Segafredo Zanetti S.p.A.: Company Profile and SWOT Analysis by ICDResearch

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									Segafredo Zanetti S.p.A.

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Segafredo Zanetti S.p.A.                                                          Key Employees
                                                                                  Name                      Job Title
Fast Facts
                                                                                                            Deputy vice President -
                                     Via Puccini, 1, Pianoro (Bologna) , 40067,   Brian Kubicki             Marketing and Trade
Headquarters Address
                                     Italy
                                                                                                            Marketing
Telephone                            + 39 051 6202 111                                                      Senior Vice President -
                                                                                                            Operations and Supply
                                                                                  Chuck Gosstrom
Fax                                  + 39 051 742 898                                                       Chain - Massimo Zanetti
                                                                                                            Berverage USA
Website                              N/A
                                                                                                            Deputy vice President -
                                                                                  Gene Baird
                                                                                                            National Accounts
Ticker Symbol, Stock Exchange        N/A
                                                                                                            Deputy vice President -
                                                                                  Jerry Reilly
                                                                                                            Corporate Brands
Number of Employees                  2,000                                                                  Deputy vice President -
                                                                                  Jim LaGanke
                                                                                                            Chock Full o'Nuts Cafés
                                                                                                            Chief Operating Officer -
Fiscal Year End                      December
                                                                                                            Massimo Zanetti Beverage
                                                                                  John Boyle                USA , Senior Vice
Revenue (in US$ million)             N/A
                                                                                                            President - Massimo
                                                                                                            Zanetti Beverage USA
                                                                                                            Director - Foodservice
                                                                                  John Fitzgerald
                                                                                                            Sales
                                                                                                            Chief Financial Officer -
                                                                                                            Massimo Zanetti Beverage
SWOT Analysis                                                                     Larry Quier               USA , Co-Chief Operating
                                                                                                            Officer - Massimo Zanetti
Strengths                            Weaknesses                                                             Beverage USA
                                                                                  Massimo Zanetti           President, Founder
Broad Product offerings              Struggle for market share
                                                                                                            Deputy vice President -
                                                                                  Mike Rakowski
                                                                                                            Retail Sales
Direct control on production cycle

Opportunities                        Threats                                      Company Overview

International expansion              Growth of private label market               Segafredo Zanetti S.p.A. (Segafredo) is an
                                                                                  espresso coffee producer based in Italy. The
Rising trends in coffee exports      Intense competition                          company operates as a division of Massimo
                                                                                  Zanetti Beverage Group, a holding company of
                                                                                  several brands operating in the coffee market.
                                                                                  Segafredo owns coffee plantations in Brazil and
                                                                                  Costa Rica and directly controls the complete
                                                                                  coffee production process. The company offers
                                                                                  various blends of coffee and related products to
                                                                                  coffee bars, restaurants and other companies
                                                                                  operating in the foodservice market across the
                                                                                  world through broad retail network. It operates
                                                                                  coffee shops under franchising and licensing
                                                                                  models through subsidiaries. The company’s
                                                                                  product portfolio comprises a broad range of
                                                                                  coffee, tea, cocoa and savory spices alongside a
                                                                                  variety of espresso coffee machines. Segafredo
                                                                                  is headquartered in Bologna, Italy.

                                                                                  Key Competitors
                                                                                  Cafe Do Brasil

                                                                                  Caffè Nero Group Ltd

                                                                                  illycaffè S.p.A.

                                                                                  Luigi Lavazza S.p.A.

                                                                                  Starbucks Corporation (Ticker: SBUX)




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Segafredo Zanetti S.p.A. - SWOT Profile                                                                                  Page 1
Segafredo Zanetti S.p.A.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1      SWOT Analysis - Overview ....................................................................................................................................6
    2.2      Strengths ................................................................................................................................................................6
    2.3      Weaknesses ...........................................................................................................................................................6
    2.4  
								
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