Nivea India – Shining Strong by KartikVerma1


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									Nivea India – Shining Strong

"NIVEA wins FMCG GOLD MEDAL at the India International Trade fair (IITF), one of the world's
leading B2B / B2C Trade fair in New Delhi"

The 31st edition of the popular annual mega trade fair, the India International Trade Fair (IITF),
took place at Pragati Maidan, New Delhi from November 14 to 27, 2011. The presence of Nivea
India at the Trade Fair was wonderful. The straightforward idea of the company was to create
brand awareness amongst the huge visitor base at IITF, considered to the best & the biggest Trade
Fair held in the country.

IITF is the largest integrated Trade Fair with both B2B (Business to Business) and B2C (Business to
Consumer) modules. It presents an inspiring range of products from artistes to MNCs covering
varied areas largely from customer goods class.

Nivea India at the trade fair was by far the most talked about stall given the sheer International
presence and grabbed huge eyeballs as against competition like Wipro, Joy etc. The set up
emphasized the eternity theme of “100 years of Better Skincare for life”. Consumer consultation and
sales promotion was done via Special Sales promoters who were handpicked and trained on the
product features. There was an exclusive IITF discount offer of 10% on MRP (maximum retail price)
for all visitors interested in purchasing NIVEA products. Basis the overwhelming response we sold
Nivea products worth Rs. 1.8 Million INR versus a target set of 1.5 Million INR.

The set up was best in class and received GOLD MEDAL for BEST DISPLAY in complete FMCG
(Durable & Non-Durable set) at IITF which was widely covered in press.

Delhi is the largest Skin Care market for all. The consumers duly associated NIVEA with the crème
tin and seemed to be less aware of the various categories it was available in. Hence IITF formed a
unique base in reaching out to the selected enthusiasts who came to visit the fair with the sheer
objective of gaining mind share and generate awareness for our categories besides setting up
NIVEA as Global Skin Care Experts.

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