Overview of IBM Cloud Services by dandanhuanghuang


									Overview of IBM Cloud Services

What is this technology and how does it work?

       IBM Smart Cloud Foundation
                     Helps clients excel in cloud computing, proving secure and reliable software as a
                      service, platform as a service, and infrastructure as a service solutions. Provides
                      a broad implementation and consulting suite

       Consulting and Implementation Services
                     IBM can provide an in-depth analysis of your business goals and requirements
                      and help you develop and execute a cloud strategy tailored to your needs, by
                      migrating your existing systems and applications or developing new ones

                     Services include:
                           Cloud Strategy and Design
                                  o Cloud Transformation and Strategy
                                  o Cloud Provider Transformation and Strategy
                                  o Cloud Infrastructure Strategy and Design Services
                                  o Networking Strategy and Optimizations
                           Cloud Implementation
                                  o Application Development Services
                                  o Cloud Testing Services
                           Cloud Security Services
                                  o Application and Security Services
                                  o Security Assessment
                                  o Security Strategy Mapping

       Cloud Infrastructure Services
                      IBM technologies can help an organization build an environment that
                      encourages quality and innovation by simplifying and standardizing a business
                      infrastructure through dynamic provisioning, self-service, security, and data

                     Managed Infrastructure Services
                          To deliver and access “everything as a service” through a cloud platform
                            from IBM build on IBM cloud reference architecture
                          Examples:
                                o IBM SmartCloud Enterprise

                     Operations Support Systems
                          Cloud components devoted to ensuring quality of service throughout
                             the service lifecycle, by monitoring and maintaining physical and
                             virtualized infrastructure, while delivering a robust set of management
                          Examples:
                        o   IBM Service Delivery Manager
                            A pre-integrated software stack, deployed as set of virtual
                            images that automate IT service deployment and provide
                            resource monitoring and cost management in a cloud.
                        o   IBM Tivoli Storage Manager for Virtual Environments
                            Non-disruptive backup and instant recovery: Simplified and

            Optimization Services
                 Optimization technologies that help ensure that your diverse set of
                    workloads are executing on the most optimal hardware platform
                 Examples:
                        o IBM Service Delivery Manager
                            Automates IT service deployment and provides resource
                            monitoring and cost management in a cloud
                        o IBM Cloud Storage
                            Reduce storage costs with automated storage management

            Security
                 Security technologies integrated into the fabric of the cloud
                 Examples :
                      o Tivoli Cloud Security Management
                          Automates security administration, user management, and
                          compliance reporting on the mainframe

Platform as a Service
            A set of cloud-delivered services that provide an environment for application
             development, deployment, management, and integration in the cloud. By using
             cloud-based tools and services and standardizing development tasks across the
             application lifecycle, PaaS can help reduce cost and complexity while
             accelerating time to value

            Application Services
                 Ready to run business services for collaboration, analytics, and business
                     process management
                 Examples:
                         o IBM Blueworks Live – Allows users to discover, map, and
                             document processes online in real time

            Application Life Cycle
                 Technologies enabling collaboration and automation of application
                     development, while providing visibility throughout the lifecycle

            Integration Services
                  Integration of data, applications, and services across cloud
                     environments, delivered with a unified layer of management
            Workload Services
                 Performance optimization services, from applications to workload
                   patterns, that help ensure quality of service, availability, and mobility

Infrastructure as a Service
            Cloud infrastructure technologies from IBM enable speed and agility towards
             your organization for faster delivery of new offerings and services. IaaS frees up
             resources you’d otherwise use to house, run, and maintain equipment. IaaS is
             best suited for resource intensive activities, such as development and testing
            IaaS Hardware Platforms
                  IBM BladeCenter Foundation, IBM Power Systems, etc

            Deploy and Manage Infrastructure Services
                 IBM cloud service delivery and management solutions provide visibility,
                    control and automation for traditional IT across private, public and
                    hybrid cloud environments
                 Examples:
                        o IBM SmartCloud Monitoring
                        o IBM Tivoli Usage and Accounting Manager

            Managed Infrastructure Services

            Managed Application Services
                 Simplify the management of enterprise applications through a fully
                   configurable set of pay-as-you-go application hosting services
                 Examples:
                      o IBM Applications on Demand

            Cloud-based Resilience Services
                  Help minimize business disruptions and make quicker, more effective
                    disaster recovery while reducing your total cost of ownership
                        o Examples:
                                 IBM SmartCloud Managed Backup Services
                                 IBM SmartCloud Archive

            Managed Security Services
                 Protect your information assets around the clock at a fraction of the
                   cost of in-house security resources
                 Examples:
                       o Managed Email Security
                                    Express managed e-mail security from IBM is designed
                                   to help mid-market businesses protect their e-mail
                                   communications from viruses, spam and other bad
                                   content. IBM express managed e-mail security acts as
                                   the first line of defense, scanning e-mail messages and
                                   helping to eliminate threats before they reach your
                       o Managed Web Security
                       o Security Event Log Management

Software as a Service
            A software delivery model that is centrally hosted in a cloud computing
             environment and accessed by users over the Internet. Whether your business is
             ready to integrate SaaS applications into operations, build your own SaaS
    platform to deliver applications, or design new customized web services, IBM
    can offer technology components and expertise to fit your needs

   Social Collaboration
         Examples:
                o IBM Lotus Live
                o LotusLive offers award-winning, online collaboration tools, e-
                    mail and social networking services that work together.
                    LotusLive can help businesses of all sizes reduce IT costs,
                    increase productivity and save money. Whether you are
                    managing a project with a remote team or leading a training
                    session, LotusLive's integrated services provide the tools you
                    need. Because these services are in the cloud, set up is quick
                    and easy; ongoing maintenance is minimal and IT costs can be
                    drastically reduced

   Business Process management
         Examples:
               o IBM Blueworks

   Web Analytics
       Real-time insight into how consumers are interacting with a company’s
          brand online, providing marketers with the facts to optimize their
          website and online marketing programs
       Examples:
              o IBM Coremetrics Digital Marketing Optimization Suite

   Enterprise Marketing Management
         Cross –channel marketing management capabilities that allow
            marketers to quickly analyze visitor and customer behavior, and design
            and deliver email and web content that is more personal, relevant, and

   B2B Integration
        IBM Sterling B2B Integration Services provides B2B process
            management and community support services to create B2B and EDI
            integration managed services solutions

   Supply Chain Management
        Examples:
               o IBM Sterling Supply Chain Visibility
                  IBM Sterling Supply Chain Visibility optimizes inbound supply
                  and outbound supply chain processes through complete end-to-
                  end visibility of orders and shipments, helping to minimize
                  disruptions and improve supplier performance
               o IBM Sterling Transportation Management System
                                        IBM Sterling Transportation Management System can enable
                                        shippers to optimize and transform their supply chain network
                                        by automating the planning and execution of inbound and
                                        outbound transportation processes, including freight payment

                       Security Governance, Risk Management, Compliance

                       Business Service Management
                             Examples:
                                   o IBM Tivoli Live
                                        IBM Tivoli® Live provides on-demand service desk operations for
                                        organizations with little or no IT support. Capabilities include
                                        Incident and Problem Management; IT Asset Management;
                                        Service Catalog; and Change, Configuration and Release

        Private Cloud Services
                       IBM also offers the advancements of cloud computing – automation, self-
                        service, and virtualization, behind the safety of your own firewall on your own
                        virtual private network.
                              Offers several paths to private cloud adoption from fully customized
                                 private cloud engagements to integrated quick-start solutions
                              Offers three industry leading hardware platforms as the foundation of
                                 your private cloud
                              IBM middleware products work in concert to facilitate customizable,
                                 automated management of your private cloud
                              Integrated workload tools that can help your organization improve the
                                 delivery of business services and solutions.

What does it cost today/ What will it cost?

          More information on provided table. For a standard cloud system running 16 Linux servers,
you’re looking at $5,203 a month versus $10,990 a month + an investment of $61,485 for in-house

What enhancements can be expected?

IBM plans to support about 200 million users by the end of 2012 as clients shift core applications and
processes to the IBM SmartCloud. Specifically, IBM is launching:

IBM SmartCloud Ecosystem – New services for IBM partners and independent software vendors (ISVs)
to help thousands of small and medium business clients adopt cloud models and manage millions of
cloud based transactions by assisting their customers in areas as diverse as banking, communications,
healthcare and government to build their own clouds or securely tap into the IBM SmartCloud.

What products and services are likely to be impacted? What industries?
Toll-based products such as long distance and international calling have been disrupted by cloud
services like Skype and Google Voice. As this market transformation has only just begun and the ways in
which it will impact conventional telecommunications are not completely clear, it is safe to assume that
cloud services will gain market share from the incumbents as the result of their capability, flexibility and

Who are likely to be the key players who will benefit most from this (ie. competitors, customers,
suppliers, distributors)? How can we use this to achieve a competitive advantage in our business?

Key Benefits of Cloud Computing

       Increase IT responsiveness and efficiency.
       Reduce capital expenditures and operational overhead.
       Provide greater business flexibility through an on-demand, pay-as-you-go model that scales with
        your business.
       Get more choice in providers — use in-house or third-party vendors.
       Free up IT resources for innovation.

The key players will be businesses that are fast enough to utilize this technology to its maximum
capability towards their own advantage, in order to make them into a better, more streamlined,
business. Consumers and customers will benefit as businesses become more responsive, and as the
technology grows more and more in ways one might least expect.

For example, Apple and iTunes:

            o   Allowed users to preview music before purchasing. This preview was stored on a cloud,
                and downloads were distributed from a cloud.
            o   Now iTunes, with iCloud, will allow users to upload and store their music , photos,
                documents, and more, wirelessly through all of their devices.

Are there standards?

Standards are how cloud computing offers interoperability – being able to talk to and compute across
multiple clouds. Without that standardization, time and money must be spent on building, supporting,
and using conversion tools. Standardization is also how we achieve portability, being able to move
programs and data to another environment.
Who seems to control them?

Cloud providers are in control of these standards.

       For more information on IBM Cloud Computing Services, please visit:


    Share 6 questions with class (optional)
    Presentation must have diagrams and tables. Talk to the chart.
    Must use presentation notes area to supplement contents
    Create a minimum three backup charts (aka supplemental charts) to anticipate potential

There are three deliverables for this exercise:
      PowerPoint presentation file
      Class presentation
      15 multiple choice questions with answer key in .txt format. Half to be shared with the class.

The presentations should last approximately fifteen minutes (with additional time for
questions) and should be accompanied by a two page handout providing an executive
overview and useful references for those wishing to pursue the technology further. The
presentation slides should be posted on D2L one day prior to the day of the class.

Assume that your audience (your fellow students and me) as having a limited knowledge
of the technology but with the potential of having a keen interest in the strategic
implications of that technology in our business.

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