Cinnabon, Inc.
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Cinnabon, Inc. Key Employees
Name Job Title
Fast Facts
200 Glenridge Point Parkway, Atlanta, Gary Bales President - Carvel
Headquarters Address
30342, United States of America
Vice President - HR and
Jean Boland
Telephone + 1 404 2553250 Leadership Development
Senior Vice President -
Jocelyn Blain
Fax + 1 404 2554978 Development
Kat Cole President - Cinnabon
Website www.cinnabon.com
Chief Financial Officer,
Ticker Symbol, Stock Exchange N/A Lenore Krentz Chief Administrative
Officer
Number of Employees 440 President - FOCUS
Mike Shattuck
Brands International
Fiscal Year End December President - FOCUS
Russ Umphenour Brands, Chief Executive
Revenue (in US$ million) N/A Officer - FOCUS Brands
Company Overview
Cinnabon, Inc. (Cinnabon) is an operator of
SWOT Analysis baked goods outlets in the US. The company
operates as a subsidiary of FOCUS Brands,
Strengths Weaknesses Inc., a multi-concept restaurant franchisor.
Cinnabon operates a chain of over 770
Association with FOCUS Brands Poor customer feedback franchised bakeries spread across the US and
more than 40 countries internationally. The
Menu diversification
bakeries principally offer cinnamon rolls which is
considered to be company’s signature product.
Furthermore, it serves a variety of baked goods
Wide geographic presence
such as, Classic Rolls, Minibon, Caramel
Pecanbon, CinnaPacks, Cinnabon Bites, and
Opportunities Threats Cinnabon Stix. All the company’s products are
made with its signature Makara Cinnamon. In
Business renovations Increasing prices of raw materials addition, the bakeries offer a wide range of
specialty beverages such as: Mochalatta Chill
Visit Frequency to Fast Foods in the and other flavors of Chillattas frozen beverages.
Intense competition
US
Cinnabon is headquartered in Atlanta, Georgia,
the US.
Key Competitors
Cindy's Cinnamon Rolls
International Dairy Queen, Inc.
Kahala Corporation
Marble Slab Creamery, Inc.
Mrs. Fields' Original Cookies, Inc.
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Cinnabon, Inc. - SWOT Profile Page 1
Cinnabon, Inc.
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ................................................................................................................................................4
1.2 Business Description ..............................................................................................................................................4
1.3 Major Products and Services .................................................................................................................................5
2 Recent Developments ............................................................................................................................. 6
3 SWOT Analysis ........................................................................................................................................ 8
3.1 SWOT Analysis - Overview ....................................................................................................................................8
3.2 Strengths ................................................................................................................................................................8
3.3 Weaknesses ...........................................