A vital initiative for Tourism and Hospitality teachers
linking teachers with each other, with tertiary and government bodies, and
Council of Australian with tourism and hospitality industry representatives.
Teachers - SA Chapter President’s Column
ABN 90 669 488 282 Welcome to the first issue of the CASTT- SA Chapter Newsletter for 2010.
This year the CASTT Executive offer a range of professional development
activities that promise to be highly relevant and beneficial whether attendees
Newsletter are teaching, learning or working in the areas of Tourism and Hospitality.
Many of the activities may also interest teachers of Vocational Education, PLP
and Society and Environment. All are welcome to join in.
As the new SACE is implemented into Stage 1 courses in Tourism and
January 2010 Hospitality this year, teachers are encouraged to share ideas.
The training days and regional famils are designed to enable growth of links
through networking amongst a wide representation from tertiary bodies,
government bodies, private providers of post school training and Tourism and
Hospitality industry representatives across SA.
Tourism and Hospitality operators are invited to share their knowledge and
understanding from operator perspectives. Updates of industry knowledge are
CASTT –SA valued by teachers keen to gain more relevant, current information about
Contact details developments and trends from those working in these industries.
President We encourage you to join in these activities and share news of these with
Susan Melhuish others in your workplace.
High School At this time I encourage you to set aside Saturday 27 February for the CASTT
Phone: 0424022795 Training Conference Day / AGM at the Adelaide Zoo.
Theme: Recharge and Renew
Recharge in the cultural training environment at the Adelaide Zoo, a
Urrbrae Education Centre prominent tourism hotspot
email@example.com Enjoy the Panda Viewing included in the day’s program
du.au Hear about Tourism and Hospitality developments from the new key
industry body- SATIC
Newsletter Items Learn about Zoo Education Programs for students
Liz Aziz Gain knowledge about food preparation for the Zoo animals
Valley View Secondary School Hear curriculum implementation ideas from practicing teachers in
firstname.lastname@example.org Tourism and Hospitality
Renew friendships as you network with other teachers and industry
Gain a certificate for 7.5 hours T&D
Are you new to teaching tourism and / or Hospitality?
Want to learn more about Tourism and Hospitality Education at senior secondary level in SA ?
Want some new ideas about ways to engage and challenge students ?
Join in at the CASTT: SA Training Conference Day.
To register check the CASTT website at www.castt.com.au Susan Melhuish CASTT: SA President
CASTT Web site Have you considered joining the
CASTT Executive team?
Do you possess good
communication and practical
skills in Tourism and
Enjoy sharing new ideas?
Keen to develop new skills,
have fun and enjoy company of
Then join a dynamic team.
If you would like an information
package about CASTT and Executive
Committee roles please contact:
Calender of CASTT
Events for 2010
The CASTT website is now operational. CASTT: SA Training
You are encourage to share ideas, ask
questions and learn from each other
Conference Day / AGM
using the online forums and blogs. at Adelaide Zoo
View and contribute at
www.castt.com.au Saturday February 27th
Membership REGIONAL STUDY DAY
We welcome new members and
encourage renewals. GOOLWA REGION :
Tourism and Hospitality are growth
areas both in business and education.
Saturday March 20th
Large numbers of secondary students
continue to choose to study these
areas and we believe it is important for Includes visits to tourism niche market
educators to provide students with sites, Narnu Farm and Goolwa Visitor
current and up-to-date knowledge. Information Centre
CASTT aims to support educators in
this area. and
To join complete the membership form
available on the cast website at
BAROSSA VALLEY REGION:
Saturday, May 29th
For more information contact
Includes Orientation visit to the 5 Star
Margaret Simpson at
Accommodation site, the Louise and
Appellation Restaurant, emerging
for more information.
B&B's, niche' market sites and a
boutique winery. Lunch will be held at
Angaston's Roaring 40's Pizza Bar.
These famils are prepared in a manner
suited to adaptation for use with
students studying Senior Tourism /
RESOURCES European Tourism 2009 - Trends
Latest Tourism and Hospitality
Market Updates are now available. The European Travel
Commission has published its third
Tourism Australia’s Market quarterly report on European Tourism 2009
Updates are a free resource - Trends & Prospects.
offering invaluable information
about Australia’s key tourism Signs of recovery - but at what pace?
The reports give an overview of 2009 has seen the worst economic recession
Tourism Australia’s marketing since the 1930s and, although several key
activities, plus information on economies in Europe and other parts of the
current market conditions and world started to register growth as early as
outlooks. the second quarter, the growth remains
Reports are now available for the
28 markets in which Tourism Households, companies and governments
Australia is active. are all set to go through an extended period
Visit of balance-sheet rebuilding, so the recovery
www.tourism.australia.com/marketupdates is likely to be very gradual.
In the section below please find Global GDP growth next year is expected to
industry contacts and samples of short be modest as a result, and a second dip into
Reports which could be used for class recession early in 2010 (as temporary
discussion of trends and developments effects unwind) cannot yet be ruled out.
in International Tourism markets.
Travel demand is stabilising
SATIC Tourism Award
Travel demand fell significantly in the first
Winners 2009 half of 2009 and continued to decline in July
and August. However the rate of decline
Our congratulations go to the tourism
and Hospitality Operators who slowed in the last two to three months, and
attained industry recognition in these demand for air transport and hotel
awards. CASTT Executive member, accommodation also appears to be returning
Meri Holt contributed to judging of the to levels comparable with that of 12 months
approximate 160 entrants in these ago - in volume, if not yet in value terms,
awards. since the recession has also driven down
For more information check the SATIC prices.
International arrivals, which fell by 7%
worldwide and by 8% in Europe in the first
seven months of the year, according to the
World Tourism Organization (UNWTO), are
Your students might be interested in
projected to stabilise over the last four
researching the management and
months of 2009, perhaps even showing
operation of these ventures some growth
...and 2010 could see some tentative
In contrast to previous recoveries, there is The study outlined below'The
not expected to be a strong rebound from Traveler's Road to Decision,'
this year's low demand. released by Google and OTX in 2009,
provides valuable insight into online travel
A number of factors will continue to research and purchasing trends.
constrain growth, suggesting that recovery http://www.youtube.com/watch?v=pILBl3b
will be subdued. OvR0 34 mins
On the positive side, travel is not expected Every area of travel was included in the
to fall any further in 2010, although study, including hotels, flights, business,
significant downside risks remain - not least leisure and more, with over 5,000
the prospect of an escalation in the A(H1N1) consumers, who traveled at least once
influenza outbreak. during a six-month period, surveyed.
While the first wave of infections had only a The research indicates that consumers plan
limited impact and vaccination programs are on traveling just as much in 2010, as in
being implemented in many countries, a 2008 and 2009. However, they're still frugal
new, more serious outbreak still remains a with their travel plans, a trend that is
risk. carrying over.
In 2010, consumers are more careful than
...but long-haul travel demand will ever with their money and likely to wait
remain constrained longer for better deals, which is why
booking time has become increasingly closer
The downturn in travel and tourism in 2009 to real travel dates. This is why it's so
has been especially noticeable for long-haul important to closely monitor competitions'
travel, with a move towards increased short- rates, and use email marketing to promote
haul travel and leisure trips of shorter VIP rate codes on great deals as early
duration. This trend is expected to continue booking incentives.
in the short term - or until economic
recovery is entrenched. Researching Earlier and Booking Later
Because the booking window has expanded
Europe could benefit from this trend as out to just days before consumers' actual
travel from intra-regional sources - the bulk travel, campaigns are delayed in producing
of all demand - will tend to remain within results, which can be discouraging for hotel
the region. marketers. For the last few years now, the
research to booking window has expanded,
http://www.htrends.com but the booking to travel timeframe has
significantly decreased. While travelers are
often holding out until the last minute for
the best deals, thanks largely in part to the
poor economy, Google's tools indicate that it
doesn't mean hotel internet marketing
reports are failing. Another study by Google
supports this finding by showing that
average research to booking time runs as
far out as 18 weeks out, especially with
Also impacted by the struggling economy,
business travelers are more likely to search
for cost-effective packages and more
interested in joining rewards programs
(roughly 80 percent are members of at least
one rewards program).
Using Search Engines and Reviews Hospitality / Home Economics
Tourists conduct their travel research via the Teacher resource.
Internet more than any other source. These
consumers are checking reviews before Your school can obtain the new 'Educational
making r reservations Edition' of” Laugh with Health” and the
According to the Google and OTX study, original 'Colour Encyclopedia Edition' on one
41% make leisure travel plans and 50% CD, in a DVD package.
make business travel plans according to the The book CD has numerous medical
reviews they read. More consumers are now reviews and also the following re the new
submitting their own reviews to share with 'Educational Edition'.
The study also found that slightly more Purchase of the educational CD is based on
tourists use general search engines, instead the number of students per class in years 9
& 10.Per Annum price;
of travel search sites or online travel
per student $5 (years 9 & 10)
agencies, when planning trips.
64% of consumers surveyed use
Renaissance World Publishing will provide
search engines for personal travel one CD for year 9
56% for business travel. The travel and one CD for year 10.
sites also fared well, but don't have Your school will then have the rights to use
quite the traffic the CD book for all students in years 9 & 10,
52% using them for personal for one year; including the rights to print
travel pages from the CD
55% for business travel. Talking and for students to obtain a copy of the book
hotel specifics on their computer.
81% of business travelers depend The book is in a pdf format.
on the search engines For the following year (2011) a new CD will
67% of leisure travelers depend on be provided.
the search engines The current retail price of the book in
bookshops is $34.95.
Increasing Impact of Videos The school will be invoiced and will receive
With the YouTube phenomenon bringing by post 2 copies o the Educational CD.
forward online videos, also come travel The Complete Guide to Health, Diet, Foods
videos. The study found that, people tend to & Preventative Nutrition, on CD is based on
the Australian Guide to Healthy Eating.
give videos made by fellow tourists most
credibility. According to the study, YouTube
is the most used site for travel videos, with
Manfred Urs Koch
81% looking there for business travel and Publisher / Author
79% for personal travel. Yahoo was second Renaissance World Publishing
with business at 44% and personal at 32%. ABN: 55 591 941 155
At every step of travel research, consumers BRN: BN98417702
are turning to online videos to help them 'Laugh with Health'
make decisions. When considering a trip, BRN: BN98417701
63% watch videos for personal travel and
66% for business travel. And as much as email@example.com
consumers are creating reviews, they're also 0428931248
starting to upload their own travel videos - 384 Lower Coldstream Road
personal at 6% and business at 16%. A Ulmarra, NSW, 2462.
picture is worth a thousand words, and an
online hotel video can help a property
capture more guests.
Today, learning more about consumers'
travel planning behavior is vital.