BARS+TONE Wins Gold Davey Award
Presented by the International Academy of the Visual Arts for Mobile Applications
in the Health & Wellness Category
December 06, 2011 01:33 PM Eastern Time
SAN FRANCISCO--(EON: Enhanced Online News)--BARS+TONE, a creative video agency based in San
Francisco, has added a new distinction to its list of recognitions – a Gold Davey Award recently presented by the
International Academy of the Visual Arts.
The award reflects the agency's product positioning, benchmark production standards and selective use of social
media for Meyer Corporation’s highly successful “Circulon Cooks!” for the Apple iPad® – one of the first branded
mobile cooking applications for a cookware company.
Meyer Corporation, the parent company of Circulon®, is a world leader in cookware innovations. Consistent with a
company known for technological advances and consumer education about nutritious foods and cooking, “Circulon
Cooks” utilizes many of the iPad's media features.
The multi-faceted application created by BARS+TONE includes videos that showcase time-saving tips, cooking
techniques, and delicious recipes that are ideal for the Circulon line of cookware. An interactive shopping list for
healthy ingredients makes trips to the market a virtual snap.
Features on the application are continually updated to sustain brand visibility and consumer interest. In addition, the
app provides swift access to current culinary information on Circulon's Facebook and Twitter sites, reaching the
brand's community of avid cooks and health enthusiasts.
"This award demonstrates the results of partnering with a client to arrive at targeted messages, distributed through
efficient channels for maximum consumer engagement," said Eric Steckel, BARS+TONE vice president and general
manager. "We are honored to receive a Davey Award in the mobile category.
"While this informative application effectively promotes Circulon products, the educational content addresses the
urgent need to lower obesity levels in the United States. The brand's nutritious recipes combat obesity and related
diseases. We're proud to be working with Meyer, supporting their mission for healthy cooking."
About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the
world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year.
The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength
from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller
firms, where firms compete with their peers to win the recognition they deserve. Visit http://www.daveyawards.com/
for more information. The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts,
an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and
marketing firms.
About BARS+TONE:
BARS+TONE is a creative video agency headquartered in San Francisco since 2001. A recipient of top industry
awards, BARS+TONE is a one-stop creative resource for a variety of Fortune 500 companies, as well as
advertising, marketing, and public relations agencies. BARS+TONE also works with nonprofit organizations and
supports local civic initiatives and charitable causes.For more information, visit www.bars-tone.com.
Contacts
PVB Public Relations for BARS+TONE
Paul von Beroldingen, 415-785-4954 (Office) or 415-751-1858 (Mobile)
paul@pvbpr.com
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BARS+TONE, a creative video agency based in San Francisco, adds a new distinction to its growing list of
recognitions - a Gold Davey Award recently presented by the International Academy of the Visual Arts. The award
reflects the agency's product positioning, production standards, and selective use of social media for Meyer
Corporation's successful "Circulon Cooks!" for the Apple iPad - one of the first branded mobile cooking
applications for a cookware company.
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Release Summary
BARS+TONE wins Gold Davey Award – presented by the International Academy of the Visual Arts in the Health
& Wellness Category for the mobile application “Circulon Cooks!” for the Apple iPad®.
BARS+TONE
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