PRN-MV Media Tours

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					                                        SATELLITE MEDIA TOUR
An SMT package includes comprehensive notification, production, media relations and reporting features to
ensure a successful tour. Our experienced media team uses an array of tools to book your spokesperson with
television stations around the country or world. We also leverage the resources and reach of PR Newswire to
extend the reach of your tour to thousands of other media points.

PRODUCTION
        Consultation & Production: MultiVu™ helps the customer define message points and target markets as
         well as studio location and talent choices if needed. The SMT day includes complete studio production
         with 1 camera, continental breakfast, basic make-up and satellite transmission.
        B-roll: Up to two hours editing of existing B-roll for SMT is included. B-roll is a recommended
         complement to your SMT. No existing B-roll? Inquire about MultiVu’s™ B-roll production capabilities.

NOTIFICATION & MEDIA RELATIONS
        Pitching begins up to four weeks in advance of the tour; constant updates on booking progress
        Pitching to markets nationally, but you may designate specific markets
        Broadcast fax and e-mail: Multiple notifications sent to comprehensive list of 900 stations, major
         networks and cable news outlets in the top 210 TV markets – by title and by name – developed through
         PR Newswire’s MEDIAtlas™

DISTRIBUTION
        Studio origination and satellite transmission
        Beta hard copies available upon request
        Online Distribution: Generic interview distributed to video portals, such as YouTube, Yahoo Video,
         Metacafe and others with an audience reach of 30,000,000+

TRACKING & REPORTING
        Comprehensive usage reports based on Nielsen SIGMA and VMS monitoring
        Reports include:
             o First five days of daily electronic reports, then weekly until a final 6-week report
             o Station identification and network affiliation
             o Market rank, airdates, times and segment length
             o Projected audience levels and equivalent advertising value
        One history tape
        Air checks available at an additional charge



SATELLITE MEDIA TOUR PACKAGE PRICE
        $22,000 for three-hour, studio-based SMT
        $19,000 for two-hour, studio-based SMT
        $1,500 for additional camera if required
        Beta hard copies available at $95 each including tape stock, duplication and overnight delivery
        Travel and expenses extra if required




            For more information, contact Jeff Shulman at 818-342-5943
                                MULTIMEDIA TOUR PACKAGE
To extend messaging beyond a traditional SMT a combined approach can be adopted incorporating TV, Radio and
Internet tools to reach your target audience beyond traditional TV morning shows. The combined package
includes TV and Radio interviews, an ANR and a Multimedia News Release supported by comprehensive
notification, production, media relations and reporting. The Multimedia News Release carries your message
beyond traditional broadcast outlets to the Internet, where consumers are receiving news and information daily.
We also leverage the resources and reach of PR Newswire to extend the reach of your message to thousands of
other media points.


PRODUCTION
        Consultation & Production: MultiVu™ helps the customer define message points and target markets as
         well as studio location and talent choices if needed. The SMT day includes complete studio production
         with 1 camera, continental breakfast, basic make-up and satellite transmission.
        B-roll: Up to two hours editing of existing B-roll for SMT is included. B-roll is a recommended
         complement to your SMT. No existing B-roll? Inquire about MultiVu’s™ B-roll production capabilities.

NOTIFICATION & MEDIA RELATIONS
        Pitching begins up to four weeks in advance of the tour; constant updates on booking progress
        Top 50 markets are targeted, but you may designate specific markets
        Broadcast fax and e-mail: Multiple notifications sent to comprehensive list of 900 stations, major
         networks and cable news outlets in the top 210 TV markets – by title and by name – developed through
         PR Newswire’s MEDIAtlas™


DISTRIBUTION
        Studio origination and satellite transmission
        Television Interviews: Satellite interviews with television news shows, including booking stations and
         usage reports
        Radio Interviews: Interviews with radio stations including booking and usage reports.
        Audio News Release (ANR): Delivered to radio networks and stations over network feeds and MP3
         audio downloads. Strategically placed on network and syndicated programming
        Multimedia News Release (MNR): Delivers 60-second news report or a generic interview with
         spokesperson, advisory copy in attractive HTML format to 3,600 additional Web sites including Yahoo!,
         Google and MSN. MNRs are search engine optimized to help ensure consumers interested in your news
         connect with your multimedia content
             o Beta hard copies available upon request
        Internet Photo Distribution – Have your photo displayed on the Reuters Billboard in Times Square,
         New York City and include your photo as a web-ready element on more than 175 major websites (Add
         $250). This service is available for one photo per Multimedia News Release
        Premium Photo Distribution– Transmit your high-res photo(s) via AP PhotoExpress (AP National Circuit)
         directly to the media and archive your images for 1 year in NewsCom and AP Archive databases. This
         also includes Internet Photo Distribution and Times Square (Add $950 for first photo, $500 for each
         additional)

TRACKING & REPORTING
        Comprehensive usage reports based on Nielsen SIGMA and VMS monitoring
        Reports include:
            o First five days of daily electronic reports, then weekly until a final 6-week report
            o Station identification and network affiliation
            o Market rank, airdates, times and segment length

             For more information, contact Jeff Shulman at 818-342-5943
             o Projected audience levels and equivalent advertising value
        One history tape
        Air checks available at an additional charge

SATELLITE/RADIO/ANR/MNR MEDIA TOUR PACKAGE PRICE
        $25,000 for 3-hour, studio-based SMT /RMT/ANR/MNR - Guaranteed audience of 7+ million
        $1,500 for additional camera if required
        Beta hard copies available at $95 each including tape stock, duplication and overnight delivery
        Travel and expenses extra if required



                    MULTI MEDIA BROADCAST CO-OP PACKAGE
Multimedia Broadcast Co-ops are a strategic and cost-effective way to reach consumers across all media
platforms. Each tour is hosted by a spokesperson and can accommodate up to four participating companies. **
Each tour includes comprehensive notification, production, media relations and reporting features to ensure a
successful tour. Our experienced media team uses an array of tools to book your spokesperson with television
and radio stations around the country, with the added benefit of online outreach. We also leverage the
resources and reach of PR Newswire to extend the reach of your tour to thousands of other media points.

PRODUCTION
     Consultation & Production: MultiVu™ helps the customer define message points. The SMT day includes
       complete studio production with 1 camera, continental breakfast, basic make-up and satellite
       transmission for a seven hour window for TV and radio station booking.
     Live webcast of the entire tour for clients and broadcast media outlets.

NOTIFICATION & MEDIA RELATIONS
     Pitching begins up to four weeks in advance of the tour; constant updates on booking progress
     Pitching targets the top 100 markets initially.
     Broadcast fax and e-mail: Multiple notifications sent to comprehensive list of 900 stations, major
        networks and cable news outlets in the top 210 TV markets – by title and by name – developed through
        PR Newswire’s MEDIAtlas™

DISTRIBUTION
      Studio origination and satellite transmission
      Strategic placement via the ION network (which airs on 150 stations with an audience of 3 million) and
        The Daily Buzz (which airs on 165 markets with an audience of 2 million), audience total 5 million
      Online Distribution: Generic interview distributed to video portals, such as YouTube, Dailymotion,
        Metacafe and others with an audience reach of 30,000,000+
      Times Square High Photo: High resolution photo image displayed in Times Square
      Beta hard copies available upon request

TRACKING & REPORTING
     Comprehensive usage reports based on Nielsen SIGMA and VMS monitoring
     Reports include:
           o First five days of daily electronic reports, then weekly until a final 6-week report
           o Station identification and network affiliation
           o Market rank, airdates, times and segment length
           o Projected audience levels and equivalent advertising value
     Two airchecks will be provided
                  Copies of history tape and additional air checks at an additional charge


             For more information, contact Jeff Shulman at 818-342-5943
SATELLITE MEDIA TOUR PACKAGE PRICE
     $15,000 for four-hour, studio-based SMT (Travel and expenses extra (if applicable)

OPTIONAL ADD-ON SERVICES
     Multimedia News Release: For internal marketing efforts.
     Direct TV’s News Cluster: Reach an additional 1 million audiences.
     Premium Positioning:
          o For an additional cost of $1,500 your product will be mentioned first during each interview
              (unless otherwise directed from the anchor) and first mention on the Strategic Placement.
          o *Only one client can have premium positioning and this is offered on a first come, first serve
              basis.
          o ** This opportunity is open to four non-competing products. Tour dates and Spokespeople
              subject to change. Each tour must have a minimum of 3 clients to proceed. Strategic
              placement airings take place 5-10 business days after the tour date.



                               RADIO MEDIA TOUR PACKAGE
RMTs allow your spokesperson to participate in a series of one-on-one, pre-scheduled radio interviews.
Originating from a single location or via conference call, the RMT allows the spokesperson to speak with
reporters around the nation, one interview at a time. These interviews can be conducted live or taped for future
use. RMTs are a cost effective complement to a Satellite Media Tour or an Audio News Release.


PRODUCTION
Project Consultation and Production: Our media relations and production team will help you define objectives,
develop message points and identify target markets before coordinating all technical and operational aspects of
producing and distributing a series of one-one-one interviews with radio journalists. Includes preparation of a
media advisory.

NOTIFICATION & MEDIA RELATIONS
        Pitching begins up to four weeks in advance of the tour; constant updates on booking progress
        Top 50 markets are targeted, but you may designate specific markets
        E-mail Notification: Advisory reaches thousands of contacts in our proprietary media database
        National Broadcast Fax: Advisory delivered to nearly 900 points covering top 210 markets
        MEDIAtlas™: PR Newswire’s proprietary database targets broadcast reporters by name

DISTRIBUTION
        Radio Media Tour can originate at a studio or via conference call
        One history CD is included at request in the package

TRACKING & REPORTING
        Comprehensive usage report approximately one day after the RMT:
           o Station identification
           o Market rank
           o Airdates and times
           o Arbitron audience figures


RADIO MEDIA TOUR PACKAGE PRICE
        $9,000 for a 3-hour tour
        $8,000 for a 2-hour tour

             For more information, contact Jeff Shulman at 818-342-5943
      Additional preview MP3 files are $200 each




                         LIVE BLOGGER MEDIA TOUR PACKAGE
There are more than 130 million blogs and more than 150 million websites on the web, with these numbers
increasing daily. Now, you can target bloggers and online media with your messages through MultiVu’s Web
Media Tour. MultiVu can produce a full- or half-day tour with your spokesperson in a local studio to
accommodate live blogger or website one-on-one interviews. Participants will be assigned a dial-in number
and unique log-in to a web based interface where they will be able to see and talk with your spokesperson via
a webcast. Each interview will be recorded and made available to participants in Flash format for easy
syndication.

PRODUCTION
        Consultation & Production: The Web Media Tour day includes complete studio production with one or
         two cameras, continental breakfast, basic make-up and a MultiVu producer.
        MultiVu will conduct test interviews with participants to ensure they can see the live web video.
        Each participant will interact with your spokesperson live from the tour at a designated time during the
         event.
        Each participant will be given an embeddable link to the archive of their interview for easy
         implementation into their site.
        Archive of the event will be available within 2-3 hours after the last interview. Archive will be accessible
         for one year, unless specified for a shorter duration.

NOTIFICATION
        MultiVu can complement your outreach to bloggers and media sites with notification to specified
         industry-specific outlets.

TRACKING & REPORTING
        Participant list and screenshots of segment posting
        One history tape
        MultiVu’s Social Media Metrics Service for 30 Days
            o Social Media Metrics (SMM) is a web-based tool that allows PR professionals gain insight into
                 how their brand and key messages (and those of their competitors) are being discussed on
                 blogs, social sites, forums, photo/video-sharing sites and news sites.
            o It covers: 30,000 online news sites, 20 million blogs, 5 million forums, Microblogs (Twitter),
                 Photo/Video sites (YouTube, Flickr) and Social Media sites (publicly-available spaces of
                 MySpace, Facebook, etc.)

BLOGGER MEDIA TOUR PACKAGE PRICING
        $15,000 for a one camera, half-day studio-based tour (Travel and expenses extra (if applicable)
        $18,200 for one camera, full-day studio based tour (Travel and expenses extra (if applicable)
        $19,800 for a two camera, half-day studio-based tour (Travel and expenses extra (if applicable)
        $22,600 for a two camera, full day studio-based tour (Travel and expenses extra (if applicable)
        $9,500 to add a blogger media tour (up to four hours) to an existing SMT
        $1,500 surcharge for studios outside of New York, L.A., or D.C. if applicable
        $1,000 for catering at select remote locations




            For more information, contact Jeff Shulman at 818-342-5943
                        BLOGGER MEDIA TOUR “LITE” PACKAGE
There are more than 130 million blogs and more than 150 million websites on the web, with these numbers
increasing daily. Now, you can target bloggers and online media with your messages through MultiVu’s Web
Media Tour. MultiVu can produce a full- or half-day tour with your spokesperson in a local studio to
accommodate live blogger or website one-on-one interviews. Participants will have the opportunity to
interview your spokesperson over the phone. Each interview will be recorded and made available to
participants in Flash format for easy syndication.

PRODUCTION
        Consultation & Production: The Web Media Tour day includes complete studio production with one or
         two cameras, continental breakfast, basic make-up and a MultiVu producer.
        Each participant will interact with your spokesperson over the phone from the tour at a designated
         time during the event.
        Each participant will be given an embeddable link to the archive of their interview for easy
         implementation into their site.
        Archive of the event will be available within 2-3 hours after the last interview. Archive will be accessible
         for one year, unless specified for a shorter duration.

NOTIFICATION
        MultiVu can complement your outreach to bloggers and media sites with notification to specified
         industry-specific outlets.

TRACKING & REPORTING
        Participant list and screenshots of segment posting
        One history tape
        MultiVu’s Social Media Metrics Service for 30 Days
              o Social Media Metrics (SMM) is a web-based tool that allows PR professionals gain insight into
                  how their brand and key messages (and those of their competitors) are being discussed on
                  blogs, social sites, forums, photo/video-sharing sites and news sites.
              o It covers: 30,000 online news sites, 20 million blogs, 5 million forums, Microblogs (Twitter),
                  Photo/Video sites (YouTube, Flickr) and Social Media sites (publicly-available spaces of
                  MySpace, Facebook, etc.)

BLOGGER MEDIA TOUR PACKAGE PRICING
        $9,500 for a one camera, half-day studio-based tour (Travel and expenses extra (if applicable)
        $11,250 for one camera, full-day studio based tour (Travel and expenses extra (if applicable)
        $6,500 to add a blogger media tour “lite” (up to four hours) to an existing SMT
        $1,500 surcharge for studios outside of New York, L.A., or D.C. if applicable
        $1,000 for catering at select remote location

ADDITIONAL SERVICES
     Digital Editing: We will work with tour participants to edit video that is suitable for their blog or
        website - $275 per hour.
     Social Media Distribution: MultiVu will create a generic interview and place on relevant industry
        specific blogs and over 100 social media sites - $2,500.
     Extend your message further online: $1,500 for distribution of the generic interview to more than 40
        video portals, including YouTube, Yahoo Video, Metacafe and more. Extra costs apply for the
        production of new video.




             For more information, contact Jeff Shulman at 818-342-5943

				
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