TAMPA DECEMBER 5-8 2010
BBG 5th Annual Seminar
Sunday, December 5th Little Harbor Resort – Ballroom
8:00 to 8:30am REGISTRATION & SIGN UP FOR BREAK OUT SESSIONS
8:30 - 9:00 - Meet & Greet, Introduction of Stores- Lisa Brumm
9:00 - 10:30 How Any Size Store can Increase their Sales by Selling Experiences, Not
Just Dresses. Jim Butler
BREAK 10:30-10:45am
10:45 – 12:00 How to Get Brides to Buy on First Visit -
Panel: Andraea Reed, Lisa Brumm & Mary Marr
LUNCH 12:00 - 1:15 on your Own
1:15 – 2:45pm Marketing to the Bride – The Process
Tom Esposito
BREAK 2:45 - 3:15pm
3:15 – 4:45 10 Clever Ways to Out Smart, Out Market & Out Think Your Competitors
Jim Butler
4:45-5:15 End of Day Discussion/Questions and News
DINNER ON YOUR OWN then Dessert at Resort– Restaurant Choices available at Sign
Up
What: Cocktails, dessert and lots of discussions and stories! BYOD (bring your own drinks,
dessert will be provided)
Where: Outside Terrace at Main Condo Building overlooking the harbor.
When: 8:00pm to ?
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TAMPA DECEMBER 5-8TH 2010
Monday, December 6th Little Harbor Resort - Ballroom
8:00 – 8:30 - Find your Sessions
BREAK OUT SESSIONS
8:30-10:00 Topic#1 – Prom Promotions & Prom Selling
Katy Pederson, Andraea Reed
Topic#2 - Alterations Workshop – Bustles & Flower Headpieces.
Beth Clark and Diana Ellingson
10:00-10:30 BREAK – 15 MINUTES – CHANGE TOPICS
10:30-12:00 Topic#1- Bridal Show A Workshop
Sue Rosenberg
Topic#2- Tuxedo Tidbits & More
Andraea Reed
Topic #3 - BBL & Other POS systems In the Lobby
Kim Whitacre, Lisa Brumm
12-00-1:15 LUNCH on your Own - CHANGE TOPICS
1:30-3:00 Topic#1 - Facebook, Youtube Videos – Actual Workshop, bring your
laptops or Ipads Katy Pederson, Kim Whitacre
Topic#2 - Alterations Workshop – Bustles & Flower Headpieces.
Beth Clark and Diana Ellingson
Topic#3 - Tuxedo Tidbits & More
Andraea Reed
3:00-3:30 BREAK – 15 MINUTES – CHANGE TOPICS
3:30-5:00 Topic#1 - Prom Promotions & Prom Selling
Katy Pederson, Andraea Reed
Topic#2 - Bridal Show A Workshop
Sue Rosenberg & Barbara Antonacci
Topic# 3 - BBL & Other POS systems In the Lobby
Kim Whitacre, Lisa Brumm
5:00-9:00pm Cocktails (cash bar) & Dinner at Synagogue
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TAMPA DECEMBER 5-8 2010
Tuesday, December 6th Little Harbor Resort - Ballroom
8:00 – 8:30 Arrive for sessions
8:30 - 10:00 The 15 Most Powerful Marketing Strategies You Can Use to Flood Your
Store with Brides Who Are Ready to Buy Now
Jim Butler
BREAK - 10:00 - 10:30
10:30 - 12:00 The Power of Follow-Up: What’s Working Now to Get Brides Back Into the
Store (OR The Best Ways to Motivate Brides to Rush Back into Your Store Without a Gun)
12:00 - 1:15 LUNCH on Your Own
1:15 – 2:45 Overcoming Objections – Top 10 Objections, Closing the Sale, Role Playing
& Bring your homework
Panel
2:45-3:00 BREAK
3:00 – 5:00 Private Gowns, buying, labeling, promoting - Discussion Panel
Dinner on Your own
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TAMPA DECEMBER 5-8TH 2010
Wednesday, December 6th TOUR OF JON’S BRIDAL, TAMPA
ARRIVE AT JON’S BRIDAL
TOUR from 9:00am – 11:00am
Time to Go Home & Implement all you’ve learned!!!
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