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					PORT
por t of oa kl a nd n EWS MaGa ZI nE                   SprInG/SUMMEr 2006




                                       news

                                              Maritime Director on
                                              Global
                                              Commerce




  ata launches Hawaii flights • China Conference • Waterfront access
MDOak_RockridgeAd   4/14/06   2:09 PM    Page 1




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                                                                                                     - Jeff Deusen (upper left)
                                                                                      contents


 features




                                                 16   opEnInG Up tHE WatErfront
                                                      Port Creates Public Access for All to Enjoy



     18       tHE fUtUrE of Global CoMMErCE & port opEratIonS
              An Interview with Maritime Director Wilson Lacy


                                             12     port SponSorS tHE 5tH annUal
                                                    CHIna ConfErEnCE



14   INTERNATIONAL RELATIONS
     Vietnam trade mission; Sharing expertise in
                                                    5 FROM THE EXECUTIVE DIRECTOR
     Morocco; Hosting a Japanese delegation
                                                    7 FROM THE BOARD PRESIDENT
21   MARITIME
     Strategic Alliance with Port of Sacramento;
     Mega-ships call Oakland; Record-setting year   8 AROUND THE PORT
                                                      Commissioners’ Reception; Union Point Park;

25   AVIATION
     ATA launches Hawaii flights; Concession
                                                      Maritime personnel update


     opportunities at the Airport; Master Plan
     open house
                                                    30 THEN AND NOW
                                                      Maritime operations

28   SUSTAINABILITY
     Reducing emissions; New public access
     video and map; Port employees give
     from the heart




                                                                              SPRING/SUMMER 2006 • 
port of Port Commissioners 2005/2006
Oakland Board
GovErnanCE
              of oakland
The Port of Oakland is governed by a seven-member Board of Port Commissioners.
The Board oversees the use of income from Port properties, approximately 16,000
acres stretching from the borders of Emeryville in the north to San Leandro in the
                                                                                       PORT  news
                                                                                       Port of Oakland News Magazine
                                                                                           SPRING/SUMMER 2006

south. The commissioners are nominated by the Mayor and appointed by the City             ExECUtIvE dIrECtor
Council. They are residents of the City of Oakland and serve staggered four-year              Jerry Bridges
terms without compensation. Their responsibilities are vast and require a great
deal of their time, all donated to the Port.                                           dEpUty ExECUtIvE dIrECtor
                                                                                              Joseph Wong

                                                                                         dIrECtor of avIatIon
                                                                                              Steve Grossman
                kEnnEtH S. katZoff – President
                Partner in the law firm of Katzoff & Riggs                               dIrECtor of MarItIME
                                                                                                Wilson Lacy

                                                                                       dIrECtor of CoMMErCIal
                                                                                              rEal EStatE
                antHony a. batarSE, Jr. – First Vice President                                Omar Benjamin
                President and Chief Executive Officer of Lloyd A. Wise, Inc.
                                                                                              pUblISHEd by
                                                                                        The Communications Division

                                                                                     dIrECtor of CoMMUnICatIonS
                darlEnE ayErS-JoHnSon – Second Vice President                                   Harold Jones
                Principal of Ayers-Johnson & Associates, Executive Director of            hjones@portoakland.com
                “Friends of Faith” Fancher, a non-profit health organization
                                                                                             ManaGEr,
                                                                                     CoMMUnIty & pUblIC rElatIonS
                                                                                             Diann Castleberry
                frank kIanG – Commissioner                                               dcastleb@portoakland.com
                Chairman of the Board, President and Chief Executive
                Officer of Metropolitan Bank and its holding company,
                                                                                           ManaGInG EdItor
                Met Financial Corporation
                                                                                            Marilyn Sandifur
                                                                                        msandifur@portoakland.com


                davId kraMEr – Commissioner                                                   art dIrECtor
                Executive Director Emeritus of Social Services Union–
                                                                                              Vaughn Filmore
                American Federation of Nurses Local 535, Service Employees               vfilmore@portoakland.com
                International Union; Labor Relations Consultant
                                                                                             ContrIbUtorS
                                                                                      Diane Fraser, Rosemary Barnes,
                                                                                      Cheryl Friedman, Doug Mansel,
                                                                                           Meg Vasey, Lila Zinn,
                                                                                         Jo Ann Yoshioka-George,
                JoHn protopappaS – Commissioner
                                                                                       Pamela Bell, Richard Sinkoff,
                President and Chief Executive Officer of Madison Park REIT
                                                                                             Robert Bernardo,
                                                                                          Monica Tell, Tim Leong

                                                                                           530 Water Street
                patrICIa a. SCatES – Commissioner                                         Oakland, CA 94607
                Senior Vice President and Regional Manager of                             Phone: 510.627.1100
                Wells Fargo East Bay Commercial Banking                                    Fax: 510.839.1766
                                                                                         www.portofoakland.com
 • PORTNEWS
                                            from the executive director



Creating a high-performing enterprise

O
         ur vision is to be a world-class port, serving the traveling public and national and
         international transportation providers. This issue of Port News substantiates we
         are well on our way to achieving just that. With our new strategic business plan,
we are making Port customers and stakeholders our first consideration in all that we do.
We are creating a high-performing enterprise by engaging all employees as agents for
improvement and change, and we are strengthening our financial stability by increasing
revenue and giving careful attention to expenses.
  At Oakland International Airport, the Terminal Improvement Program is well under-
way. We are attracting new concessionaires and we extend a hearty welcome to ATA
Airlines. All of these endeavors will make flying from OAK more convenient and pleasur-
able for travelers. (See pp. 25 to 27.)
  The Oakland seaport continues its record-setting growth, largely due to our having
prepared for the future when making our plans to improve our marine terminals and
       intermodal facilities to support more trade with Asia. This summer, we will take
           possession of a portion of the former Oakland Army Base, where we intend to
             expand and enhance our connections with the railways that are vital to the
              efficient movement of goods. (Read more about the global shipping industry
              in an interview with Wilson Lacy, Director of Maritime, see p. 18.)
                 We also are strengthening and developing relationships with ports and
              shippers around the world. In April, we welcomed shipping industry repre-
              sentatives and other executives to the 5th Annual China Conference here
              in Oakland. The event was geared for those either currently engaged in or
                  looking to enter China-North America commerce, which is rapidly grow-
                     ing. (See pp. 12 to 13.) In recent months, Port officials have traveled to
                       Morocco and Vietnam to share information and build the foundation
                        for new business relationships.
                            In closing, I want to recognize a technological innovation that
                         made possible much of our growth: containerization. Ben E. Nutter,
                         the Port’s Executive Director from 1962–1977, helped make the tran-
                         sition to containerization here in Oakland. Fifty years ago Malcolm
                         McLean created this new way of handling cargo that dramatically
                         reduced shipping costs and created a wave of international trade
                         that has yet to reach its peak. We intend to ride that wave, putting
                          in place the people, technology and infrastructure needed in the
                          21st century.

                        Jerry Bridges
                         Executive Director, Port of Oakland




                                                                              SPRING/SUMMER 2006 • 5
                        Community Giving
                                                               The Port of Oakland and its employees are
                                                               committed to helping others whether through
                                                               monetary donations to worthwhile causes
                                                               or volunteerism.

                                                               To date Port employees have given over
                                                               $400,000 in scholarships through the Asian
                                                               Employees Association and the Port of
                                                               Oakland Employees Scholarship Program.

                                                               Port employees, through an annual giving
                                                               campaign, donated over $191,000 to local
                                                               charities for 2005.

                                                               The Port has given over 650 computers
                                                               to schools and organizations in need of
                                                               technology tools.

Due to the extraordinary disasters in 2005 both in the U.S. and overseas, the Port established matching funds
                 to raise a combined total of over $78,000 for Tsunami and Katrina Relief.




                                  Working for you to make a difference...
                                        www.portofoakland.com
                                               from the board president



local governance
generates local benefits

T
     his winter, Congress debated the possibility of a foreign-owned company operating six
     U.S. ports. Along with security concerns, issues of local control also were raised. Here
     at the Port of Oakland, the Board of Port Commissioners is responsible for setting poli-
cies governing all Port operations at the Oakland seaport, Oakland International Airport
(OAK), and in our Commercial Real Estate and other activities. We take this responsibility
seriously and are proud of the growth Oakland has achieved. (See chart, p. 24.)
  Job growth is part of that success. Through the efforts of our Employment Resources
Development Program and our Port tenants, we have placed 1,700 people in jobs and gen-
erated $10 million in earned wages over the past five years. Looking more broadly, the
Port’s economic impact in the region is responsible for supporting some 55,000 jobs, and
for approximately 668,000 related jobs nationwide.
  We continue to plan for growth at Oakland International Airport. The Board of Port
            Commissioners recently approved the Airport’s Master Plan. This plan, which
               was developed by Airport staff and was shaped by a Stakeholder Advisory
                 Committee composed of representatives of neighboring cities, community
                 groups and Airport tenants, will guide Oakland International Airport’s
                  future over the next 20 years. (See p. 27.)
                     More proof of the Port’s commitment to local communities can be
                   seen in our new video and brochure featuring public access at the Port
                   of Oakland. These highlight some of the beautiful parks, trails and open
                  spaces that the Port has created along the waterfront. (See p. 28.) We have
                  opened up more than 1,000 acres for the public to explore and enjoy. The
                 video is being broadcast on Oakland’s public access TV channel and the
                   brochure will be available on the web site.
                             On behalf of the board, we remain firmly committed to our
                                mission: “…enhancing the economic, social, and environ-
                                 mental well-being of the City of Oakland and the region,
                                  while generating earnings to reinvest in our activities.”
                                   Underlying all of our actions is a genuine desire to build
                                   positive, lasting relationships with our neighboring com-
                                    munities and with public agencies. These collaborative
                                     partnerships are crucial to maximizing the Port’s eco-
                                     nomic benefits to the region. We thank our community
                                     and business partners and all of our stakeholders for
                                      working with us to create lasting mutual benefits for
                                      current and future generations.

                                    Kenneth S. Katzoff
                                    Board President, Port of Oakland




                                                                             SPRING/SUMMER 2006 • 
around the port


                                                                                                         reception
                                                                                                         honors
                                                                                                         port board
                                                                                                         officers
                                                                                                         1. Port Board President
                                                                                                         Kenneth S. Katzoff (L),
                                                                                                         Port Board second
                                                                                                         Vice President Darlene
                                                                                                         Ayers-Johnson, Oakland
                                                                                                         Councilmember
                                                                                                         Nancy Nadel (R)
                                             1                                                     2     2. Oakland Council
                                                                                                         President Ignacio De
                                                                                                         La Fuente
                                                                                                         . Port Board first Vice
                                                                                                         President Anthony A.
                                                                                                         Batarse, Jr.
                                                                                                         . Alameda County
                                                                                                         Administrator Susan
                                                                                                         Muranishi (L), Port
                                                                                                         Board second Vice
                                                                                                         President Darlene Ayers-
                                                                                                         Johnson, President of the
                                                                                                         Alameda County Board
                                                                                                         of Supervisors Keith
                                                                                                         Carson (R)
                                                                                                  



                                        port’s new airport Concessions
                                        disadvantaged business Enterprise program—
                                        first in U.S. to receive faa approval


                                        T
                                             he Port of Oakland, owner/opera-        submitted its proposed program well
                                             tor of Oakland International Air-       ahead of schedule. The goal was to ob-
                                             port, is the first agency in the U.S.   tain approval quickly, in anticipation
                                        to obtain FAA approval for its new           of the Concessions offerings contained
                                        Airport Concessions Disadvantaged            in OAK’s Terminal 2 extension and
                                        Business Enterprise (ACDBE) pro-             new opportunities opening up in 2008.
                                        gram. The new program was devel-             That submittal followed outreach and
                                        oped to meet new FAA requirements            solicitation of input into the program
                                        for all airports. Oakland International      from the local and DBE community.
           Bernida Reagan,              Airport (OAK), as a large hub airport,       FAA approval came March 24, 2006.
    Director of Social Responsibility




 • PORTNEWS
                                                                                      around the port




                                                                                 Union point park
                                                                                 Children flying kites during the grand
                                                                                 opening of Union Point Park.

                                                                                 On September 10, 2005 the Oakland
                                                                                 community celebrated the Grand Opening of
                                                                                 Union Point Park. The festivities included music,
                                                                                 children’s activities, food and a formal dedication
                                            Mac at Sea                           ceremony. The park reflects the vision and
                                            Guest speaker Clarence Thomas        collective efforts of a broad range of community
                                            of ILWU local 10 engaged high        groups, agencies, and individuals including the
                                            school students in a discussion      Unity Council, the Trust for Public Land, the City
                                            about career opportunities in the    of Oakland, the Port of Oakland, the University
                                            maritime industry as part of the     Oakland Metropolitan Forum, PGA Design, and
                                                                                 Mario Schjetnan of Grupo de Diseno Urbano.
                                            Mac At Sea program.
                                                                                 This nine-acre park offers waterfront access,
                                                                                 park activities, and attractive open space.




   “We are thankful to the Oakland Board of Port Com-         That represents an average level of inclusion for disad-
missioners, the Port’s senior management, our legal de-       vantaged businesses on all concession opportunities that
partment and our colleagues in the community for their        we anticipate during that period,” added McKinney. The
support in the creation of this new program,” said Ber-       opportunities include food and beverage, retail, indoor
nida Reagan, Director of the Port’s Social Responsibil-       advertising, telecommunications, business services, bag-
ity Division at a public outreach forum in February. “We      gage, luggage and carts and personal services.
look forward to working with all of you to help us meet          The Port will use various methods to secure the par-
and exceed our goal over the next three years,” added         ticipation of disadvantaged businesses. These will in-
Reagan.                                                       clude structuring of concession opportunities, outreach
   “In designing our program and goal, we looked at up-       to small business groups and minority chambers, bond-
coming opportunities, availability of DBEs in our market      ing and financing support, distribution of information
area to provide goods and services, and past participation    through the media and the internet, and business devel-
of DBEs in our concessions programs,” stated Cleminatu        opment assistance through the Port’s many partnerships
McKinney with the Port’s Social Responsibility Division       with local agencies and technical assistance providers.•
(SRD). “The FAA approved our three-year goal of 18.7%.




                                                                                                  SPRING/SUMMER 2006 • 
around the port


  Maritime Changes—moving forward
                              new General Manager, Maritime operations,
                              Marketing and Security
                                Mr. Ray King is the Port of Oakland’s General Manager of Maritime Operations, Marketing and Security. The Mari-
                               time Division has annual revenue of approximately $150 million dollars and is one of three business lines at the Port
                               along with Aviation which operates Oakland International Airport and the Port’s Commercial Real Estate Division,
                               which oversees more than 1,000 acres of Port property.
                                  King’s customer responsibilities include: Shipping lines, terminal operators, railroads, truckers and various logistics
                               service providers. He also interfaces with the local business community, citizen and neighborhood groups and environ-
  mentalists. In addition to his other duties, King directs the teams responsible for the maritime division’s Radio Frequency Identification (RFID) pilot
  program, the Global Positioning System project and the electronic payment program.
  Prior to assuming his current responsibilities, King worked on major contracts and procurement. King has also worked as a consultant for
  KPMG, an international accounting firm. He has a graduate degree in business from Stanford University.


  Maritime Manager of Marketing and business development
  Mr. Ron Brown has been appointed Manager of Marketing and Business Development in the Port of Oakland’s
  Maritime Division. Brown has been a leader on the maritime marketing team for the past year. Brown comes with
  extensive experience in marketing, development, and planning within the commodities and transportation sector.
  Brown has his MBA from Duke University. In this new position he has been developing and implementing strategic
  marketing initiatives to support Port of Oakland customers in the rapidly growing global market.



                              port facilities Security officer
                                Mr. Mike O’Brien, former Commander, United States Coast Guard, now retired, will head the Port of Oakland’s seaport
                                security efforts in the new position called Port Facilities Security Officer. The Port of Oakland’s General Manager of
                                Maritime Operations, Mr. Ray Boyle retired. Following 9/11 Boyle handled seaport security at the Port of Oakland.
                                The Port is thankful for Boyle’s 31 years of service and his dedication to establishing a quality baseline level of security
                                at the Oakland seaport.
                                   O’Brien has spent over 25 years with the U. S. Coast Guard, the first 23 as an officer, attaining the rank of Com-
                                mander. O’Brien most recently served two years on the Eleventh District staff as the Port Security Specialist for the
  entire District. His assignment in that position focused on implementation of the provisions of the Maritime Transportation Security Act. One of
  O’Brien’s first tasks is to work on the next round of federal seaport security grant applications.


  new Chief Wharfinger
  The Port of Oakland has a new Chief Wharfinger. Mr. Chris Peterson has been promoted to the position following the
  retirement of Mr. Dave Adams. Adams retired in 2005, and the Port is thankful for his 24 years of dedicated service.
     Peterson has been a part of the Maritime Division’s team of wharfingers responsible for monitoring and managing
  the Port’s Maritime Division property for 14 years. The wharfinger is the key contact for a Port maritime tenant and
  acts as a property manager, facilitator and ombudsman. As Chief Wharfinger, Peterson will be responsible for the
  wharfinger team.




10 • PORTNEWS
                                                                                          around the port




                                                      Port Promotes
                                                                          JOBS
A recent group of Relief Airport Custodians, pictured with the Airport Coordinators, Human Resource staff and ERDP staff.
Front row from left—Patricia Seals, A/P Coordinator, Gishela Portugal, HR Technician. Relief Custodians: Marie Raspberry,
Victoria Lara, Carlos Silva, Wogenie Kassa and Mario Morale. ERDP staff: JoAnn Yoshioka-George, Supervisor; Port Job
Researchers: Renee Abraham, Pamela Bell and Lawrence Sumpter (not pictured) Top row from left—Kevin Young, A/P
Coordinator, Relief Custodians: Rupert Malbrue, Fitsum Chiffa, Prophet Sarhim and Derrick Mapp.




D
        ata entry clerks, security guards,   rang with the news that Malbrue had            “We contribute directly to achiev-
        administrative assistants—since      landed a job as an Airport Relief Cus-      ing the Port’s mission of enhancing
        1980, the Port’s Employment Re-      todian, he was elated. “This job came       the economic, social and environmen-
sources Development Program (ERDP)           right on time,” he said. “Christmas was     tal well being of Oakland and the re-
has placed thousands of people in jobs       just around the corner and unemploy-        gion,” said Jo Ann Yoshioka-George,
with Port tenants. Rupert Malbrue is         ment was about to end. I love working       ERDP Supervisor.“Since 2000, we have
one of them. Malbrue first came to the       at the Airport and being part of the        placed 1,700 people in jobs where they
ERDP when he was laid off by the Oak-        swing shift.”                               have earned $10 million in wages.”
land Unified School District. After a           The ERDP, a department within the           Prophet Sarhim, another Relief Cus-
year of diligent searching, he was hired     Social Responsibility Division, works       todian at the Airport added his en-
by Kaiser Air as a Gate Security Guard.      collaboratively with Port tenants and       dorsement, “ERDP was a great service
After two-and-a-half years in that posi-     other Port departments to place can-        in that it assisted me in job research
tion, the firm replaced the guards with      didates. Its job list, updated monthly,     and placement. The staff was very in-
technology and Malbrue returned to           includes an average of 100 open posi-       formative and persistent in helping me
ERDP for assistance.                         tions. The list is posted on the Port’s     find gainful employment.”
   This was a stressful time for Mal-        Website and is distributed to commu-           More information is available at
brue. His wife worked, but her income        nity organizations. The ERDP also pro-      www.portofoakland.com. Click on Job
alone could not support them and their       motes its services at job fairs and other   Center, then ERDP. •
9-year-old daughter. When the phone          community events.


                                                                                                 SPRING/SUMMER 2006 • 11
international relations



Port Sponsors

5th Annual
ChinA
Conference
W
           ith trade between China and North America        • China-North America economic, trade and policy
           topping $260 billion, there was plenty to talk     issues
           about at the 5th Annual China Conference,        • China-North America Transportation Leaders’
presented by Marine Digest & Cargo Business News              Forum
and sponsored by the Port of Oakland. This premier          • China Shipper Case Studies—supply chain business
event was an opportunity for shippers, importers, ex-         models
porters, carriers and logistics/transport professionals,    • China’s Distribution Network
transportation infrastructure experts, port profession-     • China’s Emerging Middle Class and What China is
als, economists and policymakers to exchange ideas,           Buying
network and pursue new business opportunities.                “Industry experts anticipate that trade with Asia will
  The conference featured a world-class panel of econ-      double by 2020 and imports to the U.S. will triple,” said
omists, market analysts and policy experts who dis-         Jerry Bridges when asked about the importance of trade
cussed China’s vital role in the global economy. It also    with China. “Three of the top ports by volume of busi-
included presentations from experts and industry lead-      ness and seven of the fastest-growing ports in the world
ers from every segment of the market, among them:           are in China. Obviously, this is a market we are keenly
                                                            interested in. We are proud to be the principal sponsor
                                                            of this conference here in Oakland and provide a forum
                                                            for important perspectives on trade with China.” •




12 • PORTNEWS
                                                                               international relations




                                                                                                            1                                          2




                                                                                                                                                     5

1. Port of Oakland Deputy Executive Director Joseph Wong                    technology development and his company's recent acquisition of
moderated a panel of China-North America Transportation leaders             logistics service provider G-Log.
discussing supply, demand, sustainable transport, capacity, growth and
                                                                            . Julia Saia, Director, Global Supplier Performance, The Home
collaboration efforts between the two giant regions of commerce.
                                                                            Depot, emphasized the importance of learning to speak Chinese and
2. Keynote speaker James l. McGregor and author of One Billion              gaining a basic understanding of Chinese culture and history in order to
Customers: Lessons from the front lines in doing business in China talked   create successful business partnerships in China.
about his 15 years of experience as a resident of China, a foreign
                                                                            5. John k. C. Cheng, Honorary Advisor China Railway Container
correspondent, and a businessman.
                                                                            Transport Corp. Division of Ministry of Railways, Peoples Republic of
. Keynote speaker Jon S. Chorley, Vice President, Supply Chain             China, updated conference attendees on the growth of intermodal rail in
Execution and Product Management Strategy, Oracle, focused on a             China and other important developments and challenges.
China-U.S. supply chain presentation including groundbreaking RFID




                                                                                                             SPRING/SUMMER 2006 • 1
international relations




vietnam                                    tradE MISSIon
P
     ort Commissioners Anthony A. Batarse, Jr. and Darlene Ayers-
     Johnson, accompanied by the Port’s Director of Communica-
     tions Harold Jones and Port Attorney David Alexander, trav-
eled with Vietnam’s Consul General Dr. Tran Tuan Auhn to Ho Chi
Minh City (formerly Saigon), Da Nang and Hanoi in February 2006.
Other Bay Area business people and representatives from the Stan-
ford Hospital and Clinics rounded out the delegation.
  The trip resulted in a formal Memorandum of Understanding with
the two Vietnamese ports agreeing to cooperation and developing
a meaningful relationship offering assistance and advice on port
management, marketing, design and operation of their ports. •




                                                                    “Our message to everyone we visited was that
                                                                    the Port of Oakland is interested in learning
                                                                    more and in developing what we hope will be
                                                                    a long-lasting relationship with Vietnam’s
                                                                    two major seaports in Ho Chi Minh City and
                                                                    Danang,” Port Commissioner Batarse said.


                                                                    “The government has aggressive plans for
                                                                    developing these two ports, which are only
                                                                    two of nearly 100 ports in Vietnam,” Port
                                                                    Commissioner Ayers-Johnson said. “Vietnam
                                                                    is a country on the move. Its people have
                                                                    tremendous energy and pride.”




1 • PORTNEWS
                                                                       international relations


Exchanging Environmental
Expertise in Morocco



Morocco visit
Above left—Boats berthed at the Port of Agadir. Above right—Port of Oakland’s Richard Sinkoff (L) with Port of Agadir team.




T
     he Port of Oakland is offering its        The focus of the visit was a two-day       In February 2006, the Port of Aga-
     environmental expertise to one of       workshop to develop pilot projects ad-     dir sent its first implementation plans
     the United States’ oldest allies, the   dressing Agadir’s critical environmen-     for the pilot projects to the Port of
kingdom of Morocco. Environmental            tal challenges. Sinkoff later presented    Oakland for review. “We are very
Planning Supervisor Richard Sinkoff          the workshop’s findings and recom-         pleased to have had this opportunity
and John Betterton, Secretary to the         mendations to the General Director of      to share with the Port of Agadir Oak-
Board of Port Commissioners, trav-           all of Morocco’s ports in Casablanca.      land’s model for participatory plan-
eled to Morocco in December 2005 on          They included measures to:                 ning which values input from port
a technical assistance mission. Their        • Reduce contamination of fruits and       stakeholders,” said Richard Sinkoff.
trip was part of a Cooperative Agree-          cereals for export by cargoes held       “Strengthening relationships and
ment signed with the Port of Agadir            in the mineral port.                     reaching out in new ways with our in-
in 2004. The agreement promotes ex-          • Design open space to enhance Aga-        ternational colleagues is an important
changes related to the environment,            dir’s visual image.                      part of promoting goodwill between
security, port management, engineer-         • Remove and treat fish-processing         the Port of Oakland and other parts of
ing, cargoes and communication.                waste and debris from vessels.           the world,” Sinkoff concluded. •




                                                              Japanese delegation visits port
                                                              Left—The Japanese Aichi Prefectural Assembly visited the
                                                              Port of Oakland in February 2006 to broaden its understanding
                                                              of California state and municipal governments and to study
                                                              some of California’s experiences with industries such as
                                                              agriculture, hi-tech and tourism promotion.




                                                                                                 SPRING/SUMMER 2006 • 15
opening Up
 the
     Waterfront
   Port Creates Public
    Access for All to Enjoy




T
    he Port of Oakland is vital to the Bay Area economy—goods move through its seaport, people through its airport.
    And increasingly, the Port is integral to the region’s environment—opening up the waterfront to the public, attracting
    families, boaters and bicyclists, and offering protection to wildlife and wetlands.
  The first transformation along the waterfront was Jack London Square, which opened more than 50 years ago. Since
then the Port of Oakland has opened a half-dozen parks, cleared a continuous shoreline path from High Street along
East Creek and the Damon Slough and created salt marshes and wetlands to shelter waterfowl, fish and native plants.
  Environmental responsibility is an important part of the Port’s mission. The Port’s efforts to protect, enhance and
make the waterfront accessible also are part of its commitment to being a good neighbor.
  Come enjoy the waterfront! For more information about public access, log on to the East Bay Regional Park District’s
website at www.ebparks.org or call 510-562-PARK, log on to the City of Oakland’s website for its Parks and Recreation
Department at www.oaklandnet.com or call 510-238-PARK, or log on to the Port of Oakland website at www.portofoakland.
com or call 510-627-1100. •    4
MIddlE Harbor SHorElInE park                   JaCk london SqUarE                            UnIon poInt park
facilities: picnic/BBQ areas, bike             facilities: shops, restaurants, cafés and     facilities: playground and playing fields,
and pedestrian paths, observation tower        bars, marinas and guest berths, walkways      picnic areas, marina, restrooms.
and overlooks, playing fields, beach,          and plazas, picnic areas, fishing pier,       Hours: dawn to dusk, with a curfew from
amphitheater, fishing pier and boat launch,    restrooms, parking.                           10 p.m. to 5 a.m.
interpretive historical and natural resource   directions: located at the foot of            location: at the intersection of
signs, restrooms, parking lot.                 Broadway; from downtown Oakland,              Embarcadero and E. 7th Street.
Hours: dawn to dusk, with a curfew from        pedestrians, bicyclists and cars can follow
10 p.m. to 5 a.m.                              Broadway south; from the east, pedestrian     EStUary park
location: at the end of Middle Harbor          and bicycle access along the Shoreline        facilities: Aquatic Center, picnic/BBQ
Road/7th Street, Oakland.                      path, through the Alice Street Mini-Park.     areas, bike and pedestrian paths, fishing
public transit access: AC Transit line 13.     public transit access: AC Transit lines       pier, restrooms, parking lot with some double
                                               72R and 51.                                   stalls for boat trailers.
                                                                                             Hours: dawn to dusk, with a curfew from
                                                                                             10 p.m. to 5 a.m.
                                                                                             location: S.E. of the Embarcadero, along

16 • PORTNEWS
                                                                partners in creating open space at the port of oakland includes:

                                                                association of bay area Governments            league of Women voters
                                                                California Coastal Conservancy                 San francisco bay Conservation
                                                                California department of boating               and development Commission
                                                                and Waterways                                  San francisco bay trail project
                                                                California department of                       trust for public land
                                                                parks & recreation                             Unity Council
                                                                City of oakland                                Waterfront action
                                                                East bay regional park district                West oakland Community




the Oakland Estuary; pedestrian and bicycle   frUItvalE MInI-park                               MartIn lUtHEr kInG Jr.
access through Lake Merritt Channel Park.     The San Antonio-Fruitvale District’s waterfront   SHorElInE
public transit access: AC Transit line        makes neighbors of residents, industry            facilities: picnic and play areas, playing
72M, from Lake Merritt BART station.          and commercial enterprises. The one-acre          fields, fishing piers, boat launch ramp,
                                              Fruitvale Mini-Park below the Fruitvale           restrooms, parking.
EMbarCadEro CovE                              Bridge offers views of a working drawbridge       Hours: 5 a.m. to 10 p.m.
facilities: fishing pier and stations for     and the houseboats along the Alameda              location: Mlk: at the end of Edgewater
cleaning fish, boat launch, benches and       shoreline.                                        Drive, off Swan Way and from Doolittle
picnic tables, wheelchair accessible.         facilities: fishing pier, benches.                Drive; Arrowhead: from Swan Way, near
Shopping, restaurants and marina nearby.      Hours: Dawn to dusk.                              Doolittle Drive.
Hours: dawn to dusk, with a curfew from       directions: by pedestrian ramp just east          public transit access: AC Transit
10 p.m. to 5 a.m.                             of Fruitvale Avenue at Alameda Avenue and         Line 98.
location: along the waterfront from 9th       the Tidal Canal.
Avenue to Livingston Street; accessible       public transit access: AC Transit 19 and
by pedestrian and bicycle path along          63 to the Fruitvale BART station.
Embarcadero Road.

                                                                                                          SPRING/SUMMER 2006 • 1
Port of Oakland positions itself to
handle increasing global trade.

1 • PORTNEWS
The Future of Global
Commerce & Port Operations
                             AN INTERVIEW WITH MarItIME dIrECtor…



                                               Wilson Lacy
                                    POrt News: Given the recent controversy over the foreign
                                    operations of terminals at six U.S. ports, what are your thoughts
                                    about how U.S. ports operate in the global economy?
                                    Lacy: Trade and shipping, by their very nature have always been
                                    international endeavors. And while U.S. firms have always participated
                                    whole-heartedly in global trade, there are very few U.S. companies in
                                    the shipping industry itself. There are a couple of reasons for this. One
Wilson Lacy has been director       is that shipbuilding and port operations are long-term businesses,
of the Port’s Maritime Division     with lots of upfront costs. Secondly, other countries provide more
since 2004. Prior to his position   government support, subsidies or tax incentives for the infrastructure
at the Port of Oakland Mr. Lacy     needed in shipping and port operations. The result has been vertical
was a Senior Vice President of      integration: the same companies that build and sail the ships also
Operations and Chief Officer        take responsibility for operating the marine terminals where they
                                    are loaded and unloaded. And most of those firms are home-based
of Pasha Maritime Services,
                                    outside the U.S.
the third largest stevedoring
company on the West Coast.          PN: How are the Port of Oakland’s marine terminals operated?
Mr. Lacy received his Bachelor      L: Typical of the industry, we lease our marine terminal facilities to the
of Arts from Southwest University   private sector. Of our eight terminals, two are operated under lease to
in MO. He is a member of the        U.S. firms and six are leased to the California or American subsidiaries
master Stevedore Association,       of firms owned outside the U.S. in Japan, Taiwan, Singapore, Korea
                                    and Denmark. These arrangements have been in place for years and
the California Steamship
Association, and the Defense
                                    they all are with historically upstanding, reputable companies.   4
Transportation Association.

                                                                                  SPRING/SUMMER 2006 • 1
PN: Should foreign ownership of marine terminal opera-
tors be a security concern?
L: Regardless of who operates the terminals, they have to
                                                         Wilson Lacy intermodal rail service between the West Coast and markets
                                                                     throughout the country. That import growth, coupled with the
                                                                     movement of domestic goods is straining the nation’s rail sys-
comply with all U.S. federal security regulations and with inter-    tem.
national guidelines. Here at Oakland, security is a responsibility      The Port of Oakland, the Union Pacific Railroad and transpor-
shared by the U.S. Coast Guard and the U.S. Bureau of Cus-           tation officials of the Western states are forming a partnership
toms and Border Protection, the California Highway Patrol, the       to identify, fund and build projects needed to reinvigorate the
Alameda County Sheriff’s Department and the Oakland Police           Central Corridor. Without significant investment in our railroad
Department. The Port and the marine terminal operators also          system, the ability to move goods throughout the country will
have private security guards and high-tech systems in place.         be severely limited. We believe it’s vital that the Central Cor-
Additionally there are armed U.S. Customs officers at each of        ridor be rebuilt as an economic gateway for America.
the marine terminals where Customs utilizes the Radiation Por-
tal Monitors. Every container from a foreign country has to pass     PN: What else is on the horizon?
through the radiation detection system before it can leave the       L: Later this year, we will take possession of part of the former
Port area.                                                           Oakland Army Base, where we plan to expand our rail access
   Plus, it should be remembered that most U.S. ports, including     by building the Outer Harbor Intermodal Terminal. We also are
the Port of Oakland, are locally governed with public oversight.     forming a strategic alliance with the Port of Sacramento. We
Our Board of Port Commissioners is comprised of seven mem-           believe this will provide for the more efficient flow of cargo in
bers who are nominated by the Oakland mayor and appointed            and out of Northern California, while creating jobs in the Sacra-
by the City Council. The marine terminal operators are not part      mento area. It also will have significant, positive environmental
of that process.                                                     benefits.

PN: What trends do you see in global trade, and how are              PN: What are some of the Seaport’s current environmental
they playing out in Oakland?                                         undertakings?
L: The growth we anticipated is happening and the prepara-           L: Environmental responsibility, along with social responsi-
tions we made for it in our Vision 2000 program are paying off.      bility and relieving congestion, is fundamental to the way we
In 2005, we saw approximately 20% growth in our inbound              do business at the Port of Oakland. We are working our way
cargo volume, with much of that growth coming from Asia—in           through a $9 million multi-year maritime air quality program.
particular from China, which is fast becoming a manufacturing        Our Environment and Safety Department is drawing up a list
center of the world. We also are getting far more discretionary      of effective projects that will complete that important commit-
cargo-shipments that are headed for destinations outside of          ment. The Central Corridor Initiative also will reap environmental
Northern California and that could have gone to another West         benefits by shifting a significant amount of discretionary cargo
Coast port. This is where our investment in deepening our har-       movement from trucks to trains. We’ve built a beautiful park in
bor, in increasing our number of super post-Panamax cranes           the heart of the seaport called Middle Harbor Shoreline Park. It
and upgrading our rail connections are setting us apart from         surrounds a shallow water habitat that we’re constructing with
the competition.                                                     clean dredged materials. What’s amazing is to see the wildlife
                                                                     already flourishing in the area even though we are still working
PN: Speaking of rail, what can you tell us about the Central         on that project.
Corridor Initiative?                                                    Looking for a moment at social responsibility, our Vision 2000
L: Rail is absolutely critical to the flow of commerce in the        investments, our channel deepening project and the increased
U.S. and certainly here in California. In 1869, when the golden      cargo movements they made possible, are creating thousands
spike was driven into place in Promontory Point, Utah, news-         of jobs.
papers hailed the new transcontinental railway as “one of the           To sum it all up…we’ve made substantial infrastructure in-
most important channels of trade and commerce in the world.”         vestments at the Oakland seaport for goods movement. We are
With improvements to the Central Corridor, which begins here         sincerely committed to strengthening our business and com-
in Oakland and passes through Nevada, Utah, Colorado and             munity relationships. And we are continuing to improve our
Wyoming, we can revitalize a crucial part of America’s rail in-      maritime operations to remain the fourth busiest containerport
frastructure.                                                        in the United States—a world class seaport. •
   In 2005, over 57% of all imported goods came through West
Coast ports, and a significant amount of that cargo moved by



20 • PORTNEWS
                                                                                     maritime



                                                                      The volume of inbound cargo
                                                                          at the Port of Oakland is
                                                                          growing as international
                                                                      trade with the United States
                                                                              continues to expand.




  Port of
  Sacramento
                       T
                            he Ports of Oakland and Sacramento have set up plans to strengthen their
                            relationship. They have crafted a Memorandum of Understanding that will
                            set the stage regarding the Port of Oakland’s role in connection with the
                       Port of Sacramento’s management and operations. With the volume of interna-
                       tional cargo moving through U.S. ports expected to double by 2020, Kenneth

Creating a Strategic   S. Katzoff, President of the Oakland Board of Port Commissioners, said, “This
                       strategic alliance is one of many innovative ideas that we believe could support
                       our efforts to handle our growing business, create new revenue, improve the
   Alliance between    quality of life for our respective communities and further our efforts to reduce
                       pollution, perhaps through a barging operation between the two ports.”
the Ports of Oakland      A three-phased approach to the long-term strategic alliance has been devel-
                       oped. Some of the activities and timeframes are as follows:
                          Phase One (January–June 2006): The ports secure a terminal operator to
    and Sacramento     provide maritime services in Sacramento; preparation of a strategic plan; de-
                       velopment of a Terminal Operations Franchise; financial and contractual ne-
                       gotiations.
                          Phase Two (July 2006–December 2007): Assist in Sacramento’s efforts for
                       channel deepening; assist in marketing the Port of Sacramento; joint develop-
                       ment of performance measures; reporting of performance results to port com-
                       missioners.
                                                                                          See page 23 4


                                                                         SPRING/SUMMER 2006 • 21
maritime




  Mega-Ships
                            Making Oakland




                                                      a port-of-Call
O
         rders of French fries and co-    significant investment we’ve made in     to hold 18 rows of containers and
         las aren’t the only things be-   our infrastructure was the right thing   nearly 1,000 feet long. “You really
         ing super-sized in the Bay       to do.”                                  can’t believe it until you see it,” said
Area these days. Mega-ships like the         Those investments, totaling more      Ron Brown, Manager of Business
Hanjin Dallas are calling regularly at    than $1 billion, include the Vision      Development and Marketing in the
the Port of Oakland. The 8,000-TEU        2000 program, the Oakland Harbor         Port’s Maritime Division. “We’re very
(twenty-foot equivalent unit) class       Deepening Project, and other mari-       pleased to welcome this new ship.”
vessel, deployed in Hanjin Shipping’s     time improvements. The work includ-        Not only is the Port of Oakland see-
Asia-U.S. West Coast service, made its    ed expanding the seaport, providing      ing more super-sized container ships,
maiden voyage to the Oakland seaport      greater container handling capacity,     in recent years, the Oakland seaport is
in January 2006.                          the continuing harbor deepening proj-    adding first port-of-call deployments.
   “Everything we’ve done over the        ect, and adding 17 high-tech super       That means a vessel sailing from Asia
last several years has been expressly     post-Panamax cranes.                     to North America as part of a Trans-
to keep the Port of Oakland competi-         The Hanjin Dallas is an example       Pacific service is making its first U.S.
tive as an international gateway,” said   of the larger, more efficient vessels    stop at the Port of Oakland. •
Wilson Lacy, the Port’s Director of       built to handle the increased volume
Maritime. “The arrival of the Hanjin      of trade between the U.S. and Asia.
Dallas clearly demonstrates that the      It is an imposing ship—wide enough




22 • PORTNEWS
                                                                                                       maritime


 MARITIME U p d a t E S
                       GoldEn GUardIan 2005
                       Last November, the Port of Oakland participated in the Golden Guardian 2005, the state-
                       wide Homeland Security exercise. The event gave response and prevention agencies from all
                       branches of government the opportunity to work together in a simulated crisis environment.
                       More than 2,500 participants representing 160 local, state and federal agencies in the Sacra-
                       mento and Oakland areas tested their ability to deter, respond and minimize the effects of a
                       possible terrorist attack or major natural disaster during the simulation.


  nIGHt GatES
  The Port of Oakland initiated a trial project to extend gate hours at one of its eight international marine terminals
  in the fall of 2005 for approximately three months. These extended hours of operation, commonly referred to as
  “night gates,” were for exports only and provided additional opportunities for shippers, trucking companies, and
  truckers to take advantage of reduced congestion on local highways and expedite the movement of commerce
  through the Port of Oakland. The night gates trial project ran during the peak shipping season. It took trucks off
  the road during the day, relieving some traffic congestion and reducing emissions. It benefited the agricultural
  export community as it provided opportunities for truckers to get to the Port during non-peak hours, creating an
  efficient turnaround time.
    The Port of Oakland would like to recognize the generous cooperation of Stevedoring Services of America,
  which hosted this project at Oakland International Container Terminal (OICT). The OICT was designated as the
  terminal for extended gate hours on a trial basis because of the multiple shipping lines that make regular calls at
  that marine terminal.




4Port of Sacramento
  Phase Three (January 2008–2016):
Grant of an exclusive eight-year Termi-
nal Operations Franchise; further de-
velopment of performance assessments.
The Port of Oakland’s Executive Director
Jerry Bridges executed the Memorandum
of Understanding (MOU) in April 2006.
  The Port of Sacramento’s Manager
Mike Luken commented, “The strategic
alliance makes good business sense for
both ports.” Commissioner John Proto-
pappas, Chair of the Port of Oakland’s
Commercial Real Estate Committee, said,
“We’re excited about this partnership. We
are looking at all alternatives that might
improve our efficiency and increase ca-
pacity. The alliance with the Port of Sac-
ramento provides the opportunity for im-
proving goods movement in the state and
beyond, into America’s heartland.” •


                                                                                           SPRING/SUMMER 2006 • 2
maritime




        another record-Setting
          year for Maritime
        The Port of Oakland experienced a dramatic rise
        in the volume of imported cargo in 2005. Imports
        grew more than 20 percent from the previous
        year (2004). Container sizes are measured by an
        international standard called a TEU or Twenty-foot
        Equivalent Unit. Containers vary in size but most
        containers are about 40 feet in length (two TEUs).

        2004 Imports                      694,314 TEUs
        2005 Imports                      836,258 TEUs
        Import growth over 2004       = 20.4%


        2004 Exports                      813,716 TEUs
        2005 Exports                      846,579 TEUs
        Export growth over 2004       = 4.0%




2 • PORTNEWS
                                                                                aviation




ATA launches four
daily flights to Hawaii
Carrier Makes Strategic Move to oak from Sfo



                   A
                          pril 27, 2006, ATA Airlines announced plans to move its operations to
                          Oakland International Airport (OAK) from San Francisco International
                          Airport (SFO). ATA is offering four daily nonstop flights between Oak-
                   land and Hawaii: two round-trips to Honolulu and one to Maui. ATA will also
                   be the only airline to offer daily nonstop service between the mainland and the
                   Hawaiian city of Hilo.
                      “Our move to Oakland is not only a win for ATA customers who will continue
                   to enjoy our convenient and affordable travel options to Hawaii, it also brings
                   the islands to thousands more who are served through our partnership with
                   Southwest Airlines,” said ATA Chairman, CEO and President John Denison.
                   “These passengers will be able to enjoy connections to Hawaii out of Oakland
                   from 25 different cities nationwide.”
                      “Given Oakland International’s convenience to downtown San Francisco,
                   low fares and on-time results, ATA’s move to Oakland International just makes
                   sense. OAK delivers the kind of service ATA customers have come to expect,”
                   said Steve Grossman, director of aviation for the Port of Oakland. “In 2005,
                   sixty percent of Oakland’s 14.4 million passengers traveled on ATA’s partner,
                   Southwest Airlines, offering a sizable base of customers seeking low-fare op-
                   tions to destinations such as Hawaii.” •




                                                                    SPRING/SUMMER 2006 • 25
aviation


OAK Travelers to Enjoy New and Improved
Food, Beverage and Retail Concessions
C
        hanges in air travel have in-       individuals representing firms that      tion, they are patronized more and
        creased demand for food,            manage and operate concessions at        generate higher sales.
        beverage and retail amenities       other U.S. airports. These firms are        “Oakland and the Bay Area offer
in airports. Due to increased federal       competing for the prime concession-      a wealth of proven local brands that
security measures, travelers are now        aire contract opportunity for most       will be key to creating a unique sense
encouraged to get to the airport ear-       retail and food/beverage operations      of place and differentiating Oakland
lier. Also, airlines are moving away        at the airport. The contract with the    International from other airports. We
from serving food on flights. Both          current prime concessionaire expires     are also encouraging interested firms
factors increase the demand for food        in mid-2008. New concession services     to partner with small businesses from
service on the ground.                      will be needed in Terminal 2 when the    the local community,” said Steve
   In February, the Port of Oakland         new seven-gate concourse opens in        Grossman, Port of Oakland’s Direc-
held an informational, outreach meet-       August 2006, as it is not included in    tor of Aviation.
ing about concession opportunities at       the current prime contract.                 Additionally, the meeting included
Oakland International Airport (OAK).          The Port’s vision is to offer local,   information on the Airport Conces-
The opportunities at the airport have       regional and national food and bev-      sion Disadvantaged Business Enter-
attracted significant interest. It is the   erage brands to satisfy airport pas-     prise (ACDBE) participant require-
largest single airport concession con-      sengers’ needs for quick food or din-    ment. Approximately 62 potential
tract, measured by potential gross          ing, beverages and purchasing gifts,     ACDBE concessionaires attended, met
revenues generated over the term of         newspapers, books and magazines.         the prime concessionaires and learned
the lease that will be awarded in the       Experience shows that airport pas-       about doing business at the airport.
U.S. in 2006.                               sengers prefer brands that are prov-        For more information, please visit
   The event attracted a number of          en, genuine and successful. In addi-     oaklandairport.com. •




                                                                                       Cnn dElIvErS tHE
                                                                                       nEWS to travElErS In
                                                                                       tErMInal 1 GIft SHop

                                                                                       OAK’s Terminal 1 news and gift
                                                                                       shop located next to the pas-
                                                                                       senger security checkpoint had a
                                                                                       facelift. The new Oakland CNN
                                                                                       Newsstand resembles a CNN news
                                                                                       studio. The storefront features an
                                                                                       electronic display with a steady
                                                                                       stream of news and information.
                                                                                       Inside, travelers receive up-to-the
                                                                                       minute news coverage via televi-
                                                                                       sions tuned to CNN. CNN-themed
                                                                                       souvenirs and sundry items are
                                                                                       available for travelers’ gift needs
                                                                                       and in-flight convenience.




26 • PORTNEWS
                                                                                                       aviation


Master Plan
Open House
C
       ommunity leaders and mem-         • The master plan fo-
       bers came together at an open       cuses on the near-term
       house in January to learn more      (2010 to 2012) and long-
about Oakland International Airport’s      term (2025) based upon
20-year master plan. The plan was          new land-use maps.
prepared by airport staff and shaped     • The primary focus of
by a Stakeholder Advisory Commit-          the master plan is on
tee, comprised of representatives of       potential     near-term                    emphasize marketing new air cargo
neighboring cities, community groups       projects (2010 to 2012) and accom-         airlines and service.
and airport tenants.                       modating forecast airline passen-          Since June 2004, airport staff has
  This very successful event at the        ger activity in the near-term.          been working closely with the Stake-
Hilton Hotel located near the airport    • Projects are not recommended to         holder Advisory Committee to pre-
attracted over 150 interested local        accommodate long-term (2025) fore-      pare a master plan for OAK. The Oak-
community leaders, elected officials,      casts, which are speculative and not    land Board of Port Commissioners
business leaders, regulatory agencies,     reasonably foreseeable at this time.    adopted a resolution approving the
airport tenants and consultants. Oak-      Also, a new South Field (air carrier)   master plan for Oakland International
land City Council member Larry Reid        runway is not recommended in the        Airport (OAK) at the March 8, 2006,
and San Leandro Mayor Shelia Young         master plan.                            board meeting. This resolution allows
were among the attendees.                • Air cargo growth is focused on          the airport to move forward with iden-
  Airport staff shared the following       existing air cargo tenants; a low-      tifying specific development projects
key master plan outcomes and rec-          growth air cargo forecast is recom-     through 2025. For additional informa-
ommendations:                              mended as the Port intends to de-       tion, visit oaklandairport.com. •


  AVIATION U p d a t E S
  JEtblUE aIrWayS InaUGUratES nEW daIly nonStop flIGHt to fort laUdErdalE, florIda
                          In January, jetBlue Airways began nonstop service between OAK and Fort Lauderdale-
                           Hollywood International Airport.
                             “This important new service marks the first-ever nonstop flight from Oakland Inter-
                           national to Florida,” said Steve Grossman, the Port’s Director of Aviation. “jetBlue’s con-
                           tinued investment in Oakland is a win for the airline, the Airport and Bay Area travel-
  ers, who I am confident will positively respond to this new and convenient service.”
    jetBlue now operates 16 daily flights to five nonstop destinations from OAK: Boston, Fort Lauderdale, Long
  Beach, New York (JFK) and Washington, DC (Dulles). jetBlue is OAK’s second largest carrier.


  SoUtHWESt aIrlInES addS SErvICE In 2006
  Southwest Airlines continues to grow its already major operation at OAK. In Feb-
  ruary the airline added six new flights to four existing destinations. With these
  added flights, Southwest now operates 138 daily nonstops to 19 U.S. cities from
  OAK. The new flights are:
        • One to Albuquerque (daily total: 3)       • One to Orange County (daily total: 9)
        • Two to Burbank (daily total: 16)          • Two to San Diego (daily total: 20)
    “Southwest Airlines customers are traveling at record rates, and they’re asking for more flights,” said Joyce Rog-
  ge, Southwest Airline’s Senior Vice President of Marketing. “We’re simply giving our customers what they want.”



                                                                                           SPRING/SUMMER 2006 • 2
sustainability

                                                                                        rEdUCInG EMISSIonS
                                                                                        The Port’s Truck Replacement
                                                                                        Project is one part of a larger
                                                                                        environmental initiative to reduce
                                                                                        diesel emissions. Port truck drivers
                                                                                        are able to trade in their 1986 or
                                                                                        older trucks and receive up to
                                                                                        $25,000 toward the purchase of a
                                                                                        1999 or newer truck. With up to
                                                                                        $2 million in funding, the project
                                                                                        aims to replace approximately
                                                                                        80 trucks with more fuel- and
                                                                                        emission-efficient vehicles. Pictured
                                                                                        here at a Port workshop for
                                                                                        truckers is Tim Leong (third from
                                                                                        left), who oversees this innovative
                                                                                        project for the Port’s Environment
                                                                                        and Safety Department.


opEn SpaCE at tHE port of oakland
New Video and Map Highlight Public Access

M
          ost people may know the         vision station, KTOP. An accompany-      from the community, local govern-
          Port of Oakland best for its    ing map provides details on the 1,000    ment, regional organizations, and
          giant cranes—a symbol of        acres of waterfront land owned by the    agencies that have helped us create
the Port’s responsibility for keeping     Port that is open to the public.         these open spaces.”
California’s economy strong. But the        “The Port has long been an advo-          In addition to parks, the Port has
Port plays another vital role—as the      cate of public access and environmen-    created acres of wetlands for marine
steward of the land it owns and man-      tal awareness along the waterfront,”     life and has contributed 20 miles to the
ages for the people of California. That   said Board of Port Commissioners         San Francisco Bay Trail and provided
stewardship is the topic of a new video   President Kenneth S. Katzoff. “We are    facilities for recreational boating. •
produced by the Port of Oakland and       grateful for the ongoing collaboration
aired on Oakland’s public-access tele-    and support of hundreds of people



    2005 EMployEE GIvInG UpdatE
    Port of Oakland Employees Give
    from the Heart

    H
            eeding the call of the 2005 Giving Campaign to “give from
            the heart,” Port of Oakland employees donated $270,000
            to needy causes last year. Their generosity reached
    victims of the tsunami in Southeast Asia and of the earthquake
    in Pakistan. Funds were raised to aid people whose lives were
    turned upside down by the hurricanes along the Gulf Coast. And
    16 community agencies and charities in the Bay Area participated in a
    two-day Giving Campaign Agency Fair.
        “The fair gives people a chance to learn about organizations close to home and
    to learn about the kind of support needed,” said Joe Echelberry, Director of Administration
    and Chair of the 2005 Giving Campaign.
       With Port matching funds and employee contributions, the amount raised far exceeded the ambi-
    tious $150,000 goal. “I am very proud of our accomplishment,” Echelberry concluded. •



2 • PORTNEWS
then and now




M
          aritime operations dramati-     long as three weeks to discharge and    containerization in the 1960s. Today
          cally changed in the 1900s      load a freighter.                       a ship can be discharged and loaded
          between the first and sec-        Containerized shipping is the most    in a matter of hours. With the use of
ond half of the twentieth century. In     significant change in cargo handling    giant container cranes, the longshore
the 1950s at the Port of Oakland, car-    in modern times. The technology of      workers handle massive containers
go was still handled in small separate    transporting giant boxes (containers)   at a brisk pace moving more than 1
units called break bulk. Loose cargo      transformed shipping worldwide.         million of these super-sized boxes
such as nuts, sand, cement and fertil-    Under Executive Director Ben E.         through the Port of Oakland each year.
izer were moved from ship to shore        Nutter, the Port of Oakland became      2006 marks the 50th anniversary of
by skilled stevedores. It would take as   one of the pioneers of large-scale      containerization. •


0 • PORTNEWS
                           TM




SUBSCRIBE TODAY 747.1060
                                                PRST STD

                                               U.S. POSTAGE
                                                    PAID
530 Water Street                               OAKLAND, CA
Oakland, California 94607                       PERMIT #308
www.portofoakland.com




  Mission
  Statement
  We devote our skills and resources to

  providing the highest quality facilities

  and services to our airport, real estate,

  and seaport tenants and customers.

  Through their activities and our policies,

  we enhance the economic, social, and

  environmental well-being of the City of

  Oakland and the region, while generating

  earnings to reinvest in our activities.
   2 • PORTNEWS

				
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