1772
Rutherford. First automated industrial
1969
assembly robot developed. Switch-on of HECToR, the UK’s
2007
Invention of the steam hammer academic supercomputer.
1842
by James Nasmyth. Pioneering of amniocentesis
1972
tests in pre-natal screening by First commercially available
2007
First use of chloroform as a David Brock. bionic hand, produced by Touch
1847
general anaesthetic by James Bionics.
young Simpson. First genetically engineered
1981
vaccine for Hepatitis B
Invention of the hypodermic developed by Ken Murray.
1853
syringe by alexander Wood.
First colour photograph, taken by
1861
James Clerk Maxwell.
continues
visit us at www.eicc.co.uk Conferencecall | 11
knowledge-based companies for more
Intelligent Power for
than 100 companies employing 3,300
highly skilled researchers. the 21st century
The University of Edinburgh – One company that illustrates the strength
over four centuries of innovation of innovation in Edinburgh is artemis
since its establishment by royal Charter Intelligent Power.
in 1582, the University of Edinburgh Spun out from the University of Edinburgh
has consistently shone as one of the in 1994, the company has developed its
world’s leading centres for academic and Digital Displacement ® computer-operated and the company has now been awarded
hydraulic pump system. The technology £1m by the UK Government to adapt its
research excellence. is already having an impact on the ground-breaking technology for use in wind
The Times Higher Education Qs automotive industry – trials show that a turbines, making them more reliable and
World rankings for 2009 placed it in BMW saloon fitted with the system uses more efficient, and helping us to adapt
the world’s top 20 universities and, in less than half the fuel normally required for to the challenges of our changing energy
2008/9, it was competitively awarded city driving. landscape.
£249 million to fund its research, an
increase of 17%. In the same year, in
spite of the recent economic downturn, That meeting up and sharing of ideas
the University also increased its income
from consultancy work to an all-time high is an important part of developing new
of £4.5 million, and filed 89 patents.
It has also continued to invest in new
ideas and promoting innovation
research facilities, with recent additions
including a £3m state-of-the-art animal University provides assistance in the location for conferences,” Derek says.
cancer centre, a new £7.2m Centre form of ‘incubators’ – low-cost, serviced “The quality of research and innovation at
for systems Biology – which combines accommodation, which provides access the University of Edinburgh means that we
maths and computer modelling to to laboratory facilities and equipment, host conferences of all sizes across many
tackle biological research – and the particularly set-side for new start-ups disciplines, and having such a high-quality
Euan MacDonald Centre for Motor and spin-outs. conference location such as EICC means
neurone Disease research. Its school of over the past two years, the that we can host large conferences
Informatics, meanwhile, is rated the best University has overseen the creation of which bring larger numbers of conference
in Europe for the quality of its research. more than 50 companies, while in the attendees and other visitors to the city.”
past five that rises to a hundred. of
‘Incubating’ invention those 100 companies, 90 per cent are
In addition to its own research, however, still trading.
the University of Edinburgh also plays a Research seminars
vital role in promoting, sustaining and
furthering innovation in the city, through
The EICC – the perfect place for
the meeting of minds
at the EICC
its role in assisting new companies, Crucial to innovation is the possibility for International Conference on Quantative
whether these be ‘spin-out’, where the researchers to get together and share Genetics, June 2012
University licenses intellectual property ideas, as Derek explains. 7th European Zebrafish Development
and Genetics Meeting, July 2011
(IP) to the company, or ‘start-up’ “one of the reasons that incubation
companies, including those formed by and science parks are so popular is that British Society for Haemotology, april 2010
students. people working in similar fields like to be 16th International Society of
Developmental Biologists Congress,
Derek Waddell, CEo of Edinburgh around each other. That meeting up, the
September 2009
research and Innovation, a division of networking and sharing of ideas is an
3rd International Symposium on animal
the University, explains: important part of developing new ideas Functional Genomics Conference,
“Company formation is very strong and promoting innovation.” april 2008
at Edinburgh, and it’s one of the With state-of-the-art facilities, the EICC Scoliosis Research Society,
University’s key strengths. We help start- offers the perfect location for researchers September 2007
up companies and spin-out companies in to meet, inspire and enthuse each other - International Society for Bipolar Disorders,
exactly the same way,” he says. while the city’s wealth of world-renowned august 2006
As well as taking care of the expertise offers exciting potential for International Conference on artificial
administrative and legal side of stimulating guest speakers. Intelligence, august 2005
setting up commercial companies, the “The city of Edinburgh is an excellent
12 | Conferencecall
Edinburgh Fringe
at the EICC
Venue150@EICC is set to host another selection of
world-class performances, including an innovative
programme of breathtaking contemporary dance
Follow us on Twitter
Photography by Lois Greenfield @venue150
for breaking news about
E
our exciting programme
dinburgh Fringe 2010 sees the And we want to reach out
for August 2010.
highly-anticipated return of the to a new dance audience –
Booking Dance Festival to the children under 10 can see
Fringe Venue150@EICC. the shows for free while
This ‘festival within a festival’ is the under 18s and dancers will
brainchild of new York-based producer be able to experience it all for
Jodi Kaplan, who will bring 12 world- half price. We would love to
class American dance companies to take our dancers into schools
the EICC’s acclaimed venue for two or dance classes to help teach
weeks. Together, they will put on an and encourage the next generation’s
exhilarating performance, showcasing participation in dance.”
highlights from each company, with Further details about the programme
further performances from single and dancers performing can be found at
companies and collaborations between www.bookingdance.com. Alternatively, The venue’s comedy programme,
complimentary repertoires. check back later in the year to see our meanwhile, is headed up by award-
“The showcase programme is full programme at www.venue150.com. winning stand-up comics Jimmy Carr,
perfect for those wanting to discover a rhod Gilbert and Jason Manford – often
new art form, as well as for seasoned Spectacular dance, seen on TV, and regulars on Channel 4’s
dance lovers wanting to experience the award-winning comedy 8 out of 10 Cats and the BBC’s Live at
best the UsA has to offer,” explains other highlights of Venue150’s the Apollo and QI.
sam Gough, responsible for Venue150. programme include the high energy Fringe select also returns for a fifth
Kaplan adds: “We want to engage rhythm Drum & Dance from Berlin, year, showcasing the very best of the
with established dance audiences who hot off a world tour, that delivers fringe alongside delicious dining at our
travel to Edinburgh in August and show a spectacular fusion of music and Cabaret Bar – please see enclosed flyer
them what we are doing stateside. stunning visuals. for more information.
visit us at www.eicc.co.uk Conferencecall | 13
Come dine
with us The EICC is offering a series of new
promotional events to whet the appetites of
clients and offer, quite literally, a taster of its
unique and inimitable hospitality
A
n exciting programme has Dates for your diary
been introduced to enable the
To express an interest in attending any of these events, e-mail jills@eicc.co.uk
EICC to deepen and enhance
its client relationships. April August
“sharing a special event experience Join the EICC team for dinner in London Two fantastic events await prospective
with our future customers gives us a on Thursday 29 April for an evening of clients in August. A spectacular evening
unique opportunity to understand their fantastic food and fine wine. on Thursday 19 August begins with a
needs in context,” explains EICC Head delicious dinner at the EICC, followed by
of Events Karen Wood. “And it helps May a seat at the world-famous Edinburgh
us design and deliver an event that will should you be attending the annual Military Tattoo. Alternatively, for those
meet and exceed their business goals.” IMEX trade show in Frankfurt on wanting to sample the best of the
The programme of events was 25 – 27 May, drop in to the EICC on Edinburgh Fringe, the ‘Fringe select’
launched during the International Confex scotland stand f380 and sample the showcase awaits clients at the EICC, on
in London, with a sumptuous dinner at finest scottish hospitality. Friday 20 August.
Jamie oliver’s London Fifteen restaurant,
and will include a series of exquisite June October
ventures at iconic and renowned venues, Experience a delicious summer dinner The oscars of the scottish hospitality
including the open Golf Championship at the EICC on Friday 4 June. Enjoy the industry returns to the EICC. Join our
at st Andrews and the world-famous finest seasonal scottish specialities, table at the black tie Thistle Awards
Edinburgh Military Tattoo. courtesy of Leith’s at the EICC. banquet and ceremony on Friday 29
october 2010.
July
‘The home of golf’ provides the November/December
picturesque setting for our event on The EICC is pleased to exhibit at
sunday 18 July, when the EICC offers the EIBTM international trade show
clients this exclusive opportunity to in Barcelona from 30 november – 2
dine at the st Andrews open Golf December. Visit us at the scotland stand
Championship. and we would be delighted to offer you a
taster of our unique hospitality.
14 | Conferencecall
Introducing the EICC Future Focus Lunch Series
The EICC is pleased to launch the Future opportunities both for the conference “Add to that the excellent cuisine, wine
Focus Lunch series – and the venue centre and the lunch guests. and service provided by Leiths at the
team is giving Conference Call readers John Hart, of the EICC team explains: EICC, and we believe the result will be a
the opportunity to be a part of it. “What we are really aiming to do is to premier experience for our clients.”
starting in May and taking place offer our clients the possibility of a new
each month, the lunches will be hosted kind of networking forum.
by members of the EICC’s strategic “We would like to invite business
business team and co-hosted by a professionals to host a lunch at the
business professional. The aim is to bring EICC with their associates, to engage in BE A pART OF IT
together a sparkling mix of like-minded a discussion with a strategic focus, that If you would be interested in being a part
professionals to discuss topical and relates to issues which are important of this unique opportunity by co-hosting
future business matters in a positive and to them. one of the EICC’s Future Focus Lunches,
stimulating environment. “With an average of ten guests, this we would love to hear from you. If
Through hosting the Future Focus event will be unique, offering a much you would like more information, or to
Lunches, the EICC aspire to widen the more intimate situation and greater express your interest, please e-mail:
scope for generating future business scope for debate and interaction. futurefocuslunches@eicc.co.uk
visit us at www.eicc.co.uk Conferencecall | 15
FactFile
eVent: eahad 3rd annual conference
date: 3rd – 5th February 2010
attendance: 500 delegateS
client: eahad
OrganiSer: david Massey and
Jennifer Kirkcaldy
of northern networking
events
Behind
the Scenes
at the European Association for Haemophilia
and Allied Disorders (EAHAD) conference.
The lead time for organising professional conferences
can be several years – so what happens when you
only have a few months? Northern Networking
Events talk us through how it went
20/01/2010 Two weeks to go
CC: What will your role be in CC: Are there any particular events in their own right, and which we
organising the conference? challenges that this event poses? are treating as separate entities.
NN: We were approached by Christopher NN: We were only appointed in the Yet despite all this, we’re well
Ludlam, the President of EAHAD, who is autumn and it’s highly unusual to have advanced in terms of planning – it’s
actually from Edinburgh, and invited to such a short lead time – we have events really a case of dotting the ‘i’s and
tender for the contract. He had booked in 2013 that we are already planning! crossing the ‘t’s now. We’re confident
the EICC himself, and it was the EICC But we have a very effective system here it’s going to be a conference that
that suggested he get support from a for organising events, so it’s simply been people will remember.
professional conference organiser to a case of accelerating things, focusing
tackle the logistics involved. very closely on what needs to be done,
We’ll be doing the full organisation, and working a few extra hours.
and that includes registration, speakers, There will be between eight and ten
accommodation, social programme, the sub-meetings too, and three symposia in
conference website, and so on. advance of the conference – which are
16 | Conferencecall
Everyone is very, very efficient.
Anything we asked for – for
example additional signage,
change to room set-ups – was
done there and then
08/02/2010 After the event…
CC: How did the conference go? Were CC: Have you had any feedback from CC: You’ve worked with the EICC on
there any unexpected challenges? the client? a number of occasions. What’s your
NN: It went very, very well. It was a NN: It was really positive, we’ve been impression of the venue?
fantastic conference. There are always really pleased with it. There were a lot NN: It’s five star – there are no two
some last-minute things, and requests of very complimentary comments made ways about it. It’s a fantastic venue,
made by delegates on the day. But that’s to the President, and he was obviously and nothing’s too much bother.
one of the benefits of working with the really happy about that. so it was great Everyone is very, very efficient. Anything
EICC – they’re great at sorting things like to hear him tell us just how delighted we asked for - for example additional
that out. As sometimes happens, one he was. signage, changes to room set-up – was
group using a meeting room got their It’s always really good to get done there and then.
timings a bit wrong and wanted to have the feedback directly, because when the In terms of presentation, too, the
room a little bit longer than it was booked client hears all that first hand from their venue was always very tidy and clean,
for, but it was very easy to find another own delegates, that obviously makes a and the staff smart and extremely
room – absolutely no problem at all. much bigger impact. helpful. It makes a massive difference.
visit us at www.eicc.co.uk Conferencecall | 17
at just over a
mile’s walk from the EICC,
Stockbridge can easily and
comfortably be reached on foot.
From the EICC head down lothian
Road to Charlotte Square, turn
right at Heriott Row and left
down Howe Street towards
Stockbridge.
EDInBUrGH’s HIDDEn GEMs
Stockbridge
Let’s head north of the New Town
to explore the tranquil chic of Stockbridge
T
ucked away behind the magnificent Georgian splendour of Modern Art, where you can admire artworks by Picasso,
of the new Town, stockbridge was originally a small Mondrian, Matisse, Andy Warhol, Lucien Freud and Eduardo
village in its own right. And, although it later became Paolozzi, to name but a few.
incorporated into the City of Edinburgh as the capital Alternatively, a short walk in the opposite direction
gradually expanded northwards, it has retained its own takes you to Inverleith and ‘the Botanics’, the main site
distinctive character. of scotland’s royal Botanical Gardens. With thousands of
The area is known for its characteristic ‘colony-style’ species of plant from the four corners of the planet, and with
cottages – designed in the 19th century as low-cost housing 70 acres of beautifully landscaped grounds, the gardens offer
for working people. And with its boutique-style shopping, the perfect sanctuary to escape from the bustle and noise of
independent cafes and bars, and quirky delicatessens, the city centre.
stockbridge has become one of the capital’s most fashionable other nearby sites of historical interest include the elegant
and most sought-after areas. st Bernard’s Well – built in a distinctive neo-classical style
stepping away from the ‘village’ centre, however, the and renowned among Edinburgh’s 18th century nobility for
surrounding vicinity also offers plenty for those visitors wanting to its reputed healing properties – and the many architecturally-
experience another side of the city. important churches in the area.
Take a stroll along the banks of the Water of Leith, the And after a day of exploring, what better way to relax than
river that flows through Edinburgh and out to Leith and the sampling stockbridge’s varied and vibrant mix of pubs, bars
Firth of Forth, and enjoy the leafy, tranquil surroundings and and restaurants. From hearty home-cooked food, to quirky
vibrant wildlife. A ten-minute walk along the pathway will also bistros and global cuisine, you’re sure to find something to
take you to the Dean Gallery and the scottish national Gallery suit your taste in the ‘village’.
18 | Conferencecall
Ask the expert
Reputation Management
Angela Casey, Managing Director of CM Porter
Novelli PR and communication consultants,
shares her expertise on applying successful
reputation management to your event
Effective reputation management is about building and maintaining a profile,
while minimising the negative impact of any unforeseen issues.
Here is a five-step guide to getting it right.
What’s the point? Get others on board
right at the start decide what the purpose of your Get others to say things on your behalf.
event is. What are the key points? What are you Identify influential people you know are
hoping to achieve? And what messages do you coming, who are active online, and tell them
want to communicate to an external your milestones. That way they
1
audience, as well as to know when to look for your news, and
your delegates? they can comment on it. There are a lot
of Wordpress bloggers out there, as well as
newspapers and trade magazines, and it’s
essential to have them
If you can’t beat them, join them on board.
In today’s instant digital age, it’s important
to manage communications that will be
going on during the event. Help your 4
2 delegates and visitors talk to each other,
and make sure they’re doing it within
the network you’ve created, so their Assess the risk
communication is a part of your plan.
set up an online press office and What happens if there is a powercut?
update a blog and newsfeeds regularly. or if the keynote speaker fails to turn up?
Create a hashtag on Twitter, and or if terrible news breaks during the event?
perhaps a Facebook page or ning network for the event. Have a section in your risk
assessment that asks ‘What can go wrong
in reputational terms?’, and plan how
plan out your ‘milestones’ you might communicate in the event of
a breaking issue. With a robust plan in
In the past, organisers gave out press releases to journalists place, the pain of
at the beginning or end of an event – these days news has a sudden crisis can
to be announced instantly. be minimised
Therefore, plan a few, key milestones, and the
and have press material/comment ready to reputation
release to ensure you are creating the debate, of your event
instead of responding to it. remain
3
secure. 5
visit us at www.eicc.co.uk Conferencecall | 19
Service beyond the extra mile...
Situated in Scotland’s pulsating capital city;
Edinburgh International Conference Centre.
We go beyond the extra mile to deliver truly inspiring
and memorable events that will astound your audience.
You’ll be royally impressed.
For more information please
contact us at the details below.
edinburgh international conference centre
the exchange, edinburgh eh3 8ee. scotland
t: +44 (0) 131 300 3000 f: +44 (0) 131 300 3030
e: sales@eicc.co.uk w: www.eicc.co.uk