Forecasts of Regional Tourism Activity in New Zealand, 2010-2016
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Forecasts of Regional Tourism Activity in New Zealand, 2010-2016
Destination RTO Northland RTO <<< Select one RTO area
Sum of Count Measure
Average Nights
per Overnight Expenditure
Market Year Overnight Visits Day Visits Total Visits Visitor Nights Visit ($NZm)
Domestic 2004 1,418,668 3,092,536 4,511,204 3,930,685 2.77 397
2005 1,422,018 3,099,361 4,521,378 3,940,981 2.77 392
2006 1,431,599 3,108,237 4,539,836 3,974,487 2.78 401
2007 1,399,974 3,075,866 4,475,840 3,885,627 2.78 412
2008 1,403,846 3,043,497 4,447,343 3,906,205 2.78 410
2009 1,470,211 3,169,557 4,639,768 4,108,777 2.79 441
2010f 1,460,969 3,158,814 4,619,783 4,079,980 2.79 440
2011f 1,447,624 3,140,164 4,587,787 4,043,777 2.79 449
2012f 1,444,752 3,139,886 4,584,638 4,034,635 2.79 455
2013f 1,446,401 3,147,653 4,594,054 4,038,729 2.79 463
2014f 1,448,637 3,156,572 4,605,208 4,044,404 2.79 472
2015f 1,450,984 3,165,875 4,616,859 4,050,425 2.79 481
2016f 1,453,342 3,175,350 4,628,692 4,056,383 2.79 490
International 2004 466,737 290,743 757,480 1,626,888 3.49 137
2005 475,490 295,855 771,345 1,636,631 3.44 136
2006 477,244 296,163 773,407 1,700,982 3.56 146
2007 481,000 299,151 780,151 1,690,268 3.51 150
2008 490,306 304,421 794,727 1,757,702 3.58 148
2009 497,970 312,866 810,836 1,734,398 3.48 153
2010f 506,913 319,105 826,018 1,768,990 3.49 152
2011f 542,692 341,240 883,932 1,873,032 3.45 169
2012f 546,375 344,752 891,127 1,890,685 3.46 170
2013f 563,241 355,451 918,692 1,947,662 3.46 178
2014f 579,495 365,768 945,262 2,002,010 3.45 185
2015f 595,907 376,217 972,124 2,056,047 3.45 193
2016f 611,242 385,967 997,210 2,106,297 3.45 199
Total 2004 1,885,404 3,383,279 5,268,684 5,557,573 2.95 534
2005 1,897,508 3,395,216 5,292,723 5,577,613 2.94 529
2006 1,908,843 3,404,400 5,313,243 5,675,468 2.97 547
2007 1,880,974 3,375,017 5,255,991 5,575,894 2.96 562
2008 1,894,152 3,347,917 5,242,070 5,663,907 2.99 558
2009 1,968,181 3,482,424 5,450,604 5,843,175 2.97 593
2010f 1,967,882 3,477,919 5,445,800 5,848,970 2.97 592
2011f 1,990,316 3,481,404 5,471,719 5,916,809 2.97 618
2012f 1,991,128 3,484,638 5,475,765 5,925,320 2.98 625
2013f 2,009,642 3,503,104 5,512,746 5,986,390 2.98 641
2014f 2,028,132 3,522,339 5,550,471 6,046,414 2.98 657
2015f 2,046,891 3,542,092 5,588,983 6,106,472 2.98 673
2016f 2,064,584 3,561,317 5,625,902 6,162,680 2.98 689
Forecast Change : 2010-2016
Domestic Change -16,869 5,792 -11,077 -52,394 0.00 49
Total -1.1% 0.2% -0.2% -1.3% -0.1% 11.2%
Annual -0.2% 0.0% 0.0% -0.2% 0.0% 1.5%
International Change 113,273 73,101 186,374 371,899 -0.04 47
Total 22.7% 23.4% 23.0% 21.4% -1.1% 30.7%
Annual 3.0% 3.0% 3.0% 2.8% -0.2% 3.9%
Total Change 96,404 78,894 175,297 319,505 0.02 96
Total 4.9% 2.3% 3.2% 5.5% 0.5% 16.2%
Annual 0.7% 0.3% 0.5% 0.8% 0.1% 2.2%
350
Forecasts of International and Domestic Markets in RTO
300
250
200
Domestic
International
Total
150
100
50
0
2004 2005 2006 2007 2008 2009 2010f 2011f 2012f 2013f 2014f 2015f 2016f
Forecasts of Regional Tourism Activity by Origin of Visitor, 2009-2015
Measure Total Visits <<<< Do not use (All) in the drop down box as it will combine all measures together
Year 2009 <<<< Do not use (All) in the drop down box as it will combine all years together
Table 2 Origin
Bay of Hawke's Manawatu- Nelson- West
Destination RTO Northland Auckland Waikato Gisborne Taranaki Wellington Marlborough Canterbury Otago Southland
Plenty Bay Wanganui Tasman Coast
Northland RTO 1,669,764 2,431,411 191,045 110,454 9,461 18,592 19,421 45,648 56,471 9,487 1,629 47,199 1,911 18,570 8,707
Auckland RTO 1,009,968 5,323,207 2,187,975 859,692 45,713 154,192 111,997 289,948 562,822 51,519 15,106 312,871 7,003 75,842 36,168
Coromandel RTO 24,689 1,473,845 767,702 272,890 2,153 17,473 17,165 29,999 51,072 4,226 3,879 27,645 869 10,940 4,874
Waikato RTO 132,364 3,185,973 2,520,658 1,188,200 49,539 130,152 163,652 223,366 199,682 14,010 6,039 64,501 2,729 19,125 15,528
Bay of Plenty RTO 38,781 979,141 1,193,446 903,664 60,350 54,468 26,155 88,069 110,335 17,941 5,432 51,559 682 12,026 5,144
Rotorua RTO 22,595 690,942 656,096 657,112 32,571 53,343 25,280 80,665 120,625 6,630 3,091 36,575 156 7,689 5,443
Lake Taupo RTO 33,119 774,619 518,278 430,232 17,694 271,935 37,321 335,974 372,243 9,206 4,144 38,120 940 9,565 3,511
Gisborne RTO 10,244 187,578 92,375 166,843 164,895 99,349 9,175 33,900 48,901 7,517 1,837 16,368 0 5,314 2,204
Hawke's Bay RTO 18,819 298,720 148,138 137,043 175,740 654,266 33,141 335,080 341,209 10,075 6,363 39,999 2,052 17,133 5,405
Ruapehu RTO 11,483 264,169 169,657 67,454 527 20,004 12,983 145,935 138,512 1,107 3,500 11,585 0 2,587 1,172
Taranaki RTO 18,537 205,627 190,216 97,265 3,098 31,983 548,443 284,495 152,458 7,769 1,878 16,169 0 9,196 9,950
Wanganui RTO 11,894 57,131 42,852 22,959 2,775 20,942 129,309 308,516 145,995 5,506 2,861 10,994 1,653 4,843 3,156
Manawatu RTO 21,438 215,675 175,947 117,323 21,010 349,858 112,427 1,276,011 905,830 20,950 7,308 49,174 2,059 20,771 12,860
Wairarapa RTO 1,812 51,456 19,754 22,417 2,401 50,557 16,855 157,867 898,100 8,623 3,555 24,590 1,291 13,074 3,469
Kapiti-Horowhenua RTO 7,630 122,613 38,625 43,619 4,993 54,755 28,604 568,730 1,283,251 10,755 7,951 26,558 2,530 14,619 7,585
Wellington RTO 43,259 686,882 194,318 152,976 24,521 197,560 92,926 835,661 880,933 77,958 51,886 251,943 13,476 99,411 39,811
Marlborough RTO 10,757 90,604 28,248 34,494 2,033 13,698 13,197 33,770 183,713 271,653 125,091 279,359 21,070 36,741 18,290
Nelson RTO 10,877 126,535 32,543 33,095 3,293 16,016 14,882 31,956 136,804 515,131 237,185 328,219 70,784 32,687 16,317
West Coast RTO 15,267 117,986 12,447 23,804 4,029 12,313 10,288 14,355 67,005 146,002 33,444 489,014 288,333 66,387 23,731
Canterbury RTO 47,380 633,963 159,536 91,986 10,954 68,280 22,796 138,830 388,626 300,418 296,385 5,916,443 166,072 715,764 183,012
Timaru RTO 8,046 52,000 14,166 7,702 1,648 7,796 1,425 11,977 30,514 15,586 10,189 889,361 9,453 182,194 32,194
Mackenzie RTO 4,056 43,979 6,547 8,446 0 2,692 563 3,625 16,765 12,570 7,857 303,541 3,458 73,687 13,090
Waitaki RTO 2,539 28,592 7,577 6,089 2,061 5,860 3,359 11,423 18,633 9,785 7,749 369,971 2,577 396,300 35,511
Lake Wanaka RTO 3,308 70,034 9,863 6,267 1,202 3,567 1,322 4,356 19,506 9,893 1,216 104,349 2,269 182,832 55,773
Queenstown RTO 7,510 137,886 26,582 10,929 742 4,729 7,228 13,450 50,437 15,722 6,742 149,128 3,732 278,640 194,179
Fiordland RTO 5,300 50,290 3,330 3,447 706 2,070 1,595 8,577 10,311 3,284 1,788 28,644 1,660 35,249 142,063
Central Otago RTO 8,376 65,785 10,439 7,169 403 2,812 506 14,452 14,558 12,685 6,583 115,453 2,050 467,317 125,736
Dunedin RTO 8,952 103,265 21,304 13,052 628 8,522 4,579 16,292 56,611 17,778 24,134 336,444 2,185 647,291 248,865
Southland RTO 5,092 49,858 21,075 12,385 1,565 6,032 3,670 20,301 24,743 8,796 10,616 147,662 5,000 355,538 597,967
New Zealand 3,212,709 18,608,658 9,592,030 5,931,336 697,327 2,346,607 1,475,210 5,378,620 7,282,697 1,583,814 887,252 9,339,932 604,003 3,988,596 1,932,870
Forecasts of Regional Tourism Activity by Origin of Visitor, 2009-2015
Measure
Year
Origin
Table 2
Other United Other United Other South Rest of
Destination RTO Australia Germany China Japan Other Asia Total
Oceania Kingdom Europe States Americas Korea World
Northland RTO 294,830 16,814 150,001 59,332 112,658 65,884 46,247 6,485 8,197 6,359 17,272 26,756 5,450,604
Auckland RTO 886,504 163,489 327,388 97,629 199,841 194,314 124,761 154,791 89,487 66,336 153,061 92,816 13,594,437
Coromandel RTO 127,099 3,026 67,421 38,445 55,364 27,845 20,604 2,782 4,020 2,380 4,195 12,282 3,074,882
Waikato RTO 245,892 20,969 86,586 25,757 56,842 60,680 38,667 23,669 24,259 16,147 40,440 21,300 8,576,725
Bay of Plenty RTO 109,887 5,999 48,828 16,472 26,271 23,727 14,985 2,573 3,922 5,135 9,760 10,045 3,824,796
Rotorua RTO 222,089 13,105 112,876 38,665 86,617 67,242 39,739 70,891 26,269 30,921 50,364 26,922 3,184,513
Lake Taupo RTO 159,284 9,578 90,524 32,932 67,751 38,555 25,042 6,821 7,234 9,348 20,607 19,634 3,344,212
Gisborne RTO 34,122 2,086 14,583 7,273 10,297 7,667 4,560 1,150 965 808 1,450 2,555 934,017
Hawke's Bay RTO 109,801 7,272 57,994 21,840 34,831 26,326 14,033 1,765 3,358 2,423 8,244 7,339 2,518,410
Ruapehu RTO 39,836 1,486 19,735 15,822 29,649 11,411 6,777 1,148 2,311 695 3,495 5,646 988,687
Taranaki RTO 47,573 3,601 20,645 10,564 14,908 10,877 6,189 1,446 2,034 376 2,541 6,264 1,704,101
Wanganui RTO 21,857 2,459 14,648 6,202 11,758 5,518 3,696 890 858 564 1,168 3,432 844,437
Manawatu RTO 66,171 5,914 21,732 4,707 11,550 9,727 4,797 1,805 2,281 728 5,984 6,518 3,450,555
Wairarapa RTO 31,157 1,682 14,690 3,055 7,766 5,456 3,148 175 541 63 1,510 2,699 1,347,763
Kapiti-Horowhenua RTO 44,442 989 14,895 4,017 8,662 4,474 2,970 173 997 214 1,945 3,042 2,309,635
Wellington RTO 304,014 17,408 121,915 49,225 90,623 64,187 39,134 8,639 8,077 4,671 32,149 23,383 4,406,943
Marlborough RTO 135,729 2,041 66,700 32,885 55,062 35,179 17,898 1,259 2,335 1,374 7,859 12,150 1,533,190
Nelson RTO 167,482 3,894 111,281 59,944 101,373 47,219 26,883 1,960 4,852 3,167 12,532 25,912 2,172,823
West Coast RTO 447,657 2,467 204,615 99,522 183,708 95,328 49,425 8,164 7,133 6,393 65,872 36,167 2,530,855
Canterbury RTO 1,183,378 13,171 389,172 132,027 283,856 205,655 92,975 33,221 105,299 39,721 217,335 73,913 11,910,165
Timaru RTO 72,101 890 23,115 7,174 12,335 8,448 4,810 782 1,119 1,158 7,205 3,657 1,417,041
Mackenzie RTO 166,425 666 59,798 26,184 50,341 29,788 13,739 6,707 37,222 7,722 48,320 12,588 960,377
Waitaki RTO 83,496 502 27,012 17,470 24,253 11,815 6,144 2,951 2,776 810 12,078 5,077 1,102,409
Lake Wanaka RTO 134,278 879 55,407 20,296 42,758 21,148 13,342 2,557 5,610 2,355 16,967 12,501 803,854
Queenstown RTO 422,417 5,218 120,415 40,129 89,394 88,387 37,096 14,738 39,478 18,287 82,332 21,676 1,887,200
Fiordland RTO 265,491 1,899 101,140 49,818 95,590 81,840 30,893 10,030 32,702 15,038 59,020 23,804 1,065,579
Central Otago RTO 34,061 490 10,209 3,511 7,369 5,661 5,101 500 1,456 412 7,191 1,618 931,904
Dunedin RTO 174,562 2,413 60,146 27,824 52,429 40,911 15,985 6,501 6,222 3,853 31,565 15,052 1,947,367
Southland RTO 100,170 1,477 32,407 15,604 32,651 16,493 8,332 812 1,607 883 7,449 9,186 1,497,372
New Zealand 5,931,842 311,322 2,383,733 939,832 1,809,076 1,280,440 705,491 369,833 394,966 239,569 876,555 514,506 88,618,826
10,000,000
14,000,000
16,000,000
18,000,000
20,000,000
2,000,000
4,000,000
6,000,000
8,000,000
12,000,000
0
Northland
Auckland
Waikato
Bay of Plenty
Gisborne
Hawke's Bay
Taranaki
Manawatu-Wanganui
Wellington
Nelson-Tasman
Domestic
Marlborough
Canterbury
West Coast
Otago
Southland
Australia
Other Oceania
United Kingdom
Germany
Other Europe
United States
Regional Tourism Forecasts by Origin of Visitors
Other Americas
China
International
Japan
South Korea
Other Asia
Rest of World
10%
12%
14%
16%
18%
0%
2%
4%
6%
8%
Northland
Auckland
Waikato
Bay of Plenty
Gisborne
Hawke's Bay
Taranaki
Manawatu-Wanganui
Wellington
Domestic
Nelson-Tasman
Marlborough
Canterbury
West Coast
Otago
Southland
Australia
Other Oceania
United Kingdom
Germany
Other Europe
United States
Other Americas
China
International
Regional Tourism Forecasts by Origin of Visitors (% of Total)
Japan
South Korea
Other Asia
Rest of World
2009
2016f
Forecasts of Regional Tourism Activity by Purpose of Visit, 2009-2015
Market (All)
Year 2009
Measure Visitor Nights
Sum of Count Purpose Proportion by Purpose
Destination RTO Holiday VFR Business Education Other Total Holiday VFR Business Education Other Total
Northland RTO 3,215,141 1,982,723 345,039 135,336 164,936 5,843,175 55% 34% 6% 2% 3% 100%
Auckland RTO 6,679,706 9,802,631 2,304,592 2,211,903 2,538,897 23,537,729 28% 42% 10% 9% 11% 100%
Coromandel RTO 2,771,654 982,230 129,583 51,535 87,018 4,022,020 69% 24% 3% 1% 2% 100%
Waikato RTO 1,501,273 2,476,320 497,949 326,792 289,919 5,092,252 29% 49% 10% 6% 6% 100%
Bay of Plenty RTO 1,766,789 2,009,322 284,503 104,886 152,735 4,318,236 41% 47% 7% 2% 4% 100%
Kawerau-Whakatane 417,740 450,501 68,084 9,142 21,518 966,985 43% 47% 7% 1% 2% 100%
Rotorua RTO 2,020,819 821,714 312,324 145,891 93,837 3,394,585 60% 24% 9% 4% 3% 100%
Lake Taupo RTO 2,079,687 818,771 228,582 65,070 80,915 3,273,025 64% 25% 7% 2% 2% 100%
Gisborne RTO 655,044 652,855 100,746 29,318 37,624 1,475,587 44% 44% 7% 2% 3% 100%
Hawke's Bay RTO 1,460,571 1,530,621 359,667 157,100 150,044 3,658,002 40% 42% 10% 4% 4% 100%
Ruapehu RTO 673,396 148,495 77,214 40,623 29,377 969,104 69% 15% 8% 4% 3% 100%
Taranaki RTO 680,506 1,037,686 277,294 46,759 59,216 2,101,460 32% 49% 13% 2% 3% 100%
Wanganui RTO 275,624 375,300 58,035 28,361 19,934 757,254 36% 50% 8% 4% 3% 100%
Manawatu RTO 599,355 1,341,377 282,058 150,782 87,367 2,460,939 24% 55% 11% 6% 4% 100%
Wairarapa RTO 410,109 381,166 53,036 15,536 43,398 903,246 45% 42% 6% 2% 5% 100%
Kapiti-Horowhenua RTO 398,106 516,208 69,547 22,002 19,696 1,025,560 39% 50% 7% 2% 2% 100%
Wellington RTO 2,210,009 3,169,944 1,227,058 485,077 506,104 7,598,193 29% 42% 16% 6% 7% 100%
Marlborough RTO 1,204,230 588,239 132,292 38,874 118,243 2,081,878 58% 28% 6% 2% 6% 100%
Nelson RTO 2,014,049 1,120,032 209,355 122,301 143,158 3,608,896 56% 31% 6% 3% 4% 100%
West Coast RTO 1,709,172 409,399 139,815 41,190 89,893 2,389,469 72% 17% 6% 2% 4% 100%
Canterbury RTO 6,172,551 3,990,116 1,263,769 937,176 766,909 13,130,521 47% 30% 10% 7% 6% 100%
Timaru RTO 300,479 380,694 84,886 35,189 24,189 825,436 36% 46% 10% 4% 3% 100%
Mackenzie RTO 607,683 103,785 29,822 12,365 33,600 787,254 77% 13% 4% 2% 4% 100%
Waitaki RTO 410,038 180,784 35,182 12,121 23,080 661,205 62% 27% 5% 2% 3% 100%
Lake Wanaka RTO 1,124,605 227,919 40,412 18,943 44,521 1,456,401 77% 16% 3% 1% 3% 100%
Queenstown RTO 2,792,184 458,978 202,559 84,731 150,092 3,688,545 76% 12% 5% 2% 4% 100%
Fiordland RTO 808,253 97,824 25,315 8,913 24,014 964,319 84% 10% 3% 1% 2% 100%
Central Otago RTO 526,579 235,597 56,665 10,388 43,965 873,193 60% 27% 6% 1% 5% 100%
Dunedin RTO 958,569 1,015,415 270,866 372,037 132,584 2,749,471 35% 37% 10% 14% 5% 100%
Clutha 204,434 80,041 22,969 7,312 6,125 320,882 64% 25% 7% 2% 2% 100%
Southland RTO 570,632 596,638 141,900 53,310 76,369 1,438,849 40% 41% 10% 4% 5% 100%
New Zealand 46,310,823 37,498,848 9,216,410 5,733,410 6,001,488 104,760,979 44% 36% 9% 5% 6% 100%
9,000,000
Tourism Forecasts by Purpose of Visit
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Holiday VFR Business Education Other Holiday VFR Business Education Other
Domestic International
45%
Tourism Forecasts by Purpose of Visit (% of Total)
40%
35%
30%
25%
20%
15%
10%
5%
0%
Holiday VFR Business Education Other Holiday VFR Business Education Other
Domestic International
Forecasts of Regional Tourism Activity in New Zealand, 2010-2016
Market Total
Measure Visitor Nights
Sum of Count Year
Destination RTO 2004 2005 2006 2007 2008 2009 2010f 2011f 2012f 2013f 2014f 2015f 2016f
Northland RTO 5,557,573 5,577,613 5,675,468 5,575,894 5,663,907 5,843,175 5,848,970 5,916,809 5,925,320 5,986,390 6,046,414 6,106,472 6,162,680
Auckland RTO 21,777,463 21,748,315 22,562,427 22,782,583 23,775,987 23,537,729 23,699,230 24,381,974 24,606,350 25,135,564 25,640,219 26,134,526 26,602,668
Coromandel RTO 3,747,120 3,758,024 3,835,639 3,785,072 3,830,740 4,022,020 4,008,433 4,037,011 4,041,715 4,071,259 4,100,383 4,129,705 4,157,213
Waikato RTO 4,959,272 4,927,852 5,029,272 4,970,081 5,034,582 5,092,252 5,105,205 5,168,340 5,191,894 5,249,937 5,306,387 5,362,587 5,415,709
Bay of Plenty RTO 4,144,654 4,150,419 4,235,302 4,173,082 4,246,355 4,318,236 4,322,724 4,359,718 4,365,658 4,402,124 4,437,896 4,473,728 4,507,228
Kawerau-Whakatane 940,493 936,786 957,441 941,408 952,499 966,985 957,349 961,443 962,091 967,743 973,254 978,704 983,745
Rotorua RTO 3,303,097 3,296,243 3,354,306 3,330,064 3,331,733 3,394,585 3,437,812 3,530,909 3,549,036 3,602,554 3,654,987 3,706,949 3,753,772
Lake Taupo RTO 3,148,483 3,161,563 3,195,652 3,156,110 3,178,008 3,273,025 3,269,132 3,309,632 3,300,891 3,324,219 3,346,902 3,369,874 3,390,761
Gisborne RTO 1,413,947 1,405,423 1,436,390 1,411,970 1,436,455 1,475,587 1,470,262 1,476,563 1,478,634 1,489,174 1,499,367 1,509,482 1,518,870
Hawke's Bay RTO 3,527,628 3,546,460 3,604,111 3,575,119 3,614,213 3,658,002 3,674,704 3,716,552 3,721,758 3,755,810 3,789,191 3,822,512 3,854,082
Ruapehu RTO 910,923 921,125 931,098 924,858 931,147 969,104 965,871 981,627 978,951 987,704 996,181 1,004,639 1,012,564
Taranaki RTO 2,026,516 2,035,509 2,067,101 2,037,734 2,061,759 2,101,460 2,102,015 2,119,310 2,117,803 2,134,852 2,152,410 2,169,816 2,186,418
Wanganui RTO 729,489 730,806 745,434 738,046 743,152 757,254 759,636 767,284 768,233 774,884 781,223 787,474 793,266
Manawatu RTO 2,428,964 2,413,272 2,449,517 2,420,123 2,445,191 2,460,939 2,458,349 2,479,466 2,486,143 2,507,024 2,526,936 2,546,536 2,565,314
Wairarapa RTO 872,978 876,445 879,212 873,080 879,403 903,246 896,772 898,915 895,397 897,801 900,227 902,631 904,729
Kapiti-Horowhenua RTO 1,012,799 1,007,181 1,011,989 995,289 1,001,532 1,025,560 1,022,127 1,020,109 1,017,070 1,018,845 1,020,673 1,022,561 1,024,161
Wellington RTO 7,280,568 7,313,378 7,482,184 7,464,321 7,528,790 7,598,193 7,663,161 7,838,749 7,874,327 7,995,369 8,112,430 8,228,831 8,340,084
Marlborough RTO 1,970,287 1,967,694 2,019,756 2,016,536 2,029,912 2,081,878 2,087,046 2,129,067 2,124,458 2,146,637 2,167,978 2,189,155 2,208,583
Nelson RTO 3,462,024 3,450,636 3,539,453 3,530,209 3,553,001 3,608,896 3,613,816 3,695,844 3,688,869 3,731,289 3,771,648 3,812,311 3,849,396
West Coast RTO 2,284,300 2,278,345 2,341,376 2,340,583 2,337,553 2,389,469 2,402,135 2,486,469 2,480,528 2,517,136 2,552,042 2,587,245 2,619,287
Canterbury RTO 12,627,967 12,576,741 13,086,415 13,097,902 13,058,003 13,130,521 13,324,304 13,689,209 13,727,094 13,929,902 14,125,426 14,321,148 14,501,622
Timaru RTO 788,727 779,444 809,856 807,589 809,344 825,436 830,710 838,000 838,641 844,829 850,916 857,063 862,780
Mackenzie RTO 772,834 761,007 784,471 776,471 773,280 787,254 802,715 827,883 824,242 834,690 844,637 854,658 863,727
Waitaki RTO 625,354 617,213 640,673 637,541 642,744 661,205 663,567 675,028 674,474 679,891 684,935 689,901 694,312
Lake Wanaka RTO 1,413,801 1,404,617 1,449,264 1,430,609 1,433,746 1,456,401 1,467,469 1,518,424 1,507,137 1,523,904 1,540,153 1,557,194 1,572,279
Queenstown RTO 3,477,512 3,501,827 3,626,546 3,644,327 3,644,117 3,688,545 3,833,709 4,008,174 4,009,497 4,087,280 4,162,479 4,238,676 4,307,351
Fiordland RTO 931,254 926,341 957,054 959,192 952,737 964,319 978,724 1,029,453 1,028,281 1,049,559 1,069,405 1,089,271 1,107,153
Central Otago RTO 821,775 814,112 849,003 831,718 849,691 873,193 877,097 884,007 879,006 880,928 882,754 884,667 886,302
Dunedin RTO 2,634,056 2,623,631 2,713,279 2,713,807 2,725,139 2,749,471 2,775,601 2,840,249 2,858,862 2,900,143 2,939,648 2,978,609 3,015,010
Clutha 303,900 301,232 312,240 307,774 310,467 320,882 320,650 324,300 322,905 323,982 324,956 325,955 326,827
Southland RTO 1,376,024 1,368,123 1,411,724 1,408,943 1,414,728 1,438,849 1,437,208 1,464,236 1,463,546 1,478,458 1,493,038 1,507,431 1,520,927
New Zealand 99,710,221 99,636,926 102,399,325 102,073,975 103,607,291 104,760,979 105,443,074 107,708,873 108,045,926 109,550,361 110,999,542 112,438,592 113,782,313
Forecasts of Regional Tourism Activity in New Zealand, 2010-2016
Market
Measure
Sum of Count Growth 2010-2016 Share of NZ
Destination RTO Change Total Annual 2009 2016f
Northland RTO 319,505 5.5% 0.8% 5.6% 5.4%
Auckland RTO 3,064,939 13.0% 1.8% 22.5% 23.4%
Coromandel RTO 135,193 3.4% 0.5% 3.8% 3.7%
Waikato RTO 323,457 6.4% 0.9% 4.9% 4.8%
Bay of Plenty RTO 188,993 4.4% 0.6% 4.1% 4.0%
Kawerau-Whakatane 16,760 1.7% 0.2% 0.9% 0.9%
Rotorua RTO 359,187 10.6% 1.4% 3.2% 3.3%
Lake Taupo RTO 117,736 3.6% 0.5% 3.1% 3.0%
Gisborne RTO 43,283 2.9% 0.4% 1.4% 1.3%
Hawke's Bay RTO 196,080 5.4% 0.7% 3.5% 3.4%
Ruapehu RTO 43,460 4.5% 0.6% 0.9% 0.9%
Taranaki RTO 84,959 4.0% 0.6% 2.0% 1.9%
Wanganui RTO 36,012 4.8% 0.7% 0.7% 0.7%
Manawatu RTO 104,375 4.2% 0.6% 2.3% 2.3%
Wairarapa RTO 1,483 0.2% 0.0% 0.9% 0.8%
Kapiti-Horowhenua RTO -1,399 -0.1% 0.0% 1.0% 0.9%
Wellington RTO 741,891 9.8% 1.3% 7.3% 7.3%
Marlborough RTO 126,705 6.1% 0.8% 2.0% 1.9%
Nelson RTO 240,500 6.7% 0.9% 3.4% 3.4%
West Coast RTO 229,817 9.6% 1.3% 2.3% 2.3%
Canterbury RTO 1,371,100 10.4% 1.4% 12.5% 12.7%
Timaru RTO 37,344 4.5% 0.6% 0.8% 0.8%
Mackenzie RTO 76,473 9.7% 1.3% 0.8% 0.8%
Waitaki RTO 33,107 5.0% 0.7% 0.6% 0.6%
Lake Wanaka RTO 115,878 8.0% 1.1% 1.4% 1.4%
Queenstown RTO 618,806 16.8% 2.2% 3.5% 3.8%
Fiordland RTO 142,834 14.8% 2.0% 0.9% 1.0%
Central Otago RTO 13,109 1.5% 0.2% 0.8% 0.8%
Dunedin RTO 265,539 9.7% 1.3% 2.6% 2.6%
Clutha 5,945 1.9% 0.3% 0.3% 0.3%
Southland RTO 82,079 5.7% 0.8% 1.4% 1.3%
New Zealand 9,021,334 8.6% 1.2% 100.0% 100.0%
Forecasts of Regional Tourism Activity in New Zealand, 2010-2016
Market Total
Year 2009
Sum of Count Measure
Average Nights
per Overnight Expenditure
Destination RTO Overnight Visits Day Visits Total Visits Visitor Nights Visit ($NZm)
Northland RTO 1,968,181 3,482,424 5,450,604 5,843,175 2.97 593
Auckland RTO 5,458,070 8,136,367 13,594,437 23,537,729 4.31 4,150
Coromandel RTO 1,345,222 1,729,660 3,074,882 4,022,020 2.99 282
Waikato RTO 1,939,216 6,637,509 8,576,725 5,092,252 2.63 752
Bay of Plenty RTO 1,455,130 2,369,666 3,824,796 4,318,236 2.97 435
Kawerau-Whakatane 347,155 637,800 984,955 966,985 2.79 86
Rotorua RTO 1,511,699 1,672,814 3,184,513 3,394,585 2.25 537
Lake Taupo RTO 1,392,180 1,952,031 3,344,212 3,273,025 2.35 358
Gisborne RTO 443,515 490,502 934,017 1,475,587 3.33 142
Hawke's Bay RTO 1,205,871 1,312,539 2,518,410 3,658,002 3.03 381
Ruapehu RTO 413,357 575,330 988,687 969,104 2.34 92
Taranaki RTO 676,219 1,027,882 1,704,101 2,101,460 3.11 227
Wanganui RTO 297,167 547,270 844,437 757,254 2.55 82
Manawatu RTO 868,352 2,582,204 3,450,555 2,460,939 2.83 401
Wairarapa RTO 387,757 960,006 1,347,763 903,246 2.33 112
Kapiti-Horowhenua RTO 426,633 1,883,003 2,309,635 1,025,560 2.40 128
Wellington RTO 2,387,808 2,019,135 4,406,943 7,598,193 3.18 1,312
Marlborough RTO 792,507 740,683 1,533,190 2,081,878 2.63 208
Nelson RTO 1,117,614 1,055,209 2,172,823 3,608,896 3.23 358
West Coast RTO 1,366,039 1,164,816 2,530,855 2,389,469 1.75 271
Canterbury RTO 4,838,820 7,071,345 11,910,165 13,130,521 2.71 2,303
Timaru RTO 334,608 1,082,433 1,417,041 825,436 2.47 120
Mackenzie RTO 426,869 533,508 960,377 787,254 1.84 90
Waitaki RTO 310,029 792,380 1,102,409 661,205 2.13 76
Lake Wanaka RTO 474,860 328,993 803,854 1,456,401 3.07 155
Queenstown RTO 1,152,800 734,400 1,887,200 3,688,545 3.20 874
Fiordland RTO 517,677 547,902 1,065,579 964,319 1.86 127
Central Otago RTO 332,935 598,968 931,904 873,193 2.62 79
Dunedin RTO 969,776 977,590 1,947,367 2,749,471 2.84 352
Clutha 141,160 555,279 696,439 320,882 2.27 43
Southland RTO 491,821 1,005,550 1,497,372 1,438,849 2.93 187
New Zealand 35,029,570 53,589,256 88,618,826 104,760,979 2.99 15,103