CUSTOMER PRIVACY STATEMENT
The purpose of this statement is to outline the privacy standards utilized by Priority Medical/ Short Hills Cranial
Center for the collection, use, retention and safeguarding of non-public personal information. Your relationship
with us is very important. Your physician has referred you to us and we strive to preserve the trust he has placed in
us. We recognize and respect your expectation that your personal information remains confidential and secure.
How we protect information.
We treat all information in a confidential manner. We do not sell consumer information. We afford prospective
patients as well as former patients the same protection as existing patients with respect to the use of their personal
information. Our employees are required to protect the confidentiality of information. Employees may access
information only when there is an appropriate reason to do so. We maintain physical, electronic and procedural
safeguards to protect information.
Why we collect and how we use information.
We collect and use information for business purposes with respect to our medical equipment business and you. All
non-public, personal information collected and maintained by us is used for specific business purposes enabling us
to contact your doctor, check your insurance benefits, follow up on insurance claims, ensure proper billing and
follow up on your care.
How we collect information.
1. We get most of the information from your doctor via phone order or fax order.
2. Information from yourself, the patient.
3. Information from your insurance company whether it is workers compensation, auto, private insurance or a
third party administrator.
4. Information you provide over our website.
How we retain your records.
Priority Medical will retain a record of all client services for 7 years. In the case of Pediatric patients we will retain
them for 7 years after they have reached legal age. In New Jersey the legal age is 18. Patients are made aware of
this in our Privacy Notice. All records are maintained in a secure manner with safeguards in place to prevent loss or
destruction. All records are stored at 748 Morris Tpk. Short Hills, NJ In areas with locked doors and restricted entry
to prohibit intrusion by unauthorized personnel and promote security. Destruction of records is done yearly and
performed by a third party dedicated to this task. All staff having access to medical records are trained in privacy
and confidentiality practices and access to records will be limited to members who have received this training and
who are required to access these records due to employment responsibilities. The cost of your rental/purchase 60/10,
Priority Medical receives grievances and/or complaints from clients and customers in a standardized process. The
organization maintains a log of these issues. Within five calendar days of receiving a beneficiary’s complaint, the
supplier shall notify the beneficiary, using either oral, telephone, email, fax, or letter format, that it has received the
complaint it is investigating. Within 14 calendar days, the supplier shall provide written notification to the
beneficiary of the results of its investigation and response. New Jersey state grievance number is 1-800-367-6543.
We do not disclose any non-public personal information about our patients or former patients with anyone except as
permitted by law. We may disclose information when we believe it is necessary for the conduct of our business.
The information on our website is provided by Priority Medical, Inc/ Short Hills Cranial Center. We try to keep the
information as accurate as possible, but disclaims any implied warranty or representation about the accuracy,
completeness, or appropriateness for a particular purpose, of the information contained in this site. This website is
not intended or to be construed in any way as a substitute for medical advice. You assume full responsibility for
using the information at this site, and you understand and agree that Priority Medical, Inc./ Short Hills Cranial
Center is neither responsible nor liable for any claim, loss or damage resulting from its use.
How to contact us.
Our hours of operation are Monday through Friday 8:30am to 5:00 pm. We have on call staff for emergencies 24
hours/day 7 days a week. Call (800) 552-7621 and follow the prompts to reach an on call tech. You can also reach
us via email through our website at www.shorthillscranialcenter.com If you would like to make a complaint, please
contact Marylynn Caruso, Compliance Officer at the above number.