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Media Kit
OAKLAND MAGAZINE | ALAMEDA MAGAZINE | CUSTOM PUBLICATIONS | COMMUNITY TELEPHONE DIRECTORIES
our editorial Mission
We publish a premium magazine 7 times
a year, filled with meaningful content that
talks to the people you want to reach by
magazine coverage
discussing: In the MIx Our front-of-the-book section
highlights quick hits, fun facts and information
• The exceptional beauty, history, quality about Oakland and environs while spotlighting
of life and ethnic diversity of East Bay Oakland-made products, trivia and newsmaking
communities through its people, places personalities.
and events.
out on the town Learn what to do and
• The joy of East Bay communities where when to do it in this comprehensive listing of
families choose to work, shop, dine and East Bay activities, from the arts, classes and
entertain, including Oakland, Alameda, lectures to the latest sporting events.
Piedmont, Montclair, Rockridge and more.
SnapShotS Meet the East Bay’s movers
Our diverse and affluent readers receive: and shakers and society denizens in our
society pages.
• Targeted information to make educated
decisions about purchasing a wide DepartMentS Check out articles on East Bay
range of high-quality products and culture, events, entertainment, people, places
services. and things.
• Current articles on vital issues such as taSte of the town Our dining section
health, home, recreation, events, food delivers critical restaurant reviews and a dining
and dining and celebrations that guide boasting capsules of more than 50 must-
complement their lifestyles and life stages. visit area restaurants.
featureS Our articles inform, entertain
and inspire with coverage of general lifestyle
issues—the arts, education, health, fitness,
homes, architecture, families, recreation,
dining and entertainment.
SpecIal publIcatIonS Both stand-alone and
ride-a-long special publications offer easy-to-
use resource guides.
Advertising That Hits Home
OMMEDKIT010109 1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067
www.oaklandmagazine.com | www.alamedamagazine.com
OAKLAND MAGAZINE | ALAMEDA MAGAZINE | CUSTOM PUBLICATIONS | COMMUNITY TELEPHONE DIRECTORIES
why advertise in our
• our magazine provides information.
Magazine ? for RESULTS!
• Magazines are tangible and
While magazines are entertaining, the main provide vast exposure.
product is most often in-depth information. Readers pick up a copy at their convenience
They function as tangible, enduring friends and spend as long as they like with a story or an
and counselors. This very personal one-to-one ad. Readers can turn back to reread something,
relationship between the magazine and the clip a coupon or pass their copy along to a
reader enhances the receptivity to the friend. Oakland Magazine and Alameda
advertiser’s message. Magazine readers refer to the magazine an
average of three times per month.
• our magazine is a credible
advertising medium. • our magazine provides a very attractive
Magazines are the most personal and relevant showcase for quality products and
of mediums. Consumers are more likely to services.
pay attention to an ad appearing in one of their Excellent writing, photography and illustrations
favorite magazines than on their favorite TV provide an attractive package in which to
shows or Web sites. More consumers report present a message. High-quality paper and
that they purchase products as a direct result eye-catching colors provide unparalleled
of magazine advertising than any other medium advertising reproduction.
measured.*
• our magazine ads are strong sales
• our magazine enables advertisers and merchandising tools.
to select target markets. They can be used as dealer handouts, direct mail
There are publications targeted at brides, pieces or display cards at point of purchase. An
executives and sportsmen. These special- ad can still be very useful long after it appears on
interest magazines reach consumers with
the page of a magazine.
specific interests. Oakland Magazine and
Alameda Magazine target a specific
• Magazines have shelf life.
demographic in their markets.
Whether gracing the coffee table, providing
(See accompanying demographics page.)
entertainment in waiting rooms or stacked on the
shelf, magazines enjoy extended shelf life—even
• our magazine reaches the active, the
after the next issue arrives.
involved, the opinion makers.
These people are frequent readers of magazines
and light viewers of television and are far more
likely to attend events outside the home. They
entertain friends and relatives more often and
give more parties. They are educated and tend
to be more involved in the community. Oakland
Magazine and Alameda Magazine readers are
corporate decision makers, with 75 percent in
professional or managerial positions.
* Media Choices 2000, Erdos & Morgan
Advertising That Hits Home
OMMEDKIT010109 1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067
www.oaklandmagazine.com | www.alamedamagazine.com
OAKLAND MAGAZINE | ALAMEDA MAGAZINE | CUSTOM PUBLICATIONS | COMMUNITY TELEPHONE DIRECTORIES
our annual 7x Advertiser Program
• The greatest benefit of an annual advertising program is
increasing your sales. Targeting more than 150,000 of your best
prospects with frequency and consistency will do just that.
• Annual advertisers receive our lowest advertising rates.
• You are guaranteed a frozen rate for the duration of your
program even if a general rate increase takes place.
• You receive free creative design assistance on ads.
• You will have an ad campaign that is working for you every day
of the year. Our subscribers indicate that in addition to reading
each issue thoroughly, they refer back to it frequently.
• You receive many value-added opportunities and/or discounted
rates in special issues or sections of the Oakland Magazine and
Alameda Magazine and our other special publications.
Advertising That Hits Home
OMMEDKIT7/2010 1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067
www.oaklandmagazine.com | www.alamedamagazine.com
2011
Editorial CalEndar
ISSuE EDITOrIaL THEME SpECIaL aD SECTIONS MaTErIaLS DuE
January/february Beauty, Health Education / Beauty, November 19
and wellness Health and wellness
March/april restaurants Senior Services / real Estate / January 21
and Dining/ Kids Summer Camps
May/June Education Education March 18
Lisa Sze
July/august Best of Oakland May 20
September/October Great Kitchens Education / July 22
Home resource Guide
November restaurants Dining, food and September 23
and Dining wine profiles
December Top Doctors East Bay Medical Guide October 21
East Bay Medical Guide
Paul Skrentny
Lori Eanes
IN EVErY ISSuE
IN THE MIX Quick hits and fun facts about oakland.
OuT ON THE TOwN What to do and when to do it.
SNapSHOTS the social scene.
DEparTMENTS Medium-length profiles on people, places and things, including arts,
history and culture.
TaSTE Of THE TOwN a restaurant review plus the dining Guide.
Content for oakland Magazine is subject to change.
Deborah Sherman
www.OaklandMagazine.com
(510) 747-1060 • info@oaklandmagazine.com
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Sample Full Page Layout
Inside: l Gu Medical Profiles
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Alta Bates Summit Medical Center
www.oakla
www.oakla Carol Ann Read Breast Health Services
A lta Bates Summit Medical Center offers comprehensive
breast health services through the Carol Ann Read Breast
Health Center. Services are dedicated to expediting the
delivery of test results and providing expert, comprehensive
services for breast health and breast cancer.
Alta Bates Summit offers a comprehensive array of breast
health services including:
• Clinical Breast Examination • Radiation Oncology
• Breast Imaging • Lymphedema Program
• High Risk & • Research
Prevention Program • Outreach and
• Treatment Planning Support Groups
• Surgical Oncology • Peer Support
• Medical Oncology
When women come in for a breast exam, they receive
Special Section Schedule
a comprehensive check-up from trained health care
professionals who evaluate the variations in breast tissue
and show women the way healthy tissue feels. Women learn
the MammaCare method as well as other techniques for
breast self-exam.
Expert mammographers who are accredited by
the American College of Radiology and specialize in
screening and diagnostic imaging, including stereotactic
and ultrasound guided needle biopsy techniques, and
Mammotome Breast Biopsy System.
Through the Compassionate Peer Advocacy and Support
Program (COMPASS), encouragement is always available.
This program links women who are newly diagnosed with
women who have experienced breast cancer. There are
Issue Special Section Deadline
opportunities for volunteers to serve as COMPASS Guides as
well as administrative volunteers.
When women come in for a breast exam, they receive
a comprehensive check-up from trained health care
professionals who evaluate the variations in breast tissue
and show women the way healthy tissue feels. Women learn
the MammaCare method as well as other techniques for
breast self-exam.
Expert mammographers who are accredited by
January/Febuary Education / Beauty, Health and Wellness November 19
the American College of Radiology and specialize in
screening and diagnostic imaging, including stereotactic
and ultrasound guided needle biopsy techniques, and
Mammotome Breast Biopsy System.
To find out more about breast health services, please call
(510) 869-8735 or visit www.altabatessummit.org.
March/April Senior Services / Real Estate / Kids Summer Camps January 21 For a physician referral, call (510) 869-6777
www.altabatessummit.org
May/June Education March 18
| SPECIAL ADVERTISING SECTION |
Sample Full Page Layout
July/August May 20 East Bay Businesses
September/October Education / Home Resource Guide July 22
November Dining, Food and Wine Profiles September 23
December East Bay Medical Guide* October 21
*Rates below don’t apply; see Medical Guide sell sheet.
Specifications
David C. Bradshaw, M.D., Medical Director
Eden/Laurel Grove Rehabilitation Hospital Program Goal
19830 Lake Chabot Rd. Ste. C | Castro Valley, CA 94546 Our goal is to ensure an optimum level of recovery while
Office: (510) 537-7873 Laurel Grove: (510) 727-2755 providing cost-effective outcomes for our patients. To reach our
www.edenmedcenter.org goal, the physiatrist (a physician specializing in physical medicine
and rehabilitation) works with and coordinates the efforts of the
L aurel Grove Hospital is a comfortable, attractive rehabilitation hospital
specially designed for patients in need of rehabilitative services in an
acute-care setting. Nestled in a small community, Laurel Grove combines
rehabilitation team to help our patients reach their highest level of
functional independence and return home.
an environment of warmth and compassion with modern technology to David C. Bradshaw, M.D., Medical Director
• All special sections are formatted and may • Advertorial and photography may be provided
restore the health and independence of our patients. David Bradshaw, M.D., is a board certified physical medicine and
The people of Laurel Grove Hospital—physicians, nurses, therapists, rehabilitation physician (28 years) and has been Medical Director
social workers, dietitians, volunteers and everyone who is committed of Laurel Grove Rehabilitation Hospital for 18 years. He has vast
to the well-being of our patients—offer a team approach to care that experience in the acute rehabilitation service in the San Francisco/Bay
comes not only from skill and experience, but also from the heart. Area. He also holds a bachelor’s degree in Electrical Engineering and
a master’s degree in Electrical Engineering from Rice University and a
Acute Rehabilitation medical degree from the University of Texas Medical School.
not be changed. by staff for a fee, or clients may provide the
Laurel Grove Hospital operates a 31-bed inpatient acute
rehabilitation unit offering physical and cognitive rehabilitation
programs dedicated exclusively to treating individuals who have
experienced a disabling injury or illness. Rehabilitation services may
relate to a medical diagnosis such as:
Stroke (CVA) Orthopedic Dysfunction
Major Multiple Trauma Traumatic Brain Injury
• All special sections may include the advertorial and photo.
Spinal Cord Injury Congenital Deformities
Amputations Polyarthritis (inlcuding rheumatoid arthritis)
Degenerative neurological disorders (Multiple sclerosis,
Parkinson’s disease)
| SPECIAL ADVERTISING SECTION |
following: • Font size and style are preset and must
Sample 1/ Page Layout
2
– Company name conform to special formatted section. Green Profiles
– Address, City, State • Profile word count (approximately):
Head-Royce School
A s part of its mission to prepare global citizens, Head-Royce School is
committed to being a green school. Aware of the significant environmental
challenges we face in the 21st century, our school strives to be a leader in
sustainable living. Our Green Mission focuses on four broad areas: sustainable
– Phone / E-mail / Web site* Full Page: 300
resources, nutritional food, an ecological curriculum, and a healthy
Environment.Testimonials:
Approximately 25 percent of the school’s annual electricity needs are
produced by more than 400 recently installed solar panels. Our new Upper
School building was designed with LEED-program standards, and the school
was certified as a green business in June 2007 by the Bay Area Green Business
Program. Our programs in solid waste reduction, recycling, energy and water
– Photo caption /2 Page: 200
conservation, and pollution prevention are integrated into our K-12 classroom
1 curriculum. Working with the Center for Ecoliteracy in Berkeley has promoted
the development of an emerging ecological curriculum including an edible
garden in the Lower School, an ecology unit in the Middle School, and Upper
School electives such as Environmental History, Global Systems Science, and
Astronomy. A new cafe opening in fall 2008 will feature healthy food with an
emphasis on organic and locally grown fruits and vegetables.
* Where more than one phone and address apply, 1
/3 Page: 100 4315 Lincoln Ave. | Oakland, CA 94602 | (510) 531-1300
www.headroyce.org
they must be built into ad copy. Sun Light & Power
S un Light and Power has come a long way since its days as a fledgling
solar energy company in 1976, when it first began installing solar water
heating systems. By 1999, it had expanded into the field of solar electricity, or
photovoltaic energy. By 2007, it had grown to become the nation’s 12th largest
solar integrator with hundreds of installations to its credit. Today, Sun Light
and Power provides complete design, installation and consultation services
for residential and commercial photovoltaic and solar thermal (hot water)
Photography and advertorial are provided for $175 per profile.
systems.
Sun Light and Power’s CEO and cofounder, Gary Gerber, is president of the
California Solar Energy Industry Association (www.calseia.org). Recognized
as a solar pioneer and industry leader, Gerber attributes much of his success
to attracting the right people to his team. He maintains that an expert and
dedicated staff of engineers, designers and permit and government rebate
specialists have resulted in satisfied customers and healthy growth.
Guided by environmental concerns, Sun Light and Power was the first
solar company to obtain certification by the Bay Area Green Business Program
that recognizes eco-friendly business practices. In addition, Sun Light and
Power has garnered awards from such environmental organizations as
ACTERRA of San Francisco and Sustainable Berkeley.
1035 Folger Ave. | Berkeley, CA 94710 | (510) 845-2997
www.sunlightandpower.com
| SPECIAL ADVERTISING SECTION |
Sample /3 Page Layout 1
CONTRACTED ADVERTISERS SPECIAL SECTION Beacon Day School
Education Profiles
Profile Upgrade Profile Only B eacon Day School is a nationally recognized school educating early
childhood, elementary and middle school students. It is the only truly year
round/extended year school in Northern California.
Special pricing
We are committed to providing the highest-quality, developmentally responsive
private school education for children and young adolescents that promotes the
growth of all students, and inspires, challenges and nurtures the achiever.
We do this through an environment that supports a strong academically based
arts-integrated curriculum, within a truly diverse community that enhances
First Profile Add’l Profile
self-esteem and the development of leadership skills.
is only valid if 2101 Livingston St. | Oakland, CA 94606 | (510) 437-2311
www.beaconday.org
7x No Charge $795 Full Page $2,395
Julia Morgan School
advertiser is running J ulia Morgan School for Girls, located on the beautiful Mills College campus, is
dedicated to the intellectual, creative, social, and emotional growth of middle
school girls. We foster academic excellence, critical thinking, positive risk-taking,
4-6x $500 $995 /2 Page $1,775
and individual talents. The rigorous, integrated, project-based curriculum
1
includes science, technology, performing and visual arts, Spanish language
a minimum 1/3 page
instruction, architecture, financial literacy, service learning, and sports. Students
are inspired to be passionate, lifelong learners, while preparing to be confident,
capable, creative, and compassionate women of tomorrow. The school’s
community reflects the remarkable ethnic, cultural and socioeconomic diversity
of the East Bay.
1-3x $895 $1,095 1
/3 Page $1,265 ad in same issue. 4400 Keller Ave. Ste. 240 | Oakland, CA 94605 | (510) 914-2662
www.richardsonres.com
Berkeley Montessori School
A n independent school serving students ages 3 to 14, Berkeley Montessori
School is not a place where students just “do” school. We are a community
where students, parents, and teachers are engaged in meaningful learning.
Students develop skills and knowledge needed through inquiry-based projects
promoting critical thinking, creativity, collaboration, ethics, and habits of
mind and heart with connections to the wider world. Teachers are supported
to continue their learning so that they integrate the best available knowledge
Profile size is as follows: 1/3 ad = 1/3 profile; 1/2 or 2/3 ad = 1/2 profile; full page ad = full page profile
into their practice. Parents are supported in their parenting through workshops,
parenting circles, and participation. BMS strives to ignite curious minds, awaken
generous hearts, and engage in a changing world.
1310 University Ave. | Berkeley, CA 94702 | ((510) 665-8800 x103
Paula Farmer Director of Admission | admissions@bmsonline.org
| SPECIAL ADVERTISING SECTION |
www.OaklandMagazine.com
(510) 747-1060 • info@oaklandmagazine.com
OAKLAND MAGAZINE | ALAMEDA MAGAZINE | CUSTOM PUBLICATIONS | COMMUNITY TELEPHONE DIRECTORIES
our Circulation
Alameda and
A Regional Buy to reach your market
Oakland Magazines
are the only magazines
reaching a premium CirCulation detail
audience by mail.
Mailed Copies Mailed Copies
Oakland Hills .......................5,550 94501.................................. 4,650
Oakland Waterfront 94502.................................. 3,450
and Downtown ................2,290 Other ..................................... 500
Other ..................................... 500
total Mailed .................... 8,340 total Mailed .................... 8,600
drop off distribution drop off distribution
Oakland Hotels...................... 500 Alameda Hotels ..................... 300
Real Estate Companies ......... 400 Real Estate Companies ......... 300
Retail Sales ............................ 700 Retail Sales ............................ 400
Other ......................................200 Other ......................................200
Charitable Events and Charitable Events and
Community Partnerships ....... 300 Community Partnerships ....... 200
total dropped ................. 2,100 total dropped ................. 1,400
total oaKland MaGaZine total alaMeda MaGaZine
distribution .................. 10,440 distribution .................. 10,000
“At The Waterfront Plaza
Hotel we strive to provide
excellence with each guest
experience … Oakland
Magazine produces a
oVer 20,000
firstclass publication that
represents The Waterfront
Copies
Plaza Hotel in the manner
that we expect.” deliVered
– Sam W. Nassif reGionallY
President, Creative Hospitality Corporation
Advertising That Hits Home
OMMEDKIT7/2010 1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067
www.oaklandmagazine.com | www.alamedamagazine.com
Our Readers Respond!
circulation audit report
• Average readers per edition during the audit period: 3/10*
*Readership estimates compiled from 2007 CVC circulation and readership study data.
1. YES 100% indicated they received the Oakland Magazine
2. The Oakland Magazine is distributed every month in your area. Do you regularly read or look through
Oakland Magazine?
YES 396 Survey Respondents
NO 0 Survey Respondents
3. Do you frequently purchase products or services from ads seen in the Oakland Magazine?
YES 179 61%
NO 117 40%
4. Do you have a paid daily newspaper delivered to your home five, or more days a week?
YES 35%
NO 65%
5. What category best describes your combined annual household income for last year?
Reader Market
Demographics Statistics
04% 31% Under $25,000
10% 27% $25,001 - $49,999
15% 15% $50,000 - $74,999
30% 11% $75,000 - $99,999
15% 07% Over $150,000
6. What is the highest level of education you have obtained?
Reader Market
Demographics Statistics
00% 16% Some High School or Less
08% 25% Graduated High School
38% 27% Some College
39% 22% Graduated College
15% 10% Completed Post Graduate
7. Please select the category that best describes your age.
Reader Market
Demographics Statistics
01% 11% 18 - 24
10% 19% 25 - 34
32% 24% 35 - 44
28% 18% 45 - 54
29% 28% 55 years or older
8. Which of the following purchases are you planning during the next twelve months? (% = positive respondents)
23% Automobiles
75% Furniture / Home Furnishings
22% Major Home Appliance
10% Home Computers
63% Home Improvement / Supplies
35% Television / Electronics
21% Carpet / Flooring
34% Automobile Accessories (tires, brakes & service)
80% Dining & Entertainment
39% Jewelry
50% Lawn & Garden
57% Florist / Gift Shop
80% Men's Apparel As of March 31, 2007
96% Women's Apparel
70% Tax Advisor / Services
48% Athletic & Sports Equipment
55% Vacations/Travel
OAKLAND MAGAZINE | ALAMEDA MAGAZINE | CUSTOM PUBLICATIONS | COMMUNITY TELEPHONE DIRECTORIES
digital file submission Requirements
camera ready art (cra) Submissions
Magazine • PDF* file at 300 dpi (see “Accepted CRA File Format” under Prepress Guidelines)
Specifications • Color proofs must be provided. Only SWOP proofs will guarantee a color match.
Magazine trim size Laser or inkjet output is not acceptable for color-match guarantee.
9” x 10.875” • Upload CRA files to our FTP site (see “FTP Site Instructions” below)
*Native files accepted, but not preferred (see “Accepted Native File Formats” under Prepress Guidelines)
Printing
Web offset, perfect binding
photo & logo Submissions
• Photos should be TIFF* format at 300 dpi in CMYk or grayscale
ad Sizes (72-dpi is not acceptable for any artwork. Do not use a screen shot or
FP bleed: 9.5” x 11.375” low-resolution image downloaded from a web site.)
(trim size: 9” x 10.875”) • Logos should be in Illustator EPS format
For safety, keep live matter .25”
from trim edges. • Microsoft Word format documents are not accepted
• E-mail artwork to art@oaklandmagazine.com
FP: 8.125” x 9.8611” *jPeG format accepted, but not preferred
2/3: 4.945” x 9.725”
HPV: 4.945” x 7.275” ftp Site Instructions
• Using FTP client software, log on to: ftp.siteground117.com
HPH: 7.5” x 4.8” Username: adservices@oaklandmagazine.com • Password: production
1/3SQ: 4.945” x 4.8 • Place files in a folder with “Advertiser Name” and upload
• Send e-mail to art@oaklandmagazine.com letting us know files
1/3V: 2.39” x 9.725” have been uploaded to the FTP site
1/6V: 2.39” x 4.8”
1/6H: 4.945” x 2.35” email/Mail Submissions
• Files, not exceeding 5MB, may be sent via e-mail to: art@oaklandmagazine.com
RG/SG: 3.5” x 2.92”
(photo: 1.87”x 2.92”) • Color proofs and files on CD may be delivered or mailed to:
Alameda Publishing Group, 7977 Capwell Drive, Suite 200 • Oakland, CA 94621
prepress Guidelines
InDesign (cS2) photoShop (cS2) • Mac platform only
accepted native
• Include ALL fonts & support files
file formats Illustrator (cS2) • CMYk or grayscale
• CMYk or grayscale (No spot or PMS colors)
accepted cra
pDf • Embed all fonts • Accurate bleed for Full Page bleed ads
file format
• 300 dpi resolution (see Ad Sizes)
Advertising That Hits Home
OMMEDKIT7/2010 1416 Park Avenue | Alameda, CA 94501 | (510) 747-1060 | Fax (510) 747-1067
www.oaklandmagazine.com | www.alamedamagazine.com
