Tony Jenkins
Market President - Central and Northwest Florida
Tony Jenkins is the Market President for Central and Northwest Florida. In his appointed role as
Market President, Tony is instrumental in leading both of these regions in developing a business
plan to increase and retain membership, enhance brand visibility and coordinate employee
engagement.
Prior to BCBSF, Jenkins served as Director of Diversity for CSX Corporation, the largest rail
network in the eastern United States. Before joining CSX, Jenkins spent 18 years with the Walt
Disney World Company in various management roles. His last five years at Disney were spent
in the position of Manager of Diversity, where he was responsible for community outreach
initiatives, diversity communication strategies and the design of internal cultural awareness
programs.
Tony is very active in the Orlando Community. He is the Board Chairman for United Arts of
Central Florida and the Florida Institute for Community Studies. He also currently serves on the
Boards of The Central Florida Partnership, Orlando Economic Development Commission,
Florida Citrus Sports and The Heart of Florida United Way.
Tony was recently recognized by the Orlando Business Journal as one of Central Florida’s Top
10 Business Men to Watch. He holds a Bachelor of Arts in Hospitality Management from
Morris Brown College in Atlanta, GA.
Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry. BCBSF and its
subsidiaries serve more than 8.6 million people. Since 1944, the company has been dedicated to
meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-
for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla.,
BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association
of independent Blue Cross and Blue Shield companies. For more information concerning
BCBSF, please see its Web site at www.bcbsfl.com.