Applebee's International, Inc.: Company Profile and SWOT Analysis by ICDResearch

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									Applebee's International, Inc.

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Applebee's International, Inc.                                                Key Employees
                                                                              Name                         Job Title
Fast Facts
                                                                                                           Vice President - Human
                                     11201 Renner Boulevard, Lenexa, 66219,   Angela S. Hornsby
Headquarters Address                                                                                       Resources
                                     United States of America
                                                                                                           Senior Vice President -
                                                                              Beverly O. (Bev) Elving
Telephone                            + 1 913 8900100                                                       Finance
                                                                              Dawn Bullen                  Vice President - Marketing
Fax                                  N/A

                                                                              Michael J. (Mike) Archer     President
Website                              www.applebees.com
                                                                                                          Senior Vice President -
                                                                              Philip R. (Phil) Crimmins
Ticker Symbol, Stock Exchange        N/A                                                                  Development
                                                                              Rebeca      M.      (Becky) Senior Vice President -
Number of Employees                  21,247                                   Johnson                     Marketing and Culinary
                                                                              Rebecca R. (Becky) Tilden Vice President - Legal
Fiscal Year End                      December
                                                                                                           Senior Vice President -
                                                                              Samuel M. Rothschild
Revenue (in US$ million)             N/A                                                                   Operations


                                                                              Company Overview

                                                                              Applebee's International, Inc. (Applebee's) is a
SWOT Analysis                                                                 restaurant chain operator based in the US. It
                                                                              owns and franchises over 2,000 restaurants
Strengths                            Weaknesses                               under Applebee's Neighborhood Grill & Bar
Product Innovation and Menu
                                                                              name. The restaurant offer menu featuring
                                     Litigation Issues                        variety of food items such as chicken, pork,
Diversification
                                                                              beverages,      sweet     desserts,    burgers,
Strong Focus towards Promotional                                              sandwiches, seafood, appetizers, salads and
Campaigns
                                                                              pastas among others. All the restaurants of the
Opportunities                        Threats                                  company feature a bar area and serve alcoholic
                                                                              beverages. Geographically, the company
New Outlets Openings
                                     Consumer Spending Expectations in        operations are spanned across 49 states in the
                                     2011                                     US, 15 foreign countries and one US territory.
Recovering US Restaurant Industry in                                          Currently, the company operates as a subsidiary
                                     Intense Competition
2011 & Beyond                                                                 of DineEquity, Inc., a casual and family dining
                                                                              operator. Applebee’s is headquartered in
                                                                              Lenexa, Kansas, the US.

                                                                              Key Competitors
                                                                              Brinker International, Inc. (Ticker: EAT)

                                                                              Carlson Restaurants Worldwide, Inc.

                                                                              Denny's Corp. (Ticker: DENN)

                                                                              OSI Restaurant Partners, LLC

                                                                              Ruby Tuesday, Inc.




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Applebee's International, Inc. - SWOT Profile                                                                             Page 1
Applebee's International, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     SWOT Analysis ........................................................................................................................................ 7
    3.1      SWOT Analysis - Overview ....................................................................................................................................7
    3.2      Strengths ................................................................................................................................................................7
    3.3      Weaknesses ...........................................................................................................................................................7
    3.4      Opportunities ..........................................................................................................................................................7
    3.5      Threats ...................................................................................................................................................................8
4     Applebee's International, Inc. - Company Statement ............................................................................ 9
5     Applebee's International, Inc. - History ................................................................................................ 10
6     Applebee's International, Inc. - Key Employees .................................................................................. 11
7     Applebee's International, Inc. - Key Employee Biographies............................................................... 12
								
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