Contents by yaofenjin

VIEWS: 16 PAGES: 28

									Contents

At a Glance
Dynamic, effective, balanced…

Vision
Ümit Öztürk: As valuable our brands are, so skilled we are at export

From the Foundation
Turkology Symposium is held in Kosovo
In honour of the 100th year: New Language Move International Symposium
European Union Leonardo Da Vinci Project from Bolu Elginkan Foundation
Colourful civilization of the Viking: DENMARK

From the Companies

Achieving Together
Karaali İnşaat: Ahmet Karaali and İbrahim Karaali
MS Doğal Mühendislik: Osman Sayın and Turan Aslan Mercan

Traveler
From Rize to Batumi…

Magnifier
Handan Dedehayır and Alp Arısoy:
Urban Identity and Urbanite Awareness
Historical fountains in Beyoğlu are being restored

Academic View
Prof. Dr. Hasan Ertürk: Cities in branding competition

Horizon Line
National landscape awards themed „Water and Waterfront‟ are distributed

Blissful Conversations
Ayda Uluç: Tennis is not the rich‟s sport anymore

From the Sector
Ekonomist Magazine Real Estate Editor Okhan Şentürk: Total investment amount in residential
sector: 18.5 billion TL.

Pulse of Life
Prof. Dr. Ufuk Hasdemir:
Arsenic found in DNA structure is an exciting development

Regarding Life
Psychologist Emre Konuk: In this world, we must learn that it‟s possible to calm down

“Plus 1” from the Nature
Colourful Fruits are Cure-Alls

Agenda



Dynamic, effective, balanced...

Season‟s dynamism is reflected on this issue, starting from the front cover and the ad on
the first page, till the end cover. We would like to draw attention to this geography,
which our Group Companies go and see step by step with their products, also mentioned by
Eleks Dış Ticaret A.Ş. Company Vice Manager on „Vision‟ pages of this issue as:
“More than 60 countries in a geography, including all of Europe, Middle Asia, Middle East,
Russia and The Commonwealth of Independent States, Chile in South America, China in Far
East!”
During our magazine team‟s East Black Sea travel at the end of May, we witnessed only one
part of that energy, spread in 60 countries, the one that is reflected on Georgia. Almost
all our products are on display in BMC GorGia showroom, one of our business partners in
Batumi.
During our Rize travel, we witnessed once again that positive influence of healthy
communication on business objectives is only possible in a competitive atmosphere filled
with confidence.
We especially thank Ahmet and İbrahim Karaali brothers, owners of Karaali İnşaat ve
Malzemeleri San. ve Ticaret Ltd. Şti., which we visited with the guidance of our Trabzon
Region Sales Chief Ahmet Bankoğlu, and owners of MS Doğal Mühendislik Tic. Ltd. Şti., Turan
Aslan Mercan and Osman Sayın, for keeping eyes on “Plus 1” and for their valuable
suggestions.
We experienced one of the “plus 1”s, which our magazine endeavours to reflect in detail by
putting them under the scope, with ÇEKÜL Foundation‟s „Urban Identity and Urbanite
Awareness‟ projects. On our „Magnifier‟ pages, we wanted to share with you the pluses, that
are added to the urban identity through „Yeldeğirmeni District Rejuvenation Project‟
commenced by ÇEKÜL Foundation and Kadıköy Municipality last year in August. We examined the
housing sector, which is distinctly dynamic, on our „From the Sector‟ pages this time. We
had a comprehensive interview with journalist Okhan Şentürk, who did a very valuable
research for the magazine Ekonomist, titled „New projects of 124 thousand houses are on the
way‟, starting from the major actors of the sector.
On our pages we wanted to reflect the witnesses of two most exciting developments; one in
sports, the other in science, which draw our attention when we take a look at the “plusses”
in our lives. As sport contains „sportsmanship, competition, intelligence, reason, success,
determination‟ and „race in peace‟ culture within, on our „Blissful Places‟ pages we hosted
one of the most competent names in tennis sport: from our interview with the President of
Turkish Tennis Federation, Ayda Uluç, who says “Tennis is not a sport for the rich
anymore”, we received hints that draw the meaning: “To reach our goals, let‟s want it, be
determined about it and display fair play in the fields.”
On the other hand, why did NASA Geological Survey Unit‟s discovery revealing that a
bacteria, which does not only feed on arsenic but also house this poison in its DNA as a
constituent, is discovered, strongly caused excitement in biology and genetics world? With
the will to find out how the land lies, we applied to Prof. Dr. Münevver Ufuk Hasdemir,
Marmara University School of Medicine Professor of Microbiology. Good thing we did; because
this „deep‟ subject concerns everybody living in this world. You will acknowledge us to be
right when you read.
We addressed the question; “How does one keep their mental health in a city with intensive
tempo?” to Psychologist Emre Konuk, founder of Behavioural Sciences Institute. We hope that
all of you benefit from his answers. Thus, we highlight, once again, the importance of
spending time doing the things we enjoy.
We wish you a pleasant reading…


Vision

Eleks Dış Ticaret A.Ş. Company Vice Manager Ümit Öztürk:

As valuable our brands are,
so skilled we are at export


Performing all international sales within the Group with E.C.A. and SEREL brands, Eleks Dış
Ticaret A.Ş. Company Vice Manager Ümit Öztürk says “Spirit of foreign trade is the team. It
is correctness and clarity. If you are apparent and selling a good product, if you have
confidence and will, you definitely would sell.”



Let‟s start by asking you how your paths crossed with Elginkan Group…
I joined the Elginkan Group in July 1999 in ‹stanbul, where Valf Sanayii A.Ş. Company
Management was located in during that period. Then I took up my position in import-export
department, conducting our VALF and ELSAN companies‟ export sales and marketing operations,
and at the same time conducting import practices of seven companies of the group within the
body of VALF Company. As a result of intragroup assignments, in 2001 I was assigned to
Foreign Trade Chiefdom in Manisa, as Valf Sanayii A.Ş. Company Management was situated in
Manisa.
I undertook Foreign Trade Management appointment in year 2005 and since 2010 April, I have
been conducting my duty as Company Vice Manager in Eleks Dış Ticaret A.Ş., which operates
all export sales and marketing activities of Elginkan Group Companies‟.
You are about to complete your 12th year in the Group. Can you please name three most
valuable characteristics of this corporate, that influenced you during your time here?
The first thing I can say is; being a part of the Group, that acknowledges its employees as
the basis of its existence and applies this thinking as its management principle. Second
thing is; that I perceived what loyalty really means better during my work period in this
Group, founded on divine bases by Elginkan Family and our late leader. And thirdly, I would
like to quote from our late leader: “Life is; love, beauty and knowledge.” I thought about
what this meant to me. These three powerful definitions grow and spread when shared. The
honour I feel for being a part of this group, and one of the people appointed by divine
power…
Can you please tell us about ELEKS Company from your point of view?
Eleks Dış Ticaret A.Ş. exports environmentally sensitive, providence and comfort combined
products of Elginkan Group, which has a history of 60 years with its 14 factory, 20 company
and nearly 3000 employees, to more than 60 countries in a geography, including all of
Europe, Middle Asia, Middle East, Russia and The Commonwealth of Independent States, Chile
in South America, China in Far East. ELEKS is responsible of sales and marketing of
products manufactured by group companies, in international markets. All foreign sales
within the Group are performed by Eleks Dış Ticaret A.Ş. under E.C.A. and SEREL brands.
Since your first day in the Group, what kind of changes had happened in Elginkan and ELEKS,
generally?
While in 1999, when I took up my duty in Valf A.Ş., Group export rate was 30 million USD;
our company that produces heating systems and installation valves had an export rate of 3.7
million USD; by the end of year 2010 Group export rate is increased to 100 million USD and
export rate of our Valf Company, which I witnessed each and every phase of, reached to 20
million USD. Group export rate increased by 300 percent. I think this is a fine
acceleration.
Primary goal of the establishment you manage is „to become a world brand‟… What are the
fundamental criteria for becoming a world brand? What kind of strategy do you apply to
achieve this goal?
Every company constitutes its regime with its own leader/s and corporate culture,
undoubtedly also according to the sector it operates in. In this sense, every establishment
creates their own experience. The only thing that does not change is the requirement to
have self-confidence, dream about it, share your vision, be determined, work hard and rely
on your team. From the fact forth, which says doing the right job matters more, than doing
the job right, we can say that the main strategy bringing us closer to our goal contains
team spirit and the will to work-win. Once we ensure the aim to reach further and farther
with the participation of all of our team members and common sense, there is no doubt that
we will achieve our goals easier and in short time. Spirit of foreign trade is the team. It
is correctness and clarity. If you are net and selling a good product, if you have
confidence and will, you definitely would sell. As valuable our brands are, so skilled we
are at export. We brought together E.C.A.‟s brand value with ELEKS‟ export skills.
Based on this strategy, can you tell us about the works you perform to render ELEKS number
one in its sector?
Our product variety is merchantable in world markets, owing to the confidence of being a
major establishment, leader of the market and brand, which we get from our production and
technological infrastructure for over 50 years. The countries we operate in, with year 2010
sales and marketing organizations: countries in Asia Continent, countries in Europe
Continent, North Africa, North and South America countries are determined as five major
world markets. Each country is evaluated by looking at criteria such as its population
structure, economical data, our products‟ availability, constructional development, natural
gas infrastructure and distribution, thus strategies are shaped for entering the markets we
haven‟t.
From the fact that we all know forth, market shrinkages that are felt more in European
markets by the end of year 2008 and 2009, had led us to the markets in Russia, Turkic
Republics and Middle East, whose present market saturation rates are lower when compared to
Europe.
How is our relationships with neighbours?
There are numerous Turkish inspirations in North Iraq. It is a place that smells like
Turkey all over. Most of the companies with shares in region‟s economic growth are either
Turkish or related to Turkey. Attitude towards Turkish products is highly positive. Our
commercial relationships are available to develop thanks to the transportation and shipping
convenience enabled for being neighbours. Contrary to what is believed, the region is very
safe and no negative situation is in question. Export of ceramic, vitrified products and
bathroom-kitchen faucets are continuing non-stop, especially in building projects in North
Iraq. Ceramic sanitary ware, bathroom and kitchen faucets, valves for installation and
heating systems, combi boilers, central heating boilers, radiator and bathtubs are the
basic products that we export to the country. Iran is one of the primary countries in which
we will advance highly in 2011-2012 period. There is a great building project; 3 million
residences… 600 thousand of these are continuing in Arbil. We set a goal of minimum 3
million USD for this region for the first year. Another thing is: We made an agreement with
Iran on 3 thousand combi boilers. 3 thousand combi boilers mean E.C.A. brand‟s existence in
3 thousand houses.
How does ELEKS differentiate from its competitors in the export markets?
We are in competition with major companies both locally and globally. Being major globally
already brings local grandness together. If you don‟t have a strong infrastructure and a
long time experience in sectors like this and especially in heating group, success isn‟t
really possible. Service and distribution network have to be powerful. We are trying to set
a sound dealer infrastructure and service network, in order to have a say in heating group
market. We are already good at this with combi boiler products, in Ukraine, Azerbaijan,
Romania, Georgia and the Middle East. With the power of the service networks in these
areas, we keep expanding. In building sector however, the products are more based on the
country‟s image. In vitrified products and faucets, especially German and Italian
manufacturers have a say. What we are trying to do here is, to answer the question: “How
can we get the draw on these companies and gain more share?” We are one of the rare
companies in the world, which gathers seven-eight product groups under a single roof,
offers all of them with a self-invoice and export declaration. This is one of the things
giving us a “plus 1” against our competitors.
Lastly, can you please tell about our biggest success in numbers in construction sector?
Since 2010, we are the supply channel of a mass housing project, covering the north of
England, and will be supported by the government for 10 years. First, we won a tender for
fixture and radiators, which has a four year budget of 24 million pounds (55 million TL).
As a continuation of this tender, this year we won another tender, which was about the
radiator and thermostatic radiator valve products of a consortium composed of companies
that will operate in the south of England, and will continue for 10 years. 10 year purchase
budget of this is determined as 2 million pounds. We received the first order. Its shipping
is performed on 26 April. These developments in England are one of the primary things that
make us happy.


Kutu Who is Ümit Öztürk?

Ümit Öztürk was born in 1974 in Mersin. Completed elementary, secondary and high school in
Mersin. After finishing Tevfik Sırrı Gür High School, he graduated from Dokuz Eylül
University, Faculty of Economics and Administrative Sciences, Department of Finance in
1995. Same year, he enrolled in University of Luton in England for his MBA practice, and in
1997 came to Turkey to complete his military duty. Married for 14 years, Ümit Öztürk has
two children, a daughter and a son.


Resim altı Eleks Dış Ticaret A.Ş. Company employees altogether...

Kutu A +1 value contributing to nature

Especially one of the products, offered to international markets by ELEKS, bears the
feature of being a complete environmentalist. About this environmentalist product, which is
called „water pressure reducer‟, Mr. Ümit Öztürk says: “These „water pressure reducers‟
produced by Valf Sanayii A.Ş. for long years, are „economists‟ to the core. And a total
„ecologist‟ when prevention of environmental issues are in question. Primary residential
problems are; on one hand for the lower floors, excessive pressure that blow hoses of
laundry-dish machines, valves, intermediate elements of batteries; on the other hand for
the upper floors, low flow of water due to reduced pressure. So, the water pressure reducer
is a solution to these problems. What is in question is not a personal loss, but a communal
loss. Therefore, we believe we are contributing greatly to the society. Because these
products provide a serious amount of water saving. In this day, 3-3.5 bars of installation
pressure is more than enough for our residential needs.”


From the Foundation

Turkology Symposium is held in Kosovo


Fifth „International South-East Europe Symposium‟, organized biyearly by Balkan Turkology
Research Center (BALTAM), located in Prizren, Kosova, is held in Prizren between dates 12-
16 April 2011, in cooperation with Turkish Language Association. Also supported by our
Foundation, the general subject of the symposium, which included Turkology researches in
South-East Europe countries; and during which, declarations are given on fields such as
History, History of Civilizations, Linguistics, Literature, Philosophy, History of Art,
Musicology and Etnology; was, like in previous four symposiums, „Interaction of Turkish
Civilizations with South-East Europe Civilizations Throughout the History (Pre-Ottoman,
Ottoman and Post-Ottoman periods)‟. During the symposium, science people from Kosovo,
Turkey, Albania, Macedonia, Serbia, Bosnia and Herzegovina, Croatia, Bulgaria, Romania,
Hungary, France, Azerbaijan, Russia, Polland and Finland, presented 78 declarations in
total. Dr. Mehmet Yılmaz, Vice Chairman of Turkish International Cooperation & Development
Agency (T‹KA), also attended the symposium, representing the Prime Minister Recep Tayyip
Erdo€an. Also, prominent names of Turkish Language and Literature, Turkish History and
Turkology, such as Prof. Dr. Şükrü Halûk Akalın, Prof. Dr. ‹lber Ortaylı, Prof. Dr. Talat
Halman, Prof. Dr. Fikret Türkmen and Prof. Dr. Osman Fikri Sertkaya participated in the
symposium.

„New Language Move With Reference To Its 100th Anniversary‟
International Symposium

The International Symposium titled „New Language Move With Reference To Its 100th
Anniversary‟ is held between dates 11-13 April 2011 in Umuttepe Campus of Kocaeli
University, with the cooperation of Kocaeli University, Governorship of Kocaeli, Turkish
Language Association and Elginkan Foundation.



Prof. Dr. ‹. Güven Kaya, Head of Kocaeli University Turkish Language and Literature, who
performed the opening speech of the international symposium titled „New Language Move With
Reference To Its 100th Anniversary‟, started his words by quoting from Mustafa Kemal
Atatürk: “A civil and rich language is the primary factor to develop the national sense.
Turkish Language is one of the richest of all. Let this language be taught with conscious.”
Highlighting that the victory on 26 August 1071 is by many science people considered as the
milestone for the Turkish to settle in Anatolia, Kaya continued: “Such a glorious Turkish
state, even though the state gained a victory equal to its grandness, was prisoner to
Arabic and Persian languages in all living environments. Like in motherland, science and
art works were created in these two languages in Anatolia as well. In such an atmosphere,
Karamano€lu Mehmet Bey took an idealistic step when he ended the Seljuk dominion in Konya;
he didn‟t only announce Turkish as the official language, but also published an ordinance
dated 15 May 1277, corresponding with 10 Dhu Al-Hijja 675. He declared in his ordinance:
“As of today, no other language but Turkish will be used in dewans, dervish lodges,
sultan‟s pavilion, council and in the agoras…”
“We witness the preservation of Turkish via the state, for the very first time. We will
witness such attitude for the second time, centuries later in 1876, in 18th Article of the
First Constitutionalists Period, with the sentence „official language of the government is
Turkish‟”.
During the Second Constitutionalists years, preservation of Turkish was a part of the
government‟s official ideology. The article titled „Yeni Lisan‟ (New Language) in Genç
Kalemler magazine by Ömer Seyfettin, is a manifest of conversion to Turkish language in a
way, after a long Ottoman period. This move, which we celebrate the hundredth anniversary
of, is significant in this sense. Because this move, launched with the leadership of Ziya
Gökalp, Ömer Seyfettin and Ali Canip, was to be the inspiration source of the founder of
the newly established Turkey. In this sense, this important move is considered as a
milestone.”




European Union Leonardo Da Vinci Project from Bolu Elginkan
Foundation
Themed „Leading Applications in Electronics, Informatics and Natural Gas Technology‟, the
European Union Project, which Bolu Elginkan Foundation Occupational and Technical Training
Center applied for with the support of Bolu Provincial Directorate of National Education,
also is recognized by the National Agency, is held between dates 17 April-8 May 2011. The
project‟s first stage included all attendees to take English language course of 96 hours,
from Bolu English Language Course. Following this stage, in Bolu Elginkan Foundation
Occupational and Technical Training Center; attendees, who were to travel to Denmark,
completed Advanced Web Programming course; and the ones who were to travel to Germany
completed Natural Gas Steel Pipe Welding course.
Within the context of EU Leonardo Da Vinci Project, Occupational Training Project Briefing
Seminar, that took six hours, is organized in Bolu Elginkan Foundation Occupational and
Technical Training Center. 15 out of 30 persons, trained in our center within the project,
took the course on informatics technologies, in Denmark for three weeks; while the other
group was trained on natural gas installation and welding, for three weeks in Germany. In
Denmark, with the hosting of Denmark Turkey Businessmen Association (DATIAD), project
partner of Bolu Elginkan Foundation Occupational and Technical Training Center, various
trainings and technical visits are performed.
Within Service Oriented Programming Architecture, numerous trainings are completed: from
Selahattin Atıcı, who works as the Information Technologies Specialist in The Ministry of
Finance of Denmark (SKAT) on computer software architecture, from Cengiz Kaçar, the owner
of Penwork Computer company, on e-learning field, and from Simcorp company Test Analysis
Specialist Samet Tosun, on various subjects. During these trainings, information on Moodle
(LMS) program, which is used in distant education that started in year 2010 and course
management system, is given by our Training Specialist Murat Özen, in Ahmet Elginkan
Foundation Occupational and Technical Training Center. In Denmark, technical visits are
paid to TDC and Onfone TDC companies and to IT (Information Technology) University. In
Germany, various trainings and technical visits are performed with the hosting of City of
Neuss-Public Relations Office company, the project partner of Bolu Elginkan Foundation
Occupational and Technical Training Center. 15 attendees of natural gas installation first
took German language lessons for 12 hours; and then were informed technically by the
Municipality of Neuss, in the natural gas establishment, which the municipality holds 51
percent share of. In Germany; visits to Kreefeld Insulation and Construction company,
Vaillant Düsseldorf establishment, SWN City establishment for a week are paid; „System and
Social Structure in EU‟ seminar is attended; a visit and investigations are performed in
natural gas, central heating and biogas facilities. Also, heating systems in a flour
factory are examined; Alternative Energy Introduction Fair is visited.


Resim altı The team which completed the „Natural Gas Steel Pipe Welding‟ course in Germany…


Colourful civilization of the Viking: DENMARK

Located at the south of Scandinavia, Denmark houses four hundred islets, including Jutland
Peninsula, Sjaelland, Fyn, Lolland and Falster islands. Faroe Islands and Greenland,
situated at the north of the Pacific Ocean, are autonomous regions, dominated by Denmark.
The country is divided into 16 sections, starting with Aarhus, Fyn and Copenhagen. The most
famous possessors of Denmark, which first hosted hunter communities and then fishers, are
the Vikings, who changed Europe completely and succeeded in forming a broad empire.
Ruled by constitutional monarchy in this day, The Kingdom of Denmark also bears the feature
of being the first country in the world to install welfare system in 1930s.
60 thousand Turkish people live in Denmark. 15 thousand of them reside in Copenhagen.
Turkish people mostly work in restaurants and catering sector, as well as in grocery and
floristry jobs. There is also a specific population serving as labour force. They are
making efforts to become corporate establishments. There are three Turkish representatives
in Danish Parliament.
Capital of Denmark, Copenhagen, called „hyggelig‟ which means cozy and intimate, is ever
colourful and vivacious. The city has an elegant atmosphere with its perfect public
transportation network, settled and clean streets, verdant parks.
Nyhavn: Here is Nyhavn! The most beautiful place of Copenhagen, with colourful houses lined
up in two rows at the waterfront. Touring at the coast is joyous.
Andersen Fairy Tales and „The Little Mermaid‟: Einstein and Andersen, both were Danish… You
would remember Andersen Fairy Tales, The Little Mermaid for instance… On a rock in the
middle of the sea, there is a statue of her… The country is famous for its porcelain, but
these are royal porcelains… Is an expensive country, in fact the most expensive one after
Oslo.
Christiania, Hippi Enclave: Hippies live in Christiania, regulated by their own special
laws. Here, Denmark government laws and rules are invalid. It is secluded but very
colourful. And it is forbidden to take photos.
Amalienborg Palace: The most famous building here, is the royal palace, the Amalienborg
Palace. The queen lives here. There is also Rosenborg Palace, celebrated for its gardens.
Plus, royal jewelries are exhibited here. Guard mounting ceremonies are interesting. If you
want to take photos of royal soldiers in their plush hats, you might want to check out the
ceremony hours before visiting the palaces. Usually, guard mountings are performed at 12
o‟clock.
There are dozens of bicycles in Copenhagen. And riding them is free of charge. You can
borrow one of the hundreds of bicycles parked in the street reserved by the municipality,
ride and then leave it in another bicycle parking area. Frederick‟s Church, St. Alexander
Nevski Church and Vor Frelsers Kirke (Church of Our Saviour) are also very famous.
Rundetaarn (Round Tower): Round Tower is a helical tower, it is climbed up by turning. It
is the choice of ones wanting to picture Copenhagen bird‟s view.
Oresund Bridge: A 16 kilometers long bridge between Sweden and Denmark.
Stroget: Stroget Avenue is a beautiful car free street with restaurant and cafes, offering
shopping as well. This place is also called the „Walking Street‟.
Though small, there are many more places to see in Copenhagen. It is definitely an ideal
place for art-lovers. Everywhere there are museums… Also art galleries…
Tivoli: Tivoli is initially designed as an area to host various activities. Exotic
buildings, theatre, music bands, cafe-restaurants, flower gardens, fun trains etc… After
the sun goes down, the gardens are illuminated by multicolour and sparkling lights. Also,
it has a regular orchestra.
The celebrated wooden roller coaster in Tivoli is made in 1914 in Malmö, Sweden. The
highest merry-go-round of the world is also here, made in 2006. Concert hall in Tivoli is
also a prominent one, and this place hosts world-famous names of classical music. Audience
capacity is a thousand 660 persons.


Resim altı 1- Nyhavn, 2- The Little Mermaid


From the Companies/EMAR

EMAR shared its quality experience in Şanlıurfa


In cooperation with Şanlıurfa Municipality, the Turkish Quality Association (KalDer)
organized a panel themed „Quality and Competition‟ on 22 April 2011 in Şair Nabi Cultural
Center. In the panel, opened with the speeches of Şanlıurfa Mayor Dr. Ahmet Eşref Fakıbaba
and Emar Satış Sonrası Müşteri Hizmetleri A.Ş. Company Manager Neslihan Yeşilyurt; KalDer
General Secretary Selim Güven and Brisa Bridgestone Sabancı Lastik San. ve Tic. A.Ş.
Customer Services Manager Timur Akarsu attended as speakers, and shared their experience in
the journey of quality. At the end of the activity, Şanlıurfa Mayor Dr. Ahmet Eşref
Fakıbaba presented plaques of appreciation to each participant who delivered speeches.

EMAR employees evaluated strategical goals

EMAR employees organized their annual Self-Evaluation and Strategy meeting (YÖS) on 26
March 2011 in ‹stanbul. Year 2010 activity results and year 2011 goals are evaluated and
presentations are given by process leaders. During the meeting, which is fully attended by
all employees in ‹stanbul, Ankara, ‹zmir and Antalya regions, Emar A.Ş. Company Manager
Neslihan Yeşilyurt gave information on strategical goals. Within the context of the
meeting, a training, themed „NLP Personal Perfection and The Art of Success‟, is provided
to the employees by educator Ömer Çam. At the last part of the YÖS meeting, „Employee With
The Best Performance Awards-2010‟ are presented to ‹zmir Region Chief Mehmet Ölker and
Service Improvement Employee Elif Ölmez, within the Recognition-Appreciation System.
Employees and their families ended the day with a dinner at Nanna Restaurant, in ‹stanbul.

From the Companies/EMAR-EMAS

2011 Sanitary Installation Adaptation Courses


„Sanitary Installation Adaptation Courses‟; organized by Emar A.Ş., within the frame of
2011 training programs, also of the protocol with Ministry of National Education, supported
by Elginkan Group and Fırat Plastik company are performed on these dates:
• Between dates 28 March-1 April 2011 in Isparta Central Industry Vocational High School,
52,
• Between dates 30 May-3 June 2011 in Van Central Industry Vocational High School, 51
sanitary installation and natural gas specialists attended the course.
During the course, which is held within the scope of the protocol made with the Ministry of
National Education, a 20-hour certificate program is performed; 16 hours for theoretical, 4
hours for practical training. Utilized for educational purposes, the E.C.A. products are
then donated to the Industry Vocational High School, Installation Department, for the use
of students. At the end of the trainings, certificates, approved by EMAR A.Ş., the Ministry
of National Education and Turkish Employment Organization, are presented to the
installation specialists with a ceremony.
In the 31st Period Sanitary Installation Adaptation Courses, organized between years 2000-
2011, a thousand 462 installation specialists received certificates confirmed by Turkish
Employment Organization and Ministry of National Education.

Kutu

E.C.A. heating products drew great attention at Kayseri Fair

Between dates 19-22 May, Kadıo€lu Mühendislik, one of E.C.A. Heating Group dealers
participated in Kayseri Construction Fair with their 110 squaremeters sized stand. Leading
the sector over 50 years, E.C.A. achieved to draw all the attention with its distinctive,
economical and environment-friendly products. At the fair; heating systems such as
condensing combi boilers, panel radiators, conventional combi boilers, water heaters and
valves are exhibited. Kadıo€lu Mühendislik stand received intense interest from the
visitors, with E.C.A.‟s new products, new technologies, elegant presentations and
outstanding technologies.

E.C.A. Heating Group seminars

Training programs aimed for E.C.A. brand heating products of Elginkan Group are continuing
nationwide. Planned training programs are organized by Emas A.Ş., company for E.C.A.
products‟ domestic sales, and by Emar A.Ş., company for after-sale services. During 2011
April period, in Adıyaman, Şanlıurfa, Van cities, trainings are performed intended for
dealers presenting E.C.A. brand Heating Group products (combi boilers, room heaters,
natural gas stoves, panel radiators, central heating systems, air conditioners and natural
gas meters) to the consumers; as well as for engineers and installation specialists,
natural gas distribution companies and consumers. With a view to inform on natural gas
equipments, give updates about latest technologies and raise awareness about the safe use
of burning devices; installation, job safety, mounting rules, fuel economy and customer
satisfaction subjects are referred to. A total number of 419 persons, including
installation specialists, mechanical engineers, professional segment and interested persons
from the sector attended the presentations in related regions.

Only a „Good Ensemble‟ can assemble some things
New commercial films of E.C.A. Heating Group are on the air. Celebrated football speaker
and interpreter Okay Karacan features in the commercial film titled „Dream‟, which
caricatures a married couple‟s cloudy domestic life before E.C.A. heating systems. In the
course of the couple‟s dream, with the interference of Okay Karacan, previous products are
replaced by E.C.A. Confeo Premix Combi Boiler, E.C.A. Panel Radiator, E.C.A. Thermostatic
Valve and E.C.A. Natural Gas Meter; and the dark clouds disappear.
In the „Team Work‟ titled commercial film, picturing a father and his son playing football
at home, it is referred that E.C.A. heating products work as a good team when used
collectively.

From the Companies/EMAS-ELMOR

New combi boiler of E.C.A. Proteus Plus...

New E.C.A. Proteus Plus hermetic combi boiler‟s elegant compact design is developed by EMAS
engineers, bearing the feature of being an outstanding product in its sector with its
stylish outlook and superior technological features. Proteus Plus hermetic combi boiler
offers ease of use to its consumer, thanks to its control panel presenting ergonomic and
LCD display. Able to find its place in every environment owing to its small volume, Proteus
Plus supports other combi boilers with its high efficiency, broad safety systems and
environment-friendly features. E.C.A. Proteus Plus is a low gas emission and high
efficiency product, by means of its perfectly insulated combustion chamber and quality
components. Combi boiler‟s non-gradual wide spared flame modulation, which ensures
economical and homogeneous heating, is available for monitoring from the hole at the front
panel of the device. On the LCD display on control panel, heater circuit water temperature,
utility water balance temperature values and operation functions can be monitored, as well
as malfunction codes.

A first in the world with E.C.A. and Pegasus cooperation

As distinct from traditional advertisement areas, with a unique project to be performed in
Pegasus Airlines flights, „E.C.A. Confeo Premix Combi Boiler‟ visuals will be installed on
in-plane window frames via Sniper Channel, ensuring the reach to chosen target groups. With
this advertisement practice, which is a first both in Turkey and in the world, we are
aiming to increase brand recognition in the eye of consumers in cities, where flights are
frequent during summer season. Advertisements for consumers who will be taking outstanding
efficiency, saving and the comfort on clouds with, will continue throughout June and August
months. E.C.A. keeps providing products with „savings for years‟. With its energy saving
products that are developed based on the concept „future‟, E.C.A. creates solutions for
preservation of limited energy and water sources, while aiming to contribute to family
budgets and national economy. Developed only by Turkish engineers, ensuring efficient use
of energy, thus environment-friendly E.C.A. Confeo Premix condensing combi boilers offer up
to 20 percent energy saving annually, thanks to its high heat efficiency of 107.5 percent,
according to conventional type combi boilers. Having 17 different safety systems, the
product is applicable with natural gas, as well as LPG and propane. Defined as „smart combi
boiler‟, E.C.A. Confeo Premix condensing combi boiler is also able to monitor and record
the utility water demand of the most recent 24 hours. By determining consumer‟s utility
water habits, the combi boiler keeps hot utility water ready in plate heat exchanger. Thus,
consumer‟s waiting period decreases.

EMAS is visiting Manisa factories with Heating Dealers


With the aims of advancing corporate and brand relation, evaluate the developments in
sector and visit production facilities, EMAS is continuing to organize technical visits to
factories in Manisa with the participation of sales and marketing group, intended for
heating dealers. First technical factory visits included dealer groups from ‹stanbul,
Bursa, Eskişehir, Gaziantep, Şanlıurfa, Elazı€, Diyarbakır, Rize, Sivas, Çorum and Ankara
cities; these visits are continuing with the participation of groups composed of dealers in
Denizli, Gaziantep, Konya, Afyon, Uşak, Samsun, Aydın, Ankara, ‹zmir, ‹stanbul, Manisa
cities. During the visits to four different production facilities, dealers receive detailed
information on production and products, while having the opportunity to observe and examine
the production stages.


From the Companies/ELMOR

Designs that make the best of water, from E.C.A. - SEREL…

MARINE SERIES: Innovative brand of construction sector in bathroom and kitchen solutions,
E.C.A. – SEREL introduces a new style of minimal lines and modern design for bathrooms with
its „Marine‟ series. Achieving an environment-friendly feature with its economical water
usage, drawing attention with its plain design, the series‟ shower and washbasin faucet
designs are inspired from water combining with waves, one of nature‟s most fascinating
forms. By doing so, it is aimed to gain dynamism to stable bathroom atmospheres. Thanks to
the fixture‟s omni-directional aerator, you can also control the flow direction of the
water. Composing of bathroom furniture, washbasin and water closet, the „Marine‟ series
makes you perceive water‟s importance in your life.
ZETA and DIAGONAL SERIES: Designed in line with SEREL Diagonal series, E.C.A.‟s Zeta series
washbasin faucet displays a dynamic line, like in the letter „Z‟. In the series, displaying
Egyptian art and hieroglyph inspirations, angled and circular forms are used together, thus
an aesthetical completeness is presented. Duro cartridge, one of Valfsel‟s latest
technologies, is used in Zeta; the unique washbasin and bathroom faucet series enabling
individually adjustable temperature and flow rates. Zeta and SEREL Diagonal series are up
to being new trends of 2011.


Kutluay family is with E.C.A. - SEREL...


Featuring ‹brahim Kutluay, his wife Demet Kutluay and their daughter ‹rem Kutluay, the four
episodes of the commercial series are designed by Cenajans Reklamcılık, directed by Ça€atay
Karaçizmeli and produced by Nis Prodüksiyon for the new products of E.C.A. - SEREL: „Marine
faucet and sanitary ware‟, „Diagonal sanitary ware and Zeta faucet series‟, „shower column
and tubes‟, „water closet for kids and photocell faucet‟. Commercial shootings which took
place in Ata Stüdyoları, express the use of „environment-friendly, innovative, ergonomic,
human-friendly‟ designs in families‟ daily lives. With the visional viewpoint of E.C.A. -
SEREL brands, that have a history of over 50 years, bathrooms are not only considered as
places in which we bath and clean ourselves, but also a living area for detox purposes.


E.C.A. and SEREL on select projects…

Recently, many more projects preferred E.C.A. and SEREL brand products. Here they are…

Hanplus: 16 floor HanPlus, constructed under the guarantee of Ukra Group in Esenyurt, which
is up to be the new center of the business world, aims to gain new horizons to the business
world with the leading brands, E.C.A. and SEREL. Elegant and aesthetical E.C.A. faucet and
SEREL sanitary ware are preferred, as well as SEREL brand acrylic bathtubs.
Özyeğin University: Presenting a global education principle, Özye€in University, which is
established by Hüsnü M. Özye€in Foundation in year 2007, preferred E.C.A. and SEREL brands
in the structure of its university. E.C.A. faucets, SEREL sanitary ware and SEREL acrylic
bathtubs and SEREL built-in reservoirs are among the products chosen.
Fatih College: Quarter century old educational institution highlighted once again the
importance of being provident thanks to the E.C.A. faucets and SEREL sanitary ware, more
than half century old brands.
Safir Park Residence: Safir Park Residence project, cooperatively constructed in Beylikdüzü
by Şentürkler Holding and Güven ‹nşaat, is designated as to fulfil the needs of the
business world and families seeking peace. E.C.A. faucets they preferred to crown this
project, definitely blends a distinctive atmosphere in business and family lives.
Vista Residence 4: Constructed by Gül ‹nşaat in Beylikdüzü Beykent and composed of 13
blocks and 450 residences, Vista Residence, respects the Sea of Marmara and Büyükçekmece
Lake view it offers and the nature, with the environment-friendly and economical products
of the leading brands, E.C.A. faucet and SEREL sanitary ware.
Altın Başak Residences: Constructed as a healthy key to living by Tepekent Mimarlık, Altın
Başak Konutları offers a peaceful living area, distant from the city rush, while creating
living bathroom and kitchen areas with elegant and aesthetical E.C.A. faucets in addition
to E.C.A. technical products, which are preferred to strenghten its infrastructure.


From the Companies/ELEKS


E.C.A. and SEREL won great recognition in Iran
E.C.A. brand combi boilers, panel radiators, valve products, faucets and SEREL brand
ceramic sanitary ware are exhibited at the Buildexpo Fair held between dates 11-15 May in
Tabriz, Iran. E.C.A. brand products were the focus of attention with their elegant
presentations on specially designed stands. Elginkan Group drew great attention with its
wide product range, advanced technology and design features.


E.C.A. stand looked its best in Kiev…

Annually organized Aqua Therm Fair is held between dates 16-19 May 2011 in Kiev, Ukraine
this year. Eleks Dış Ticaret A.Ş. attended this important fair of the sector, the Aqua
Therm Fair, with its partner in Ukraine, Vibor-K company. The E.C.A. stand sized 66
squaremeters took center stage with its special design, which looked like a heating tunnel,
and its wide product range; overshadowing numerous stands at the fair. During this fair
that carries great importance for the heating sector, E.C.A. brand combi boilers, panel
radiators and valve products are exhibited as well as Odöksan brand cast iron radiators.
Eight hole panel radiators offering homogeneous heat distribution and thus acquiring higher
efficiency and energy saving features and specially designed E.C.A. Plus top and side
radiator covers were the center of visitors‟ attention. E.C.A. brand faucets were also
presented to the interest of visitors at the Aqua Therm Fair with their elegant designs and
environment-friendly product concepts. At the fair, during which E.C.A. products received
grand attention, the E.C.A. stand was visited by many sector specialists, particularly by
nationwide customers of Vibor-K company, which wants to be the market leader in Ukraine.


Georgia showroom opening


In Georgia, where heating market is ever growing, our E.C.A. - SEREL product distributor
BMC GorGia company, which we have been working with for the last approximately 10 years,
opened a showroom of 7 thousand squaremeters in Tbilisi. Emas A.Ş. Company Manager Cahit
Köse and Eleks A.Ş. representatives together attended the showroom opening. A specially
designed stand is installed at the most eye catching point of the showroom to display
E.C.A. heating products; and E.C.A. brand combi boilers, panel radiators and valve products
are now presented to the interest of visitors.


“Plus 1” team visited ELEKS‟ solution partner BMC GorGia company in
Batumi

Under the leadership of Elginkan Holding Corporate Affairs Manager Jülide Nemlio€lu, our
magazine‟s editorial team visited the BMC GorGia Ltd. company, which ELEKS cooperates with
in Georgia. The team met Hakan Demirtaş, Logistics and Customs Affairs Representative of
BMC GorGia Ltd. on 21 May Saturday, in Hopa; visited the company‟s building in Batumi and
gathered with senior managers under the presidency of Batumi BMC GorGia Manager Zaur
Gabaidze. After our conversation with Batumi BMC GorGia Ltd. Export managers Merab
Maphoriai, Irina Zakaradze and Sales Manager Levan Turmanidze, the magazine team then
toured the showroom in the four-floor building. During the meeting, Logistics and Customs
Affairs Representative Hakan Demirtaş answered the team‟s questions:
BMC GorGia Ltd. Company displays all the products of Elginkan Group Companies in showrooms
in Batumi and Tbilisi, and markets these throughout Georgia with the cooperation of ELEKS.
Gia Gorgohadze, the owner of your company, owns a company in İstanbul as well. Can you
please introduce us your company?
We are working with Eleks Dış Ticaret A.Ş. since year 2005. BMC GorGia Ltd. is Georgia‟s
biggest company in building materials field. With its new showroom investments in Batumi,
Tbilisi and Kutaisi cities, and with its 25 million USD annual turnover, our company is the
establishment with the largest sale rates in our sector. In addition to our 2 thousand
squaremeter sized four-floor building in Batumi, we have a PVC pipe factory named GorGia
Pipe. Also, again in Batumi, we own the largest storage area of Georgia. We have a four-
hectare storage area in Batumi, and a seven-hectare one in Tbilisi. On the other hand, we
opened our showroom in Tbilisi on 7 May and on a 7 thousand squaremeter area. We are aiming
to open hot sale stores here, like in construction markets Turkey. A showroom in Kutaisi is
also on our agenda.
How many people work in your company? Can you please tell us about how your paths crossed
with Elginkan Group Companies?
A total number of 220 persons work in various departments. Our relation started bodily in
year 2005. Like you mentioned, our company owner Gia Gorgohadze has been purchasing
building materials from Turkey for 20 years. Mr. Gia also is the owner of Nur Yapı ve Metal
Sanayii Dış Ticaret Ltd. companies in ‹stanbul. We have known Elginkan Group Companies‟
products for long years. We are serving as a distributor of ELEKS, in a way. We sell all
kinds of heating and building group products. We have relations with Italy, Belgium, China
and Ukraine too, but mainly we work with Turkey.
Can you tell about your GorGia Pipe factory in Batumi?
Established and started production three years ago, GorGia Pipe is a factory, able to
manufacture 11 meters of PVC pipes per minute, and machines brought from Turkey. Our raw
material comes from Korea. Our valves bear E.C.A. signature. We also work with Petkim.



Resm altı Left to right: Export Manager Merab Maphoriai, Logistics Manager Bichiko Devadze,
Logistics and Customs Affairs Representative Hakan Demirtaş, Elginkan Holding Corporate
Affairs Manager Jülide Nemlioğlu, Export Department Representative Irina Zakaradze, Sales
Manager Levan Turmanidze and Batumi BMC GorGia Manager Zaur Gabaidze.


Resim altı BMC GorGia Ltd. Company Logistics and Customs Affairs Representative Hakan
Demirtaş states that they have been working with Elginkan Group for long years; and adds:
"We sell all kinds of your products here in heating and building group."


Achieving Together


Ahmet ve İbrahim Karaali brothers:


“Our „plus 1‟ is devotion to quality”
Karaali İnşaat ve Malzemeleri Sanayi Tic. Ltd. Şti. owners Ahmet and İbrahim Karaali
brothers in Rize, explained about their distinction areas in the sector.

As “Plus 1” magazine team, we visited Ahmet and ‹brahim Karaali brothers in Karaali
‹nşaat‟s office in Çarşı neighbourhood in Rize, together with Elmor A.Ş. Trabzon Region
Sales Chief Ahmet Banko€lu and Emas A.Ş. Trabzon Region Sales Specialist Bilhan Sula.
Remembered with respect and recognized very well by the ones serving in the sector in Rize,
they lost father Oktay Karaali in year 1998. Ahmet Karaali answers our question that asks
about how their paths crossed with Elginkan Group Companies:
Ahmet Karaali: Our connection with E.C.A. originates from Örnek ‹nşaat times, which our
late father Oktay Karaali was a partner of. We were kids when we switched to building
materials from construction works; and I remember E.C.A. very well from those times. I‟m a
construction technician, and my brother is a civil engineer. Our father‟s profession
greatly influenced our choice of occupation. He was a master construction technician too.
Our undertaking operations were major, and you know, contractors usually avoid expenses to
make savings, however my father and his partners would use E.C.A. products. In the
beginning of 90s, when our first store was opened, we insistently were in a search of
becoming an E.C.A. dealer. We have been working with Elginkan Group Companies since 1994.
What feature makes your company distinct than your competitors? How do you differentiate
from them?
İbrahim Karaali: First of all, it is important that we are technical staff. Application of
building materials cannot be performed after all the work is done in a construction. Unless
we designate the products before the building‟s bricks are laid, „back to square one‟ risk
might occur. As a matter of our education and profession, we actually offer an interior
designing service free of charge. At school we were trained theoretically about this job,
but we originate from the practice of it. I believe, what renders us distinct is that we
know and explain where and how to functionally use the products we sell.
What are the most basic features of your establishment?
İbrahim Karaali: The ones who prefer us, know that they will get the best quality product
for the most affordable price. Devotion to quality and trust… That‟s our “plus 1”. Our plus
is that we reach the end consumer. Our customers don‟t look for any other fixture than
E.C.A. brand.
What kind of changes in consumers had you observed over time?
Ahmet Karaali: Our country covered a serious distance in recent years. People used to be
complacent. As the income rates increase, people want to adorn their houses with
technological products… This increase makes people steer for luxury. If there is no such
increase, we have products for that budget as well.
What do you think about the residential sector in Rize?
İbrahim Karaali: Construction sector is moving on, advancing in quality. In almost every
construction, for instance, built-in reservoirs are being used now. There‟s a dynamic
sector in Rize. In our day, construction is the engine for growth. Same development applies
for Rize, like in other cities of Turkey. Luxurious residence trend is on the rise now, but
as there is a building land problem in Rize, so projects with „social life space‟ cannot be
performed. Reinforced concrete structures increase in number. This is a problem for Rize.
Ahmet Karaali: Urban transformation areas should be formed. We need this in Rize. The
city‟s adversity is heaped up in a specific area. Mountains in Rize are rough; you reach an
extreme altitude in a very short time and those areas are not easy to zone for housing. A
mayor of Rize made history in the 60s: Ekrem Orhon. In his period, Atatürk and Cumhuriyet
avenues were created by sea-filling. Ekrem Orhon went down on city history as „the mayor
who rendered the sea, land; and the land, money‟. His grave is in Rize Castle.
How was last year? Can you please evaluate the current situation?
İbrahim Karaali: A recession is experienced during the crisis period. However, in year 2010
when natural gas arrived in Rize, especially by means of Emas A.Ş. we had an increase in
sales. Dynamism in Rize actually starts following the tea season. This liveliness will come
through after June. Natural gas has been in Rize for three months and as of last year it is
used in all settlement areas of Rize. In the meantime, our combi boiler, radiator and
yellow products sales increased.



Resim altı İbrahim Karaali (left) and Ahmet Karaali (right) together.


Resim altı Left to right: Sabit Taşkıran, Bilhan Sula, Ahmet Karaali, Jülide Nemlioğlu,
İbrahim Karaali, Ahmet Bankoğlu, Ali Aygın.


Resim altı The educational center; opened in the name of former Rize Provincial Mufti Yusuf
Karali, one of his time‟s spiritual dynamics, a relative of Karaali brothers, Islamic
scholar, is in the ownership of the Presidency of Religious Affairs. With E.C.A. brand
heating, faucet and SEREL ceramic sanitary ware products, it is contributed to this mufti
training center building, which is designated in line with traditional Rize architecture.


Resim altı Osman Sayın and Turan Aslan Mercan:

“Quality always and every time!”
One of our dealers in Rize, an MS Doğal Mühendislik Tic. Ltd. Şti. owner Osman Sayın met
with Elginkan Group during the courses in Manisa, and initially became our authorized
service. Four years ago he went into partnership with engineer Turan Aslan Mercan.
We are in the MS Do€al Mühendislik‟s office in Yalı Avenue, with Turan Aslan Mercan and
Osman Sayın. MS letters stand for the initials of Mercan and Sayın. We express that we are
happy to see our magazine on the coffee table during our first meeting conversation, we
feel even happier when they say that they read it fondly. As we sip our tea, we notice the
photograph of our late founder H. Ekrem Elginkan on the wall.

Even though you are not at an age to actually know Mr. Elginkan, you must have an idea
about him, as you hung his picture on the wall…
Osman Sayın: Of course... As a person who attended the trainings in Manisa, completed
courses and visited the factories, I know what Mr. Elginkan aimed for and what he realized.
As we were an authorized service before dealership, we spent a lot of time in Manisa in
order to receive our certificates from courses.
Turan Aslan Mercan: I also went to Manisa, to the center of these dreams. We witnessed that
Mr. Elginkan performed a magnificent service. He bore a wide horizon and he was able to
foresee the future. May Allah rest his soul.
Mr. Turan, when did you start your business life? When did your paths crossed with Elginkan
Group?
Turan Aslan Mercan: I graduated from Karadeniz Technical University. I‟m an electronics
engineer. My family was in trade life but I, instead of trade or engineering, preferred to
do civil service in Çaykur for 10 years. I quit later on in 90s and started my business
life initially in Samsun, and then in Rize. With Osman Sayın, who is my brother-in-law and
partner for four years, we reconstituted Sayınlar Company, which he established and served
in the sector for long years.
Osman Sayın: I started trading in the beginning of 90s. Became an E.C.A. dealer in the
early 2000s and has been maintaining our relation for 10 years. Moreover, one of my
brothers, Kaptan Sayın is E.C.A.‟s authorized service in Rize. Not only one of my brothers;
we four brothers grew up within these businesses, such as water installation, natural gas,
central heating.
How do you evaluate the sector especially when you compare with previous years?
Turan Aslan Mercan: With natural gas arriving Rize, the dynamism formed in construction
sector made everyone happy. We are content with our lives. The sector is as well. E.C.A.
must be content too, that it grants us awards.
Yes, we noticed your award plates. „17-20 December 2009 Antalya / Dealer With The Best
Progress Award‟… You received your other award in the same branch and in 2008… So you say
that the sector is dynamic…
Turan Aslan Mercan: It is dynamic. Sure, there are economical adversities but we can say
that our city is kept safe from these problems thanks to natural gas.
As you are face to face with the end consumer for long years, we would like to ask you:
What has changed about the customers?
Osman Sayın: Beyond changing, the customer is transformed. After E.C.A.‟s products that say
„quality always and every time‟ are purchased by the customer once, in the meantime, say 25
years, it is understood that these products are problem-free. On the other hand, with China
entering the markets, in addition to the customer who experienced „quality‟ in long years,
we also must mention a new type of customer who did not experienced this and has not met
with the loss of cheap yet. We have a higher chance to compete in combi boiler and radiator
products.With natural gas stepping in, our chance to compete even doubles.
What would you like to say about the points where you say „We are different than our
competitors‟?
Osman Sayın: As we have been carrying on our father‟s profession, the advantages of keeping
track of the market for 30-35 years, places us at a higher position against our
competitors.
Turan Aslan Mercan: Before I entered this market, as a customer I knew that E.C.A. was a
good brand. However, during these four years that I‟m in this business, I experienced and
perceived personally that E.C.A. is a grand brand. When I hear comments such as „I have
been using E.C.A. problem-free for years‟, from the customers that I meet for these last
four years about a problem-free product that I also have been using for long years as a
customer, my experience is verified and then I know that we perform a really „major brand‟s
sales.


RES‹M ALTI Left to right: Ferdi Eksilmez, Turan Aslan Mercan, Bilhan Sula, Jülide Nemlioğlu
and Osman Sayın.

From Rize with its unique nature
       to Batumi, the city of magnolias…


The home of tea that travels from leaves to glass, the land of fog and clouds that thicken
spontaneously and disperse at will, with a nature so unique, we are touring Rize with our
eyes and ears open, our minds alive, to get to know this city the best we can, insofar as
our travel period allow us. The city center, castles, bridges, plateaus and of course
delicious „mıhlama‟ (a dish made with vegetable and eggs) are awaiting us… In the travel
guide, prepared by the Governorship of Rize, whoever created the title „Timeless Lands‟, it
fits right in… What gives Rize its characteristic is, to breathe in the original nature of
East Black Sea, which means to live in „timeless lands‟.
It is best to start by expressing that it bears the feature of being the capital of tea…
Because anyone who travels to Rize, salutes the city by first sipping on that fabulous tea.
91 percent of agricultural lands are covered with tea. Hazelnut takes the second place,
followed by kiwi. Çaykur building welcomes travelers with all its grandeur in the city
center… When Çaykur is in question, efforts of 16 thousand employees, 47 tea factories,
three tea packaging factories, nine marketing regional directorates, a main repair factory,
a research directorate and 201 dealers must come to your minds…
„Decolouration‟ operation is first applied on picked tea leaves by vaporizing them through
hot air; then tea reaches to our glasses after these processes: Curling, oxidation, curing
and classification...
Let us list the tips about how to steep good tea: a) Use soft water. b) Better to prefer a
porcelain teapot. c) Into boiled water in the pot, add 10 grams of tea for each glass. d)
Steep for 10 minutes at low heat and consume in half an hour.
Rize Castle and Dağbaşı: You can have your tea after touring the Rize Castle at the center,
made by the Genoese in the 13th century. While viewing the sea from the tea garden inside
the castle… We suggest the ones, who want to see Rize as a whole with its sea and the city
area and say “I watched the city from top”, to climb up to Dağbaşı and spend some time in
one of the restaurants in which local delicacies are served. It is availed that you make
acquaintance with these samples of the local cuisine, accompanied by corn or „hamsi‟ (a
kind of anchovy) bread: First, „mıhlama‟, black cabbage soup, laz pastry, pickle roast,
cabbage, fried anchovy and pilaf with anchovy…
Orta and Kurşunlu mosques: Located at the city center, made in 1737, Orta Mosque was
rebuilt in 1941. Minaret of this beautiful wooden dome mosque is made by local black stone.
Before we arrived to the city, we especially included Kurşunlu Mosque in our program. As it
has another name, our arrival to Kurşunlu Mosque was a little difficult. It‟s other name
was İslampaşa Mosque. Had made by İskender Cafer Pasha in year 1570, this very original,
wooden and stone-wall mosque has a dome that is covered with lead on the outside.
Rize linen: Before we leave the city and head for plateaus, we stop by „Tekpa Rize Bezleri‟
workshop on Hopa Main Road, to see examples of Rize linen textile, which has a very
important place among handicrafts in Rize. The specialist standing over the weaving loom
tells us about how they tie 3 thousand 3 hundred fibers. Whichever pattern is to be weaved
on the Rize linen made by harl, which is called „number 1‟, a related punched cardboard is
picked first. One loom is able produce 30 meters of linen per day. This place is a multi-
alternative store with its colourful scarves, dresses, trousseau drapery, curtains, fantasy
fabric types…
Ayder Plateau: Ayder Plateau is the most significant among 50 other plateaus in Rize
region… However, as we could only arrive at the plateau in the evening hours, unfortunately
we encountered the garbage left of traditional entertainments that continue all day long,
composed of the smell of barbecue and Black Sea music accompanied by bagpipe. When we woke
up early in the morning and come face to face with a verdant plateau as far as we could see
under the white clouds, we forgot about the garbage. When we turned our back on the plateau
and looked at the hill across the avenue, we come across an extraordinary view: that
beautiful waterfall, which they call „Bride‟s Veil‟, was combining the sky with the ground,
with all its glow.
As you climb up Ayder, verdant slopes hide behind the clouds. Waters overflowing from
slopes go down, becoming waterfalls from place to place, find their path and join together
again, then separate and finally reach the Black Sea. There are rafting clubs in
Çamlıhemşin, one of the most beautiful settlement areas of the region. Local and foreign
tourists raft in groups.
Kemer Bridges: We can‟t not say anything about the bridges around Ayder Plateau. Kale
(Halı) Bridge, for instance, with an Atatürk flag hanged on… We are going to come across
numerous bridges like this one on our way. Kale Bridge is had made to Ballıoğlu Mehmet
Usta; who was asked by the local people during the Ottoman period, in the last half of 18th
century. In 1998, was repaired by Regional Directorate of Highways. We take a break at
Şenyuva Bridge, made in 1696, and listen to the river rising and flowing. 10 of the
historical bridges on Fırtına Brook and its affluents in Çamlıhemşin district, are
registered as cultural assets. These bridges are mortar-free stone structures and bear the
architectural features of Byzantian period.
Zil Castle: Now it‟s time to see the Zil Castle, located 15 kilometers south of Çamlıhemşin
district. We cross „Ülkü 1‟ bridge, take the bends and climb upwards. Situated at the
borders of Kaçkar Mountain National Park, Zil Castle is located on top of a high hill,
which is dominant over a passage in Fırtına Valley. Written on the signboard at the doors
of the castle, giving information on Kaçkar Mountain National Park, we immediately note the
quote of Dada Gorgud down: “Your umbrage tree shall not be cut down / Your affluent water
shall not settle down.”
As is known, Kaçkar Mountains are golden for nature sports…With its 4 thousand meters high
peak, Kaçkar is the haunt of local and foreign climbers, especially with its camping areas.
From Macahel (Camili) to Georgia: We also want to share with you what we saw in Camili
(Macahel) Village, situated at the Batumi and Georgia border, where we traveled to before
our Rize visit in order to meet the administrators of BMC GorGia Company, which our ELEKS
Company cooperates with. From Hopa to Batumi, visa-free excursion passes are available.
This is a city that houses the plains, where Çoruh, the wildest running river of Turkey,
leaves its fertile alluvions on…
While moving towards the city center, on the road parallel to the Black Sea, we watch the
peaceful sea and villa type buildings, each prettier than other.
Batumi: This is the capital of Adjara region of Georgia. They call Batumi „magnolia scented
city‟… Fame of magnolia in this prosperous flora is more popular than the hundred years old
eucalyptus trees. As well as its magnolia flower, which is used in perfume, medicine and
cleaning sectors, Batumi is also celebrated for its coffee culture.
This city is located on a broad plain, which is impossible to run across in the East Black
Sea coasts, where mountains tower soon as the sea ends. We move along looking around. We
pass by the Gonio Church and Batumi Republic University. Then we move through the square,
where the theatre building adorned with golden leaves and the Hermes Statue in front of it
make the scene. Again at the city center where we witness a protest action, we photograph
Medea Statue, holding the golden fur symbolizing prosperity and power. Structures adorned
with lion, dragon and mythological symbols are interesting examples of Caucasians‟
extraordinary architecture…
It‟s needed to categorize the buildings as old Batumi and new Batumi. In new Batumi, big
hotels are constructed, hinting that tourism will liven up. Old Batumi is composed of
grandeur stone buildings, handed down from the Russian.
A miniature park, similar to Miniaturk in İstanbul, is located in Batumi. Touring this wide
garden, where a typical laz house, 20th century mountain house, mills, churches, castles
and bridges take place, equals to acquiring an idea about the region‟s architecture.
One of world‟s largest botanical gardens is also situated in this city. We move along
inside this really vast forest, in a magnificent piece of nature, housing 2 thousand kinds
of registered trees, with informative small signboards on them. This place is so not a
„Botanical Garden‟, it‟s a „Botanical Forest‟. Established in year 1912, this park is
divided into parts; East Asia, South America, North America, Himalayas, Mexico, Australia,
New Zealand, Mediterranean and Relict Kolhi… A forest that cannot be toured completely even
in many days…
„Acharuli khachapuri‟ is the leading traditional delicacy, which is a kind of cheese
pastry. Borjomi, water and soda water brand, is available everywhere. „Limonad‟, a fizzy
drink, is made of pear-grape-apple aromas. Let us specify the places which we couldn‟t
visit but suggested for Batumi travelers: Aprasor Castle, Orta Mosque, Adjara State Museum,
Former Post Office Building, Virgin Mary Church, St. Maria Cathedral, Batumi Sea Port…
Lari is Georgia‟s currency, we should state. A Turkish Lira equaled to 1.05 Georgian Lari
on the day we were there…
Camili (Macahel): We heard about the fame of Camili (Macahel) located at the Georgia
border, before we came here. We were hoping that we could experience the table prepared
with organic products in the Educational and Research Center in Camili, established in the
name of A. Nihat Gökyiğit, one of the founders of TEMA Foundation. Camili Central Mosque,
where concrete had no place in, was our first stop. When we entered the wooden structure
that looked like slummed on the exterior, we immediately took a shine to this two floor
mosque with its amazingly beautiful wooden ceiling and balcony adornments, stylish stairs
and carpet flooring embellished with valuable local motifs.
As well as that Camili is a village, it is also a geographical region bearing names of
these six villages affiliated to Borçka district of Artvin: Camili, Düzenli, Efeler,
Kayalar, Maral and Uğur. Macahel means „palm‟ in Georgian. We visited the mill, used
commonly by villagers, under the guidance of Süleyman Yavuz, a Camili local who we met at
the door of the mosque. We also visited A. Nihat Gökyiğit Educational and Research Center;
enjoyed corn bread and mıhlama at lunch, which was completely composed of organic products.
Among Macahel‟s local delicacies, there are malahdo, a green bean dish with nuts; silor, a
kind of pastry; and various black cabbage dish. Macahel is famous with its honey too.
Flowing all the way through Macahel Valley and composed of Uğur-Maral and Efeler brooks,
the river is called Macahel Water as well. We head back to İstanbul, leaving Macahel Water
behind, which joins with Çoruh once the border is passed.


Res‹M ALTI Rize tea, from its leaf to field, from Çaykur to its teapot…

Res‹M ALTI 1- Kurşunlu Mosque
2- Bride‟s Veil Waterfall of Aydar Plateau
3- Rize linen on weaving loom

Resim altı 4- Ayder Plateau
5- Kale (Hala) Bridge
6- Zil Castle
7- Hermes Statue and Batumi City Theatre
8- In Batumi, there is an open-air exhibition displaying Georgian houses



These rubber tires, which we wondered how they moved as we travelled from Rize to Hopa,
make it possible to carry food or stuff to typical Black Sea houses. A kind of cable car…



Resim altı 9- Botanical Garden
10-11- Camili Central Mosque
12- Batum Piazza Square
Resim altı A. Nihat Gökyiğit Educational and Research Center (right) and a cute baby goat
in the garden of this beautiful house. Georgians call baby goats „tikani‟…

Magnifier

About Urban Identity
and Urbanite Awareness...
Working in the field of preservation of cultural legacy for 20 years, ÇEKÜL Foundation
established ÇEKÜL Academy at the end of year 2009, in order to gear up cultural and urban
legacy works, to train well-supported staff. As the first and only educational institution
of Turkey that is specialized in cultural and urban preservation, ÇEKÜL Academy designates
and realizes training programs in cultural legacy field.


Urban identity refers to the sum of distinctive characteristics of a city that
differentiates it from others and its kind. If we attempt to name the elements that add
identity to a city, first we should look at how it is perceived by its residents. Within
this concept, spring seminars held by „ÇEKÜL Academy‟ give important hints related to urban
awareness. These seminars were launched in March for „Historical Cities Union‟ member
municipalities. Seminar series composed of eight trainings in total, continued with;
„Historical Texture and Urban Furnishings‟ on 4-6 May, „Project Designing For Preservation
and Evaluation of Old Works‟ on 25-27 May and „Urban Identity and Urbanite Awareness‟ on 8-
10 June. With these seminars, which we had the opportunity to follow, it was aimed to
ensure continuance of original identities of cities, to avoid social, physical and cultural
erosion, to help create individuals who feel that they belong to where they live and to
make clear local managements‟ roles on the transfer of cultural legacy to new generations.
We received information on the definition of urban, being an urbanite, bearing this
identity and creating an urbanite awareness, from two instructors of the academy, Handan
Dedehayır and Alp Arısoy.
Handan Dedehayır: “For cities with souls...”
Why are urban identity and urbanite awareness important?
For 20 years, ÇEKÜL Foundation has been leading the preservation works in cities of all
sizes that house Anatolia‟s grandeur historical and cultural accumulation. Intense
immigration from rural to cities especially after 1950s, unplanned growth and case of
income made our cities experience a deep memory loss. They have become living areas that
are alike as peas in a pod, deprived of aesthetics and identity. In fact, cities are the
most significant reality of our day. 75 percent of the population in Turkey lives in cities
and districts. Urban area composes a frame that helps us understand who we are within the
society. Relationship established with urban area effects emotions, perceptions, relations
among people, values and world of meaning. Thus, we have to care about our relation with
cities. Key to this relation is the concept of „urban identity‟. Urban identity is composed
of distinctive characteristics of a city that differentiates it. It‟s about how the city is
perceived by urbanites and the people coming from outside. Geographical position of the
city, accumulation left by history and nature are the constituents of urban identity. It‟s
the warrant of the continuance of the city. Also enables urbanites to connect with the city
and create a sense of belonging. Each city‟s continuous and distinctive features are
embedded within that city‟s identity.
Do rapid urbanization, immigration, economy and globalization avoid the generation of an
urbanite awareness? How can cities preserve their identities in this rapid change process?
All these mentioned, undoubtedly, are developments that directly effect urban identity.
With a very optimistic expression, these avoid urbanites to perceive urban identity and to
transform into a shared memory. These damage the sense of belonging. Imagine that all
places that house your memories since your childhood are destroyed one by one. The
neighbourhood you lived in, the school you went to, the park you rode bicycle in and
around, the plain where boat-shaped swings were set on during holidays, the bazaar you
bought your patent leather shoes from are evanescing. This creates a kind of orphanhood
feeling. This place dissolution effects relations among people, to begin with. Weekends
used to be spent in parks, picnic areas, are now spent at malls. Municipalities carry great
importance in this process. First of all, urban identity is required to be defined by
reading cities‟ or city parts‟ identities well and including urbanites as well. Then, it is
important to help improve both physical environment and relations in that environment, in
line with this identity. Surely, this doesn‟t mean that the municipality should generate a
new identity for the city. Strenghtening the existing identity, ensuring that urbanites
perceive and embrace this identity are among the most important responsibilities of local
administrations.
What is the place of new cultural values, that we try to create with traditional culture of
life, within the concept of „urbanite‟?
Traditional culture of life and cultural legacy of thousands of years represent the cities‟
essence, source and unchanging dimension. Remaining life values that are filtered from all
societies who settled in that city one after another and built civilizations, are the
constituents of urban identity. However, urban identity is not a stable value and,
undoubtedly, is open to all kinds of changes. Variable production relations and population
structure, or the new functions of the city like being a „tourism city‟ or „university
city‟ make modern arrangements unavoidable, in line with these new needs in urban area.
However, if you attempt to damage the city‟s geography, position, nature, historical
accumulation, relation forms created through generations, only for the sake of change; then
you will be destroying the urban identity and deprive the city of a very prosperous source,
which brings a character to it. You can create a urban brand that renders the city a center
of attraction, people from all around the world and investments. Thus, you can dynamize the
economical life of the city. However, if this brand is not feeding on urban identity, this
might drain the life sources of the city, weaken the socio-cultural structure… Then you
will have created cities with no soul.
What does ÇEKÜL Foundation physically do about this issue?
We stated that it is local administrations‟ duty to make urban identity perceivable,
strenghten it and create urbanite awareness. ÇEKÜL Foundation is, first of all training
local administrations and municipality staff with effective roles, in order to improve and
support them. ÇEKÜL Academy, founded in 2010, operates for this goal. Organizes regular
trainings in various subjects, such as urban identity, urban culture and preservation
methods. In addition to local administrations, aims to introduce these trainings to
different segments of the society such as urbanites, Civil Society Organizations, special
provincial administrations, companies, students, in order to improve urbanite awareness.
With the „a city museum in every city‟ slogan, the foundation also encourages the opening
of museums in each city making that city‟s history, life culture and urban identity
visible; provides support on this matter and offers consultancy. Takes place in pilot
projects like in Yelde€irmeni, Kadıköy.
Alp Arısoy: “We must keep neighbourhood culture alive”
How did „Yeldeğirmeni Rejuvenation Project‟ emerged?
In the forthcoming 10 years, the position of Yelde€irmeni in the city will significantly
change with the major urban projects such as Marmaray Project, Haydarpaşa Project that are
on the agenda. During this 10 year process, by applying necessary interferences, the
neighbourhood needs to be saved from becoming a collapsed area, so that it doesn‟t
experience an income-oriented transformation and gentrification too. Starting point of
Yelde€irmeni Rejuvenation Project is the sum of these worries. With this project that we
call „rejuvenation‟ with capital letters, we want to show that another kind of urban
renewal is possible. In Kadıköy we are planning a Port-Bazaar-Settlement triangle, like our
foundation performs as Castle-Bazaar-Settlement in Anatolia. By this means, we can think of
this rejuvenation that is local network-oriented in Yelde€irmeni, as a follow-up of trade-
oriented rejuvenation project, conducted by ÇEKÜL in Kadıköy Historical Bazaar.
Why are neighbourhood culture and to keep it alive important?
Global cities need to bond firmly with local/native ones for a sustainable improvement.
„Neighbourhood culture‟ and the local networks it houses play key role in city‟s social
sustainability, by middle and low income segments reside in the city center. „Neighbourhood
culture‟ ensures this sustainability, through non-central power relations, social control
mechanism and local economic alliances. Yelde€irmeni is an area at the center of Kadıköy,
in which neighbourhood culture still is carried on, even though faded. In fact, I don‟t
believe that „neighbourhood‟ is an identity that can be created artificially.
With a transformation taking start in an old neighbourhood, how will the harmony between
urban furnishings, new designs and the old texture be achieved? What are the criteria on
this matter?
We are trying to avoid an artificial agedness and the plastic effect that „looks like
historical‟. Because, although the historical urban texture is an important part of the
identity of Yelde€irmeni, it doesn‟t constitute its main focus. Instead of adding
reproducted pieces to the current historical texture, we are aiming to make the existing
visible via neutral and subtle designs. Rather than figural design of urban furnishings,
their purpose of service is important for us.
During the last session of the seminar you toured the district with attendants from
different municipalities, and told them about the project. What did you suggest them? What
are the things that they should take into consideration when they apply such a project in
their cities?
During the training, we tried to emphasize that „urban identity‟ is a case, that emerges
spontaneously, is multi-layer and dynamic. Therefore, we believe that the identity problem
in urban design can be overcame with a well reading of the city and small interferences to
make the identity visible. The identity of the city is a concept that is about the very
moment we are in. Undoubtedly, bears both past and the future within. By this means, it is
in a continuous evolution and motion. We suggest participants to designate the processes
and not the situations, by taking these dynamics into consideration.


Kutu Who is Handan Dedehayır?


Trained in psychology field, Handan Dedehayır, supported various training programs of Civil
Society Organizations after working in advertising sector, undertook the duty of ÇEKÜL
Foundation General Coordination for four years. Later on, as she worked in Baltaş E€itim
Danışmanlık in adult training and human resources areas, she prepared various training
programs, directed the institution‟s periodical medium „Kaynak‟ magazine and editorial work
of series books. In ÇEKÜL Foundation, which she joined again in 2007, she undertook the
publications of the foundation, as the Editorial Coordinator. Most recently, she
participates in newly established ÇEKÜL Academy, to share her experiences in education.
Who is Alp Arısoy?
Alp Arısoy graduated from Mimar Sinan Fine Arts University, Faculty of Architecture.
Mastered in Milan Technical University on „Urban and Urban Landscaping‟. Took part in
various urban research and design projects in Shanghai, Cairo, İstanbul and Milan.
Currently studies doctor‟s degree in ITU on urban sociology. For the most recent one year,
he has been working with ÇEKÜL on „Yeldeğirmeni Rejuvenation Project‟.

Resim altı With the structural work in „Yelde€irmeni Rejuvenation Project‟, Rasimpaşa
District‟s „neighbourhood life‟ will be revived.

Academic View

Cities in branding competition

Cities are competing in branding, so to say, in our country. When this geography‟s
historical, cultural and natural abundance is considered, it can‟t be said that these
efforts are groundless. However, Prof. Dr. Hasan Ertürk from Uludağ University has a
remark: „Brand city planning strategies‟ with no future foresight don‟t have applicability
either. We talked about the branding of cities with Prof. Ertürk.

What are the primary criteria of branding a city?
The concept of brand city started to gain importance in the beginning of 1990s. A city to
be branded should be sufficent for its residents first; should remedy the economical,
cultural, social deficiencies completely. Primary qualifications of a city aiming to become
a brand are; an acceptable economical development level, natural beauties, a recognized
historical background, correct marketing and planning tools.
For the purpose of creating a solution to the issue of criteria regarding branding, brand
consultant Simon Anholt and GfK Roper Public Affairs and Media company developed an
extended index, called the City Brands Index, CBI. According to this index, for a city to
differentiate from others as a „brand‟, it needs to contain six qualifications within, that
are determined as „presence, place, pre-requisities, people, pulse and potential‟. In our
day, it is observed that branded cities like New York, Paris, Rome bear all elements of the
mentioned index; furthermore, that Anholt Index also is fairly inspired by branding
processes of recognized brand cities.
The most important criteria of becoming a brand, is to be able to differentiate from others
by value. A city needs to offer some means -outlook of the city, economical and educational
opportunities, attraction of social life, infrastructure, transportation etc.- to its
fellow citizens first, and then to the ones preferring that city. Socio-cultural indication
is related to the way people treat each other and the culture; and no doubt that it
constitutes the most important stage of becoming an attraction center for branding.
When talking about brand cities, it is frequently mentioned that cities get ahead of
countries. To what extent is it possible for a city to become a center of attraction before
the country itself becomes a brand more or less? For instance; could Paris still become a
brand, if France wasn‟t in a forceful position in the world with its economical power as a
country?
One of the crucial criteria is the city‟s line of presence; its contribution to world
culture, science and technology, thus its recognition. Branding of a city is realizable
independently from the country it belongs to. For example, a city‟s success in fashion or
art differentiates that city from the rest of the country. While countries have permanent
and stable images, cities are „products‟ which depend on trends in national and
international markets, and are open to modification.
Therefore, a city in efforts to become a brand, should blend its history and cultural
characteristics with the current period it is in. For instance; Louvre in Paris was
transformed into a museum in 1793, was adapted to period‟s conditions after 1970s, and with
the 21 meters high glass pyramid installed in the beginning of 1990s, which received
serious reaction from some conservative French, increased the attraction level of the
museum highly.
When the goals in Anholt Index are considered, it is seen that most of the goals are
related to economical and socio-cultural development. However, in our day, countries should
also become brands for a city to be branded. But, owing to the fact that climatic, cultural
and humane factors vary from region to region, problems are experienced in branding
processes of countries. As cities evoke more specific things than countries in human mind,
it is always easier to envisage cities by themselves.
At what part of branding do cities in Turkey stand? What are the things that cities should
take into consideration in the path of branding?
Regarding the branding of a city, which might take tens of years to achieve, and once
achieved requires urban sustainability awareness to be kept alive, problems at perception
level are experienced in Turkey. Above all things, the difficulty and length of the process
for city branding, isn‟t imprinted in minds yet. „Brand city planning strategies‟ with no
future foresight don‟t have applicability either.
No doubt that it isn‟t possible to become a brand city by just wanting to become one. A
city‟s branding process is an introduction and image project; in which the city coherently
and originally actualizes its cultural, historical, natural and social characteristics with
its product, service, possibility and advantages. Today, cities are in competition for
attracting more visitors and organizations. Within this context, the importance of urban
marketing increases. New administration principles are developed for the purpose of
integrating urban marketing to urban policies. For this reason, urban administrations must
have an integrated activity policy and models in accordance with it.


Resim altı Who is Prof. Dr. Hasan Ertürk?

He was born in 1954 in Mustafakemalpaşa, Bursa. After completing Bursa Academy of Economics
and Commercial Sciences, he started working in the same institute as an assistant. He
obtained his PhD with his thesis „Economic Analysis of Traffic Congestion and Pricing of
Urban Roads‟ in year 1985. Currently, he conducts duties as the Head of Uluda€ University
Department of Public Administration, Department of Urbanization and Environmental Problems;
as well as same university‟s Director of Urban History and Research Center, since year
2000. Prof. Ertürk published books under titles; „Introduction to Environmental Sciences‟,
„Urban Economy‟, „Socio-Economical Evolution in Bursa and Air Pollution Problem‟.

19 cities running for branding
Within the scope of „Tourism Strategy 2023‟ of the Ministry of Culture and Tourism,
İstanbul, Ankara, İzmir and Antalya are said to be the „brand cities with improvable city
tourism‟. Within the same project, Adıyaman, Amasya, Bursa, Edirne, Gaziantep, Hatay,
Konya, Kütahya, Manisa, Nevşehir, Kars, Mardin, Sivas, Şanlıurfa and Trabzon are foreseen
to be supported as „cultural tourism brand cities‟.

Six criteria of city branding

As of year 1996 and under the leadership of famous brand consultant Simon Anholt and GfK
Roper Public Affairs and Media company, works regarding the determination of some criteria
related to a city differentiating than others as a brand, are launched. According to the
city brand index formulated, a city should bear these six qualifications in order to become
a brand: (*)
Presence: City‟s international status-position and global recognition. City‟s contribution
to world culture, art, management science, technology and science.
Place: City‟s physical appearance. Beauty of its climate, preservation and cleanliness of
its natural beauties and environment, attractiveness of its buildings, parks and living
areas.
Pre-requisities: Data related to city‟s infrastructure, such as schools, hospitals, public
transportation, sports areas, carparks and water. Easy access to these opportunities by the
people.
People: Friendliness, kindness, unprejudicedness and hospitality of the citizens. In other
words, human texture of the city and citizen‟s capacity to harmonize with global society.
Pulse: City‟s potential to attract other people. Culture, way of life. Liveliness,
excitement, night-street life, tempo of the city, that is worth discovering.
Potential/Possibilities: City‟s economical and social preferability, education
opportunities.
(*)The Anholt-GfK Roper City Brands Index.
http://www.gfkamerica.com/practice_areas/roper_
pam/placebranding/cbi/index.en.html


Horizon Line


„Water and Waterfront‟         National Landscape Awards are distributed

„National Landscape Awards‟ organized by Turkish Chamber of Landscape Architects found
their owners. Organization that took place within the context of 13 May National Landscape
Architecture Day activities is chosen among 21 projects. In „Project‟ branch Selami
Demiralp received the award with his „İzmit Coast, Landscape and Urban Design Project‟,
while Prof. Dr. Türker Altan was deemed worthy of the Honour Award.



As the chamber realized its opening in 1994 on 13 May, this day every year is declared by
the Chamber of Landscape Architecture 7th Period Administrative Board as „National
Landscape Architecture Day‟ of Turkey. It is aimed that the awards dedicated to this date
become a tradition. For the 3rd National Landscape Architecture Awards, themed „Water and
Waterfront‟, the selection committee gathered on 10 May 2011 and determined project,
application and honour awards. As it is seen that the projects are launched but not yet
completed, no awards are granted in application branch. We received opinions from the
President of Chamber Oğuz Yılmaz, Selami Demiralp who is awarded in project branch, and
Prof. Dr. Türker Altan who is granted the honour award, on awards received and the
situation of the field of architectural landscape in Turkey.
Selami Demiralp/Landscape Architect
Promim Proje-Kentsel-Peyzaj-Mimarlık Ltd. Şti.
“In previous years, by Turkish Chamber of National Landscape Architects, I was deemed
worthy of; applied project award for „Aksaray City Square Landscaping and Urban Design‟ in
2009 and with the theme „Pedestrian Zones and Squares‟; applied project award for „Aksaray
Kılıçaslan Park‟ in 2010 and with the theme „City Parks‟; and project award for „Antalya
Lara City Project‟. This award, granted to me only in this year‟s selection, bears a very
special meaning for me. Our project that received third prize in „‹zmit Coast, Landscape
and Urban Design Project Competition‟ organized last year by Kocaeli Metropolitan
Municipality, also deserved the project award with the theme „Water and Waterfront‟.
This project is a work, that presents the integration of the center‟s development method
and various programs that constitute the area concept of the waterfront and city center in
an area of 163 hectares, in efficiency and cultural harmony. In the project, two main local
element‟s matching is achieved, basically. These are system arrangements that follow
cultural and natural factors.
Coastline, fair area and recreation zones internalized natural and cultural environment,
using existing land structure. And when related to close environment, it is planned in line
with „plain design system‟, for the purpose of increasing the spatial norm and the
quality in accordance with the orientation in the area. Preservation and utilization
balance of landscape values are pursued. In addition, by creating preservation and
utilization zones, „sea-wetland-waterfront-city‟ transitions are rearranged. „City and
waterfront‟ are reorganized for the public weal.”
Prof. Dr. Türker Altan/Çukurova University Retired Lecturer
“During the long years I lectured in university, I always shared with my students the
significance of effective planning and protective management of county resources. I
highlighted the importance of their profession. Regarding the preservation of nature and
landscape planning especially, I believe that the experience we created in Çukurova Region
will lead fellow colleagues, the future landscape architects forth.
I also sincerely believe that, with the cooperation improving between the university and
the profession body, the the landscape architecture education, which is gradually advancing
since 1930s, will convey this profession to the level it deserves. Our country needs
landscape architects especially in this day.
Production of profession policies is inevitable at the point of the transfer of natural and
cultural sources to future generations. At this point I watch with appreciation the recent
efforts on this profession‟s prestige, visibility and recognition of our body of
profession, which initiated organization works with Landscape Architecture Institution in
1966 and became a chamber in 1994.
It is difficult for me to define the happiness that I feel for that the year 2011 „13 May
Landscape Architecture Honour Award‟ of 13 May National Landscape Awards is granted to me,
on the establishment anniversary of our chamber of profession. Honouring the ones who
performed efforts to the profession, even excites us more at the point of contributing to
our chamber‟s works. I thank; first the selection committee who deemed me suitable for this
award, the administration board of our chamber, all my students, colleagues and lecturer
friends who contribute to the improvement of this profession and preservation of our
country‟s landscape values.”


Resim altı Landscape Architect Selami Demiralp received an award with the „İzmit Coast,
Landscape and Urban Design Project‟, seen on the left side.


For the sustainability of life…

We interviewed with Oğuz Yılmaz, Chairman of Chamber of Landscape Architects and Lecturer
of A. Ü. Z. F. Landscape Architecture Department, about the importance and future position
of landscape architecture.
“Our country is going through a tough process, during which, the professions are conflicted
with each other, job opportunities lessen day by day, numerous universities with no
planning or infrastructure are being opened, a thousand landscape architects are graduated
every year. Like our Great Leader Atatürk stated; if we are to entrust the future to the
youth, then it is required to inform them about the future, prepare them and teach them how
to look after their rights. In the light of science and socialist point of view, landscape
architecture, which is the most important field of occupation in transferring the life and
environments on earth to future generations by preserving and sustaining these, should do
this.
See, National Landscape Architecture Awards are given in three branches as project, service
and honour awards in the name of our community, for the purpose of honouring our colleagues
who perform works that enhance and enrich the profession. This year in Project Award branch
Selami Demiralp and in Honour Award branch Prof. Dr. Türker Altan are deemed worthy of
awards by the Chamber of Landscape Architecture for their works in this field; their awards
are presented to them with a ceremony, at which Çankaya Mayor Bülent Tanık attended too.
Taken serious, looked up to and consulted by all governmental/private corporations and
establishments, landscape architecture is rapidly rises among other professions. As
environmental problems grow on national and local scales, social and professional
strategies that landscape architects will determine gain importance. I believe that many
bright future years will verify this profession and its efforts, which is generated for the
Republic of Turkey founded by Mustafa Kemal Atatürk and its residents‟ right to live.”
Magnifier

Historical fountains in Beyoğlu are being restored


Within the frame of restoration works commenced in 2007, Beyoğlu Municipality brought life
to 44 out of 112 historical fountains. Works will continue this year as well.

From now on, in Beyoğlu; where there are fountains handed down from significant
personalities of Ottoman Period, from sultans to sultanas, grand viziers to pashas; every
district of Beyoğlu will be decorated with historical fountains. A total number of 112
fountains made during Ottoman Period are situated in Beyoğlu; where renewal works first
started in year 2007.
17 fountains are restored in 120 days
Five fountains are regained in 2008, while this number was 22 in 2007. Beyoğlu Municipality
Directorate of Technical Works brought 17 fountains to life in a short period of time, 120
days. Among the ones restored in 2010 there are; „Topçubaşı İsmail Ağa Çeşmesi‟ in Firuzağa
Neighbourhood Kadiriler Ramp, „Köşe Fountain‟ in Kılıç Ali Paşa Neighbourhood Susam Street,
„Kethüda Yusuf Efendi Fountain‟ again in Firuzağa Neighbourhood Türkgücü Street, „Koca
Yusuf Paşa Fountain and Public Fountain‟ in Ömer Avni Neighbourhood Meclis-i Mebusan
Avenue, „Lale Beşir Ağa Fountain‟ in Asmalı Mescit Neighbourhood Asmalı Mescit Street, „II.
Mahmut Fountain‟ in Çukur Neighbourhood Karakum Street, „Mihrişah Kadın Fountain‟ in
Müeyyetzade Neighbourhood Hoca Ali Street. Stating that they will continue these works in
2011 and that it is their primary duty to regain old art works and hand down these to
future generations, Beyoğlu Mayor Ahmet Misbah Demircan highlights that some of the
historical fountains that are restored such as „Silahtar Ağa Yahya Efendi Fountain‟,
„Kethüda Yusuf Efendi Fountain‟ and „II. Mahmut Fountain‟ are among the ones that are
removed from underground. Beyoğlu residents express that they are very happy for the
revival and reuse of these elegant art works belonging to Ottoman Period.

Resim altı „Topçubaşı İsmail Ağa Fountain‟ on Kadiriler Ramp is also known as „Sabiha
Sultan Fountain‟.


Resim altı „Zevki Hatun Sıbyan Mektebi Fountain‟ is installed on the wall of restoration
laboratory in Mimar Sinan Fine Arts University in Fındıklı.

Resim altı Handed down from 19th century and located at the Meclis-i Mebusan Avenue, „Koca
Yusuf Paşa Fountain‟ is a spectacular structure with its adornments.


Blissful Conversations

TENNIS IS NOT
    THE RICH‟S SPORT ANYMORE

A sincere conversation on a sunny day with Ayda Uluç, the President of Turkish Tennis
Federation and Vice President of European Tennis Association.

Kutu Who is Ayda Uluç?
She completed her elementary and secondary education in Ankara TED College. Met tennis at
the age of 12 in Ankara Tennis Club. Then went to America and studied in university in
Washington D.C. Maryland, while she also received tennis training. Stayed in Boston for
some time and performed duties in MIT. Returned to Turkey and worked in UN. Then settled in
Antalya with her husband. She has a daughter, named Mina, who is a senior student in
Yeditepe University.



President of Turkish Tennis Federation, Ayda Uluç is also the Vice President and Board
Member of European Tennis Association. Soon as Ms. Ayda took the helm in Turkish Tennis
Federation , she rolled up her sleeves for the aim of introducing this sport to Anatolia by
saying “Tennis is not the rich‟s sport” and strenghtening our connection with the world. As
a first step, she procured some of Women‟s Tennis Association Championship games played in
İstanbul.
Ayda Uluç carries on works in a very intense tempo, for the tennis sport to get the
attention it deserves in Turkey. Eight tennis players, including world famous Williams
Sisters, Sharapova, Wozniacki, will play in İstanbul in October 2011. On the other side,
Turkish Tennis Federation is endeavouring to introduce tennis to Anatolia, with the „Play
and Stay‟ project, which we included as a “Plus 1” box on our pages.
In order to introduce Ayda Uluç to you and inform you about her works, we had a blissful
conversation with her in İstanbul Cercle d‟Orient tennis court.
Tennis Europe General Board gathered in last March in Amsterdam and you were elected for
the third time for the Administrative Board, with 62 votes out of 68. By the way, let us
remind our readers that countries that have a voice in tennis such as Spain and Switzerland
couldn‟t make it to Administrative Board in the elections which 68 countries voted for. In
addition to your Administrative Board membership for three years, you also serve as the
Vice President of European Tennis Association. Can you please tell us about the years‟
experience in the Board?
I was in the Women‟s Committee before I was elected for European Tennis Association
administration. Then I moved on to Administrative Board. This has great advantages. In
Europe, I‟m able to be close to tennis and to contribute in decisions. There are nine of us
in Administrative Board. Eight are composed of federation presidents. For the first time
ever, a Turkish is in Administrative Board. During previous two periods, I was responsible
of the young of 49 countries. It was a membership that required an intense work. Our office
is in Basel, Switzerland. We spent very pleasant six years with a large staff. I was
elected again in March. the French president offered me vice presidency this time. It‟s a
great honour in the name of my country too. I‟m happy to have a voice in this sport, which
I spent long years in, outside of Turkey. My presence there means that we will have more
opportunities both in youth and women‟s tennis. I‟m content, I believe I represent my
country very well.
Women‟s Tennis Association (WTA) Championship 2012-2013 will be held in İstanbul this year.
Within the frame of WTA, what are things that are awaiting us?
This tournament was first organized in New York Madison Square Garden, as WTA‟s show
tournament. Serena-Venus Williams sisters also played there for the first time and a
crowded audience watched them. WTA decided to carry this on as year‟s end tournament. They
toured America for some time. Then it was organized in Frankfurt, Madrid and Doha, capital
of Qatar. As Turkey, we moved the tournament to İstanbul. At the end of 52 weeks, players
who advance to first eight will come to İstanbul and play. WTA is a significant tournament,
which almost all female players take place in, and this year it will be held in Sinan Erdem
Facilities between dates 25-30 October. Our works in the facility have been continuing for
one year. After three years, the organization will be given to whichever county that
requests. Let‟s see, maybe we will be very successful in Turkey and carry it on. This is
also related with the budget. As TTF (Turkish Tennis Federation) we don‟t have a training-
oriented facility. This is one of the crucial things that I must accomplish. We found an
area in European Side of İstanbul, approximately 14 decares. We must build closed-top,
clay, grass and firm ground courts, so that our kids and national team players can have the
opportunity to train on different grounds. I hope that we can organize WTA in our own
facility next year. Therefore, we won‟t have to deal with abnormal costs every year in
order to make Sinan Erdem Facilities suitable for the tournament. October is a month during
which the weather is favourable. The court is closed-top but the tournament audience will
have seen İstanbul as well. Above all, this tournament is a presentation of our country as
well. I really would like it if Turkish players take place in first eight or ten.
With „Play and Stay‟ slogan, you launched a three-year project that covers 50 cities, for
the kids aged between 7-11. Can you tell us about the content? What kind of things are and
will be done?
International Tennis Federation (ITF) is organizing the project. We travel to cities
together with trainers for „Play and Stay‟. We will go to the east of Turkey. Erzincan,
Erzurum, Gaziantep, Trabzon, Samsun, Sivas, Ağrı… The project is continuing in all these
cities. We make kids like tennis first, then let them play. Tennis trainers keep track of
talented kids for some time. On specific days of the week, after school they train. Works
continue in tennis clubs if available; and if not, in provincial sports directorates or
courts in universities. I started playing tennis at the age of 12, and in my time, there
weren‟t smaller rackets or lighter balls. Kids now, are able to perceive ball-racket
coordination much easier with the equipment provided. We divide mini-courts into four. They
play in groups of two. Thus, no injuries are experienced, and they like the game better
because they manage to cross the ball over short nets. There are three kinds of rackets and
balls that we use according to age groups. In other words, a five year old doesn‟t share
the same equipment with a ten year old. I‟m planning to combine this project with TIR
project.
In September 2010, a „Beach Tennis Championship‟ was organized in Manavgat. This was a
first for Turkey. Can you please tell us about the beach tennis?
It is played on very thin sand, under more difficult conditions. It has a special racket.
We have never participated in such an organization. It is an organization of European
Tennis Association. Generally, Italian and Spanish are very good at it. So, until today, it
was always organized in these countries. During the Tennis Europe Administrative Board
meeting, I put forward that we want to do it in Turkey. My suggestion was accepted after
voted. Even though we are not experienced in this field, the result was successful. We used
our own team‟s players. They could only advance a few tours. It isn‟t necessarily must be
done on a beach. You can even organize it in the city. We wanted to organize it in İstanbul
Sultanahmet Square last year. But coincided with the basketball championship then. This
year Bulgaria will organize it in Varna. Our team will participate too.
At what stage are tennis training and coaching in Turkey?
Tennis is a really difficult sport and requires a lot of self-devotion. A willing player is
not enough, the coach is is also very important. After becoming the president, the subject
I emphasized on was to put coaching and refereeing commissions into action. It existed
before as well, but needed to be taken more serious. We started training our coaches in
line with international standards. Foreign coaches trained them. We sent them to seminars
in abroad and they received badges. In clubs that are registered to federation, we lay down
at least second grade coaching certificate as a condition. In addition, they are
psychologically trained too. How to treat kids, is a crucial subject. Not every kid is the
same. Their family backgrounds are different. How will they be motivated? We have one goal:
To train good players. In Turkey, the importance of coaching is newly discovered. Both in
Europe and in USA, where I spent long years in, education and tennis are carried out
collectively. The reason is scholarships. The ones who receive scholarships are quite
tolerated. I can never forget how understanding my teachers were when I was in high school.
However in Turkey, managing these two trainings together is difficult. Now a couple of
universities apply this though. The more these systems are, the easier it will get for the
players to continue tennis. Refereeing commission also operates very well I think. In order
to hold such organizations, first, referees with international badges are required. You
can‟t just assign one and present in an international organization. Referees with white,
bronze, silver and golden badges are required. Usually, our own referees are not
sufficient, thus we import from abroad, which is costly. This year, we approximately have
70 international and 300 national tournaments. Not all of these require international
referees but chief referee has to be at a specific level. The ones who want to do this job
professionally, start to be trained from bronze level.
What is our country‟s situation about the standards regarding courts and tennis equipments?
20 years ago we didn‟t even have proper tennis rackets, even courts. Now, metropolitan
municipalities build public courts for reasonable prices. They even supply coaches if you
need. Tennis, which used to be called „the rich‟s sport‟, is now a public sport. Sports
shoes, shorts, shirt and a racket are enough. Racket prices vary from 50 lira to 500 lira.
For beginners, it is not required to get a very professional racket. For a sports branch to
develop, the plentiness and availability of the equipment is crucial.
Lastly; you have been playing tennis since 12 years old. What is the dynamism that tennis
adds to our life? If you hadn‟t met tennis, what would be the things that you feel the
absence of?
Tennis is really very enjoyable. I don‟t have the time to participate in tournaments.
However, I try to make time and play tennis three-four days a week. Tennis gives me vigour,
gives me dynamism. Clears my thoughts, I can think faster. As it is an individual sports
branch, you have to decide about everything when in the court. It accelerates the mechanism
of decision making. Tennis‟ place for me is utterly different. If I hadn‟t met it, I
wouldn‟t have made this circle of friends. I owe my connection to the federation, to
tennis.


Tennis TIR is to tour Anatolian cities...

Highlighting that tennis is not a sport for the rich, Ayda Uluç plans to tour Anatolia with
a TIR for the purpose of popularizing this game among kids. We regard this project of her,
which is not launched yet, as a “plus 1” to our lives. About the project, which she says “I
couldn‟t realize this project last year due to lack of sponsorships”, she expresses: “I
believe we can launch it this year. As there were no one here to designate the project, we
had to find someone from Holland, which costed highly. If I can find a sponsor, we will
tour specific cities of Turkey with this TIR. In the vehicle, there will be a mini tennis
court, three dimensional tennis games and a dressing room. We will park the TIR in the
cities that we travel to, we will have coaches. We might include a couple of our national
tennis players. The kids that we will be choosing from local schools and kindergartens will
be able to play tennis here, within the scope of „Play and Stay‟ project. TIR project,
thus, will bear a festive atmosphere.”


From the Sector

Ekonomist Magazine Real Estate Editor Okhan Şentürk:

Total investment amount in residential sector: 18.5 billion TL

We had an interview with Okhan Şentürk, about the cover issue he prepared for Ekonomist
Magazine, titled „124 Thousand New Houses Will Regenerate The Economy‟; and about the
researches he did regarding the building sector. Stating that there are more than 50
projects for year 2011 and that this dynamism triggers numerous sectors, Okhan Şentürk says
“When the business and work labour volume, that these projects will create, are taken into
consideration, it is certain that this number will double.”


We would like to start by asking about the quality issue. How is the quality rate of
housing projects? Which segment of the society do they appeal to? Are there quality houses
available for every budget?
The issue of quality is very relevant. It would be optimistic to say “All houses are of
good quality.” These are projects that are intended for middle class, which we call B+.
It‟s not like there aren‟t good quality ones among them. But when you look at it, usually,
housing projects for the low income segment in Turkey are less in number. Prices of the
flats in all of the mentioned housing projects are over 100 thousand TL. Except for the 1+1
types, which cost around 70-80 thousand TL, when 3+1 types are considered, prices reach
300-350 thousand TL. When people buy houses, they don‟t care about the quality. Prices are
checked out mostly. They don‟t pay attention to how flats‟ ceramic furnishings, door knobs,
windows, insulation systems, thermal sheating are applied. As they don‟t attend to these,
house producing companies keep using less or cheaper materials as much as they can.
Products made in China are generally used. When you sell a house for 350 thousand TL, which
is built with material imported from China, an illusion comes forth. There‟s serious
adversity regarding quality.
At what point do the houses conform with the Earthquake Regulations?
Especially during these recent years, it is more taken seriously. Municipalities do care
about this issue. Housing projects with no compliance to Earthquake Regulations, don‟t
receive approval. We are not talking about 5-10 floor buildings in neighbourhoods; is we
look at this from building complex point of view, today for instance in projects of 350-
400, even a thousand houses, building companies have to comply with the procedures that are
required by the regulation. Otherwise, municipalities don‟t grant licences these projects.
Especially during recent times, when projects of 500 or a thousand and 600 houses are
considered, which are regarded as building complexes, the difference between a housing
project in a neighbourhood and them would be clear. Surely, Earthquake Regulations are
requisite for houses in neighbourhoods, however auditing them is more difficult. Whereas,
these kind of projects are easier to audit. I don‟t see any problem about conformity with
the Earthquake Regulations.
How many companies will sign under these housing projects of 124 thousand houses? How many
projects are there in total?
When doing this research, we sent numerous questions to pioneer building companies in
Turkey. We chose 40 major actors, starting with TOKI (Republic of Turkey Prime Ministry
Housing Development Administration). Some of them didn‟t ring back to us. We received
answers from 24 companies in total. We shaped our project according to the data received
from the companies. Most of the projects are in İstanbul. TOKI‟s projects are spread in 81
cities. We summed up the number of flats and reached to the number 124 thousand. It is
obvious that there are more than 50 projects, when considered on that base.
Which geographies are there housing projects distributed on?
Ankara, Bursa, even London... But generally, both sides of İstanbul are intense…
How do you think these mass housing efforts will effect İstanbul‟s socio-economical
structure?
Location of the projects are mostly concentrated in areas where land reserve is vast. From
Büyükçekmece region to Beylikdüzü region. If on European Side of İstanbul; Kartal,
Çekmeköy... They can‟t build many houses in the city because there aren‟t wide areas left.
Two third of these 124 thousand houses to be built are in İstanbul. These projects will
bring forth a serious amount of population increase. Public security, cleaning,
transportation… These will cause problems of course. This situation will have some socio-
economical consequences.
In the article you wrote for Ekonomist Magazine, you express that only the investment will
exceed 21 billion TL. Did you make discussions with specialists about the economical
advantages and disadvantages? What is your opinion?
If we are talking about the investment costs of the projects only, this number is 18.5
billion TL... Building sector; with its almost a hundred sub-sectors from cement to iron,
from painter to plasterer, is an factor that triggers many sectors and occupation groups.
When the business and work labour volume, that these projects will create, are taken into
consideration, it is certain that this number will double.
President of İstanbul Constructors Organization Nazmi Durbakayım said; “Year 2011 will be
an interesting year for the building sector”. Too many houses are being built and this
question comes to minds: Who are going to buy these houses? It was said in the IMF report;
“A house market might be constituted in 2012 and consequent years”… Soon, you might not be
able to sell these houses, they might remain unsold. Mr. Nazmi points out the banks
especially. Like we see in Ireland model, if they can‟t sell the houses they produced,
banks might become the biggest house owning companies. Banks will impound mortgaged houses
of the ones who are not able to make credit payments. Today, Ireland has a population of
4.5 million people, and 300 thousand excess houses. This is a serious number. IMF prepared
a report last year but no one seems to pay attention. We will see in the forthcoming
period, who takes the report seriously and applies with care.
If we correlate the existing global crisis with this dynamism in the construction sector,
what kind of cause-effect relation would you establish for these projects, in the context
of pre and post crisis?
In year 2006, quite an explosion in construction sector is experienced. Continued in 2007
as well. Settled down between years 2008-2010. With the global crisis that started in 2008,
the construction sector had to ease down. We can‟t say that the crisis struck us. However,
from today‟s point of view, it needs to advance further to reach its previous dynamism. We
are overcoming the effects of the crisis but the sector hasn‟t yet reached the sale numbers
of years 2006-2007. There is still a demand gap, but a surplus of supply also exists. This
question is in everybody‟s mind: This many houses are built in Turkey but how many of these
are sold? Number of sold houses was around 90 thousand last year. There is an obvious
decrease according to year 2009. In year 2010, a house sale of at least 100 thousand in
number is expected. When the numbers declared by State Institute of Statistics are based
on, it might look less but it isn‟t. Sales don‟t reflect on land registers immediately. As
house producers sell the houses on account, registers are granted at the end of the term.
During those one or two years in the meantime, sale operation doesn‟t reflect on the
register. Thus, register statistics follow a year later. Reliable data regarding year 2011
will be received in 2012, maybe even 2013. For instance; in 2010 maybe 150 thousand houses
are sold, and not 100 thousand; but we can‟t see that clear yet.
Where should the source of this dynamism be looked for? How will almost a hundred job areas
be effected by this?
Reflection on economy will surely be positive. It‟s a triggering factor. In Turkey,
especially luxury houses might be sold like hot cakes. Who are buying them? It‟s
questionable when you look at the numbers. I will point out textile businessmen as
examples, about this dynamism in construction sector. Because almost 40 companies operating
in textile have become the biggest actors of the construction sector. How? We see that they
invested the money, which they earned from textile back in the day, on lands and real
estate. As they have a land stock, and as the construction sector is a very popular
investment area cyclically; whether they know the business or not, they entered the sector.
The business volume recently created by the construction sector, also triggered other
sectors. Approximately a hundred sectors started feeding on these. From electricians to
fibrous plasterers, many job area put bread on their table owing to this sector. At this
point, it wouldn‟t be surprising if companies with no construction background enter this
sector.
Can you please tell us about the companies which commence housing projects as well as
contribute to our country within social responsibility?
Most of the companies in building sector establish schools, donate to educational
institutes within corporate social responsibility, the popular trend of recent years. If
you establish a school, it is easy to deduct this amount from taxes. There are, of course,
the ones who pursue other kind of goals with these responsibility projects.


Kutu Who is Okhan Şentürk?

He was born in 1969. Graduated from İstanbul University Faculty of Business Management. He
started journalism in 1988 in Cumhuriyet Newspaper. Worked in, respectively; Tercüman,
Günaydın, Akşam newspapers and Artı Haber Magazine. Journalist Okhan Şentürk works as a
real estate editor in Ekonomist Magazine since 1999.


Resim altı Annot: Exchange rate of dollar is 1.55 TL / Investment amounts are not limited
with residences; shopping malls and office projects are also included.
The chart above is quoted from Ekonomist Magazine dated 3 April 2011.


Pulse of Life

Arsenic found in DNA structure
is an exciting development


In December, NASA researches declared that a bacteria they located used arsenic in its DNA,
as a constituent. We asked Prof. Dr. Ufuk Hasdemir, Professor of Microbiology in Marmara
University School of Medicine, about what this declaration, which caused excitement among
scientists looking out to other planets for traces of life, really means.


With a statement in the beginning of last December, NASA scientists declared that in Mono
Lake, California, they discovered a bacteria that feeds on arsenic and also uses this
poison in its DNA as a constituent, instead of phosphorus. What kind of developments have
happened since that day?
Among basic cell constituents of all known living forms on earth, there are six elements.
These are; oxygen, carbon, hydrogen, nitrogen, sulphur and phosphorus. These are basic
elements that penetrate in molecules running all our functions, which we call
macromolecules. In the NASA declaration, it is informed that in DNA structure; which codes
all functions of the cell, in other words, is the code center molecule of the cell, arsenic
takes place instead of phosphorus.
The researchers stated that they found a new bacteria in an environment like Mono Lake,
where challenging conditions -in a lake with high salt concentration and alkaline pH rates,
and no outlet- are present in. However, today we know that this newly found bacteria is a
new member of a well-known family that has many members.
How is it explained that it houses arsenic in its DNA instead of phosphorus?
This bacteria, actually bore phosphorus in its DNA when it was initially collected from the
Mono Lake. There is both arsenic and phosphorus in the lake and in an environment housing
both elements, the bacteria uses phosphorus. However, the bacteria is then isolated and
placed in an atmosphere similar to Mono Lake but in laboratory conditions. They subtract
the phosphorus and leave arsenic only. So, in these conditions, it is determined that
arsenic penetrates the structure of the DNA molecule, and not the phosphorus. It is stated
that „the DNA maintained its stability even though it bore arsenic‟.
From this point of view, surely we encounter a stirring situation. However, this can only
be accepted as a preliminary finding; because the bacteria prefers phosphorus when both
phosphorus and arsenic are present.
Why does it prefer phosphorus?
Phosphorus and arsenic are situated one under the other on periodic table. They have very
similar chemical characteristics. However, phosphorus is an element that is able to
maintain its stability in water; while arsenic is a very unstable one. Here is the answer
to the question, why phosphorus was chosen for the evolution process; because the DNA
should be a stable molecule. These elements are chosen in the evolution process for
preservation of species and transfer of DNA to future generations without being spoiled.
Then, what kind of reviews did the research results receive until today?
If arsenic can penetrate into DNA structure and display this too, then even this renders
this research important from researchers point of view; but of course this research alone
won‟t mean much. This finding needs to be supported by other researches. Wolfe-Simon and
his team, conducting the research, says; “Although arsenic penetrated in DNA structure, DNA
maintained its stability.” On the other hand, the ones who criticize say; “No, in fact, in
the laboratory medium -no matter how the scientists claim that they completely removed
phosphorus from the medium- the very little amount of phosphorus, as it is highly possible
that some might remain despite all removal operations, penetrated into DNA‟s structure.
That is why DNA could maintain stability in water.” Same circles have objections about the
method as well. With the method the researchers use, it can‟t be accurately told whether it
is phosphorus or arsenic that is in DNA‟s structure. Science circles that agree with this,
say that this is only a bacteria which is resistant to arsenic in fact. In other words,
bacteria avoids arsenic to penetrate into its macromolecules structure; and in an arsenic-
environment continues to live by using the very little amount of phosphorus. To tell the
truth, I attend to these criticism. Hence, there is no need to make any changes in biology
books yet… It‟s too soon. More work on it is needed.
If these research holders‟ thesis gets verified; in other words, if phosphorus being
replaced by arsenic is approved through other researches, which consequences might occur?
After all, the main goal is to discover whether there is life in other planets… Researchers
are after this. This is the reason why they work on living forms in extreme environments.
If arsenic can exist in DNA structure, then during the search of life in other planets,
living forms might be looked for in arsenic-environments maybe -you know how we define the
„six element‟ as life‟s constituents- but of course this is too speculative. However, it is
required to display that arsenic penetration into DNA structure happens in natural
environments. Because arsenic in DNA structure -if it is really so- is displayed in a
laboratory. So, there isn‟t such bacteria in the lake; the bacteria in the lake prefers
phosphorus even though there is arsenic in its surroundings. Researchers state that when
phosphorus is removed from the environment and arsenic amount is increased in the
laboratory, arsenic penetrates into DNA structure.
Isn‟t it difficult to live knowing that you‟re surrounded with microbes and numerous
microorganisms? What would you suggest to „extremely‟ precise mothers?
Microorganisms do not only surround us, they are present in and on our bodies as well. Body
parts such as the skin, mouth, upper respiratory tracts, intestines have microbe
populations specific to them. These microorganisms have great benefits to us, to their
residences. For instance; they avoid pathogenic microorganisms to settle on these parts.
Since the day it is born, the human body is colonized with such positive microorganisms. We
call these microorganisms as the body‟s normal flora. Therefore, it isn‟t difficult to live
with them, as they make our lives easier. When it comes to extremely precise mothers, I
suggest them to forbear themselves from being overprotective towards their children; by
knowing that, firstly there are millions of normal flora microorganisms in their children‟s
bodies, and then that these are actually protecting their kids from negative microorganisms
that might exist in the environment. Surely, this suggestion never means that they
shouldn‟t follow the hygiene fundamentals!


Kutu Who is Prof. Dr. Ufuk Hasdemir?

Started her microbiology specialization in year 1981, Prof. Dr. Ufuk Hasdemir has been
working as a microbiologist since 1985. She liked biology thanks to the biology books
taught in high schools in the beginning of 70s. She tells about those days saying “In the
evenings, I would sit and read biology books while chewing on an apple.” Prof. Dr. Ufuk
Hasdemir is an Administrative Board Member of Turkish Microbiological Society as well.


Regarding Life

“In this life, we must learn that it‟s possible to calm down”

We asked Psychologist Emre Konuk, the founder of Institute of Behavioural Sciences, the
tips on how to avoid stress caused by intense job life and crowded metropolises, and on how
to stay dynamic mentally and physically.

How does intensive tempo cities and crowded metropolises effect our mind and bodies? What
kind of precautions should be taken to avoid stress?
In mental health, there is a independent section titled „stress related disorders‟. These
are disorders that are triggered by stress but felt as if a serious organic physical
illness. Such as chronic migraine, colitis, hypertension, arthritis. When the cause is
asked, stress might not be the answer, because every stressed person doesn‟t have these
diseases. However, it is observed in researches that these diseases are triggered by
stress. Some people have a stronger habit of body than others. Surely, this doesn‟t mean
that they don‟t worry or experience stress. But they can overcome easier. We see that,
these people had different childhood and adolescence than others. For instance; hierarchy
in their family life is well-maintained. Like following entrance-exit hours, having meals
at specific hours every day and altogether, not watching television after an hour… In other
words, the things that a parent should ideally do. In cases that there are no rules, the
family experiences chaos. There are some researches that expand into long years. A problem
can be handled easily in families with a problem solving format, while it raises the roof
in some families and have them consult to therapy. In a family, it is important who manages
the power. Parents do that. In companies, administrators do that. With children, a line is
need to be drawn in a way to that demand of crossing the lines, caused by adolescence. When
the child starts to determine that line, it means that the family has a structural problem.
In order to keep our mental and physical health in intensive city life, what can we do
individually?
Let‟s discuss the ones who get mad in the traffic and lose themselves. There are people who
get out of the car and lock horns with each other in a traffic jam. Some people, having
this problem for five years, apply to therapy much later. I ask them, “Since we can‟t fix
the traffic, what do you expect from me?” I explain to them that it is possible to not
stress in this intensity and traffic. If they take a look at others around, jammed in
traffic just like them, they will see the ones drumming on the steering wheel or the ones
flirting with their lovers on the phone. For example, one of my favourite things to do is
to be in a traffic jam. I always have some magazine that I want to read but somehow don‟t
have the opportunity to. I intentionally head two hours before for a place that normally
takes an hour to arrive. I absolutely don‟t drive. All the taxi cabs in İstanbul are mine.
What matters is to fill your time with the things that you enjoy doing.
So, how are we going to reduce the stress sourcing from daily job intensity?
In fact, the best thing to do is to always question the practicability of things. You
shouldn‟t ask this question like “Is this possible for me?” In every working place, there
are efficient people of every level who do their jobs within the work flow without getting
angry. If even one person around us is able to do this, then we can do it too. It is
important being able to take someone as a role model. These people can be watched,
observed. When this number reaches 20-30, it would mean that you‟re modelling on problem
solving abilities. Business world should research into such subjects. Say, 100 thousand
people work in an establishment, there are thousands of managers, among them there are ones
who do their jobs very well. These good managers‟ profiles should be constructed. If there
are people who can manage to not get angry, modelling this is also possible. In this life,
we must learn that it‟s possible to calm down, to relax. This is an ability.
How can this ability be acquired?
Stress certainly has a physiological reaction. Stress is a state of stimulation. We should
know some ways to control reactions such as tachycardia, blood pressure. Number of
techniques that can be used is a lot. Hundreds of techniques exist; from practices of
Eastern philosophies to Western breathing techniques, developed by referring to the other.
Effect of these techniques in the body vary according to the intensity of the stress. Every
technique is not always effective. There might be very deep issues, which became chronic;
there more efficient interferences might be necessary. In these cases, working with a
consultant works better of course. Courses might be attended to, which trains us for
abilities for daily life. The most efficient interference that I can see is, to take deep
breaths under intensive stress. When you turn stress into action and start yelling, the
stress increases. “You will feel better if you express your feelings” isn‟t a very correct
suggestion. You will relax if you cry but if you express your feelings with rage, it might
get harder to calm down.
What are the things that we can do to stay spiritually dynamic?
It is important to establish close relationships. Close friendships and relatives, if
properly selected and correctly established, are the precautions that are good for our
spirits and make us strong at first degree. We know the positive contribution of getting
together with people, living with them even for short time. For example within this
context, we should organize our children‟s social life very well. With which friends are
they going to gather with? Some friends will pull them down, while some will contribute a
lot of things to them. Our major life source is our relationships. Our friends answer to
different needs of us. One friend can‟t fulfil all your needs. Some of them give support
when we have problems, some create fun times and some contribute informatively.


Kutu Who is Emre Konuk?


Graduated from İstanbul University Department of Psychology, Mr. Konuk, after receiving
Clinical Psychology Master‟s Degree from Boğaziçi University and Family Therapy from Mental
Research Institute, Palo Alto-California, he applied Brief Therapy in the same place as a
therapist. He established the Institute of Behavioural Sciences in order to contribute to
the improvement of the profession of psychological therapy. In this institute, with its
large staff of psychologists and institutional consultants, in child and adolescence, adult
and family departments personal psychological therapy, and in institutional development
center, corporate consultancy services are offered. Emre Konuk is still conducting his
works in Institute of Behavioural Sciences (DBE).
How does our brain operate?

We can all benefit from these information received from Psychologist Emre Konuk:
“Our brain can‟t tell the difference between a real situation and a fake one. For example,
in screenings it is seen that when we think of someone we love, a part of brain displays
red colour, while when we see their picture or talk to them, same part displays red again.I
can use this side of my mind for my benefit. In other words, when I stress, I can bring an
image or emotion that refers to a meaning as intense and powerful as that negative emotion.
For example, we lead our patients; “Go back to past and remember a moment when you felt
much better, successful or happy!” Because that emotion is so intense that if we can
systematize it, it will suppress dark feelings. If we can continue doing that, it will be a
habit. This is one of the most effective interferences against stress.”


“Plus1” From the Nature

Colourful Fruits are Cure-Alls

“Instead of taking folic acid pills in order to be safe from cancer or avoid congenital
anomalies, it is better to consume for life fresh vegetable and fruits that are rich in
folic acid. By eating fresh vegetable and fruits, we don‟t only get folic acid, but also
numerous vitamins, minerals and flavonoids,” says Prof. Dr. Ahmet Aydın in his article
dated 1 May 2011 on beslenmebulteni.com website.


Let‟s take a look at the world of colourful fruits, starting to fill the counters with the
summer arriving; agreeing with Prof. Dr. Ahmet Aydın‟s suggestion, who recently gave a
comprehensive seminar to our group managers about the „stone age diet‟. With the first
month of the summer, June, we see abundance in fruit varieties. In August, seasonal fruits
will have matured and ripen the most. Hundreds of years ago Avicenna suggested that “we eat
vegetable and fruits in season”. Because consuming each fruit in season bears great
importance health-wise. Key point is „to keep the balance‟, like in every food, like in
everything actually.
While winter fruits are limited with apples, citrus fruits and banana; with the summer,
strawberry, cherry, watermelon, melon, peach, pear, plum, grape and many more arrive our
tables. Substances called „flavonoids‟ colour most of the fruits. There are hundreds of
kinds of it. These substances, which can only be synthesized with plants, actually help
protect themselves from parasites, bacteria and cellular injuries. With their powerful
antioxidant effects, they fight with unwanted substances in the body and avoid damages to
tissues. Besides, strenghtens articular health. Flavonoids are also beneficial for fighting
against cancerous cells and for activating mechanisms that help decelerate the effects of
tumor cells. „Catechin‟ in strawberries, „kaempferol‟ and „quercetin‟ in apples are among
the most powerful flavonoids. Flavonoids are good for atherosclerosis. Because they slow
down the plaque formation process in veins. Still, it is important what we consume and how
much we consume. There is no need to eat fruits more than enough and get redundant sugar.
It is good to remind that these sources of vitamin, fruits, are composed of carbohydrate
and sugar, completely. For instance; strawberries shouldn‟t be consumed in big amounts like
a half kilo, just because it compensates fatigue caused in transition periods. Another
fruit with a short life expectancy, 12 cherries are equal to one small apple. 15 grapes,
one slice of watermelon, one slice of melon, one fig, three apricots, 10 plums, a medium-
sized peach equal to one portion of fruit.
Like the nutritionist insistingly express, here are the cures we can get from some fruits:
Cherry is a diuretic. Plum contains sodium, while apricot contains iron. Melon and peaches
contain potassium largely. Nutrition diversity in our diet is crucial. All fruits that are
granted us by nature, should be consumed in season, in proper amounts and in diversity.


Agenda

COMPETITION

Elginkan Foundation Turkish Culture Research and Technology Awards

End date of nomination for Elginkan Foundation Turkish Culture Research and Technology
Awards is 15 August 2011.

FAIR

Confair 2011, 11th International Building and Construction Fair
26-29 July 2011, Tehran-İran
In the fair, organized for the 11th time, international companies will exhibit their
product and services in various categories directed for building sector. Confair is
recognized as a successful platform which offers new business connection opportunities to
producer, seller, buyer and professional visitors.

24th International Building Fair-Turkeybuild 2011
22-25 September 2011, Ankara

International Building Fair-Turkeybuild, which will be held in Altınpark Expo Center, is
the most comprehensive fair of Ankara, with its potential of 30 thousand visitors and
display area of 11 thousand 500 squaremeters. International Building Fair-Turkeybuild,
which will be held in Altınpark Expo Center, is the most comprehensive fair of Ankara, with
its potential of 30 thousand visitors and display area of 11 thousand 500 squaremeters.


CONGRESS

UIA 2011 World Congress of Architecture
25-29 September 2011, Tokyo-Japan

The congress, organized triennially by International Union of Architects (UIA), will be
held in Tokyo city of Japan this year. UIA General Board between dates 29 September-1
October will be observing the 24th World Congress of Architecture. In UIA 2011 Tokyo
Congress, it is believed that the colourful and dynamic architectural structure of the city
will be an attractive element for the congress participants. In the congress, which will
bear the main theme, titled „Design 2050‟, it is aimed to share and develop ideas regarding
the designing of future towards year 2050 and after.


CONCERT

This Orchestra For The First Time
8-9 August 2011, Haliç Congress Center

Simón Bolívar Symphony Orchestra of Venezuela conducted by Gustavo Dudamel will be giving a
concert in İstanbul for the very first time. With three-day event series in August,
İstanbul Foundation for Culture and Arts will be hosting Simón Bolívar Symphony Orchestra
of Venezuela, conducted by Gustavo Dudamel and José Antonio Abreu, the founder of El
Sistema which composes an inspiring model for the whole world and is based on the principal
to let all poor kids live with classical music for a lifetime.

								
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