RUAG Holding AG
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RUAG Holding AG Key Employees
Name Job Title
Fast Facts
Senior Vice President -
Stauffacherstrasse 65, Bern, 3000, Christian Ferber Corporate Human
Headquarters Address
Switzerland
Resources
Telephone + 41 31 3766450 Senior Vice President -
Christiane Schneider Marketing &
Fax + 41 31 3766451 Communications
Chief Executive Officer -
Cyril Kubelka
Website www..ruag.com
RUAG Ammotec
Egon W. Behle Director
Ticker Symbol, Stock Exchange N/A
Hans Lauri Director
Number of Employees 7,739
Hans-Peter Schwald Director, Vice President
Fiscal Year End December
Vice President -
Heinz Wuthrich
Revenue (in US$ million) 1,726.92 Aerostructures
Head - RUAG Space
Holger Wentscher
Revenue (in CHF million) 1,796.00
Switzerland
Jurg Oleas Director
Konrad Peter Chairman
SWOT Analysis Company Overview
Strengths Weaknesses
RUAG Holdings AG (RUAG) is a defense
Focus on research and development Declining order backlog systems and components manufacturer, based
in Switzerland. The company develops and
manufactures systems and components for
Inorganic growth strategy.
aerospace, defense and space applications. Its
product portfolio also includes aerospace
Strong position in ammunitions market structural assemblies, homeland security
products and artillery systems. It offers a broad
Opportunities Threats portfolio of subsystems and equipment for
satellites and launch vehicles apart from MRO
Growing demand for aircraft Foreign currency fluctuations solutions for military and civil aircraft and
components. It also offers pyrotechnic specialty
Growing global defense market Government contract compliance products for law enforcement, military, industrial,
hunting and sport markets. Furthermore, the
Growing MRO services market Rapidly changing technology
company provides single-source products and
services for tracked armored vehicles of the
New contract from Northrop Grumman Swiss Army. The company operates across the
Stringent regulations US, Switzerland, Sweden, Germany, Austria and
ISS
Hungary. RUAG is headquartered in Bern,
Positive outlook for global MRO market Switzerland.
Key Competitors
BAE Systems plc (Ticker: BA)
Colt Defense, LLC
SC IAR SA BRASOV
Societe Anonyme Belge de Constructions
Aeronautiques (Ticker: SAB)
Thales SA (Ticker: HO)
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RUAG Holding AG - SWOT Profile Page 1
RUAG Holding AG
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ......................................................................................................................................... 4
1.2 Business Description ....................................................................................................................................... 4
1.3 Major Products and Services ........................................................................................................................... 6
2 SWOT Analysis ........................................................................................................................................ 7
2.1 SWOT Analysis - Overview .............................................................................................................................. 7
2.2 Strengths ......................................................................................................................................................... 7
2.3 Weaknesses .................................................................................................................................................... 7
2.4 Opportunities ................................................................................................................................................... 8
2.5 Threats ............................................................................................................................................................ 9
3 History .................................................................................................................................................... 10
4 Key Employees ...................................................................................................................................... 12
5 Key Employee Biographies ................................................................................................................... 13
6 Locations and Subsidiaries .................................................................................................................. 14
6.1 Head Office ................................................................................................................................................... 14
6.2 Other Locations and Subsidiaries .................................................................................................................. 14
7 Appendix ................................................................................................................................................ 16
7.1 Methodology .................................................................................................................................................. 16
7.2 Disclaimer ..................................................................................................................................................... 16
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RUAG Holding AG - SWOT Profile Page 2
RUAG Holding AG
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List of Tables
Table 1: Major Products and Services ............................................................................................................................. 6
Table 2: History ............................................................................................................................................................. 10
Table 3: Key Employees ................................................................................................................................................ 12
Table 4: Key Employee Biographies .............................................................................................................................. 13
Table 5: Subsidiaries ..................................................................................................................................................... 14
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RUAG Holding AG - SWOT Profile Page 3
RUAG Holding AG
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1 Business Analysis
1.1 Company Overview
RUAG Holdings AG (RUAG) is a defense systems and components manufacturer, based in Switzerland. The company
develops and manufactures systems and components for aerospace, defense and space applications. Its product portfolio
also includes aerospace structural assemblies, homeland security products and artillery systems. It offers a broad portfolio
of subsystems and equipment for satellites and launch vehicles apart from MRO solutions for military and civil aircraft and
components. It also offers pyrotechnic specialty products for law enforcement, military, industrial, hunting and sport
markets. Furthermore, the company provides single-source products and services for tracked armored vehicles of the
Swiss Army. The company operates across the US, Switzerland, Sweden, Germany, Austria and Hungary. RUAG is
headquartered in Bern, Switzerland.
1.2 Business Description
RUAG designs, manufactures and services various systems, equipment, products and components for commercial and
military aircraft, and military and space vehicles. The company also provides simulation systems, and software and
technology for aerospace and military applications. It has production centers in Switzerland, the US, Sweden, Austria,
Germany and Hungary.
The company operates through five reportable segments: Space, Aviation, Technology, Ammotec, Defense.
Under the Space segment, the company is involved in the development and manufacture of structures and separation
systems for launch vehicles; structures and mechanisms for satellites, digital electronics for satellites; and launch
vehicles, satellite communications equipment and satellite instruments. Its offerings range from mission analysis, systems
engineering and project management through engineering services, assembly and integration, to support and testing at
the launch site. Its product portfolio comprises launcher structures & separation systems, satellite structures, mechanisms
& mech