INTRODUCTION
YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all
early employees of PayPal. YouTube is the leader in online video, sharing original videos
worldwide through a Web experience. YouTube allows people to easily upload and share video clips
across the Internet through websites, mobile devices, blogs, and email.
Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find
videos about their hobbies and interests, and discover the quirky and unusual. As more people
capture special moments on video, YouTube is empowering them to become the broadcasters of
tomorrow.( http://www.crunchbase.com/company/youtube)
What they came up with is a Web site, now called YouTube, that has become an Internet phenomenon. In 11
months the site has become one of the most popular on the Net. It shows 30 million videos a day and drew 9.1
million people in February, says Web measurement service Nielsen//NetRatings. That makes the upstart one of
the biggest providers of videos on the Net, ahead of Yahoo! (YHOO ) and Google (GOOG ) and just behind
Microsoft (MSFT ), according to the Nielsen//NetRatings estimates.
Why has the site caught on so fast? Chen and Hurley designed it so people can post almost anything they like on
YouTube in minutes. The result is something like the TV station you always dreamed of. YouTube offers
mainstream shows from the current season, clips from TV's earliest days, and homemade movies from around
the world. You watch what you want when you want, whether it's highlights from Los Angeles Laker Kobe
Bryant's 81-point outburst in January or a 1968 clip of Johnny Cash performing Ring of Fire. Members, who can
comment on videos and set up their own sites on YouTube, are adding 30,000 new videos a day. "From Day One
we concentrated on building a service and community around video," says Chen. "That made us a lot different
from the iTunes and the Googles out there."(
http://www.businessweek.com/magazine/content/06_15/b3979093.htm)
CAPITAL
YouTube began as a venture-funded technology startup, primarily from a US$11.5 million investment
[7]
bySequoia Capital between November 2005 and April 2006. YouTube's early headquarters were
[8]
situated above a pizzeria and Japanese restaurant in San Mateo, California. The domain
name www.youtube.com was activated on February 15, 2005, and the website was developed over
[9]
the subsequent months. The first YouTube video was entitled Me at the zoo, and shows founder
[10]
Jawed Karim at San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed
[11]
on the site.
YouTube offered the public a beta test of the site in May 2005, six months before the official launch in
November 2005. The site grew rapidly, and in July 2006 the company announced that more than
65,000 new videos were being uploaded every day, and that the site was receiving 100 million video
[12]
views per day. According to data published by market research company comScore, YouTube is
the dominant provider of online video in the United States, with a market share of around 43 percent
[13]
and more than six billion videos viewed in January 2009. It is estimated that 20 hours of new videos
are uploaded to the site every minute, and that around three quarters of the material comes from
[14][15]
outside the United States. It is also estimated that in 2007 YouTube consumed as
[16]
much bandwidth as the entire Internet in 2000. In March 2008, YouTube's bandwidth costs were
[17]
estimated at approximately US$1 million a day. Alexa ranks YouTube as the fourth most visited
[18]
website on the Internet, behind Google, Yahoo! and Facebook.
The choice of the name www.youtube.com led to problems for a similarly named
website, www.utube.com. The owner of the site, Universal Tube & Rollform Equipment, filed a
lawsuit against YouTube in November 2006 after being overloaded on a regular basis by people
looking for YouTube. Universal Tube has since changed the name of its website
[19][20]
to www.utubeonline.com.
In October 2006, Google Inc. announced that it had acquired YouTube for US$1.65 billion in
[21]
Google stock, and the deal was finalized on November 13, 2006. Google does not provide detailed
figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in
[17]
a regulatory filing. In June 2008 a Forbes magazine article projected the 2008 revenue at US$200
[22]
million, noting progress in advertising sales.
In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment and CBS,
allowing the companies to post full-length films and television episodes on the site, accompanied by
advertisements in a section for US viewers called "Shows". The move was intended to create
[23][24]
competition with websites such as Hulu, which features material from NBC, Fox, and Disney. In
November 2009, YouTube launched a version of "Shows" available to UK viewers, offering around
[25]
4000 full-length shows from more than 60 partners.
On October 9, 2009, the third anniversary of the acquisition by Google, Chad Hurley announced in a
[26]
blog posting that YouTube was serving "well over a billion views a day" worldwide.
Starting in March 2010, YouTube will stream all 60 cricket matches of the Indian Premier
[27] [28]
League worldwide for free. Making it the world's first free online broadcast of a major sporting
[29]
event.
http://en.wikipedia.org/wiki/YouTube
Founder
The genesis of YouTube dates to late 2005, although the circumstances are not altogether clear.
What is certain is that the company was founded by three former PayPal employees, Chad Hurley,
Steve Chen, and Jawed Karim.
The oldest of the three, Hurley grew up in the suburbs of Philadelphia, Pennsylvania, the son of a
financial consultant and a schoolteacher. His interests included business, technology, and art.
Hurley enrolled at Indiana University of Pennsylvania where he first majored in computer science,
but soon switched to graphic design and printmaking. Along the way he toyed with web design and
animation. As he began looking for a job around the time of graduation he read in Wiredmagazine
about PayPal, a new company that was working on a way to allow people to transfer money using
wireless devices like cell phones. He e-mailed his resume, was flown in for an interview, and
proved his abilities by designing a company logo which remains in use by PayPal. In 1999 he
became one of the first 20 people to be hired by the start-up.
Also among that small group of new hires at PayPal was Steve Chen. Born in Taipei in 1978, he
came to the United States with his family when he was eight years old. They moved to the Chicago
area, where he attended high school as well as a state-funded boarding school, the Illinois
Mathematics & Science Academy. To study computer science, he enrolled at the University of
Illinois at Urbana-Champaign, which is considered the birthplace of the World Wide Web because it
is where Mosaic, the first popular web browser using a graphic interface, was developed. Here he
met Max Levchin, a PayPal cofounder, who convinced Chen to leave school early, less than two
semesters shy of graduation, to work for PayPal as an engineer.
The third YouTube cofounder, Jawed Karim, was born in East Germany in 1979. His family
relocated to West Germany and immigrated to the United States in 1992, settling in St. Paul,
Minnesota. His father worked as a chemist at 3M while his mother took a position at the University
of Minnesota, becoming a research assistant professor of biochemistry. Karim also enrolled at the
University of Illinois at Urbana-Champaign to study computer science, and like Chen in his junior
year dropped out to join PayPal in 2000 as an engineer.
Hurley, Chen, and Karim helped in the development of PayPal, and when the company was bought
by eBay in October 2002 for $1.5 billion, they became millionaires. Still in their 20s, they were not
interested in retirement, however. Hurley left PayPal in 2003 and dabbled with some projects as a
design consultant, including designing messenger bags and working on the filmThank You for
Smoking, which was partially funded by Levchin. Chen, in the meantime, remained at PayPal in
order to help the company launch a site in China, and Karim finished up his undergraduate degree
through online classes and credits earned at Santa Clara University.
STATISTICS ABOUT YOUTUBE
Search Traffic
The percentage of site visits from search engines.
Period
Percent of Site Traffic
Last 30 days
16.5%
Last 7 days
16.3%
Yesterday
15.5%
Top Keywords from Search Traffic
The top keywords driving traffic to youtube.com from search engines. Updated monthly.
Keyword
Percent of Search Traffic
1
youtube
11.11%
2
you tube
2.03%
3
youtube.com
0.99%
4
utube
0.26%
5
you
0.19%
6
www.youtube.com
0.14%
7
yotube
0.09%
8
u tube
0.08%
9
youtub
0.08%
10
tube
0.07%
Keyword Research Tool - Find More Keywords
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC
bids are usingTrellian's KeywordDiscovery.com keyword tool.
Search Terms with a High Web-Wide Ranking Driving Traffic
Keywords that generate a significant number of queries on internet search engines and drive traffic to
youtube.com. Ordered by the global popularity of the search terms, in combination with the number of
website hits generated on youtube.com.
youtube
you tube
youtube.com
utube
you
www.youtube.com
2012
music
youtube music
u tube
yotube words which used to reach youtube
youtub
romance
tube
home
youtube.de
face
new moon
jingle bells
avatar
broadcast yourself
yutube
trailer
youtube broadcast yourself
youtbe
動画
avatar trailer
bad romance
zhu zhu pets
yuotube
http://www.alexa.com/siteinfo/youtube.com#keywords
Upstream Sites
Percent of total visits to youtube.com preceded by a visit to the upstream site.
8.45% facebook.com
8.09% google.com
3.37% yahoo.com
1.96% google.fr
1.66% live.com
1.40% wikipedia.org
1.28% msn.com
1.06% google.com.br
1.05% google.es
0.97% orkut.com.br
Downstream Sites
Percent of total visits to youtube.com followed by a visit to the downstream site.
9.44% facebook.com
8.33% google.com
3.25% yahoo.com
1.96% live.com
1.58% google.fr
1.11% wikipedia.org
1.09% orkut.com.br
1.06% google.com.br
1.00% msn.com
0.94% google.e
http://www.alexa.com/siteinfo/youtube.com#trafficstats
Reach Change
Yesterday 23.48 +3.3%
7 day 23.64 -0.7%
1 month 23.5 -0.92%
3 month 23.695 +18.13%
Youtube.com’s Worldwide Traffic Rank
Country
Rank
Saudi Arabia
2
Portugal
2
Germany
3
Italy
3
Mexico
3
Where Visitors Go on Youtube.com
Subdomain
Percent of Site Traffic
youtube.com
66.9%
jp.youtube.com
8.1%
es.youtube.com
4.0%
uk.youtube.com
3.5%
fr.youtube.com
2.8%
Average Load Time for Youtube.com
Average (2.825 Seconds), 58% of sites are faster.
Is this your website?
Update your listing data using our Self-service tools.
http://www.alexa.com/siteinfo/youtube.com#trafficstats
Visitors by Country for Youtube.com
Country Percent of Site Traffic
United States
23.6%
Japan
6.9%
Germany
4.8%
India
4.3%
United Kingdom
3.8%
Italy
3.8%
Mexico
3.7%
Brazil
3.6%
France
3.2%
Spain
2.6%
Audience Demographics for Youtube.com
Relative to the general internet population how popular is youtube.com with each audience below?
http://www.alexa.com/siteinfo/youtube.com#demographics
http://www.alexa.com/siteinfo/youtube.com#reviews
http://www.alexa.com/siteinfo/youtube.com#contactinfo
If you like youtube.com you may also like:
Facebook
facebook.com/
A social utility that connects people, to keep up with friends, upload photos, share links and
videos.
Skyrock
skyrock.com/
Social Networking Site
Myspace
myspace.com/
Social Networking Site.
Google México
google.com.mx/
Buscador internacional que da preferencia a resultados mexicanos.
Wikipedia
wikipedia.org/
An online collaborative encyclopedia.
Find other sites in the same categories as youtube.com:
Arts > Entertainment > Online Media
Arts > Video > Community Video
World > Česky > Kultura > Zábava
http://www.alexa.com/siteinfo/youtube.com#relatedlinks