101 Auction Secrets Revealed

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					101 Auction Secrets Revealed!
http://www.auctionebook.com
By Tim Campbell


AuctionTip #1: How to Put an Attractive Background in Your Online Auction Ad
Have you ever visited an auction and noticed a peculiar and catchy background?
Here's how to do it...
First off, go background texture hunting at this site:
http://www.grsites.com/textures/
Once you find one- upload it to a free image host like:
http://www.honesty.com
Now, for the moment you're been waiting for...
This requires HTML so don't faint on me. Make sure this is the first thing that appears
in your ad html:
<BODY background="http://www.yourhost.com/yourimage.gif">
That's the code you'll need...
AuctionTip #2: The BEST Types of Products to Sell
Without a doubt, there are a few types of products you'll need to sell in order to become
really successful on eBay…
Here are the 3 types of products you should try to sell if possible:
Consumable
Example would be anything a person would buy and use up and buy again. To say
there is staggering potential for backend sales would be an understatement.
Information
Any product you would download or receive by floppy or CD is considered to be an info-
product.
Though it takes some study and patience to reap the rewards of selling information
effectively, in the long run it will be worth the effort.
Collectibles
EBay is famous for its rare items. Stamps, beanies, antique whatnots, you name it, and
it's there.
Sentimental items carry with them the largest profit margins. When you're pulling in
$100-200 profit margins or more, your volume doesn‟t have to be heavy to get where
you need.
If you want a brainstorm with a list of all the various products categories, visit the link
below:
http://listings.ebay.com/
11 Time Tested Principles For eBay Selling Success
Without a doubt, something separates good sellers from the not-so-hot ones. It has
nothing to do with magic either- it has everything to do with sound practice...
Here are 11 principles to live by when you start your auction business. They will work
wonders for you...
1. Pick Your Niche and Define Your Market
This is ground zero for your success strategy. Find your own niche. Define your market.
Then you can know the type of person you‟re going to be selling to and the types of
product you want to sell.
You're auction sales letters will be a hundred times better if you know the person who
you are writing for.
Along with being in a superior position to take advantage of repeat business, the
benefits from becoming specialized are endless-
We well be getting into this a little more later.
2. Your Vision
Know where you want to go with your business and why. Every business that thrives
has a soul and a purpose. What is it that you want long term? Do you want to become
financially independent?
What do you want short term? Do you want to make a steady income every week? If so,
how much? Give yourself something to shoot for and try to surpass it.
Remember in the beginning to keep plugging away. The toughest time is at the start.
Everyone has to serve as an apprentice before they can truly master what they do.
When you're starting out be willing to absorb every ounce of helpful information your
brain can hold.
3. Order is the Foundation of Every Good Thing
One of your early foundations of success is order. Strive for efficiency in every aspect of
what you do. If you‟re lacking in a system of organization your whole business is going
to be threatened.
This not only includes keeping things in their place but things like keeping income tax
and business expenditures records.
4. Serve Your Customer With a Passion
In business your customer is the only thing. You customer is far more important than
any product you sell. Strive to give them quality at every level of the transaction.
With online auctions most sellers have a hard time looking past the initial sell. As far as
they are concerned after the initial bid the relationship is over. That is why most of them
don‟t do so swell when they try to make a business of this.
Look far beyond the first sell. It is only the beginning of a long mutually beneficial
relationship.
5. Become An Expert In Your Field
Become an authority in what you do, wherever you choose to go with you online auction
business. If you sell CD media supplies, you want to be thought of before anyone else.
When you become an authority in your field, a whole new universe of business and
opportunity is opened up to you.
I buy certain types of things on eBay from the same sellers over and over. I wouldn't
dare do business with anyone else, not when they have proven themselves and their
product.
You want to earn that same type of position in the minds of eBayer‟s for your niche.
6. Credibility- the Key Factor in Selling
Become trustworthy. Remove every doubt about your credibility any chance you get.
You can do this through presenting yourself positively through your feedback, being
passionately devoted to your business and by being an expert.
By making great complete ads and from answering emails quickly.
The X factor is the critical ingredient for online sales success.
7. Harness the Power of Technology
Use you existing software of the Internet to handle repetitive tasks. This will free you up
to grow your business to a level...
One of my big sticking points is leverage. Leveraging means getting everything you
can, out of all you got. When you use existing tools and methods for freeing yourself
from repetitive tasks, you will compress time.
That means you will get more work done with less effort... and as a result you will make
more money.
8. Get Everything You Can Out of All You Have
A wiser person than myself once said, "There are only two qualities in the world,
efficiency and inefficiency, and only two sorts of people: the efficient and the inefficient."
Maximize results while minimizing your expenditures. This is the essence of what it
takes.
Test ads ruthlessly to get more for your advertising dollar. Look for better ways to do
business. So much can be do to get better and better returns. Set an ideal up for
yourself and call it, "efficiency"- if you do this you will never become stagnant in what
you do...
Always search for better and better returns for the amount of resources you put in.
9. Probably the Most Important Thing: Your Sales Letter
Your sales letter is your salesman. On the net, how you're potential buyer perceives you
and your product is everything.
Copywriting is the art of showing you and what you sell to your buyer in the best
possible light.
It‟s the most important thing you have going for you. A carefully crafted sales letter can
increase you results exponentially without having to spend an extra penny.
10. Shoulder The Risk in the Transaction
Risk reversal is on of the strongest free sales tools you have at your disposal.
When you offer your bidders a satisfaction guarantee, you are telling them that you are
confident that your product can deliver, and if not you are willing shoulder the risk for
them by giving them their money back…
Very rarely do they ask for one unless your product is poor.
This is one of the easiest ways to increase sales; if you have a good product to begin
with, don‟t neglect this technique. I see many sellers who don‟t offer one when they
could.
It‟s a must to offer one with your Dutch auctions. A strong risk-reversing offer will clinch
sales that pass others by.
11. Perseverance Will See You Through Anything
Perseverance is your greatest asset of all, especially when things get rough. To me,
nothing is more fulfilling than meeting challenge head on and winning out.
Anytime you run into trouble or resistance in your business, accept it as a growth
opportunity that you need in order to get to higher levels or success.
AuctionTip #4: You'll Never Repeat Yourself, Ever Again...
Do you ever notice yourself repeating the same answers to the same questions over
and over? Would it be great if you could press control-q and spit out the answer?
I use a program called Shortkeys to type repetitive phrases and sentences. By wisely
using email keyboard shortcuts and you'll cut your time responding to email down by
90%.
http://www.shortkeys.com
This will save you loads of time.
AuctionTip #5: Buyers Want Easy Payment Options
As a seller, you want to offer every pay type under the sun. If you cover all possible
pay types you'll be able to make profits that pass others by...
Here are the pay types sellers on eBay offer:
· Paypal
· Personal Check, Cash or Money Order
· Billpoint or similar pay types at different venues
· Electronic Checks
· Credit Cards by email, secure server, phone and fax...
It's the merchant accounts that can be a pain; don't let it- it's easier and cheaper to get
them than you think...
/00 3
AuctionTip #6: Over 75% of eBayer's Use Paypal
Hands down, Paypal is THE auction pay type. It's a free service and easy for bidders to
use. If you use it, you'll have almost no fees taking away from your hard earned
money-
Sign up today and start taking credit card orders instantly- plus you'll get $5 for opening
and account and $5 for anyone you refer.
http://www.paypal.com
I'm sure you're probably already a member by now :)
AuctionTip #7: Getting Set Up With Merchant Accounts
It's not difficult or as expensive as you may think. Do you plan on doing business
online? If so, it's a good idea to have them-
Here's who I use and recommend:
http://www.marketingtips.com/creditcards/index.html
AuctionTip #8: Use An Email Signature
One great free way to promote your auction business is by using a signature.
Signatures are six to eight line inserts at the end of your email messages.
All email programs support them. Take advantage of this cheap and effective means of
advertising your listings...
AuctionTip #9: Put the Hurt on A Spammer
An onslaught of email is coming your way. If you thought you were getting spammed
earlier, just wait until you start selling heavily on eBay. Filtering is one answer-
You've got to defend yourself- your time is at stake here.
Try Eudora to handle your email.
The Eudora Lite version doesn‟t expire. You can get a copy from the link below.
http://www.eudora.com
AuctionTip #10: Automate To The Max With This Free Service
When it comes to selling on the net, you want to get the most from the amount of time
you put in.
Master services like Andale to give your auctions a boost.
Use this service correctly and you'll explode your auction sales.
Andale can save time on just about every aspect of the auction process-… by the way,
you get $20 for signing up and $20 for everyone you refer-
http://www.andale.com


AuctionTip #11: Honesty Is The Best Policy
Make one virtue for yourself on eBay- and that's honesty.
If you're a little late getting the package in the mail... tell your customer. You‟ll always be
forgiven and spared the negative feedback if you fess up.
They'll thank you for being straight with them- everyone loves peace of mind... what's
more irritating than not knowing?
AuctionTip #12: Save Time At The Post Office
If you don‟t have much time to spend at the post office, and I'm sure you don't, prepare
in advance.
You can have all of your mailing supplies sent to you by the USPS and UPS.
Visit http://www.usps.com and http://www.ups.com for more details. Look for supplies
and services...
Also, do this:
· Buy an inexpensive scale
· Print postage from your PC
· Look up shipping rates on the net
This will save loads of time.
AuctionTip #13: Avoid Bouncing Checks?
Bounced checks are rare. Since your future as a seller depends on the service you
provide, being quick and trusting is always going to pay off tenfold in the long run.
So, hold checks only when the item is highly valuable, or when the user has a bad
feedback history.
Most eBayer‟s are trustworthy- just check their record if you‟re uncertain.
AuctionTip #14: Price Auctions Low To Build A Crowd…
Do you have a good item that you KNOW will sell well?
Start it off at a penny. This will get you healthy early bidding. You want a large group
around the item; some will be competitive bidders- people who will pay extra just for the
thrill of winning.
You'll usually get more for your item than someone who priced theirs higher, because
your auction has more bidders watching.
AuctionTip #15: Set Your Auctions On Fire
Have you ever been on eBay and happened upon an auction that was doing incredible
well?
Like a Dutch auction with over a hundred bids? In the past eBay had a "torch" for hot
items, and if you made 30 bids you get in a "Hot" category and bidding spirals upward.
Here's my approach for getting over 100 bids selling simple info-products. You can
adjust it according to what you sell.
I've done this numerous times...
The first day of the auction is critical. You want the majority of your bids on the first day.
Make sure you buy the best exposure you can...
Your goal is to get 30 bids as quickly as possible.
The best time to list when attempting this is early Saturday morning around about 7 a.m.
EST. You want your best exposure on the first day.
Also, drive bidders to your auctions early.
Normally I would contact my mailing list and tell them I'm having a clearout of my
inventory and offer a special like free shipping for bidding.
Remember; just get rock moving down the hill an early as possible. If you get that
auction up over 30 bids by Sunday night... that gives you over 8 days of sizzling hot
exposure in the "Hot" category...
AuctionTip #16: A Thousand Words is Worth a Picture
I am no photography expert. I rarely take pictures of my products, don't even have a
camera, but I do know this...
Photos and other pics make you and your item credible. The better you are with your
camera the more bids you‟re going to get.
If you have a digital camera, use it. Take several photos of important aspects of the
item, flaws and all. If your teapot has crack in it be sure to take a picture of that as well.
Also remember; by inserting a photograph of the item you are selling you get a 'Pic'
graphic next to your item description.
Bidders look for the 'Pic' symbol and will be more inclined to visit.
While I have never use a digital camera, I ALWAYS use some pics in my ads.
Don't be afraid to weave some images and graphics into your auctions- but if you do…
make sure it contributes to you message.
A sprinkling of clipart does wonders for html ads, if it contributes to the message. If not,
don't use them. They distract.
If you ever need any pics to add your description go to:
http://www.clipart.com
AuctionTip #17: Remember To Say Thanks
Send a thank-you note/receipt email to your customer when they pay. Include your
eBay user name and telephone so they can contact you if they need to. Don't worry
about them calling.
Kindly ask them to leave feedback in your email. Include a convenient link to the
feedback forum, and I guarantee you, 9 times out of 10 they will drop a good word for
you.
AuctionTip #18: Make Your Description Complete
When making your item description make it as complete as possible.
Many people find your auction through the search engine, so use as complete and
descriptive headline with good keywords too- this will make your listing easy to find for
the person looking for your item.
Leave no stone unturned- don't neglect to mention some crucial piece of info.
Bidders will steer clear if they sense something important missing. Plus someone might
buy and won't have his or her expectations met...
That could be a problem. Include all necessary info.
AuctionTip #18: Use a Good Sales Policy to Bail You Out
Post terms and conditions on every listing you create.
Things like shipping terms or any other rules that you'll use. Make a separate text file
containing your sales policy that you can edit, copy and paste into your listings quickly.
Sit down and come with a good one that applies to you and what you‟re selling.
This can steer you past any bumps in the road. Example: do you insure packages? Do
you only ship on Tuesdays & Saturdays? Be sure to state these types of things in your
policy.
Everything isn‟t perfect when you‟re dealing with people in auctions- most transactions
are flawless, but some are, well... plain difficult.
Think of your sales policy as your shield & buckler.
AuctionTip #19: Don’t Overcharge On Shipping
This is one of the more common causes of negative feedback.
Only charge what it normally costs you to pack and ship. Buyers are sensitive in this
area.
Chances are, they know when you gouge them.
In your sales policy, try to briefly justify whatever your costs may be...
Auctions are notorious for their many gray areas. This is a gray area, so be cautious.
EBay Auction Secrets 12/00 13
AuctionTip #20: Caution When Leaving Negatives
Be careful about leaving negative feedback for bidders that may deserve it.
Go out of your way to clear things up before you decide to do so. It's normal for bidders
to strike back with their own negative and unfair comments.
Always try to find some other solution.
Don‟t leave negative feedback unless they blatantly defraud you- if they don‟t pay, either
leave neutrals or no comments.


AuctionTip #21: Make Your Customer Your Passion
Treat your customers and potential customers like royalty and around 30% or more, will
reward you dearly in long-term by remaining loyal to you-
Your repeat business depends upon your customers. They are your main concern.
Your customers are more important than your product or any short-term profit you
make. Take care of them...
And they'll take care of you.
AuctionTip #22: Use Delivery Confirmation
Rest easy at night and get delivery confirmation when you ship your valuable items. A
small percentage of buyers will receive an item and say they didn't get it and demand a
refund.
You can cover the cost of delivery confirmation in your shipping charge. It only costs an
extra 35 cents.
You can email the tracking number to the customer so they can track the package.
AuctionTip #23: Send Customers The Auction Number
At the end of the auction include the auction number with the end of auction notice.
Place the number in the subject line so you can easily track emails. Your customer may
also be bidding on multiple auctions.
Doing this will prevent confusion for you both.
AuctionTip #24: Your Listing Schedule
Do you always start and end your auctions at the best times? Always have auctions
start and stop when traffic is the heaviest.
If you make a listing schedule and stick to it then your results will be better.
AuctionTip #25: Double-Check Your Title
Check to see that your item title has no spelling errors before you post it. Buyers mainly
use the search engine to locate their item of interest.
Search can pick up items placed in the wrong category. But search won't pick up
misspelled words.
If your spelling is incorrect, you'll lose all buyers using the search function. This will kill
your auction like a doornail.
The good news is, if you catch misspelling before the first bid, you can always go back
and revise it.
AuctionTip #26: Stopping Auctions Gone Haywire
If your eBay auction has gone wrong, or an emergency pops up- to keep from losing too
much; simply cancel all bids on the auction and end the auction...
Provide an explanation for why you did it- don't abuse the feature; eBay will crack down
on you.
AuctionTip #27: What Customers Want After an Auction
Your customer wants three things after the auction in order to be satisfied with your
service:
· Speedy contact after the auction. They want all the necessary information in
straightforward terms.
· They want their goods shipped quickly and in one piece when they arrive.
· They want A1 support. If they have a problem or a question they want a quick
answer from you.
If you do these three things consistently then building a great reputation will be no
problem.
AuctionTip #28: Online Customer Service Rules
When it comes to your customer, here are 8 timeless rules to live by:
· Your customers are everything.
· Your customer is always right.
· Go the extra mile...
· Return emails fast.
· Under-promise and over-deliver in everything you do.
· Never criticize your customers directly or indirectly-
· Make the auction process extremely simple for the customer...
· Follow up the day after the sale to catch any problems.
Let me also stress once more: always answer a customer's email.
AuctionTip #29: Know Your Product and Become More Credible
Buyers want professional sellers.
The more information you have and use, the more credible you become in the buyers
eyes.
If the curious eBayer trusts you, then you're hundreds of time closer to making the sale
than the guy with no professionalism.
If you wrongly describe your item, then your credibility takes a nose-dive in their eyes.
When you're focused in what you sell, and have defined your niche, having tons of info
about your product is a breeze.
This can be a problem starting out when you're selling a bunch of different types of
items... Always look for clues about what to say from existing eBay ads.
AuctionTip #30: Insure Valuable Items
By law, I'm to blame for broken items due to my bad packing. Buyers have no control
over how I pack an item.
Carriers hardly ever accept liability for broken items. It's my job to see to it that they get
their item in one piece and on time-
Make sure you do everything necessary to see to it that this happens.


AuctionTip #31: When The Buyer Lives Out Of The Country
Be careful when receiving foreign funds. Always insist that they pay
by credit card or send an international money order. Some banks will hassle you
about foreign funds.
Remember to pick up some customs forms from the post office in advance to save
yourself some time.
AuctionTip #32: Stay In Contact With The Buyer
When auction ends, quickly email the buyers with the final price, shipping, total cost,
and your address. If you have time to reassure your customer, email them when you
receive their payment.
This is important for their peace of mind and they'll thank you later in feedback and
repeat business.
You'll also score well with the buyer if you send them an email when you ship their
goods. Especially if it's valuable.
AuctionTip #33: Keep Your Auctions Going...
Bidders usually wait until the last minute to bid. I wouldn't let anyone persuade me to
end early unless they made me an insane offer.
If you do decide to end early, then you'll miss having my auctions go through the
"going, going, gone" and "ending today" listings-categories that eBayer's browse
heavily.
AuctionTip #34: Don’t Overcharge On Shipping
This is one of the more common causes of negative feedback.
Only charge what it normally costs you to pack and ship- take it easy on the handling
charge. Buyers are sensitive in this area.
They know when you overcharge them.
If you make a habit of gouging your customers on shipping costs, it is almost certain to
ruin your credibility and any chance for repeat business.
In your sales policy, try to briefly justify whatever your costs may be...
Do you charge insurance or delivery confirmation? Handling? Give a reason, and try to
leave no room for misunderstanding.
Auctions are notorious for their many gray areas. This is a gray area, so be cautious.
AuctionTip #35: Short-Term Goals For New Sellers
Everyone needs goals. My best advice to you starting out:
Sell everything, within reason. Do this to learn what you're doing and to make some
money.
If you have anything with any of potential value to others that you aren't using, get rid of
it. In fact, take it a step further...
Get rid of stuff on behalf of people you know. Once you start actually doing, you're going
to learn about 10 times faster...
For new sellers on eBay, you have five EASY short-term goals to concentrate on:
· Get experience through selling some items from around your house. It's key to get a
few wins under your belt.
· Obtain 10 positive feedbacks to get a gold star. People will start to trust you and bid
more. Strive to keep your feedback slate clean; it will play an important role in your
future.
· Take those shades off! During the first 30 days after registering on eBay you'll have
glasses on. This means you're new, or "shady". People will be reluctant to bid.
· And lastly... be registered for 2 months, simple enough. Once you have +10 feedback
and have 2 months experience, you can start using Dutch auctions (very important).
· And lastly, find your niche. You have some time to think this one over. It's important to
make certain it's the direction you want to go in advance... so much of your success will
depend on the customer base you build over time.
You can easily make $1000 or more your first month just by selling odd goods from
around your house.
AuctionTip #36: Use The Bold Title Option
Make your item standout by listing it in bold.
Items highlighted in bold are 50% more likely to sell. For some items it is a cost-effective
alternative to featuring your auctions.
AuctionTip #37: Conservative Pricing Strategy
When playing it safe, set the minimum price for your item just slightly lower than what
you think it might be worth.
This will encourage opening bids on the item.
Don't start too low; you're obligated to sell it regardless of whether or not you like the
result.
AuctionTip #38: Free Advertising For Your Auction
You can tell other people on the Internet about your auctions. Actively drive extra traffic
to your auctions and you'll find that your Dutch auctions will do better.
Use signatures and post to appropriate newsgroups and message boards.
Use targeted email, search engines or whatever works.
You can promote individual auctions, your about me page, or a website that sells your
products or directs visitors to your auctions.
AuctionTip #39: Readability Rules For Your Auction Ads
Here are some rules to improve anything you write...
· Use a short opening paragraph.
· Remember that short sentences make firm friends...
· Make your paragraphs less than 3 or 4 lines.
· Underline or boldface important words or phrases.
· Include attention-boosters: questions, news items, promise...
· Ask for the bid at the end of the description.
· Use positive language.
Do this, and your writing will be crisp and easy to read...
AuctionTip #40: Common Sales Killers
If you're auction didn't get any bids, there is always a good reason for it. Consider these
common mistakes sellers make:
· You don‟t make people feel safe when they bid.
· You don‟t make your ad copy attractive or persuasive.
· You don‟t let people know anything about your business.
· You don‟t give people as many ordering options as possible.
· You don‟t test and improve your ad copy.
You can easily boost your sales by looking closely at each of these common sales
killers...


AuctionTip #41: Don't Overlook This Free Service...
Services like Honesty.com offer free counters and image hosting. Keep up with your
page hits so you can make adjustments to improve auction performance with
http://www.honesty.com
It's a critical tool for keeping up with auction performance.
AuctionTip #42: Know What You're Selling
Before you put something up for auction, look to see if something similar is already
selling.
In other words, now the general market value of your item.
If there is a few items similar to yours already up, wait for those auctions to end before
you post yours. Compete with other items as little as possible.
AuctionTip #43: Good Packing Material
Newspaper makes good packing material, especially if it‟s shredded.
It‟s cheap, it‟s handy and it gets the job done.
Save packing material from any other shipments you receive. Bubble wrap is lighter and
more professional, but it will cost you more.
AuctionTip #44: Revive Your Ad by Revising It
Auctions that haven't gotten any bids can be revised- did you goof up and spell a
keyword in your auction title? Don't worry- simply go to the auction page, click "revise",
correct the mistake and make way for the bidders...
Another thing, if your auction has no bids and you still have more than a day before the
end, change categories.
This is helpful when you're testing new categories for particular item- if an auction in a
new category starts to fail just switch to your bread and butter. By doing this you'll
uncover some better places to list.
AuctionTip #45: Increase Your Exposure as No Cost!
This is a pointer that is easily overlooked by most sellers.
Go local for extra traffic. Whenever you're creating your ad on eBay you'll be given the
option of placing your auction in a regional category- do it!
Most people simply opt to not list regionally thinking it can‟t be seen, or they shouldn‟t
since it‟s not a regional auction.
Be certain to pick a region.
AuctionTip #46: Your Customers Lifetime Value
Do you know your customer marginal net worth? What is that? This term simply refers
to the long-term value of your customer.
Develop a long-term relationship with your bidders and offer them similar products they
will want. Look past the initial sale-
If you know that your average customer is worth $1000 to you over the span of 5 years,
then it only makes sense that you would be willing to spend a good amount of money to
get them.
AuctionTip #47: Learn How-To Master HTML in 2 Hours
If you‟re going to be a great seller, you need to learn html. Every webpage you see is
written with it. It just wouldn't be very effective to have someone else do this for you.
You don't even have to know a lot about it just the bare bones basics.
Don‟t let it intimidate you... I speak from experience- it‟s SO easy. Once you learn it,
you‟ll have blast using it.
Need a tutor? There's a real good interactive HTML tutorial at:
http://www.davesite.com
Sooner or later you‟re going to want to get good at it. It'll take you about an hour or so to
get familiar.
Also, the html editor I've used since day one is Homesite. This is a good program to
use, you'll learn html fast...
http://www.allaire.com
Learning html needs to be one of your important early goals. Being able to do it give you
great control over how your ad looks...
AuctionTip #48: Relisting Strategies: Doing Better Next Time...
Did your auction do a flop on you? No bids, nothing? You can still relist for free but I
need to answer the question...
What went wrong? Was the auction over-priced? Was it in the wrong category? Do I
need a better headline? Description? Or was it that no one wanted to buy my old
sneakers in the first place.
When you relist, change things up a little.
Consider changing one or more of the following listing variables:
· What category you choose
· How you word your title
· Your reputation/feedback
· How you describe your item
· Starting bid price
· Timing
· Photos/pictures
· Listing Features like featured ads, etc
Try to pinpoint what went wrong- then relist and see what your results are... thank
goodness for testing.
If you test well, you will eventually get that positive result you want.
AuctionTip #49: "How To" and "Why " To Create Your Own eBooks...
With the "101 Auction Secrets Revealed" trial, you'll notice the eBook Secrets Trial...
(if you downloaded from my site at http://www.auctionebook.com)
This is a 57 page trial version of 438-page info-manual that I offer.
It shows you how you can create and sell your own profitable eBook using free and
nearly free programs, and selling on autopilot.
If you plan on offering upsell and backend products to your customer, you will start to
really start to see it's overwhelming relevance to your success.
In this chapter we've dealt with a problem that most new auction sellers face- and that is
with their product...
My best advice is to start off selling hard goods and work you way to lighter ones and
eventually information; this will free you from tasks that will put a hamper on you in your
auction business...
AuctionTip #50: Dutch Auctions, One of Your Keys to Success
Every seller knows: in order to make a lot of money on eBay, you have to run Dutch
auctions...
Any auction selling multiple similar items is Dutch.
When you start running multiple Dutch auctions then you will start to realize the power
of online auctions.
You want to position yourself with products ahead of time that lend themselves over to
the Dutch auction format and repeat sales. A little later I'll tell what some of those items
are...
Dutch auctions allow you to leverage your time to the highest degree.
You can acquire customers and profits at a blinding rate.
And if your customer has a lifetime worth to you... prepare to break the bank.
Consider this example; you‟re eBay‟s cutlery guru (knives) – you‟re selling Ginsu Knives
on eBay for $5 each and you have 500 of them.
If you sell each one auction at a time, then you would croak before you ever sold them
all…
Instead, you take out two big ads costing you about $200 and you blow them all out in
one week.
If your profit margin is $3 then you just made $1300 (minus advertising costs). Not bad,
that‟s $50,000 a year when you only consider the front-end sales.
The beauty of it is this: you have just bought 500 new customers and made $1300 at
the same time. Did I fail to mention that you had a rocking stock of high quality Bonzai
knives?
Oh yes, you do. And you intend on selling them to those same 500 customers outside of
eBay for a profit of about $10 a piece (no advertising costs).
They can cut through steel, so of course they will buy them.
So as you can see, Dutch auctions will allow you to crunch time and explode profits;
there is nothing keeping you from running as many auctions as you can as long as its
profitable-
The obvious question now is where is my product source? Though it‟s not any easy one
to answer, it is about to become much clearer.
Some other questions need to be answered first…


AuctionTip #51: Best Times To List For the Best Overall Results...
Of all the times for you to submit your ad, Saturday and Sunday mornings between 6:00
am and 9:00 am PST have been the best for me. But when you end depends on what
you sell and the type of auctions you run.
Traffic is highest on eBay during weekend mornings. In fact, traffic is particularly heavy
throughout the whole weekend.
My own reason for choosing mornings will become very clear a little later in this
Chapter. Since a main strategy of mine always focuses around getting 30 bids on my
auctions as quickly as possible, I like to get my best exposure at the first of an auction.
What's the reason I want 30 bids quick? Extra free exposure. If any of your auctions go
over 30 bids your auction gets special free exposure on the site. That translates into an
enormous traffic boost. I'm sure you've seen the little blowtorch beside an item.
That's what you want- it means your auction is on fire. The faster you get 30 bids the
longer your auction burns bright.
To bring you up to speed here- your natural listing exposure in the search engines and
category listings are best on the first and last day. And two categories people always
browse are "Just started", "Ending Today", and "Going, Going, Gone".
If you track your auctions with counters at honesty, you will always notice a spike in hits
on the first and last days.
When listing you can always choose to have your best exposure on the first day of the
auction or the last. If you start in primetime, your last day with be strong.
If you start in the morning, your first day will. But I only recommend doing this on the
weekend holiday's where noone is working. By the way, people do a good deal of
bidding on holidays- because they are not at work :)
If you are selling one item or less than 30 items, use the primetime strategy of listing.
This simply means stop and start your auctions in the evening.
If you have auctions ending in primetime, you might want to avoid ending them on
Tuesday or Friday night... two days that have been traditionally off for me.
Do you always start and end your auctions at the best times? To be on the safe side,
always have auctions start and stop when traffic is the heaviest- In primetime and on
the weekends.
I've seen people end an auction at 3 in the morning... not good. They just threw away a
chance at having their best traffic...
So make a habit of beginning and ending auctions during primetime.
A couple of other things to factor into this:
Remember your target audience- homemakers bid during the day. It's the same with
someone who is retired. Get the picture?
When you hear about all the different best times to list, this is why- different people
browse at different times. If you're ideal customer were an 18 year old interested in
comics, maybe you could end your auction at 2 in the morning and get better results :)
Test your results. Find out what works best for what you sell.
Also- if you want your item to show up during primetime, remember there is 2-3 hour
posting delay, so post 2-3 hours early. For instance, if you want your auction to end at
10PM EST, then start your auction at 7PM.
You'll also want to watch out for events that affect traffic habits as whole. Like the
SuperBowl Sunday. Don't be like me and try to end a mass of auctions on that day. Not
unless you don't want any bids at the end of your auction.
Keep in mind that there are up months and down months. August is typically slow for
most- the colder months on the other hand... out of sight. You definitely want to be
selling during those times.
There is no better time to be selling than from about October to April.
AuctionTip #52: Create Your My eBay Page
Your 'My eBay' page is very important! Don't overlook the significance of it- you can use
these to give buyer important information and much more…
In your business on the web your „My eBay‟ page and/or website is the center for all
your promotional activities.
Have a nice 'My eBay' page set up with your USP (unique selling position) and a simple
picture of you.
Include your contact info and a well thought out sales message that encourages them to
visit your auctions and/of website, wherever you product is being offered.
Persuade the reader to scroll down the page (where they will see your feedback and
current auctions). You'll receive a jump in credibility- something you can never have too
much of.
You also get a little icon beside your user I.D. that bidders will see when they visit your
auction. People click these things to find out about YOU.
Let me stress: Your “My eBay” page is an important sales letter.
Perhaps the most important one you can make in your auction business. Your auctions
come and go- it doesn‟t make much sense to promote a link that disappears after 7
days.
Your "My eBay" link is the one you're going to promote.
Most people waste their “My eBay” page. It is the equivalent to the first page of a
website, so it needs to say something that grasps the readers attention and leads them
where you want them to go.
A finely tuned "My eBay" page is the rallying point for all your external auction
marketing.
AuctionTip #53: What Happens When You Start Your Auction Too High?
You won't get many bids...
EBay is not a good place to do this since bidder want a deal. It‟s always better to start
low and set nice reserve if you absolutely must cover yourself.
People come to the auctions to compete for a bargain. It is in the competition that you
get more than what it's worth...
Encourage irrational end of auction bidding by pricing low.
Plus, you'll pay minimum listing fees.
AuctionTip #54: Remember, All Prices Are in U.S. Dollars
When getting foreign currency, remember...
$20 on eBay is not $20 Canadian Dollars or $20 Australian Dollars.
Be aware of this when dealing with foreign orders.
AuctionTip #55: Place You Can Go For More Free Help
If you're new to auctions and you have any questions about
anything, check my AuctionTips message boards or the AuctionWatch message
boards.
If you don't find the answer to your question there then all you'll need to do is ask...
AuctionWatch will provide you with many other great free seller resources, services and
great auction related info-
http://www.auctionwatch.com/mesg/
AuctionTip #56: Online Auction Logistical Concerns - Ooh, My Aching Back...
I can't think of any occupation that sharpens the mind, soul, and body like online
auctions.
There's the challenge of learning all sorts of new things...
There's the thrill of the auction, the people, and the emotions involved...
There's even some good old-fashioned elbow grease...
Order fulfillment can be a major concern. Since you‟ll be doing this solo most likely, you
need to factor this into your decision when choosing your product.
Stick with light products, the lightest of course being info-products.
Some items are just not fit for you to make a profit with.
Remember- the higher your profit margins, the less product you have to move. The
lower your profits the more you have to move.
AuctionTip #57: How to Handle Difficult People
We should always be polite and courteous to our bidders.
And...
While I probably don't have to tell you this, there are plenty of rude buyers who will push
your patience to the max.
Before you launch that fireball, go for a walk, have a cup of coffee- think about how
you're in this for the long haul... answer it after you've had a chance to settle.
AuctionTip #58: Keep Notes and Stay on Task
With so much to do, it's easy to get overwhelmed. The most important thing you can do
to keep your priorities in a row.
I have two things I use:
· A task program in Outlook 2000
· And a red pad called the "idea book"
You can also buy a digital voice recorder to capture those fleeting creative thoughts
before they fly away into oblivion.
As far as attacking my tasks...
My method is that I like to alternate between the most important task and the easiest.
This gives me something to fall back on when my mind grows flat.
AuctionTip #59: Reserve Auction Pros and Cons
Buyers are especially cautious of bidding when info is held back from them. Reserve
auctions are generally taboo to experienced buyers.
Bidders will always prefer straight auctions to reserve.
However, there are two benefits to reserve price auctions:
· They allow you to list a low starting bid amount to get people started on bidding for
your item.
· They let you reserve the right not to sell your item unless someone bids at least an
amount that you want for an item.
Some sellers naturally need to use them because of the items they sell, make sure you
don't fall into that category.
You can also use them if you absolutely refuse to take less than a certain amount for
your item. Be prepared for mediocre results if you use them.
If your auction fails to meet the amount you set eBay will tack on a $2 fee.
AuctionTip #60: Best Times To List For the Best Overall Results...
Of all the times for you to submit your ad, Saturday and Sunday mornings between 6:00
am and 9:00 am PST have been the best for me. But when you end depends on what
you sell and the type of auctions you run.
Traffic is highest on eBay during weekend mornings. In fact, traffic is particularly heavy
throughout the whole weekend.
My own reason for choosing mornings will become very clear a little later in this
Chapter. Since a main strategy of mine always focuses around getting 30 bids on my
auctions as quickly as possible, I like to get my best exposure at the first of an auction.
What's the reason I want 30 bids quick? Extra free exposure. If any of your auctions go
over 30 bids your auction gets special free exposure on the site. That translates into an
enormous traffic boost. I'm sure you've seen the little blowtorch beside an item.
That's what you want- it means your auction is on fire. The faster you get 30 bids the
longer your auction burns bright.
To bring you up to speed here- your natural listing exposure in the search engines and
category listings are best on the first and last day. And two categories people always
browse are "Just started", "Ending Today", and "Going, Going, Gone".
If you track your auctions with counters at honesty, you will always notice a spike in hits
on the first and last days.
When listing you can always choose to have your best exposure on the first day of the
auction or the last. If you start in primetime, your last day with be strong.
If you start in the morning, your first day will. But I only recommend doing this on the
weekend holiday's where noone is working. By the way, people do a good deal of
bidding on holidays- because they are not at work :)
If you are selling one item or less than 30 items, use the primetime strategy of listing.
This simply means stop and start your auctions in the evening.
If you have auctions ending in primetime, you might want to avoid ending them on
Tuesday or Friday night... two days that have been traditionally off for me.
Do you always start and end your auctions at the best times? To be on the safe side,
always have auctions start and stop when traffic is the heaviest- In primetime and on
the weekends.
I've seen people end an auction at 3 in the morning... not good. They just threw away a
chance at having their best traffic...
So make a habit of beginning and ending auctions during primetime.
A couple of other things to factor into this:
Remember your target audience- homemakers bid during the day. It's the same with
someone who is retired. Get the picture?
When you hear about all the different best times to list, this is why- different people
browse at different times. If you're ideal customer were an 18 year old interested in
comics, maybe you could end your auction at 2 in the morning and get better results :)
Test your results. Find out what works best for what you sell.
Also- if you want your item to show up during primetime, remember there is 2-3 hour
posting delay, so post 2-3 hours early. For instance, if you want your auction to end at
10PM EST, then start your auction at 7PM.
You'll also want to watch out for events that affect traffic habits as whole. Like the
SuperBowl Sunday. Don't be like me and try to end a mass of auctions on that day. Not
unless you don't want any bids at the end of your auction.
Keep in mind that there are up months and down months. August is typically slow for
most- the colder months on the other hand... out of sight. You definitely want to be
selling during those times.
There is no better time to be selling than from about October to April...


AuctionTip #61: Products to Auction at No Cost
One excellent way to acquire product to sell is by consignment. When you do this,
you're basically an auction seller for hire. Though I have only done this with friends and
family it is very easy to scale this up into a full-fledged business.
Today in fact, while looking through the local newspaper I saw someone advertising
similar services. They took it a step further as well by offering to acquire any item for a
party for a fee.
If I had the time I'd like to try my hand at it. You've got potential customers all around
you...
You could place ads. Contact business owners and ask them if you can auction their
products, services or anything they need to liquidate.
I can think of hundreds of people who want to sell their excess goods, but are just too
intimidated by the process to fool with it.
Typically, from what I've seen, the consignee pays 15% or more on goods sold.
My experience with this is limited, but I do know that it's a lucrative opportunity- and very
low risk.
You could for instance set up a small on the side consignment operation to help
compliment your normal auction business.
This would be a boon of repeat business and referrals.
It‟s as simple as running some ads in the local newspaper. If this sounds appealing to
you, look into it. I‟m thinking of taking out a few ads doing this, this evening. I‟ll be sure
to let you know how it goes in the next edition of the Auction eBook.
This is one other way around the product supply problem, which will always be there in
one form or another until you are your own source.
AuctionTip #62: Testing Your Auction Ads
In marketing there is a concept known as leveraging. It simply means getting the most
out of your time. Or more specifically: getting the most from your advertising dollar.
In order to get the most from your auctions the critical ingredient of testing comes into
play.
Services like Honesty.com offer free counters and image hosting will give you an easy
free way to do this.
Keep up with your page hits and bids you receive on Dutch auctions.
Test different ads against one another. You'll be amazed that something as simple as a
more persuasive headline can explode your bottom line:
http://www.honesty.com.
It's a critical tool for keeping up with and improving your auction results.
Testing is one of most essential ingredients to your overall success. If you want to know
what works best, you must test.
One of the drawbacks of testing is that your efforts could possibly bomb. It‟s natural to
find something that works and stick with out of fear of losing.
Push through that fear and keep trying to find better results. Your goal is to establish an
ad that is a winner.
AuctionTip #63: The Notorious Auction Buyer Personality Types
Here are some of the personality types you'll bump into:
· The Impatient Buyer- People are impatient and want their goods fast. The "Antsy
Buyer" is the embodiment of this time honored sales principle. Be patient with them...
explain things.
· The Post-Auction Heckler- Post auction heckler's think that the bargaining begins
when the auction ends. Put your foot down. Tell them no unless you have time for it.
· The Unhappy Buyer- Some folks will be disappointed with your product or service
regardless of how good it is. Someone cut them off in traffic and they're taking it out on
you.
· The Deadbeat- The most irritating bidder in the world is the one who tells you, "The
check is in the mail"- of course it never comes... 1-4% of your auctions on end this way.
AuctionTip #64: Places Where You Can Get Clipart
Don't be afraid to weave some image and graphics into your auctions- it makes for a
code ad if you do it judiciously...
If you ever need anything to up your description go to:
http://www.clipart.com
AuctionTip #66: You Might Want To Do This On The Weekend...
Make a mental note to yourself to post feedback for buyers once a week- leaving posts
as payments arrive will quickly drain the life out of your day.
Buyers get antsy and hassle you about this stuff. Tell them you leave it in batches.
AuctionTip #67: Save Money and Time on Relisting
If your item doesn‟t sell the first time you list it, you'll be able to relist
it at no additional charge if it's a straight auction- this doesn't apply to
Dutch auctions.
Once the unsuccessful auction is over, eBay will send you an email
with a link. Click the link and follow the instructions.
Even that takes time. If you don't want to change anything to improve
your chance of success, use Andale's automatic relist feature.
AuctionTip #68: Use Asterisks in Your Item Titles
There are a lot of items up for auction on eBay, and it‟s easy for your
item to get lost in the thousands of others.
Use asterisks in the title. Here‟s an example:
***** ANCIENT_ROMAN_COINS! *****
Catchy isn't it? It flags your prospects down doesn't it? This is so simple to do and yet
so powerful.
AuctionTip#69: EBay Is Bugging Out!
Apart from the occasional downtime, eBay is notorious for it's computer glitches. Some
sellers get headaches trying to list their auctions using Internet Explorer.
If you have ever tried to post and get the "Page Can't Be Displayed Error"- then you'll
know what I'm talking about. This can be very, very annoying…
Here are a few workarounds that will work for you if this happens:
· Post auctions using Netscape.
· Post auctions using Mister Lister.
· Make sure the html isn't buggy.
One way sellers mess up is by including <html>, <head>, and <body> tags in their ads.
This has been known to cause the problem, so don't include them.
By the way, you can include the body tag in the ad just as long as there is no close to it.
The only reason you would want to do this is if you had some background image to
use…
Enemy number one with html ads on eBay is bad table design.
Bad table design has cost me hundreds of dollars last year. How? Well, bad table
design might result in your ad being seen in one browser and not the other.
Or no browser at all- or loading too slowly, and so on- weird and irritating stuff none of
us have patience for;
If you're new to html steer away from using tables in your ads, especially if the ads are
featured... just dress things up with plain and simple html.
AuctionTip #70: Use Bold Text Option in Your Titles

Another very powerful way to get your items noticed is to select the
bold title option when setting up your item‟s auction. Use of this
option must be specifically selected and eBay will charge you an extra $2.00 for using
bold, but your item will stand out.
Use this for items over $10.00 or it‟s not really worth it. Now, to really make your items
stand out, use asterisks use uppercase letters, AND a bold title.


AuctionTip #71: Use Underscore to Get Longer Titles
By using underscore "_" between words in your title, you'll get to enter a longer title than
if you just used spaces between your words.
It's just one more free thing you should do in order to make your listings stand out...
AuctionTip #72: Use Excellent Key Words in Titles
Since there are so many items on eBay, one of the most effective ways people find
things is to use the search engine...
If you want people to find your item, then place key words, and other carefully selected
words in your titles.
For example, if you‟re selling a collectible model car, don‟t just put the word CAR in your
title, put the make and model, too.
Put as many keywords possible in the title, so the greatest number of searches will
locate it someone could think of who are looking for items like yours.
AuctionTip #73: Path of Least Resistance - Go With Your Strength
When it comes to finding the right thing to sell, make the best out of what you have.
If you have an advantage, then by all means, use it. But first you must recognize it; this
is the hardest part. Sometimes these things are so obvious that we never see it.
A few months ago I decided to start writing my own info-manuals to sell online. It was
like pulling teeth trying to decide which way to go... but it was so obvious- go with what
you know.
And when you notice it... it's off to the races.
Do you have house full of stuff you don‟t use? Sure you do. For years it never occurred
to me that anyone would pay good money for stuff I never use.
Do you work for someone who you could help liquidate some assets for? Selling on
someone else's behalf, called consignment, for a percentage is a very lucrative
opportunity.
Do you have any special knowledge that others would gladly pay money for? Of course
you do. Someone out there wants to know. You wanted to know how to sell on eBay, so
I was there to help you by writing what I knew.
You‟re looking for is the shortest path to your goal. Upon closer inspection you‟re
always going to find better ways to get there…
But at some point you have to "do"- stomp doubt in the ground with action.
Read, think about it a little, sell a little, and commit to a direction and run with it- it will
become perfectly clear to you what to do.
AuctionTip #74: A Purely Digital Filing System?
I hate filing. With a passion- but you have to have a way of doing it;
If you can, create a purely digital filing system- save some trees and save you a
headache- Use email receipts to keep records income. Keep good backups though.
Get a scanner and scan important documents into the computer like business expense
receipts and account statements that come in the mail.
It's hard traveling back in forth from a digital and paper filing system, and it's redundant
to keep both...
AuctionTip #75: Interesting Consumable Product Sources That I’ve Used
There are numerous places to buy wholesale goods. I'm sure you've seen lists of
wholesalers everywhere.
Here a few that I have tested and found profitable. This is to give you some ideas... I list
them for ONE reason only. They are consumable.
That means when they run out they buy them from you again. Profit potential from these
types of products is endless.
Keep in mind that I am not recommending you go out and dump a whole lot of money
into fat burners. This is merely something that I have tried an found it to work very well.
You and I both know that if something works very well then in time it doesn't work so hot
because... everyone else it doing it too.
Main thing I want to show you is to keep looking for better and better ways of doing
things. Develop a consumer market "sixth sense" by knowing what people want and
need, and then give it to them.
Here are reliable wholesale consumable product sources I have used in the past:
Fatburners
http://www.peaknutrition.com
Fat Absorbers
http://fatabsorb.com
Vacation Packages
http://denntech.com
Metabolife
http://www.metabolife.com
In an ideal world, you would develop your own consumable product and then have
people sell it for you. That is difficult to say the least.
That is why I will keep the focus on helping you develop your own information products
in this book.
Another tip that I can give you in your research for authentic sources is the Thomas
Register:
http://www.thomasregister.com
I have little to say about doing business directly with manufacturers other than it can be
done. I will also say that it costs a lot of money and there is a formal process to doing
business with them.
I once tried to buy CD media from Memorex but I failed to meet several prerequisites. I
had to have some type of wholesaler license and I hadn't been in established very long
at the time so that didn't help either.
I will be putting together some information about this in the next edition of "Auction
Secrets Revealed"- I look forward to sharing the results with you.
In essence you are becoming a wholesaler when you do this.
AuctionTip #76: Don’t Get Thrown Off
If you want your item to show up during primetime, remember there is
2-3 hour posting delay, so post 2-3 hours early.
For instance, if you want your auction to end at 10PM EST, then start your auction at
7PM.
AuctionTip #77: Harness the Power of Search Engines
Using search engines with auctions is a potent combo.
The whole point of eBay is that they bring you the traffic, you simply pay them for it. If
you have a good bid pulling salesletter you make money.
Using search engines adds to the amount of traffic you normally would get… without
you doing a thing!
The problem is that it‟s somewhat intimidating, especially if you‟re new to intermediate
when it comes to auctions.
Few people use them with auctions because those that know how to use search
engines don‟t sell their goods with auctions, but their own website. Skirting normal fees,
competition and advertising.
At this point I‟m going to recommend some good starting points for your research and
experimentation with search engines.
This is where auctions become another book.
To start off, concentrate on promoting with Pay-Per Click search engines. Focus on
Goto.com to begin with.
With Pay-Per Click search engines you bid on a keywords for the clickthoughs you get.
These are words a potential customer might use to find your auctions.
Let say you exclusively sell Rock-&-Roll T-shirts. You would bid on words like “Van
Halen Shirt”, “Van Halen” and so on. You might pay a penny per click-through,
depending on the competition.
You would simply point the visitor to your “My eBay” page or website. This is an
excellent way to get highly targeted cheap traffic.
AuctionTip #78: Proofread Your Ads and Email
Always make sure to proofread your listing before you post an ad for
the first time, or have some else do so for you. You'll be amazed at
what fresh pair of eyes will uncover...
It's very frustrating to catch a mistake after the auction has began and
people have started bidding. Make sure you check over your ad and
email for errors.
AuctionTip #79: Find Your Niche
Selling on eBay is just like the Internet or any other real world business.
In order to be successful you need to pick a niche and stick with it.
When you're starting out selling it's ok to sell a little bit of everything- but when you get
serious, sit down and decide where you're corner of the market is.
AuctionTip #80: Offer A Free Newsletter or Mailing List
A great way of staying in touch with customers and potential buyers is to offer a
newsletter dealing with their interests- such as something dealing with the niche you
chose. You can use this to build trust, give out free information, and to plug your
auctions.
In "Auction Secrets Revealed" - you'll find out more about some great ways of building
a list and how it can explode your auction sales...


AuctionTip #81: How to Choose the Best Category
Ok, you have put a lot of thought into your product and completed the introspective
phase of getting started.
You're excited about your merchandise and you're ready to start selling it on eBay
auctions. The next step is to find your niche market; as applies to online auctions, this
refers to the category you will list your item in.
Considering eBay has over 1000 categories to choose from, this should be a relatively
easy process. But there is one important trick you need to know.
Before listing your item in any category, follow these simple steps: First, browse through
ALL eBay categories and write down which ones you feel are relevant to your product.
You should be able to find at least 5-10 possible choices.
Next, write down the number of auctions currently online in each of those categories
(the number of auctions online will appear next to the category name).
An average in any category is about 1000, so if there are more than 1000 you may
conclude that the category is active and if there are less than 1000 you may consider it
inactive.
I consider categories with over 3000 auctions to be popular and those with over 10000
are most popular.
Using this ranking system, rate the categories that you have chosen for your product.
I recommend listing in active or above categories only because they get the most traffic
- if you put your product in an inactive section of eBay™, you may get little or no bids,
even if you feature it.
Avoid categories with less than 1000 auctions online!
AuctionTip #82: Crunching Your Graphics
Buyers won't wait forever for huge graphic files to load.
If you have eBay auction listing with 300K of image files of your product, or of whatever
images you use, then your ad will take forever to load.
Important sales pulling product pics must be crunched. With the right program, that
300K pic can be squeezed down to about 20K or less. A pic that took 2 minutes to load
now takes about 2 seconds.
Bandwidth is still a very big issue on the net. Most of us still live in the middle of
nowhere with 56k modems that are painfully slow…
There are several really great programs for shrinking graphics. Smartsaver Pro is my
program of choice. You can get it here:
http://www.hotfiles.com
Just go and type the word “Smartsaver Pro” in the search engine, or go to their
website:
http://www.jasc.com
Here's just a quick html lesson right fast that is relevant to quick loading pics.
You can place images into your ads using the <img> or image tag in your html.
You need to remember, to set the “height” and “width” attributes inside your <img> tag.
If you do this the pic will be drawn out while it downloading. The visitor will see the pic
opening and usually has their eyes glued to it until it loads.
If you don‟t include the “height” and “width” attributes the pic will be downloaded and
then displayed. An example of the html for the picture of you teapot should look like this:
<img src=”http://www.mypics.com/teapot.gif” height=”300” width=”300”>
If all this looks foreign to you don't worry, it easy to learn really fast. I will touch on this
more in depth in the descriptions section of "The Auction eBook"
AuctionTip #83: Backup, Backup, Backup!
Losing your data is like losing your brain- it's crucial that you begin backing up your data
today! Murphy's Law is always waiting for you to slip.
I have a zip drive and a CD drive to take care of my backups. I make full back ups to CD
about every two weeks. I use the zip drive to make small frequent backups of important
files.
Get a good surge protector and CD burner to make cheap backups and you'll be able
avoid most disasters.
If you have the money, you can buy a good UPS, or uninterrupted power supply for
about $250. This will prevent your computer from getting damaged from any sort of
electrical abnormality.
It will also keep your system up and running for at least 20 minutes while you wait for
the power to come back on, or while you save your files and shut-down.
These days when lightening storms dance around outside I just keep on doing my work.
It's a very secure feeling when you know that a lightning bolt can't blitz your computer.
AuctionTip #84: Some Other Product Sources I’ve Used In the Past
I'm about to list some short-term product sources. That simply means you find it, buy it,
sell it, and make about $10. This is what I did my first year on eBay.
It works. But you will hit an income ceiling real fast due to time constraints.
Shopping-Bot Strategy
Using some of the free search tools at websites like MySimon & PriceWatch you can
quickly dig up items to sell for profit.
http://www.pricewatch.com
http://www.mysimon.com
One example of how I have used these sites. I have made bundles selling CDR media
and supplies and by selling hot video games by doing this.
You got to remember that most people don't know how to search the Internet for the
best prices. Heck, most impulsive eBayer's aren't even that cost conscious- use this to
your advantage when doing this.
When a popular video game called Age of Kings came out a couple of years ago, I
bought 10 units at $34 and sold them all in two weeks for an average of $75. One even
sold for $100.
You must research and keep your head on the swivel looking for opportunity to do this.
You also need a nice cash reserve to swoop in and snag a deal when you see it.
This works. But as you know by now, I see it as doomed to failure if you plan to use it
long-term.
Group Buying Strategy
This is something I tried about a year and half ago using group buying websites...
Group buying websites allow you to join hundreds of others from around the world and
pool your buying power -- just make an offer for an item listed on the site, and wait for
other shoppers to make similar offers.
As more and more people enter their orders, the price comes down. Sometimes way
below market value if a cycle is really hot...
You simply snap up a few units and sell them-
This is a great opportunity for new sellers to experiment and practice a little- I made
quite a bit of money a while back with these sites.
Review the sites I'm about to show you, if they exist anymore...
Then cross check prices with the completed items search on eBay:
http://pages.ebay.com/search/items/search_completed.html
You'll find that some items are a steal...
Here are the 4 top sites to check into:
MERCATA (busted)
http://www.mercata.com
MobShop (exists)
http://www.mobshop.com/home
Volumebuy (exists)
http://www.volumebuy.com
ActBig (exists)
http://actbig.onlinegroupbuying.com
Some items will resell nicely again and again- others you'll want to steer clear of- either
way, this will get your RESEARCH skills primed and ready.
Finding a product source and a good price is 90% of your success with auctions...
Better sources exist, and when you find it, be sure to keep your source a secret :)
These are just simple verifiable examples I have used. Opportunity is everywhere, you
just need to develop an eye for it.
AuctionTip #85: How To Keep Track of Your Auctions
Once you have more than 5-10 auction listings online, you will need to develop an
effective system for keeping track of them all.
Simply listing the items and sending a confirmation email to the winners is not enough.
For example, if a customer purchases one of your products and asks whether you
received payment yet or not, you need to track down the item number and see if you
have received his check.
Other customers may want to know when the item was shipped or have other questions
pertaining to auctions they won in the past.
The easiest way to keep track of your auctions is with Auction Information Database, by
Epigroove. It can be downloaded free for a 30-day trial.
http://www.epigroove.com
If you list less than 5-10 auctions at a time, you can probably keep track of them with
the old pen-and-paper method, or with a simple spreadsheet.
If you choose this method, follow these steps for keeping track of the auctions: use a
separate sheet of paper for each auction you list.
Write down the item number, URL, listing date, listing price, and category, along with
any other comments or pertinent information.
When the auction ends, write down the ending date, the sell price (if any) and the
buyer's contact information. Index the auctions by auction number for quick reference in
a file.
Again, this method works ok for fewer than 10 auctions online each week. If you have
more than that, you must use a database system of some kind, either A.I.D. or some
other appropriate software.
Selling the merchandise is only half the battle - you MUST keep track of your sales or
you will quickly find yourself lost and confused.
AuctionTip #86: The Taxman Cometh
Did you know that auction income is taxable? It certainly is. Keep good records and
collect your reward at tax time. You certainly don't want to be penalized-
The tax advantages to having a small business are many-
Consult a CPA or the SBA for advice on tax liabilities and credits. Rules differ from
location to location.
Your tax filing records should allow you to identify your sources of income and keep
track of business expenses. It's that simple.
As a small business owner or sole proprietor most likely would use a cash basis
bookkeeping system.
This simply means income is recorded when it is received, and expenses are reported
when they are actually paid.
Many sole proprietors and businesses with no inventory use the cash method.
From a tax standpoint, it is advantageous for a new business to use the cash method of
accounting. That way, recording income can be put off until the next tax year, while
expenses are counted right away.
Also remember licensing issues. The laws and regulations vary from location to
location. Some states require licenses to sell some do not. Check with the Small
Business Administration for more detail:
http://www.sba.gov
Also dig up some info at:
http://www.irs.gov
and...
http://www.entreprenuer.com
AuctionTip #87: Using A Website With Your Auctions
One great way to boost your profits is to use a website with your auctions. Use a little
subtlety promoting your website using your auctions.
The rule is: You can't provide a link to your website where you are selling the product for
the same price or less. Be sure you
don't break any rules to avoid having your auction pulled.
AuctionTip #88: Promoting Your Auctions Outside eBay
Few people try to drive traffic to their auctions. Find a good way to do
this and you'll get tons of free hits.
Find appropriate message boards to promote on. Use free classifieds, newsgroups and
whatever method will work for your particular type of auctions. You can use email just
make certain its highly targeted- don't spam.
AuctionTip #89: Study Up!
You are what you read... I spend a good bit of time reading myself, trying to keep my
mind sharp and all. Never quit taking in as much as you can from the best minds
available in your field.
And since our fields require much selling, chances are we will probably be reading a lot
of the same things.
There's a lot of good information available to you for free, but to get the really good stuff
it's sometimes worth investing a little bit of money.
Two classic Internet marketing books that have had the most impact on me, as well as a
lot of other people are:
"The Insider Secrets to Marketing Your Business on the Internet" Home Study
Course- by Cory Rudl
http://www.marketingtips.com/tipsltr.html
The cost for Cory‟s course is around $197, and worth it.
And then there is the Bible of selling online...
MYSS! (Make Your Site Sell)- By Ken Envoy
http://www.sitesell.com
Ken sells this gem for about $19.
MYSS is an absolute steal, being given away at an insane price- If Cory's course is too
steep, I high recommend you buy MYSS!
Ken also offer‟s some other great eBooks as well that you should look into. These
books will do more for you than you could ever imagine.
These two courses are the best of their breed by far... get them and succeed online!
Another info-manual you have is “eBook Secrets” by How-To Guru Ken Silver. Be
sure to read it, you‟ll start to see the real beauty of selling your own "How-To" manual.
I have harped all book long on the virtues of info-products, just remember this is my
preference.
AuctionTip #90: The Truth About Using Other Auction Sites
I have tried my hand at almost all the sites. Test their profitability for yourself. Since I'm
big on focusing efforts, it may be best for you to stick with eBay until you have good
reason to otherwise.
For instance...
You may find that your area of the eBay market is a bit too stuffy. If so, there are many
things you can do, using other sites is just one of them.
If the competition is really tough for what you're selling check out a few of the other
auction sites such Amazon and Yahoo.
Try to limit yourself to these two extras- once you start selling on some of the other
auction sites you begin get smaller and smaller returns-
Plus the buyers are going to be less reliable. Deadbeats are problem on eBay. Even
more so on CNET auctions.
A negative feedback on Lycos auctions means nothing- on eBay it does... people just
don't take smaller venues very seriously. I'll be honest, I've bid on ZDNET auctions and
not paid for the simple reason that I feared the seller wasn't reliable.
Also for the record- I have never had a bounced check off of eBay- I have had three
outside of eBay.
On Yahoo you can list for free- but don't let that fool you; your ad will never be seen. On
the other hand- Yahoo will allow you to bid on your ad exposure.
You may have a product that fits into a category with no competition- you can buy a
day's worth of the sites best advertising for a quarter.
This is an exception, I once netted over $300 on a Yahoo Dutch auction with a small $2
in advertising... so it may be worth your time.
You can view a list of the various auction houses at:
http://www.internetauctionlist.com
It‟s so important to find your place on eBay first. When you‟re successful on eBay you
will start to find that all the business you need to generate to make a lot of money is
there.
You‟re main problem in becoming successful with online auctions is having your
energies divided. I have mixed emotions about using the others.
If you have tightly defined your niche market and you find yourself with a shortage of
customers on eBay, use the other sites to help you make up for this, but…
You will find out a little later, there are a million things you can do to generate extra
results while keeping focus on THE one essential site, eBay.


AuctionTip #91: Information Products, eBay and Your Success...
Selling information by CD, floppy and download is the way I went on eBay when it was
all said and done.
I did everything else in the book and finally came to the conclusion:
I had to be the source of my own product.
As a result of that shift in business thinking, my overhead and workload has almost
vanished.
If you are going to sell information products on eBay, I need to warn you... the
competition can be fierce at times. With a little savvy, this won't be a problem.
If there is one advantage this book will give you over the next seller on eBay, it's to look
far beyond the initial sale- most eBay sellers do this.
Just keep in mind that with your own info-product, your inventory costs are laughably
low. Your markups are high. And you can more easily harness the automation powers
of the Internet.
Simply find the hottest selling information products and change them a little, give them a
name and make them yours.
Go with the proven winners- check the featured auctions to find out what the hot items
are...
Or, you can visit my website. I have put together the ultimate product making resource,
called the "Million Dollar ePublisher's Kit". It's included with the full version of
"Auction Secrets Revealed"...
http://www.auctionebook.com
One of the main reasons eBayer's fail... their profit margins are too low. All their money
gets locked away in inventory that's not giving them the return they need to cover their
overhead.
I speak from experience. I have had thousands of dollars locked away into Palm
accessories as the market started to sour.
It's a very sinking feeling. I started selling my own products exclusively after that.
AuctionTip #92: Boost Your Profits By 35%... Up-selling Your Way to Success
How would you like to skyrocket your auction profits on each auction bid by 30-40%?
You can do it, and it's ten times easier than you can imagine.
One common sales technique that works like magic with online auctions is offering your
bidder something called an 'upsell'. This is an irresistible something extra to you
customer right when the transaction is about to be made.
You see examples of upsells everywhere- when you go out to eat, and the waiter brings
you the desert menu... that's an upsell.
When I was selling really heavily on eBay, upsell products almost resulted in a lot a of
excess profit. And it always kept any one of my auctions from becoming unprofitable.
Let's say for instance you sold $180 worth of product. You pay $100 for the ad on eBay
and $100 for the product in your inventory. Well, if you quit there you would have lost
$20- and if you keep it up at that rate you may go broke.
But lets say that you offer another complementary item for an extra $5. If you had 20
winning bidders and half of them took you up on the offer you would end up netting $30
on that auction.
And you would have just turned a loser into a winner. With some auctions, especially
ones that go south on you, up-sells can mean the difference between making money
and losing it.
Probably my most successful example of an upsell from personal experience came from
an auction selling an info-product I made myself.
I ran a featured ad I ended with over 120 bids with a lot of people buying more than one.
I was making about $10 per CD. That's $1200, I could have stopped there.
But since I don't pass up an opportunity to make some extra money, I applied this
special sales getting technique. When all was said and done I netted just a little over
$1900 with my extra product offers from one auction.
It definitely works.
Here are some guidelines to help you benefit from offering upsells:
1.) Make certain that it strongly complements the product they bid on or that it will be
something they would likely buy.
2.) Keep the item around 30-40% of the original products price. If it's too cheap you
won't make what you can and if it's too expensive no one will buy.
3.) Show them how the item will benefit them, let them know it is a special limited time
offer and ask them emphatically to BUY.
4.) Don't limit the amount of business the customer wants to do with you. After you have
gained their trust you have done the hard part. Don't shoot yourself in the foot by not
trying to offer them something else.
5.) Ideally this product costs you little if anything to offer. Either that or it's something
you have an ample quantity of. Information and consumable products to the rescue
once again… these are the ones that I constantly use for upsells.
If you sold hand-made quilts, then a good upsell would be a small info manual showing
someone the inside tricks to making their own beautiful quilts.
Not only would the information be relevant to them, but immediately accessible- instant
gratification, a big plus.
You won't always be in the position to offer up-sell product starting out, but as you get
more experienced you will see some obvious opportunities;
It's an untapped well of profit.
If you're selling information and consumable products it will be easy to create good
complementary offers that your customer will want. If you're selling something like
collectibles then it may be tougher.
Auction #93: The Real Way to Boost Your Profits
The other way to boost your sales is by offering your customers products called back-
ends. This is where you can make major money if you prepare.
Once you have built the trust of your customer they're likely to buy from you again and
again- take advantage of this by offering them things they will want and are interested
in...
Think of a professional stamp seller who uses eBay to add to his customer base.
Let's say he has a customer database of a 10,000 avid eBay stamp collectors; If this
stamp seller does his homework then he will know what types of stamps his customers
are crazy about.
He will find the right source for these stamps and Voila! He will make money- One day
he sends them an email explaining to those 10,000 people that he has 5,000 rare civil
war stamps.
Within a couple of days he sells them all and nets a $50 profit per stamp. He just made
$25,000!
You'll want to approach your auctions the same way- that is why you need to find a
corner of the market to work from.
That way you'll be in a better position to resell to your customers over and over again...
Not only will you know what your buyer wants in general, but you'll have a huge base of
people who have similar interests. If you don't have a niche you can't do this.
AuctionTip #94: Your Customers Lifetime Value
Do you know your customer marginal net worth? What is that? This term simply refers
to the long-term value of your customer.
Develop a long-term relationship with your bidders and offer them similar products they
will want (by email). Look past the initial sale-
If you know that your average customer is worth $1000 to you over the span of 5 years,
then it only makes sense that you would be willing to spend money to get them.
For instance, let‟s say you sell porcelain dolls on eBay. Your ideal customer is someone
who is just absolutely crazy about collecting these types of dolls. And chances are, they
will always be.
As a businessperson who sells to this market, you should be willing to spend money up
front just to have this customer in your fold. They will buy from you again and again.
You paid for the advertising to acquire this customer. After the initial sale the trust has
been built and you no longer have to pay to acquire this customer.
What makes eBay so wonderful is that the customer acquisition costs are so cheap.
The higher the lifetime value of your customer, the more you should be willing to spend,
in the form of advertising, to get them.
For most sellers on eBay, they have never even thought of this, so the customer only
has value inasmuch as they can make a profit on the first sale. This is very narrow
sighted.
Very few businesses can get away with this for long…
AuctionTip #95: Mister Lister, Who's That?
EBay offers the program called Mister Lister that will save you hours of listing time every
day- it's real helpful if you have lots of the same items.
Make one good ad for them and list it over and over for years.
It's easy to use and it gets you one step closer to auction automation.
Normally you'll have to post each auction manually- this can take a very big chunk of
your day if you want to have a lot of auctions.
Use programs like Mister Lister to get around this:
http://pages.ebay.com/help/sellerguide/mr-lister-faq.html
Andale has a similar program in beta. Most novices find Andale intimidating and hard to
use.
AuctionTip #96: Must Have Programs
Here are the several programs I use daily that you can download for free at
http://www.hotfiles.com
· A.I.D.- Auction information database program
· Eudora Lite- fully featured email client.
· Homesite- an excellent must have html editor.
· Paint Shop Pro- graphics software.
· CuteFTP- FTP program for uploading files to the Internet.
· SmartSaver Pro- Crunches pics so pages can load faster
· ShortKeys Lite- Email shortcut program.
EBay Auction Secrets 12/00
AuctionTip #97: Verza and CCNow Will Offer You A Solution for You Secure
Server Needs
Earlier I touched on merchant accounts. If you have a website or are selling one product
at a fixed price then you need short-term solution for taking orders via secure server.
Two services I recommend for this are CCNow and Verza:
http://www.ccnow.com
http://www.verza.com
They are easy to set up- compare these services with Paypal to see what works best for
your auction business...
AuctionTip #98: Save Time At The Post Office
If you don‟t have much time to spend at the post office, and I'm sure you don't, prepare
in advance.
With these tips you‟ll never step foot in the post office unless for some reason it is more
convenient to go there.
No offense to the USPS, but it‟s right below the DMV on my “favorite places to visit” list.
You can have all of your mailing supplies sent to you by the USPS and UPS. Visit
http://www.usps.com and http://www.ups.com for more details.
You can save loads of time and take care of all your postage needs from the comfort of
your own home. To do this:
· Buy an inexpensive scale
· Print postage from your PC with E-Stamp http://www.estamp.com
· Look up shipping rates with I-Ship (if you need to)
http://www.iship.com
Remember, take advantage of these things- your goal is to not spend one second of
your life in the post office. The trips and standing in a line for hours will throw off the
rhythm of your day big time.
Also, to make life easier on yourself look into having a mail service come by to pick up
your packages. The UPS charges $6/week for daily pickups. I never used this option,
but you can look into it.
From what I know, they will also email your customer with the delivery date and provide
you with shipping label software and printer.
The United States Postal Service charges about $7 per pickup. If you opt to ship once
or twice a week try this.
I used this for almost a year until I started shipping CD‟s only. At that point I just stuck
the CD‟s in the mailbox or the nearest meter box.
Doing these kinds of things will save you time and money. Unless your auctions activity
is light…
At the start it won‟t hurt to do it the long way to learn a few things.
If you don't prepare and you start an auction business you may spend your life there
when things pick up; I know this first hand. Postal clerks dreaded me stopping by!
AuctionTip #99: When To Ship Your Item
Customer satisfaction is your number one aim. So, you need to ship fast… but don‟t let
this throw you off.
I used to ship 4-5 days a week. This eventually shrank to one day, Friday. Most
customers complement my fast shipping. Never once has someone said, "Hey, you
were a little slow with the shipment.”
Actually, it‟s a little unfair for the folks who win on Friday, but as a rule I never end
auctions on a Friday since it‟s probably the worst day to end an auction.
I did this for site traffic reasons by the way.
The people who win on Saturday and Sunday never expect the shipment until the next
week.
I also alert them about my shipping day and give them a reason for it… most people
appreciate that. They know when to expect the shipment and I don‟t have to email them
to let them know when I send it.
So every Friday, back when I sold heavily, I would get up around 7am and get
everything ready to go. It normally took me about an hour or two to prepare things for
the mailman to pickup.
Pick one or two prime days per week to do your shipping business. Stick to it, it gives
everything order. Get it done and out of the way.
EBay Auction Secrets 12/00
AuctionTip #100: The Importance of Good Feedback
Building up a good feedback record on eBay is your #1 priority starting out. The
credibility factor will weigh on you at the beginning but this can be overcome...
Remember:
§ Treat your winning bidders like royalty...
§ Sell them a quality product...
§ Actively pursue positive feedback...
Winning bidders will leave feedback for you only about 35% if you don't prompt them at
all. Let them know that you NEED feedback...
Make it easy for them to get to the forum by emailing them a link and consistently
follow-up... You can get that up to about 90%.
Once you have a good record people will be much more likely to do business with you.
Make it your goal to never get a negative comment.
This is hard to do but very impressive with the buyers. If
get 'negged', correct the mistake and move on, it's not the end of the world.
Kindly reply to the response with a rational explanation for the problem and your buyers
will overlook it when they glance your profile.
If you respond with a little magnanimity, you can even turn a neg into a positive in the
browser's eyes...
For an example of an excellent feedback record and what positive feedback will do for
you... check out eBay's all-time greatest seller:
http://members.ebay.com/aboutme/parrothead88/
This fellow has over 20,000 positive feedbacks. I wonder if he's made any money on
eBay?
EBay Auction Secrets 12/00
AuctionTip #101: A Program That You Should Try
Throughout this eBook I've touched on the importance of automating repetitive tasks in
your business...
In fact, I cover auction automation in some detail in my "Auction Secrets Revealed"
how-to manual.
While it's not the easiest thing, there's one tool on the market that I use everyday and
would have a hard time getting by without it...
The name of this revolutionary program is Mailloop- you can find out more about the
benefits of this awesome software and what it can do for you at:
http://www.marketingtips.com/mailloop/mailloop.html
You can download a functional demo of the program. Look into it. Play around with it a
little bit...
Tip for the Power BIDDER
Here's a little trick I use to save money, time and win almost every auction I bid on... this
is strategy is so simple but few people have the patience to use it.
It's easy and it work: bid on the auction late and bid only one time.
Don't get in there an start competing for an item in the early and mid-stages. You want
your prospective auction to stay low profile.
If you start a bid war others will join in because of the excitement and the price will spiral
up, and out of bargain range...
When people see that an auction has few bids they may just pass on by it-
All you need to do is find the item you want to bid on early, and wait until the last few
minutes to bid. This is called sniping- if you're good enough, you can get a bid off with
only seconds... leaving other scrambling bidders in the dust.
Hope you enjoyed the tips and tricks!

Reprint and distribute as you wish. Read this, sell this, give it away... there is only
one rule: No links may be changed unless you're an affiliate...

If you'd like to join the "Auction Secrets Revealed" 2-tier affiliate program you'll earn
50% for direct sales and 10% for second tier...

You'll also be able to promote this program just by giving this eBook away. To find out
more, please visit...

http://www.auctionebook.com

You'll see a link for more detail as you come into the site.

Thanks for reading!
If you'd like some more great learn more about how you can earn a great first or second
income with online auctions, please visit:

http://www.auctionebook.com

For more detail...

All the best,
Tim Campbell

				
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