Press Release
For Immediate Release
Contact: Lori Dolnick
Frank Advertising
Phone: 609.490.0999 ext 22
Email: ldolnick@frankadvertisingus.com
BLANCO’s new water-saving HYDRA™ faucet is
designed to conserve 30% of water usage over
conventional faucets
LUMBERTON, NJ, April 2010 – BLANCO, German manufacturer of finely-
crafted sinks and faucets, introduces the new water-saving HYDRA –
which conserves 30% more water than conventional faucets. HYDRA
offers an optimal mix of high performance and water-savings, delivering a
constant flow rate at 1.5 GPM. Elegant, yet inviting, this exclusive
European design features a high-arc spout, decorative loop handle and
flexible pull-out spray. HYDRA is also AB1953 Lead Free.
“BLANCO’s efforts for the protection of the environment go far beyond
developing innovative products like our new HYDRA faucet,” says Tim
Maicher, Director of Marketing for BLANCO. “We believe that our overall
focus must be sustainable and intensive beyond any legally required
standard. To achieve this goal, we use the latest energy-saving exhaust
air technology, returning heat energy back to the production process.
Water consumption in our overall process was reduced 50% by installing
water-cooling technology, and we continue to reduce production scrap by
using the highest quality raw materials, computer-controlled mixing
machines, optimized processes and production facilities. We also do not
use CFC- and CHC-chasteners. In addition, we proudly achieved a
permanent and significant reduction of oil consumption and CO2 emission
in our facilities and we purposefully purchase from ecological evaluated
suppliers.”
BLANCO’s HYDRA faucet is made from the most durable materials
available. Solid brass body construction anchors the finely-tuned inner
workings, from the long-lasting ceramic disc cartridge to the flexible and
convenient pull-out spray hose. Matching soap/lotion dispensers are
offered.
- Reach 10-1/4", Spout Height 12", Faucet Height 14-3/8"
- Retails for $450 in polished chrome and $595 in satin nickel
Press Release
For Immediate Release
Contact: Lori Dolnick
Frank Advertising
Phone: 609.490.0999 ext 22
Page 2
About BLANCO
For three generations, BLANCO has quietly and passionately elevated the
standards for luxury sinks, faucets and decorative accessories. Proud of
its European heritage and award-winning German engineering, BLANCO
is steadfastly committed to their tradition of high quality, innovative design
and unsurpassed service since 1925. Today, BLANCO is the only supplier
in the world to produce its own sinks from start to finish in three materials.
Dedicated to quality without compromise, every sink is closely inspected
many times before it receives the BLANCO name.
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation
including the first stainless steel sink to achieve a 10mm radius –
STEELART® – the first to market colored hard composite sinks – and
BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount
edge.
BLANCO has a long tradition of environmental stewardship and their
production facilities operate to strict DIN EN ISO 14001 environmental
performance standards.
BLANCO is the brand of choice in the luxury sink and faucet category for
its unparalleled quality and an inspirational breadth of design possibilities.
From the precision craftsmanship and artistic creativity of its STEELART
brand to the stunning durability of its ground breaking SILGRANIT ®
collection, BLANCO has proven that the sink is far more than a mere
functional element in the kitchen.
Since 1994, BLANCO has been a member of the Caux Round Table
(CRT), an international network of principled business leaders and
companies working to promote a moral capitalism.
For more information, visit www.blancoamerica.com.
For photography, interviews or questions, please call Lori Dolnick at 609-
490-0999 x22 or ldolnick@frankadvertisingus.com.
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