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					Sherri Parker
SLIS-S603 - Annette Lamb
Final Project - 12/06/2009

Strengthening Organizational Relations Using Facebook
Audience. The audience members for my learning tool are managers or leaders of a group,
organization or work environment who would like to consider strengthening and enhancing their
organizational communications using a social networking tool, like Facebook.

In order to attract an audience for this learning tool, I plan to share this learning tool by:

                e-mailing a link to all student supervisors who work for my institution;
                posting a link on several list-serv’s of which I am a member (palni-m; palcirc; etc.);
                adding a link to the palsys wiki of which I am a member;
                posting a link on my Facebook account for colleagues to see

Learning Needs. Leaders would want to consider these benefits as goals to accomplish after
implementing Facebook as a communication tool for their organization:

                Increased communications peer-to-peer, peer-to-leader and leader-to-peer
                Improved communication response rates
                Enhanced staff relationships
                Increased feelings of ownership
                Increased participation in activities
                Greater visibility for organization
                Increased approachability

Leaders would be able to complete the following tasks after implementing Facebook in their
organization:

            Discuss potential benefits of implementation with their organizational member
            Create a Facebook account
            Create a List in Facebook
            Create a Group Page in Facebook
            Post news to a Group page
            Understand the differences between Group Page and Fan Page
            Invite members to join a Group page
            Implement Profile Privacy Settings for group list
            Use ‘Message All Members’ in their group
            Create an Event page for their group to market events
            Come up with at least 2 or 3 ideas for how they could use Events to foster a sense of
        community in their organization
            Create a Fan page for their group
            Share their Fan page with others
            Discuss limitations of using Facebook with their fellow members
Technology Effectiveness.

Technology 1 - Wiki created in Wikispaces. I first chose a website in Google Sites, as I did not see this
site evolving by fellow members, so felt a wiki was not needed initially. But, after running into some
technological issues, I quickly understood the benefits of working with Wikispaces versus Google Sites.
This new tool offered an easy way to embed a sound player, and the Voki worked! Plus, a wiki does
offer a way for users to provide comments regarding this learning tool, so that is a bonus. It was
important for me that my audio file be able to include an embedded player, and this tool offered that
ability. Plus, I needed a site that could handle the capability to implement my Yodio slide show and Voki
animation. Wikispaces offered the ability to utilize both technologies. My goal was to engage the
linguistic intelligence, spatial intelligence, and interpersonal intelligence, and this wiki allowed me to
utilize the technologies required to fulfill these needs.

Technology 2 - Audio Files created in Audacity, Voki. In order to touch on the intelligence for verbal-
linguistic, it was important to me to produce some verbal tools throughout my site. On the Home page,
I incorporated a sound file which was created in Audacity, then converted to an .mp3 file and uploaded
it to the site. I then used the Odeo Sound widget to embed the player for the file. Rather than having a
reader read about how DePauw Libraries incorporated Facebook in their Music Library to enhance
communication, I thought it would be nice for the learner to listen to an audio track. Then on the Setup,
Accounts, and Group pages, I produced a Voki AudioPal player. Twice I created the audio in Audacity
and uploaded the file to Voki, and once I recorded from the Voki site. This added a visual component, as
an avatar speaks for me in these instances. There were limits to the length of time I could have a Voki
speak, so these Voki’s tended to be informational in nature to enhance the learning experience for the
user. I added ideas and food for thought for the learner.

Technology 3 - Slide show created in Yodio. In order to touch on the visual-spatial intelligence, I
created a slide show in Yodio so the learner could visualize how Facebook could be used within their
organization. I provided the user with some pictures of Facebook pages used by the DePauw Music
Library for their implementation of Facebook. I created audio files in Audacity and combined them with
screen shots and imported them into Yodio to create a dynamic slideshow.

Technology 4 - Video created with Flip Video camera. I created an original video of the DePauw Music
Librarian reading testimonials from her student workers after Facebook had been implemented in their
library. I imported this video into Camtasia and edited it briefly. The video was produced as an .mp4
file and uploaded to YouTube so it could be embedded into the wiki. This video really enhanced the
learners visual experience and added valuable feedback for the benefits page. This file was meant to
touch both the visual-spatial and verbal-linguistic intelligences.

Katy Bachman wrote an article for Mediaweek.com in February, 2008, indicating that radio stations, who
had been struggling with their web presence, saw a dramatic increase in website audience numbers -
some as much as 50 percent - with the addition of Voki’s on their sites. Entercom Communications and
CBS Radio set a plan to extend their use of the “Oddcast’s new Voki platform, allowing web users to
create speaking avatars (Bachman 1)”. Their use of the Voki involves an invitation for listeners to create
avatars that sing the hits for “The Singing B”, and then performances are selected and posted on-air. In
Bachman’s interview with Sandy Smallens, who was senior vp of digital for Entercom, Smallens stated,
“By enabling our most passionate listeners to create their own talking avatars and online personae and
then interact with one another, we have expanded the dialogue ( 1).”

Technology issues: I first created a shell for my project in Google Sites; however, I ran into some
problems. Every time I tried to embed some of the other technology elements, such as my sound object
or Yodio player, it was very problematic. It was important to me to include sound files, and interactive
tools like Yoki or Yodio, to enhance both the audio and visual components of my learning tool. Google
sites kept removing some of the code, so the players would not work properly. So, I tested some of the
same code in Wikispaces, and it worked fine there, so I had to move everything over to a new
Wikispaces site.

In addition, the problem I continue to have with Yodio is that player does not always work. It seems to
be hit and miss. I have kept it up, but have considered moving the work to Camtasia, then producing a
YouTube video from there. Sometimes the player will not play at all, and other times it plays only half
way, and stops - and the problem is the learner has no idea that the slideshow was not finished.

In an article written in September, 2009, by Stephanie Buck for Computers in Libraries, Buck lays out for
readers definitions of cloud computing. Opinions can vary on what cloud computing represents. My
definition is simply computing services, which could range from applications to storage, supplied by off-
site organizations and hosted via the web. According to Buck, “There are several services provided in
the cloud, but software as a service (SaaS) and data storage are most frequently discussed and may
prove to be the most useful in libraries (Buck 9).” One of the drawbacks Buck mentions in regards to
cloud computing is what I experienced with the access and stability of Yodio in my project. Stability and
quality of service are one of the keys to the success of cloud computing. I have been worried about the
unstableness of my Yodio. Sometimes it works fine - other times it does not work at all. During testing,
internet response times seemed fine with other sites and programs, like with YouTube. So, this led me
to the conclusion that perhaps it was related to their site. Who knows. The point is that if I am going to
share this with my colleagues as a training tool, I want it to work, or need to have a back-up plan. For
me, it will probably be worth re-doing this in Camtasia, and then posting it to YouTube, or looking into
moving it to SlideShare. Of course, I will still be relying on cloud computing services for those sites as
well!

                                             CITED SOURCES

Bachman, Katy. “ Sing Along with Voki.” MediaWeek.com 25 Feb. 2008. Lexis-Nexis Academic. Web. 06
     Dec. 2009.

Buck, Stephanie. “Libraries in the Cloud: Making a Case for Google and Amazon.” Computers in Libraries
      Sep. 2009:6-10. Academic Search Premier. Web. 06 Dec. 2009.

				
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