JobProfile1373 Sales Promotion Executive by 66sU9a0


									Sales Promotion Executive

   The Work
   As a sales promotion executive, it would be your job to run promotional marketing
   campaigns in order to raise a company's profile and increase their sales.

   To attract consumers to the product or service you are promoting, you might use tactics
   such as free gifts, competitions, token collect offers or money-off vouchers. You could
   reach people in various ways, including in-store displays, special events, direct mailings
   and advertising.

   Your day-to-day tasks would typically include:

      meeting clients and suppliers to find out about their product or service
      researching clients and markets
      developing ideas for marketing strategies and campaigns
      presenting your ideas to the client
      briefing other staff in the marketing and promotions agency
      writing promotional marketing material
      costing projects and making sure that everything stays on budget
      making sure that each part of a campaign runs smoothly
      reporting on the campaign's progress and judging its effectiveness.

   In some jobs you may be known as an account or brand executive.

   Entry Requirements
   You could come to sales promotion from a range of backgrounds, although it would be
   most useful to have previous experience of sales, marketing, advertising or customer
   service. Employers will be mainly interested in your skills, enthusiasm and business

   However, this is a competitive industry to join, and some employers may prefer you to be
   a graduate. All subjects are acceptable, but a degree or BTEC HND in advertising,
   marketing, business or psychology may give you an advantage.

   If you have a degree, you may be able to join the industry through a graduate training
   scheme, such as the scheme that the Marketing Communications Consultants Association
   (MCCA) runs for its member agencies. See the MCCA's website for details.

   It's a good idea to try to find work experience in a marketing promotions agency before
   looking for your first job. Contact agencies directly to ask about work placements.

   You would typically work standard office hours, Monday to Friday, with overtime when
necessary to meet campaign deadlines or attend promotional events outside office hours.

At the start of your career you would be mainly office-based, although you could
sometimes visit suppliers and attend events. With experience, you would spend more of
your time on the road visiting clients.Skills   and Knowledge

   good spoken and written communication skills
   creativity and problem-solving skills
   good organisational skills and attention to detail
   the ability to work well as part of a team
   drive, motivation and enthusiasm
   the ability to meet deadlines and work under pressure
   confidence and persuasiveness, for 'selling' your ideas
   budget awareness and good business sense.

Training and Development
You would usually start as a junior sales promotion executive and develop your skills on
the job. Some larger agencies run structured graduate training schemes.

Your training may include the chance to gain qualifications from the Institute of Sales
Promotion (ISP), including:

   ISP Certificate in Promotional and Interactive Marketing - an introductory course that
    many agencies use as part of their training for new staff
   ISP Diploma in Promotional and Interactive Marketing - a part-time course of around
    18 weeks, which is the main qualification in the sales promotion industry.

The ISP also offers a range of short courses and seminars in various aspects of sales
promotion. See the ISP's website for more details about their qualifications and training.

If you deal with direct marketing in your job, you could also take short courses and
qualifications from the Institute of Direct Marketing (IDM) - see their website for

More Information
Institute of Sales Promotion (ISP)

70 Margaret Street


Tel: 020 7291 7730

Marketing Communications Consultants Association (MCCA)

4 New Quebec Street



Tel: 020 7535 3550

Institute of Direct Marketing (IDM)

1 Park Road



TW11 0AR

Tel: 020 8614 0277

You could work for a sales promotion agency, or for a marketing communications agency
that offers clients a range of services including sales promotion. Most agencies are based
in major cities.

With experience, you could work on larger accounts and be promoted to senior account
executive, account manager and account director.

Jobs may be advertised in the local and national press, industry magazines, and by
specialist recruitment agencies.

You may find the following useful for job vacancies and further reading (links open new

Brand Republic

Marketing Week


We do not accept responsibility for the content of external sites.


    Typical starting salaries are between £18,000 and £22,000 a year.
    With experience, this can rise to between £25,000 and £35,000.
    Account directors can earn up to £50,000 a year or more.

Figures are intended as a guideline only.

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