Media Kit - Oakland Magazine

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Media Kit - Oakland Magazine Powered By Docstoc
					Media Kit

our editorial                  Mission
    We publish a premium magazine 7 times
    a year, filled with meaningful content that
    talks to the people you want to reach by
                                                               magazine coverage
    discussing:                                                In the MIx Our front-of-the-book section
                                                               highlights quick hits, fun facts and information
    • The exceptional beauty, history, quality                 about Oakland and environs while spotlighting
      of life and ethnic diversity of East Bay                 Oakland-made products, trivia and newsmaking
      communities through its people, places                   personalities.
      and events.
                                                               out on the town Learn what to do and
    • The joy of East Bay communities where                    when to do it in this comprehensive listing of
      families choose to work, shop, dine and                  East Bay activities, from the arts, classes and
      entertain, including Oakland, Alameda,                   lectures to the latest sporting events.
      Piedmont, Montclair, Rockridge and more.
                                                               SnapShotS Meet the East Bay’s movers
    Our diverse and affluent readers receive:                  and shakers and society denizens in our
                                                               society pages.
    • Targeted information to make educated
      decisions about purchasing a wide                        DepartMentS Check out articles on East Bay
      range of high-quality products and                       culture, events, entertainment, people, places
      services.                                                and things.

    • Current articles on vital issues such as                 taSte of the town Our dining section
      health, home, recreation, events, food                   delivers critical restaurant reviews and a dining
      and dining and celebrations that                         guide boasting capsules of more than 50 must-
      complement their lifestyles and life stages.             visit area restaurants.

                                                               featureS Our articles inform, entertain
                                                               and inspire with coverage of general lifestyle
                                                               issues—the arts, education, health, fitness,
                                                               homes, architecture, families, recreation,
                                                               dining and entertainment.

                                                               SpecIal publIcatIonS Both stand-alone and
                                                               ride-a-long special publications offer easy-to-
                                                               use resource guides.

Advertising That Hits Home
OMMEDKIT010109                              1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067

why advertise in our
 •	our magazine provides information.
                                                  Magazine                        ? for RESULTS!
                                                             • Magazines are tangible and
    While magazines are entertaining, the main                 provide vast exposure.
    product is most often in-depth information.                Readers pick up a copy at their convenience
    They function as tangible, enduring friends                and spend as long as they like with a story or an
    and counselors. This very personal one-to-one              ad. Readers can turn back to reread something,
    relationship between the magazine and the                  clip a coupon or pass their copy along to a
    reader enhances the receptivity to the                     friend. Oakland Magazine and Alameda
    advertiser’s message.                                      Magazine readers refer to the magazine an
                                                               average of three times per month.
 • our magazine is a credible
   advertising medium.                                       • our magazine provides a very attractive
    Magazines are the most personal and relevant               showcase for quality products and
    of mediums. Consumers are more likely to                   services.
    pay attention to an ad appearing in one of their           Excellent writing, photography and illustrations
    favorite magazines than on their favorite TV               provide an attractive package in which to
    shows or Web sites. More consumers report                  present a message. High-quality paper and
    that they purchase products as a direct result             eye-catching colors provide unparalleled
    of magazine advertising than any other medium              advertising reproduction.
                                                             • our magazine ads are strong sales
 • our magazine enables advertisers                            and merchandising tools.
   to select target markets.                                   They can be used as dealer handouts, direct mail
    There are publications targeted at brides,                 pieces or display cards at point of purchase. An
    executives and sportsmen. These special-                   ad can still be very useful long after it appears on
    interest magazines reach consumers with
                                                               the page of a magazine.
    specific interests. Oakland Magazine and
    Alameda Magazine target a specific
                                                             • Magazines have shelf life.
    demographic in their markets.
                                                               Whether gracing the coffee table, providing
    (See accompanying demographics page.)
                                                               entertainment in waiting rooms or stacked on the
                                                               shelf, magazines enjoy extended shelf life—even
 • our magazine reaches the active, the
                                                               after the next issue arrives.
   involved, the opinion makers.
    These people are frequent readers of magazines
    and light viewers of television and are far more
    likely to attend events outside the home. They
    entertain friends and relatives more often and
    give more parties. They are educated and tend
    to be more involved in the community. Oakland
    Magazine and Alameda Magazine readers are
    corporate decision makers, with 75 percent in
    professional or managerial positions.
                                                                                         * Media Choices 2000, Erdos & Morgan

Advertising That Hits Home
OMMEDKIT010109                              1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067

 our annual 7x               Advertiser Program
                  • The greatest benefit of an annual advertising program is
                    increasing your sales. Targeting more than 150,000 of your best
                    prospects with frequency and consistency will do just that.

                  • Annual advertisers receive our lowest advertising rates.

                  • You are guaranteed a frozen rate for the duration of your
                    program even if a general rate increase takes place.

                  • You receive free creative design assistance on ads.

                  • You will have an ad campaign that is working for you every day
                    of the year. Our subscribers indicate that in addition to reading
                    each issue thoroughly, they refer back to it frequently.

                  • You receive many value-added opportunities and/or discounted
                    rates in special issues or sections of the Oakland Magazine and
                    Alameda Magazine and our other special publications.

Advertising That Hits Home
OMMEDKIT7/2010                        1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067
                                Editorial CalEndar
                  ISSuE               EDITOrIaL THEME        SpECIaL aD SECTIONS                      MaTErIaLS DuE

                  January/february    Beauty, Health         Education / Beauty,                      November 19
                                      and wellness           Health and wellness

                  March/april         restaurants            Senior Services / real Estate /          January 21
                                      and Dining/            Kids Summer Camps

                  May/June            Education              Education                                March 18
Lisa Sze

                  July/august         Best of Oakland                                                 May 20

                  September/October   Great Kitchens         Education /                              July 22
                                                             Home resource Guide

                  November            restaurants            Dining, food and                         September 23
                                      and Dining             wine profiles

                  December            Top Doctors            East Bay Medical Guide                   October 21
                                      East Bay Medical Guide
Paul Skrentny
Lori Eanes

                                                        IN EVErY ISSuE

                  IN THE MIX Quick hits and fun facts about oakland.
                  OuT ON THE TOwN What to do and when to do it.
                  SNapSHOTS the social scene.
                  DEparTMENTS Medium-length profiles on people, places and things, including arts,
                  history and culture.
                  TaSTE Of THE TOwN a restaurant review plus the dining Guide.
                                                                    Content for oakland Magazine is subject to change.
Deborah Sherman

                                (510) 747-1060 •
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                                                                                                                                                                                                                                Sample Full Page Layout
                                                                         Inside:      l Gu                                                                                                                                                                                                                                                            Medical Profiles
                                                                                Medica            DECEMBER

                                                                                                                                  JULY 2008
                                                                                                                                                                                                                                Alta Bates Summit Medical Center
                                                                                      www.oakla                                                                                                                                 Carol Ann Read Breast Health Services

                                                                                                                                                                                                                                A   lta Bates Summit Medical Center offers comprehensive
                                                                                                                                                                                                                                    breast health services through the Carol Ann Read Breast
                                                                                                                                                                                                                                Health Center. Services are dedicated to expediting the
                                                                                                                                                                                                                                delivery of test results and providing expert, comprehensive
                                                                                                                                                                                                                                services for breast health and breast cancer.
                                                                                                                                                                                                                                   Alta Bates Summit offers a comprehensive array of breast
                                                                                                                                                                                                                                health services including:
                                                                                                                                                                                                                                • Clinical Breast Examination           • Radiation Oncology
                                                                                                                                                                                                                                • Breast Imaging                        • Lymphedema Program
                                                                                                                                                                                                                                • High Risk &                           • Research
                                                                                                                                                                                                                                   Prevention Program                   • Outreach and
                                                                                                                                                                                                                                • Treatment Planning                      Support Groups
                                                                                                                                                                                                                                • Surgical Oncology                     • Peer Support
                                                                                                                                                                                                                                • Medical Oncology

                                                                                                                                                                                                                                   When women come in for a breast exam, they receive

Special Section Schedule
                                                                                                                                                                                                                                a comprehensive check-up from trained health care
                                                                                                                                                                                                                                professionals who evaluate the variations in breast tissue
                                                                                                                                                                                                                                and show women the way healthy tissue feels. Women learn
                                                                                                                                                                                                                                the MammaCare method as well as other techniques for
                                                                                                                                                                                                                                breast self-exam.
                                                                                                                                                                                                                                   Expert mammographers who are accredited by
                                                                                                                                                                                                                                the American College of Radiology and specialize in
                                                                                                                                                                                                                                screening and diagnostic imaging, including stereotactic
                                                                                                                                                                                                                                and ultrasound guided needle biopsy techniques, and
                                                                                                                                                                                                                                Mammotome Breast Biopsy System.
                                                                                                                                                                                                                                   Through the Compassionate Peer Advocacy and Support
                                                                                                                                                                                                                                Program (COMPASS), encouragement is always available.
                                                                                                                                                                                                                                This program links women who are newly diagnosed with
                                                                                                                                                                                                                                women who have experienced breast cancer. There are

Issue                                                                                    Special Section                                                                                          Deadline 		
                                                                                                                                                                                                                                opportunities for volunteers to serve as COMPASS Guides as
                                                                                                                                                                                                                                well as administrative volunteers.
                                                                                                                                                                                                                                   When women come in for a breast exam, they receive
                                                                                                                                                                                                                                a comprehensive check-up from trained health care
                                                                                                                                                                                                                                professionals who evaluate the variations in breast tissue
                                                                                                                                                                                                                                and show women the way healthy tissue feels. Women learn
                                                                                                                                                                                                                                the MammaCare method as well as other techniques for
                                                                                                                                                                                                                                breast self-exam.
                                                                                                                                                                                                                                   Expert mammographers who are accredited by

January/Febuary                                                                           Education / Beauty, Health and Wellness                                                                 November 19
                                                                                                                                                                                                                                the American College of Radiology and specialize in
                                                                                                                                                                                                                                screening and diagnostic imaging, including stereotactic
                                                                                                                                                                                                                                and ultrasound guided needle biopsy techniques, and
                                                                                                                                                                                                                                Mammotome Breast Biopsy System.
                                                                                                                                                                                                                                   To find out more about breast health services, please call
                                                                                                                                                                                                                                (510) 869-8735 or visit

March/April                                                                               Senior Services / Real Estate / Kids Summer Camps                                                       January 21                                                                                         For a physician referral, call (510) 869-6777

May/June                                                                                  Education                                                                                               March 18
                                                                                                                                                                                                                                                                                          | SPECIAL ADVERTISING SECTION |

                                                                                                                                                                                                                                Sample Full Page Layout
July/August                                                                                                                                                                                       May 20                                                                                                                                         East Bay Businesses

September/October                                                                         Education / Home Resource Guide                                                                         July 22
November                                                                                  Dining, Food and Wine Profiles                                                                          September 23
December                                                                                  East Bay Medical Guide*                                                                                 October 21
                                                                                          *Rates below don’t apply; see Medical Guide sell sheet.

                                                                                                                                                                                                                                                                                                                                                                David C. Bradshaw, M.D., Medical Director

                                                                                                                                                                                                                                  Eden/Laurel Grove Rehabilitation Hospital                                         Program Goal
                                                                                                                                                                                                                                  19830 Lake Chabot Rd. Ste. C | Castro Valley, CA 94546                              Our goal is to ensure an optimum level of recovery while
                                                                                                                                                                                                                                  Office: (510) 537-7873 Laurel Grove: (510) 727-2755                               providing cost-effective outcomes for our patients. To reach our
                                                                                                                                                                                                                                                                                     goal, the physiatrist (a physician specializing in physical medicine
                                                                                                                                                                                                                                                                                                                    and rehabilitation) works with and coordinates the efforts of the
                                                                                                                                                                                                                                  L   aurel Grove Hospital is a comfortable, attractive rehabilitation hospital
                                                                                                                                                                                                                                      specially designed for patients in need of rehabilitative services in an
                                                                                                                                                                                                                                  acute-care setting. Nestled in a small community, Laurel Grove combines
                                                                                                                                                                                                                                                                                                                    rehabilitation team to help our patients reach their highest level of
                                                                                                                                                                                                                                                                                                                    functional independence and return home.

                                                                                                                                                                                                                                  an environment of warmth and compassion with modern technology to                 David C. Bradshaw, M.D., Medical Director

• All special sections are formatted and may                                                                                                  • Advertorial and photography may be provided
                                                                                                                                                                                                                                  restore the health and independence of our patients.                                 David Bradshaw, M.D., is a board certified physical medicine and
                                                                                                                                                                                                                                     The people of Laurel Grove Hospital—physicians, nurses, therapists,            rehabilitation physician (28 years) and has been Medical Director
                                                                                                                                                                                                                                  social workers, dietitians, volunteers and everyone who is committed              of Laurel Grove Rehabilitation Hospital for 18 years. He has vast
                                                                                                                                                                                                                                  to the well-being of our patients—offer a team approach to care that              experience in the acute rehabilitation service in the San Francisco/Bay
                                                                                                                                                                                                                                  comes not only from skill and experience, but also from the heart.                Area. He also holds a bachelor’s degree in Electrical Engineering and
                                                                                                                                                                                                                                                                                                                    a master’s degree in Electrical Engineering from Rice University and a
                                                                                                                                                                                                                                  Acute Rehabilitation                                                              medical degree from the University of Texas Medical School.

  not be changed.                                                                                                                               by staff for a fee, or clients may provide the
                                                                                                                                                                                                                                     Laurel Grove Hospital operates a 31-bed inpatient acute
                                                                                                                                                                                                                                  rehabilitation unit offering physical and cognitive rehabilitation
                                                                                                                                                                                                                                  programs dedicated exclusively to treating individuals who have
                                                                                                                                                                                                                                  experienced a disabling injury or illness. Rehabilitation services may
                                                                                                                                                                                                                                  relate to a medical diagnosis such as:
                                                                                                                                                                                                                                  Stroke (CVA)              Orthopedic Dysfunction
                                                                                                                                                                                                                                  Major Multiple Trauma Traumatic Brain Injury

• All special sections may include the                                                                                                          advertorial and photo.
                                                                                                                                                                                                                                  Spinal Cord Injury        Congenital Deformities
                                                                                                                                                                                                                                  Amputations               Polyarthritis (inlcuding rheumatoid arthritis)
                                                                                                                                                                                                                                  Degenerative neurological disorders (Multiple sclerosis,
                                                                                                                                                                                                                                  Parkinson’s disease)
                                                                                                                                                                                                                                                                                              | SPECIAL ADVERTISING SECTION |

  following:                                                                                                                                  • Font size and style are preset and must
                                                                                                                                                                                                                                Sample 1/ Page Layout
  – Company name                                                                                                                                conform to special formatted section.                                                                                                                                                                         Green Profiles

  – Address, City, State                                                                                                                      • Profile word count (approximately):
                                                                                                                                                                                                                                                                                                           Head-Royce School

                                                                                                                                                                                                                                                                                                           A   s part of its mission to prepare global citizens, Head-Royce School is
                                                                                                                                                                                                                                                                                                               committed to being a green school. Aware of the significant environmental
                                                                                                                                                                                                                                                                                                           challenges we face in the 21st century, our school strives to be a leader in
                                                                                                                                                                                                                                                                                                           sustainable living. Our Green Mission focuses on four broad areas: sustainable

  – Phone / E-mail / Web site*                                                                                                                  Full Page: 300
                                                                                                                                                                                                                                                                                                           resources, nutritional food, an ecological curriculum, and a healthy
                                                                                                                                                                                                                                                                                                              Approximately 25 percent of the school’s annual electricity needs are
                                                                                                                                                                                                                                                                                                           produced by more than 400 recently installed solar panels. Our new Upper
                                                                                                                                                                                                                                                                                                           School building was designed with LEED-program standards, and the school
                                                                                                                                                                                                                                                                                                           was certified as a green business in June 2007 by the Bay Area Green Business
                                                                                                                                                                                                                                                                                                           Program. Our programs in solid waste reduction, recycling, energy and water

  – Photo caption                                                                                                                                /2 Page:       200
                                                                                                                                                                                                                                                                                                           conservation, and pollution prevention are integrated into our K-12 classroom

                                                                                                                                                1                                                                                                                                                          curriculum. Working with the Center for Ecoliteracy in Berkeley has promoted
                                                                                                                                                                                                                                                                                                           the development of an emerging ecological curriculum including an edible
                                                                                                                                                                                                                                                                                                           garden in the Lower School, an ecology unit in the Middle School, and Upper
                                                                                                                                                                                                                                                                                                           School electives such as Environmental History, Global Systems Science, and
                                                                                                                                                                                                                                                                                                           Astronomy. A new cafe opening in fall 2008 will feature healthy food with an
                                                                                                                                                                                                                                                                                                           emphasis on organic and locally grown fruits and vegetables.

 * Where more than one phone and address apply,                                                                                                 1
                                                                                                                                                 /3 Page:       100                                                                                                                                        4315 Lincoln Ave. | Oakland, CA 94602 | (510) 531-1300

   they must be built into ad copy.                                                                                                                                                                                                        Sun Light & Power

                                                                                                                                                                                                                                           S   un Light and Power has come a long way since its days as a fledgling
                                                                                                                                                                                                                                               solar energy company in 1976, when it first began installing solar water
                                                                                                                                                                                                                                           heating systems. By 1999, it had expanded into the field of solar electricity, or
                                                                                                                                                                                                                                           photovoltaic energy. By 2007, it had grown to become the nation’s 12th largest
                                                                                                                                                                                                                                           solar integrator with hundreds of installations to its credit. Today, Sun Light
                                                                                                                                                                                                                                           and Power provides complete design, installation and consultation services
                                                                                                                                                                                                                                           for residential and commercial photovoltaic and solar thermal (hot water)

Photography and advertorial are provided for $175 per profile.
                                                                                                                                                                                                                                                Sun Light and Power’s CEO and cofounder, Gary Gerber, is president of the
                                                                                                                                                                                                                                           California Solar Energy Industry Association ( Recognized
                                                                                                                                                                                                                                           as a solar pioneer and industry leader, Gerber attributes much of his success
                                                                                                                                                                                                                                           to attracting the right people to his team. He maintains that an expert and
                                                                                                                                                                                                                                           dedicated staff of engineers, designers and permit and government rebate
                                                                                                                                                                                                                                           specialists have resulted in satisfied customers and healthy growth.
                                                                                                                                                                                                                                                Guided by environmental concerns, Sun Light and Power was the first
                                                                                                                                                                                                                                           solar company to obtain certification by the Bay Area Green Business Program
                                                                                                                                                                                                                                           that recognizes eco-friendly business practices. In addition, Sun Light and
                                                                                                                                                                                                                                           Power has garnered awards from such environmental organizations as
                                                                                                                                                                                                                                           ACTERRA of San Francisco and Sustainable Berkeley.

                                                                                                                                                                                                                                           1035 Folger Ave. | Berkeley, CA 94710 | (510) 845-2997

                                                                                                                                                                                                                                                                                             | SPECIAL ADVERTISING SECTION |

                                                                                                                                                                                                                                Sample /3 Page Layout                         1

CONTRACTED ADVERTISERS                                                                                                                        SPECIAL SECTION                                                                                                                                         Beacon Day School
                                                                                                                                                                                                                                                                                                                                                     Education Profiles

Profile Upgrade                                                                                                                               Profile Only                                                                                                                                            B    eacon Day School is a nationally recognized school educating early
                                                                                                                                                                                                                                                                                                           childhood, elementary and middle school students. It is the only truly year
                                                                                                                                                                                                                                                                                                      round/extended year school in Northern California.

                                                                                                                                                                                                        Special pricing
                                                                                                                                                                                                                                                                                                         We are committed to providing the highest-quality, developmentally responsive
                                                                                                                                                                                                                                                                                                      private school education for children and young adolescents that promotes the
                                                                                                                                                                                                                                                                                                      growth of all students, and inspires, challenges and nurtures the achiever.
                                                                                                                                                                                                                                                                                                         We do this through an environment that supports a strong academically based
                                                                                                                                                                                                                                                                                                      arts-integrated curriculum, within a truly diverse community that enhances

                                     First Profile                                                          Add’l Profile
                                                                                                                                                                                                                                                                                                      self-esteem and the development of leadership skills.

                                                                                                                                                                                                        is only valid if                                                                              2101 Livingston St. | Oakland, CA 94606 | (510) 437-2311

  7x                                 No Charge                                                                    $795                        Full Page                   $2,395
                                                                                                                                                                                                                                       Julia Morgan School

                                                                                                                                                                                                        advertiser is running          J ulia Morgan School for Girls, located on the beautiful Mills College campus, is
                                                                                                                                                                                                                                         dedicated to the intellectual, creative, social, and emotional growth of middle
                                                                                                                                                                                                                                       school girls. We foster academic excellence, critical thinking, positive risk-taking,

4-6x                                       $500                                                                   $995                         /2 Page                    $1,775
                                                                                                                                                                                                                                       and individual talents. The rigorous, integrated, project-based curriculum

                                                                                                                                                                                                                                       includes science, technology, performing and visual arts, Spanish language

                                                                                                                                                                                                        a minimum 1/3 page
                                                                                                                                                                                                                                       instruction, architecture, financial literacy, service learning, and sports. Students
                                                                                                                                                                                                                                       are inspired to be passionate, lifelong learners, while preparing to be confident,
                                                                                                                                                                                                                                       capable, creative, and compassionate women of tomorrow. The school’s
                                                                                                                                                                                                                                       community reflects the remarkable ethnic, cultural and socioeconomic diversity
                                                                                                                                                                                                                                       of the East Bay.

1-3x                                       $895                                                                $1,095                         1
                                                                                                                                               /3 Page                    $1,265                        ad in same issue.              4400 Keller Ave. Ste. 240 | Oakland, CA 94605 | (510) 914-2662

                                                                                                                                                                                                                                                                                                      Berkeley Montessori School

                                                                                                                                                                                                                                                                                                      A   n independent school serving students ages 3 to 14, Berkeley Montessori
                                                                                                                                                                                                                                                                                                          School is not a place where students just “do” school. We are a community
                                                                                                                                                                                                                                                                                                      where students, parents, and teachers are engaged in meaningful learning.
                                                                                                                                                                                                                                                                                                      Students develop skills and knowledge needed through inquiry-based projects
                                                                                                                                                                                                                                                                                                      promoting critical thinking, creativity, collaboration, ethics, and habits of
                                                                                                                                                                                                                                                                                                      mind and heart with connections to the wider world. Teachers are supported
                                                                                                                                                                                                                                                                                                      to continue their learning so that they integrate the best available knowledge

Profile size is as follows: 1/3 ad = 1/3 profile; 1/2 or 2/3 ad = 1/2 profile; full page ad = full page profile
                                                                                                                                                                                                                                                                                                      into their practice. Parents are supported in their parenting through workshops,
                                                                                                                                                                                                                                                                                                      parenting circles, and participation. BMS strives to ignite curious minds, awaken
                                                                                                                                                                                                                                                                                                      generous hearts, and engage in a changing world.

                                                                                                                                                                                                                                                                                                      1310 University Ave. | Berkeley, CA 94702 | ((510) 665-8800 x103
                                                                                                                                                                                                                                                                                                      Paula Farmer Director of Admission |

                                                                                                                                                                                                                                                                                            | SPECIAL ADVERTISING SECTION |

                                                                                                                            (510) 747-1060 •

 our              Circulation
             Alameda and
                                                                        A Regional Buy to reach your market

             Oakland Magazines
             are the only magazines
             reaching a premium                                                        CirCulation detail
             audience by mail.
                                                           Mailed Copies                                      Mailed Copies
                                                           Oakland Hills .......................5,550         94501.................................. 4,650
                                                           Oakland Waterfront                                 94502.................................. 3,450
                                                             and Downtown ................2,290               Other ..................................... 500
                                                           Other ..................................... 500
                                                           total Mailed .................... 8,340            total Mailed .................... 8,600

                                                           drop off distribution                              drop off distribution
                                                           Oakland Hotels...................... 500           Alameda Hotels ..................... 300
                                                           Real Estate Companies ......... 400                Real Estate Companies ......... 300
                                                           Retail Sales ............................ 700      Retail Sales ............................ 400
                                                           Other ......................................200    Other ......................................200
                                                           Charitable Events and                              Charitable Events and
                                                           Community Partnerships ....... 300                 Community Partnerships ....... 200
                                                           total dropped ................. 2,100              total dropped ................. 1,400

                                                          total oaKland MaGaZine                             total alaMeda MaGaZine
                                                          distribution .................. 10,440             distribution .................. 10,000

“At The Waterfront Plaza
Hotel we strive to provide
excellence with each guest
experience … Oakland
Magazine produces a
                                                                                                               oVer 20,000
firstclass publication that
represents The Waterfront
Plaza Hotel in the manner
that we expect.”                                                                                                deliVered
                     – Sam W. Nassif                                                                           reGionallY
            President, Creative Hospitality Corporation

Advertising That Hits Home
OMMEDKIT7/2010                                                     1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067
                                        Our Readers Respond!
                                                                                         circulation audit report
• Average readers per edition during the audit period: 3/10*
  *Readership estimates compiled from 2007 CVC circulation and readership study data.
1. YES 100% indicated they received the Oakland Magazine
2. The Oakland Magazine is distributed every month in your area. Do you regularly read or look through
   Oakland Magazine?
                YES      396 Survey Respondents
                NO          0 Survey Respondents
3. Do you frequently purchase products or services from ads seen in the Oakland Magazine?
                YES       179     61%
                NO        117     40%
4. Do you have a paid daily newspaper delivered to your home five, or more days a week?
                YES     35%
                NO      65%
5. What category best describes your combined annual household income for last year?
                  Reader            Market
                  Demographics      Statistics
                  04%               31%               Under $25,000
                  10%               27%               $25,001 - $49,999
                  15%               15%               $50,000 - $74,999
                  30%               11%               $75,000 - $99,999
                  15%               07%               Over $150,000
6. What is the highest level of education you have obtained?
                  Reader            Market
                  Demographics      Statistics
                  00%               16%               Some High School or Less
                  08%               25%               Graduated High School
                  38%               27%               Some College
                  39%               22%               Graduated College
                  15%               10%               Completed Post Graduate
7. Please select the category that best describes your age.
                  Reader            Market
                  Demographics      Statistics
                  01%               11%               18 - 24
                  10%               19%               25 - 34
                  32%               24%               35 - 44
                  28%               18%               45 - 54
                  29%               28%               55 years or older
8. Which of the following   purchases are you planning during the next twelve months? (% = positive respondents)
                 23%        Automobiles
                 75%        Furniture / Home Furnishings
                 22%        Major Home Appliance
                 10%        Home Computers
                 63%        Home Improvement / Supplies
                 35%        Television / Electronics
                 21%        Carpet / Flooring
                 34%        Automobile Accessories (tires, brakes & service)
                 80%        Dining & Entertainment
                 39%        Jewelry
                 50%        Lawn & Garden
                 57%        Florist / Gift Shop
                 80%        Men's Apparel                                                           As of March 31, 2007
                 96%        Women's Apparel
                 70%        Tax Advisor / Services
                 48%        Athletic & Sports Equipment
                 55%        Vacations/Travel

digital file submission                                            Requirements
                                                 camera ready art (cra) Submissions
      Magazine                                   • PDF* file at 300 dpi (see “Accepted CRA File Format” under Prepress Guidelines)
      Specifications                             • Color proofs must be provided. Only SWOP proofs will guarantee a color match.
      Magazine trim size                           Laser or inkjet output is not acceptable for color-match guarantee.
      9” x 10.875”                               • Upload CRA files to our FTP site (see “FTP Site Instructions” below)
                                                 *Native files accepted, but not preferred (see “Accepted Native File Formats” under Prepress Guidelines)
      Web offset, perfect binding
                                                 photo & logo Submissions
                                                 • Photos should be TIFF* format at 300 dpi in CMYk or grayscale
      ad Sizes                                     (72-dpi is not acceptable for any artwork. Do not use a screen shot or
      FP bleed: 9.5” x 11.375”                     low-resolution image downloaded from a web site.)
      (trim size: 9” x 10.875”)                  • Logos should be in Illustator EPS format
      For safety, keep live matter .25”
      from trim edges.                           • Microsoft Word format documents are not accepted
                                                 • E-mail artwork to
      FP:            8.125” x 9.8611”            *jPeG format accepted, but not preferred

      2/3:           4.945” x 9.725”

      HPV:           4.945” x 7.275”             ftp Site Instructions
                                                 • Using FTP client software, log on to:
      HPH:           7.5” x 4.8”                   Username: • Password: production
      1/3SQ:         4.945” x 4.8                • Place files in a folder with “Advertiser Name” and upload
                                                 • Send e-mail to letting us know files
      1/3V:          2.39” x 9.725”                have been uploaded to the FTP site
      1/6V:          2.39” x 4.8”

      1/6H:          4.945” x 2.35”              email/Mail Submissions
                                                 • Files, not exceeding 5MB, may be sent via e-mail to:
      RG/SG:      3.5” x 2.92”
      (photo: 1.87”x 2.92”)                      • Color proofs and files on CD may be delivered or mailed to:
                                                   Alameda Publishing Group, 7977 Capwell Drive, Suite 200 • Oakland, CA 94621

      prepress Guidelines

                                          InDesign (cS2)      photoShop (cS2)                        • Mac platform only
         accepted native
                                                                                                     • Include ALL fonts & support files
         file formats                     Illustrator (cS2)                                          • CMYk or grayscale

                                                           • CMYk or grayscale (No spot or PMS colors)
         accepted cra
                                          pDf              • Embed all fonts       • Accurate bleed for Full Page bleed ads
         file format
                                                           • 300 dpi resolution      (see Ad Sizes)

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OMMEDKIT7/2010                                           1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067

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