Apple Suggested for Samsung: Don’t Make Rectangular and Thin Tablets or Smartphones

							                                                                                                                                                                                                                 06/12/2011 04:28
                                                                                                                    blog.batteryfast.co.uk


                                                                                                                   Apple Suggested for Samsung: Don’t
                                                                                                                   Make Rectangular and Thin Tablets or
                                                                                                                   Smartphones
                                                                                                                       Apple Suggested for Samsung: Don’t                    Samsung argues that there are only so many ways
                                                                                                                       Make Rectangular and Thin Tablets or                  you could design devices like the Galaxy S and Ga-
                                                                                                                                  Smartphones                                laxy Tab.

                                                                                                                   CloudTags: Apple , Samsung , Tablets , Smartphones        Apple obviously doesn’t think so. To defend its claim
                                                                                                                   , Toshiba pa3534u-1brs battery life , Asus a32-f3 bat-    that Samsung had other design options, Apple had
                                                                                                                   tery care , Samsung nc10 laptop battery                   to provide examples of design alternatives.

                                                                                                                                                                             In section 2-40 and 2-41 of the redacted public legal
                                                                                                                                                                             brief (pdf), Apple offers alternative smartphone de-
                                                                                                                                                                             signs Samsung could have used instead:
http://blog.batteryfast.co.uk/apple-suggested-for-samsung-dont-make-rectangular-and-thin-tablets-or-smartphones/




                                                                                                                                                                                • Front surfaces that are not black or clear
                                                                                                                                                                                • Front surfaces that are not rectangular, not
                                                                                                                                                                                  flat, and without rounded corners
                                                                                                                                                                                • Display screens that are more square than
                                                                                                                                                                                  rectangular or not rectangular at all
                                                                                                                                                                                • Display screens that are not centered on the
                                                                                                                                                                                  front surface of the phone and that have
                                                                                                                                                                                  substantial lateral borders
                                                                                                                                                                                • Speaker openings that are not horizontal
                                                                                                                   Apple proffers design advice on how Samsung could              slots with rounded ends and that are not
                                                                                                                   avoid stepping on Apple’s design patent toes, in a             centered above the display screen
                                                                                                                   legal brief filed as part of its ongoing patent infrin-      • Front surfaces that contain substantial
                                                                                                                   gement lawsuit against its competitor.                         adornment
                                                                                                                                                                                • Phones without bezels at all or very diffe-
                                                                                                                   Some of the alternative design options Apple has               rent-looking bezels that are not thin, uni-
                                                                                                                   suggested for Samsung seem so farcical you’d think             form, and with an inwardly sloping profile
                                                                                                                   you were reading The Onion: Don’t make tablets or
                                                                                                                   smartphones with overall rectangular shapes or            The tablet alternatives Apple felt Samsung should
                                                                                                                   rounded corners, make tablets with front surfaces         have explored are similar:
                                                                                                                   that aren’t completely flat, try cluttering the appea-
                                                                                                                   rance of the devices, and more.                              • Overall shapes that are not rectangular with
                                                                                                                                                                                  four flat sides or that do not have four roun-
                                                                                                                   When Apple sued Samsung in April, the company                  ded corners
                                                                                                                   claimed Samsung had “slavishly” copied the distinc-          • Front surfaces that are not completely flat
                                                                                                                   tive designs of the iPhone and iPad, thereby violating         or clear and that have substantial adorn-
                                                                                                                   Apple intellectual property rights. In its rebuttal,           ment




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                                                                                                                                                                                                    06/12/2011 04:28
                                                                                                                    blog.batteryfast.co.uk

                                                                                                                   Apple Suggested for Samsung: Don’t Make Rectangular and Thin Tablets or
                                                                                                                   Smartphones


                                                                                                                      • Thick frames rather than a thin rim around
                                                                                                                        the front surface
                                                                                                                      • Profiles that are not thin
                                                                                                                      • A cluttered appearance
http://blog.batteryfast.co.uk/apple-suggested-for-samsung-dont-make-rectangular-and-thin-tablets-or-smartphones/




                                                                                                                   Samsung Galaxy TabSo, Samsung could’ve avoided
                                                                                                                   this lawsuit altogether if it had a square (or perhaps
                                                                                                                   triangular or round) smartphone and tablet instead,
                                                                                                                   chosen a color other than black for the front, and/
                                                                                                                   or designed thicker devices with a more cluttered
                                                                                                                   look instead.

                                                                                                                   Two days ago, a U.S. District Court judge denied
                                                                                                                   Apple’s request to halt sales of the competing Sam-
                                                                                                                   sung products (the Galaxy S 4G, Infuse 4G, Droid
                                                                                                                   Charge, and Galaxy Tab 10.1). The infringement
                                                                                                                   issue was too close to call, the court ruled, despite
                                                                                                                   Apple’s claim in its brief that Samsung had “so many
                                                                                                                   different design choices” it could have used instead.

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