Felix Santos

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					                                Felix Santos

** Freelance pieces available upon request **


FAO Schwarz, New York, NY February 2009 - Present
Web Creative Director / Marketing manager

      In charge of the look-and-feel of
      Responsible of online sales, and monthly product assortment.
      Oversee email, SEM, SEO, Affiliate presence, and organic search.
      Worked Programming team implementing google analytics for
      Created multi-variant tests for email & homepage increasing revenue.
      Created website reports based on revenue, costumers profiles.
      Manage & segmented our costumer list through
      Set & managed promotions, sweepstakes, limited edition products online.
       Work with our call center team to resolve everyday customer inquiries.
      Work with planning team to bring new assortments to
      Managed monthly calendar to achieve department's revenue.

FAO Schwarz, New York, NY December 2005 – February 2009
Graphic Designer

      Redesigned, style-sheets, multimedia assets & on-going
       landing page creative.
      Responsible of design & blast weekly email marketing campaigns.
      Created print of advertisements for traveling magazines.
      Produced advertisements for the Fifth Avenue store.
      Designed spring 07 concept for an urban 3D tree house at the New York
      Designed the build your own Madame Alexander Doll Factory. Design
       Your Own Tutu, Build a Better Bracelet for
      Photographed & re-touched digital photos for in store & web.

FAO Schwarz Inc. New York, NY May 2003 - December 2005
Internet / Catalog Production Assistant

      Designed email artwork for, &
      Designed studio settings for web photography.
      Created prototype artwork for the FAO Schwarz print catalog.
      Worked in photo studio assembling new products for holiday catalog
FAO Schwarz, New York, NY October 2000 - May 2003
Internet Coordinator

        Linked email marketing campaigns & helped with Q.A .
        Designed affiliate banners for third party companies like AOL, Yahoo
        Coordinated the use of product-samples with buying staff.
        Optimized images for the web.
        Inserted press release articles into the’s database.
        Designed print advertisements.
        Assisted with the re-launch of with data entry / graphic request.
        Assisted with production of the Fall 2001 catalogue.


Technical Career Institute, New York, NY
Digital Media Arts

Art and Design, New York, NY
High School - Interior Design


Allaire Spectra, Yahoo! Management Administration Tool, Adobe Photoshop
CS3, Illustrator CS3, InDesign CS3 Dreamweaver CS3, Flash CS3, JavaScript,
CSS, QuarkXpress, Acrobat Reader, MS Office, HTML, Act 5, DameWare NT

Proficient: PHP fundamentals, ASP.


Spanish and English

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