“Select For Your Ease & Your Comfort”
INTRODUCTION:
Airline Industry in Pakistan is one of the fastest growing aviation industries in the world.
Pakistan aviation industry introducing a new airline High Sky Flights (HSF).It was not
early nineties there was a major growth in the Pakistani aviation market with four new
private airlines launching operations. All the airlines did very well. An airline provides air
transport services for traveling passengers and freight. Airlines lease or own their
aircraft with which to supply these services and may form partnerships or alliances with
other airlines for mutual benefit. Airlines vary from those with a single aircraft carrying
mail or cargo, service. Airline services can be categorized as being intercontinental,
intra-continental, domestic, regional, or international, and may be operated as
scheduled services or charters.
LOGO:
PRODUCT:
The airline industry is a service that satisfies customer needs for travelling. In the airline
industry the customers can be divided into two segments, business and leisure. While
the airline industry started out as a luxury item, business travel has changed this
industry to a necessity. As we further become a global economy and communication
between international companies intensifies, travel needs continue to increase. The
leisure traveler has always had the need for the airline industry. Satisfying the customer
needs today involves competitive rates, convenient booking of flights and benefits with
those flights.
Features
Seat:
HSF Airlines offers the passengers the ability to pre-reserve their seating arrangements
on their flight prior to check in. Pre-reserved seat arrangements can be completed
online or by calling our Reservations dept.
Newspapers and magazines:
HSF publishes its own in-house in flight magazine .Also all passengers have the
opportunity to choose Urdu and English newspapers and magazines on all domestic
and international flights.
E-Ticketing:
Passengers have the ability to pre-book any flight on the airline's website to any
domestic route operated by the airline. Passengers can book online.
E-Check-in:
Passengers may check-in between 180 to 45 minutes prior to flight departure. This may
be done over the counter or at the lounge within the airport.
Cargo operations:
HSF Cargo is a division of High Sky Flights Airlines that was established in 2000, soon
after the inception of the airline. HSF provides special services include: Perishable
Cargo, Live Animals, Valuable Cargo, Special Cargo as well as Courier Services.
Hajj services:
HSF are the only Pakistani private airline to have been approved to operate Hajj flights.
Safety:
When risk is measured by deaths per passenger kilometer, air travel is approximately
10 times safer than travel by bus or rail. However ,air travel is much better than car or
bus or rail. Air travel insurance is relatively expensive for this reason. There is a
significant difference between the safety of airliners and that of smaller private aircraft.
COMPETITORS:
Following are some competitors:
Air blue
Pakistan International Airlines
Shaheen Air International
PRICE:
The HSF airlines may set prices above the market price either to reflect the image of
quality or the unique status of the product. The intention here is to charge the average
price for the service .This enables the airline to achieve good levels of profit on the
basis of established reputation.HSF Airlines gives you a three following classes: The
First Class, The Executive or Business Class and The Economy Class. Fares for each
class are different since the facilities provided and the comfort and luxury level is
different in each class. Seasonal fares are also fixed, fares rise during the peak holiday
times to meet the competition of private airlines.
Pricing Strategy for HSF:
HSF will follow penetration pricing strategy. This strategy the price charged for products
and services is set artificially low in order to gain market share. Once this is achieved,
the price is increased. This approach was used by France Telecom and Sky TV.
HSF will give special prices to its range of customers’; some of the intended pricing
strategy is as follows:
Student Discount
International:
For international travel 10 % Student discount is available in Economy cabin
25% Student Discount for a group of minimum 10 students in Economy cabin
Discount will only be available through PK counter
Domestic:
For domestic travel 20% Student discount is available on all Domestic sectors in
Economy class (Class Restriction Apply).
40% discount for a group of minimum 10 students will be given in Economy Class
Cabin and 40% discount will be given to the accompanied teacher on Domestic
sectors in Economy class (Class Restriction Apply).
Discount will only be available through PK counter
For individual/group student discount, Student must present educational institution
ID card or proof of admission (in case of fresh admission only).
Senior Citizen Discount:
For international travel 10 % Senior Citizen discount in Economy and Business
cabins (Restriction apply for the available classes).
For domestic travel 10% discount is given in in Economy, Economy Plus and
Business cabins (Restriction apply for the available classes).
This discount will be available through PIA offices and Agents.
Proof of age (65 Years and above) will be required
PLACEMENT & POSITIONING:
Find the cheapest flights anywhere with HSF .Millions of people use HSF to find
the best flight deals instantly. We search hundreds of airlines and compare
prices for thousands of destinations around the world to find you the cheapest
flights to wherever you want to go. HSF is simple and fast.
HSF Airlines will do all possible to provide passengers with complete comfort.
We provide refreshments during flight.
PROMOTION:
A successful product or service means nothing unless the benefit of such a service can
be communicated clearly to the target market. We promote our airline through the
following ways:
Advertising
Public Relations
Sales Promotion
Internet / E-commerce
Billboards
PEOPLE:
We have enough employees to provide a good service. They have the necessary
personal and professional skills. They understand the brand-values.
We hired only educated people, because we believe in quality service. Special trainings
are given to our employees gives best services to our customer .Our staff is well
equipped with all the latest technology which provides comforts and ease to
passengers.
PROCESS:
The customer service department of our airline company deals with a number of
processes involved in making marketing effective in an organization. Reserve your
ticket in our airlines; the process is very simple and easy. You can visit our airline any
time you want .And make your seat reserve. HSF's vision is to exceed customer
expectations. We are available, around the clock, to answer your questions and resolve
your problems. Please use the tools below to communicate with us.
PHYSICAL ENVIRONMENT:
The service is intangible because unlike a product it can't be experienced before it is
delivered. Giving you comfortable seats, fully air conditioned, and high quality products
and other services to our customer. We provide best to our passengers.
Marketing Mix for Services
Prepared by: GROUP NO. 3
Group Members:
AMNA: 084
QANDEEL: 116
ANAM: 117
AMMAR: 104
ZUNAIRA: 120
AYESHA: 107
Submitted to: Prof. Agha Mehmood
PUNJAB COLLEGE OF COMMERCE LAHORE
Marketing Mix for Services
Prepared by: GROUP NO. 3
Group Members:
AMNA: 084
QANDEEL: 116
ANAM: 117
AMMAR: 104
ZUNAIRA: 120
AYESHA: 107
Submitted to: Prof. Agha Mehmood
PUNJAB COLLEGE OF COMMERCE LAHORE