Aarkstore Aarkstore || India Online Advertising Industry Growth and Forecast 2016

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India Online Advertising Industry Growth and Forecast 2016


India offers huge business potential for online advertising industry with
rising population, growing income level and changing lifestyle. With
increasing number of educated people and migration to urban areas, increase
adoption in internet and online advertising is being witnessed. Despite the
growth, many challenges continue to plague the industry such as
underdeveloped infrastructure and lack of faith of both advertisers and

 Online advertising is developing rapidly in the country but decline in
advertising revenues have been noticed during 2009 due to the global
economic slowdown. However, in 2010, a recovery in advertising spend was
witnessed, due to an improvement in market sentiments. Moreover, sectors
like finance, IT and education, which are the largest contributors to online
advertising, reduced their advertising budget during 2009 and from the
second quarter of 2010 onwards again started increasing their advertising
spending. In 2010, online advertising surpassed growth rate of other
advertising formats like TV, print and radio. The factors that helped the
industry growth were, increase in internet penetration, e-commerce, social
networking and population growth.
Table of Contents :
1. The Indian Online Advertising Market

     1.1. An Overview

     1.2. Value Chain Analysis

     1.3. Market Size

     1.3.1. Total Advertising Spending

     1.3.2. Online Advertising Spending

2. Online Advertising By Category

     2.1. Display Advertising

     2.2. Online Text Advertising Market

     2.3. Online Mobile Advertising

     2.4. Online ad-spend break up by industry

     2.4.1. Display Ad Spend by industry

3. Industry Trends

     Importance of On-line Advertising by Demography

     Role of FMCG in Online Advertising

     Amazon in Indian Market

     Advertising Regulation in India

     Opportunities for Social media

     Online ad networks in India

4. Major Driving Factors

     Internet Users and broadband Penetration
     Growth Driven by Rising Population

     Literacy Rate

     Growth of E-commerce

     Cost Effectiveness

     Increasing Userbase in Social Networking Sites

5. India Macro Economic Factors

     5.1. GDP Growth Makes the Market Lucrative

     5.2. Rising Per capita Income

     5.3. Inflation

     5.4. Population

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