From Wikipedia, the free encyclopedia Chris Ward (Social Entrepreneur)
Chris Ward (Social Entrepreneur)
Chris
Ward Awards
(Social
PR Weekly: Campaign of the Year 2002 (Friends Reunited
Entrepreneur)
– Beatwax)[8]
Yahoo: Find of the Year 2006 (isporty)
Chris Ward is a member of the Social Legacy Board for the Prix Italia: Best Website in conjunction with BBC 2009
London 2012 Olympics and a social entrepreneur who has (Red Nose Day)
worked to raise millions of pounds for charities both in
the UK and abroad. References
[1] Third Sector: Website will reward donors with
Blue Dot World music or video http://www.thirdsector.co.uk/
Ward is currently chairman of Blue Dot World, a compa- news/1070724/Website-will-reward-donors-music-
ny which engages businesses and individuals with over video/
9000 charitable causes through a virtual currency mech- [2] BBC News: Comic Relief gets a digital push
anism. The concept relies on offering Blue Dots as re- http://news.bbc.co.uk/1/hi/technology/
wards[1] to individuals who volunteer, promote charities 7938178.stm
through their social network profiles, or donate money [3] Time Live (Desmond Tutu) From the soccer pitch to
to causes. These ’Dots’ can then be redeemed against re- the schoolroom http://www.timeslive.co.za/
wards provided by various businesses such as Amazon opinion/columnists/article531580.ece/From-the-
and displayed on active CVs. The company’s beta website soccer-pitch-to-the-schoolroom
was officially launched in September 2011 and has gath- [4] One India News: Join to score 1GOAL in World Cup
ered support from politicians of all parties as well as http://news.oneindia.in/2010/06/28/join-to-
celebrities. score-1goal-in-world-cup.html
[5] Sport 24: 1Goal to educate millions
http://www.sport24.co.za/Soccer/WorldCup/
Past enterprises NationalNews/1Goal-to-educate-millions-20100703
In 2009 Ward was creative communications director for [6] The Independent: Marketing: Chasing future big
Comic Relief’s & the BBC’s Red Nose Day,[2] which became spenders: Companies are recognising that student
the biggest single fundraiser in history, raising over £82 consumers may stay brand-loyal in later life
million. He was seconded from Comic Relief in order to http://www.independent.co.uk/news/business/
act as a director for the 1GOAL[3] initiative,[4] which was marketing-chasing-future-big-spenders-
the legacy campaign of the FIFA 2010 World Cup in South companies-are-recognising-that-student-
Africa. It engaged 18 million supporters[5] and secured consumers-may-stay-brandloyal-in-later-
£400 million in pledges by global governments. life-1439240.html
Prior to his involvement with charity initiatives and [7] Marketing Magazine: First Movies to offer targeted
campaigns, Ward founded Beatwax in 1992, which was research http://www.marketingmagazine.co.uk/
the UK’s first specialist student marketing company.[6] news/130675/First-Movies-offer-targeted-
Over the years the company grew to become one of the research/?DCMP=ILC-SEARCH
country’s most important contemporary communication [8] Brand Republic: PRWEEK AWARDS: Gold - The
agencies, named as “fastest growing agency” by PR Week Foresight Award - Campaign of the Year
and awarded the PR Campaign of the Year award by the http://www.brandrepublic.com/news/162917/
same publication in 2002 for its innovative campaign for PRWEEK-AWARDS-Gold---Foresight-Award---
website Friends Reunited. In 1999 he founded First Campaign-Year/
Movies, a research and marketing company for the global
film industry.[7] He sold First Movies and Beatwax in 2001
and left his role as CEO in both companies in 2003.
External links
• Blue Dot World Facebook: Blue Dot World on
Facebook
• Blue Dot World Official Website: Blue Dot World
1
From Wikipedia, the free encyclopedia Chris Ward (Social Entrepreneur)
Press coverage and mentions – • http://mashable.com/2007/02/21/isporty/
Blue Dot World Press coverage and mentions –
• http://www.thirdsector.co.uk/news/1070724/
Website-will-reward-donors-music-video/
First Movies
• http://www.guardian.co.uk/society/2011/may/19/ • http://www.campaignlive.co.uk/news/131834/UIP-
andrew-lansley-david-cameron-nhs-reforms- joins-First-Movies-promote-film/?DCMP=ILC-
society-daily-email SEARCH
• http://www.charitycomms.org.uk/news/ • http://www.allbusiness.com/services/motion-
sector_news/ pictures/4846363-1.html
website_will_reward_donors_with_music_or_video • http://www.marketingmagazine.co.uk/news/
• https://www.clearlyso.com/company/2662/ 130675/First-Movies-offer-targeted-research/
BlueDot.html ?DCMP=ILC-SEARCH
• http://www.footanstey.com/updates-a-
publications/744-bright-blue-dot
Press coverage and mentions –
Press coverage and mentions – Beatwax
• http://www.screendaily.com/beatwax-founder-
1GOAL launches-kids-brand-campaign/4021408.article
• http://www.breakingtravelnews.com/news/article/ • http://www.silobreaker.com/former-beatwax-ceo-
1goal-aims-to-break-10m-mark/ chris-ward-seeks-pr-agency-for-charitable-
• http://www.figarodigital.co.uk/case-study/ venture-5_2264718296848793639
onegoal.aspx • http://www.mediaweek.co.uk/news/93500/FFI-
• http://www.scribd.com/doc/28130314/Chris- Beatwax-merge-keep-young/
Ward-1GOAL-World-Cup-2010-Legacy • http://www.independent.co.uk/news/business/
• http://www.worldfootballhouse.com/news/article/ marketing-chasing-future-big-spenders-companies-
1goal-launches-partnership-with-sabc are-recognising-that-student-consumers-may-stay-
• http://www.youtube.com/watch?v=7YGPsc-rlNo brandloyal-in-later-life-1439240.html
• http://digigen.co.uk/2010/01/22/mfootball- • http://www.brandrepublic.com/news/162917/
conference-a-mobile-conference-about-football-no- PRWEEK-AWARDS-Gold---Foresight-Award---
less/ Campaign-Year/
• http://www.sport24.co.za/Soccer/WorldCup/ Persondata
NationalNews/1Goal-to-educate-millions-20100703
Name Ward, Chris
• http://news.oneindia.in/2010/06/28/join-to-
score-1goal-in-world-cup.html Alternative names
Short description Businessperson
Press coverage and mentions – Date of birth
Place of birth
isporty Date of death
• http://www.thefreelibrary.com/
Place of death
UK+social+sport+website+launched+at+Isporty.com.-
a0159712247
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Categories:
• Living people
• Social entrepreneurship
• British philanthropists
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