** Freelance pieces available upon request **
FAO Schwarz, New York, NY February 2009 - Present
Web Creative Director / Marketing manager
In charge of the look-and-feel of FAO.com.
Responsible of online sales, and monthly product assortment.
Oversee email, SEM, SEO, Affiliate presence, and organic search.
Worked Programming team implementing google analytics for FAO.com.
Created multi-variant tests for email & homepage increasing revenue.
Created website reports based on revenue, costumers profiles.
Manage & segmented our costumer list through www.lyris.com
Set & managed promotions, sweepstakes, limited edition products online.
Work with our call center team to resolve everyday customer inquiries.
Work with planning team to bring new assortments to FAO.com
Managed monthly calendar to achieve department's revenue.
FAO Schwarz, New York, NY December 2005 – February 2009
Redesigned www.fao.com, style-sheets, multimedia assets & on-going
landing page creative.
Responsible of design & blast weekly email marketing campaigns.
Created print of advertisements for traveling magazines.
Produced advertisements for the Fifth Avenue store.
Designed spring 07 concept for an urban 3D tree house at the New York
Designed the build your own Madame Alexander Doll Factory. Design
Your Own Tutu, Build a Better Bracelet for FAO.com
Photographed & re-touched digital photos for in store & web.
FAO Schwarz Inc. New York, NY May 2003 - December 2005
Internet / Catalog Production Assistant
Designed email artwork for therightstart.com, zanybrainy.com & FAO.com
Designed studio settings for web photography.
Created prototype artwork for the FAO Schwarz print catalog.
Worked in photo studio assembling new products for holiday catalog
FAO Schwarz, New York, NY October 2000 - May 2003
Linked email marketing campaigns & helped with Q.A .
Designed affiliate banners for third party companies like AOL, Yahoo
Coordinated the use of product-samples with buying staff.
Optimized images for the web.
Inserted press release articles into the FAO.com’s database.
Designed print advertisements.
Assisted with the re-launch of FAO.com with data entry / graphic request.
Assisted with production of the Fall 2001 catalogue.
Technical Career Institute, New York, NY
Digital Media Arts
Art and Design, New York, NY
High School - Interior Design
Allaire Spectra, Yahoo! Management Administration Tool, Adobe Photoshop
CSS, QuarkXpress, Acrobat Reader, MS Office, HTML, Act 5, DameWare NT
Proficient: PHP fundamentals, ASP.
Spanish and English