rfp MobileApp 2011

							WFYI RFP

Summary

WFYI is seeking to select a mobile application developer to design and deploy the official WFYI app.

This request for proposals (“RFP”) seeks independent digital design and development firms to plan,
create and produce the official WFYI mobile application. The primary goal is to provide easy, on the go
access to WFYI’s unique services.

Background

WFYI desires to develop and utilize a multiplatform, unique, interactive and compelling digital
representation of our services. The goal is to provide our audience with all WFYI related content that
might possibly be needed while using a mobile device.

WFYI’s mission reads:
As a trusted catalyst for lifelong learning, WFYI Public Media engages and enriches our community
through distinctive programs and services.

Goals

WFYI would like a mobile app that gives our audience access to WFYI’s services at their fingertips. This
includes television and radio schedules, the ability to listen to streaming radio, tune in reminders,
program promotion, membership information, and event promotion and information.

Requirements

The app must function on both the Apple (iPhone and iPad) and Android platforms
The app must display the WFYI television schedules
The app must display the WFYI radio schedules
The app must be able to offer tune in reminders for calendars
The app must be able to offer reminders as an email forward
The app must be able to offer reminders as a like on Facebook
The app must be able to offer reminders as a share on Twitter
The app must be able to stream the WFYI radio stations
The app must be able to play a message pre-roll on the streams
The app must link to WFYI’s YouTube channel
The app must have a “contribute now” button
The app must be able display banner ads
The app must be able to display the WFYI radio news RSS feed
The app must be able to display WFYI event promotion information
The app must be able to display WFYI Member Magazine Highlights
The app must have and alarm clock/sleep timer with stream stop/start
The app must display Indianapolis weather and traffic information
Objectives

Objectives include, but are not limited to…
        - Increasing the reach of the mission of WFYI
        - Broaden access to social networking platforms already in use by WFYI
        - Disseminate information easily to attendees at our signature events
        - Integration with www.wfyi.org

Revenue Streams

Revenue streams would include easy access to membership renewal, as well as banner ads for
underwriting clients.