Fresh Enterprises, Inc.: Company Profile and SWOT Analysis by ICDResearch

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ICD Research's "Fresh Enterprises, Inc.: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

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									Fresh Enterprises, Inc.

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Fresh Enterprises, Inc.                                                              Key Employees
                                                                                     Name                       Job Title
Fast Facts
                                            5900A Katella Ave., Ste. 101, Cypress,   Charles (Chuck) Rink       President
Headquarters Address
                                            90630, United States of America
                                                                                     David Kim                  Chief Executive Officer
Telephone                                   + 1 562 3912400

                                                                                     Jerry DeLucia              Director - Marketing
Fax                                         N/A

                                                                                     Jim Hicks                  Director - Operations
Website                                     www.bajafresh.com

Ticker Symbol, Stock Exchange               N/A
                                                                                     Company Overview
Number of Employees                         2,213
                                                                                     Fresh Enterprises, Inc. (Fresh Enterprises) is a
Fiscal Year End                             December
                                                                                     fast-casual restaurants operator, which is based
                                                                                     in the US. Founded in 1990 by James Magglos
Revenue (in US$ million)                    N/A
                                                                                     and Linda, Fresh Enterprises owns and operates
                                                                                     over 250 Baja Fresh Mexican Grill fast-casual
                                                                                     restaurants. Currently, it operates as a
                                                                                     subsidiary of Caliber Capital Group, LLC. The
                                                                                     restaurants offer menu featuring burritos, tacos,
SWOT Analysis                                                                        Baja favorites, salads & soup, kid's faves,
                                                                                     desserts and many side orders including
Strengths                                   Weaknesses                               guacamole and chips, cebollitas, salsa, black or
                                                                                     pinto beans, rice and beans. Furthermore, the
                                                                                     company is involved in franchising throughout
Focus towards franchisee business           Lack of geographic concentration
                                                                                     the US and international markets. In addition,
                                                                                     Fresh Enterprises also offers catering services
Opportunities                               Threats                                  for meetings, parties, sporting events, feeding
                                                                                     family or friends. The company is headquartered
Business expansions                         Intense competition                      in Cypress, California, the US.
Increasing preference for restaurant gift
cards                                                                                Key Competitors
Recovering US restaurant industry in
2011                                                                                 Chipotle Mexican Grill, Inc. (Ticker: CMG)

                                                                                     Del Taco Holdings, Inc.

                                                                                     Qdoba Restaurant Corporation

                                                                                     Taco Bell Corp.




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Fresh Enterprises, Inc. - SWOT Profile                                                                                       Page 1
Fresh Enterprises, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     SWOT Analysis ........................................................................................................................................ 7
    3.1      SWOT Analysis - Overview ....................................................................................................................................7
    3.2      Strengths ................................................................................................................................................................7
    3.3      Weaknesses ...........................................................................................................................................................7
    3.4      Opportunities ..........................................................................................................................................................7
    3.5      Threats ...................................................................................................................................................................8
4     Fresh Enterprises, Inc. - Company Statement ....................................................................................... 9
5     Fresh Enterprises, Inc. - History ........................................................................................................... 10
6     Fresh Enterprises, Inc. - Key Employees ............................................................................................. 11
7     Fresh Enterprises, Inc. - Locations and Subsidiaries ......................................................................... 12
    7.1      Head Office ..........................................................................................................................................................12
    7.2      Other Locations and Subsidiaries ........................................................................................................................12
8     Appendix ................................................................................................................................................ 14
    8.1  
								
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