MISSION STATEMENT
Innovative and unique, Boss Creative is
dedicated to providing financial and
investment firms in the New York tri-state area
with the highest level of communication design
services available.
Introduction
Boss Creative, LLC.
Ben Solomon: Partner serving as Principal
and head of sales effort.
Ola Kapusto: Partner serving as Financial Officer
and Office Manager.
Sangho Kim: Partner serving as Creative Director
SooYoung Lee: Partner serving as Project Manager.
Boss Creative was founded by a diverse and accomplished
group of designers with the intention of providing the financial
firms of the tri-state area with the best creative and
communication design services available.
Why Boss Creative
Brief Market Evaluation
New York city is the one of the world’s centers for financial
institutions, ranging from the world’s largest firms to small
start-ups.
More than half of the world’s 25 largest financial firms are
headquartered in New York City.
Market Evaluation
Goldman Sachs
The Goldman Sachs Group, Inc., the leading global
investment banking, securities and investment management
firms saw a 26% increase in earning per share the past year
with a total generated net revenue of over $24.7 billion dollars.
In this years annual report, Goldman Sachs report $378
million spent on market development.
In addition: There are hundreds of small brokerage houses
that are looking for identity design, website management, and
fund performance mailers.
Market Evaluation
Redwood Brokerage
Redwood Brokerage, launched in 1996 and located on Wall
Street, in the heart of the financial district. Looking to relaunch
brand, the company invested heavily in the redesign of their
identity and website.
What does this mean?
Market Evaluation
Redwood Brokerage
Redwood Brokerage, launched in 1996 and located on Wall
Street, in the heart of the financial district. Looking to relaunch
brand, the company invested heavily in the redesign of their
identity and website.
What does this mean?
Boss Creative sees ample opportunity for communication
design in the financial services field.
2P’s- Piece of the Pie.
Lower Manhattan in the financial district.
SERVICES
Boss Creative specializes in the publication of annual reports,
fund performance mailers, advertising and promotional
material as well coordinating the immense production process
of these materials.
We also work on branding, identity, and website management
– make sure that all components are working harmoniously.
We are deeply invested in our clients needs and part of our
design process begins with research. A SWOT analysis will be
prepared on each project, specifically tailored to our client.
SERVICES
Design Consultants : Working within client’s creative and
marketing department.
Benefit to us – reduces actually production time and costs in
the studio
How to Accomplish
Use a concentrated sales effort building upon contacts and
leads that are already held within the industry.
Produce an introductory kit that will be mailed to target firms
outlining services provided by Boss Creative. Contacts. Follow
up mailers as required.
Produce two ads that will run in conjunction with our launch in
May 2006. Crain’s Business.
Finally: Stay active in the design community: attend
conferences, arrange speaking engagements.
Best leads sometimes come from your peers.
Understand the competition
Get our name out there.
Positioning
Because there are four of us, the number of projects we can
physically take on is limited.
We are selective and we are specialized – catering to financial
firms with primarily printed communication needs.
For that reason:
Our size right now is our competitive advantage:
We are able to keep start-up costs and overhead low, it turn
keeping our pricing very competitive.
Consideration: Boss Creative is a startup and in the beginning
we will be accepting jobs that will help us build our reputation.
Positioning
We understand the financial services field, and the opportunity
that an annual report provides for a client to communicate not
only the financial standing of the company, but also its
message to current and potential investors.
Opportunities such as the annual report or fund performance
mailers – are opportunities that are not to be missed.
Professionally designed materials are required.
CONCLUSION TO INTRODUCTION
Five Objectives
Through a targeted sales and marketing effort promote Boss
Creative as the creative partner that a financial services firm
needs when it comes to the design of the company’s annual
report, fund brochure, financial statement, brand identity, etc.
Create partnerships with clients where Boss Creative will be
retained as consultants on upcoming client projects.
To become one of the most respected design and consulting
firms servicing the financial industry of the tri-state area.
CONCLUSION TO INTRODUCTION
Five Objectives
To provide highly competitive pricing compared to other
design firms serving the financial industry. With a small start-
up cost and low over-head, Boss Creative will strive to keep
costs low.
Gain a greater understanding of the specific factors that
influence a successful financial firm. In return, Boss creative
will be able to provide clients with the most effective design
solutions required to meet the industry needs.
CONCLUSION TO INTRODUCTION
Specific Goals
Boss creative has entered into 3-year contracts with three
current clients for the design of annual reports. The firm will
add an additional three 3-year contracts by end of the first
operational year.
Attract at least two new clients who partner with Boss Creative
on two or more separate projects over the course of the first
year of operations.
With the increase of projects, additional staff will be added to
the firm with projections suggesting that one senior-level
designer and two junior-level designers will be added as full-
time employees of Boss Creative.
CONCLUSION TO INTRODUCTION
Specific Goals
Enter into two contracts where Boss Creative will serve as a
consultant on a design project that is being handled with in the
client’s marketing or creative branch.
To be fully operational by the beginning of the fourth quarter.
Stay on budget: by doing so Boss Creative keeps operational
costs low while at the same time, maintaining a highly
competitive pricing structure.
COMPETITION EVALUATION
MAIN COMPETITORS
Synergy Graphix
Visual.com
COMPETITION EVALUATION
Characteristics of competitors
Targeting the same client base as
Boss Creative
Have established firm history
Extensive client list
Larger staff to handle large projects
Offer full spectrum of creative
services.
OUR COMPETITIVE ADVANTAGES
Diverse and professionally trained partners
Over forty years of collective experience
Provide clients with greater personal
attention
Consulting services
Competitive rates
SWOT ANALYSIS
ORGANIZATION OF FIRM:
BASED ON ASSOCIATE BUSINESS MODEL
ORGANIZATION OF FIRM
Based on associate business model
Each partner will have design responsibilities and in addition will be
designated to work on a specific aspect of firm management that suits
their particular background.
The firm will employ a bookkeeper on a weekly part-time basis. Legal
counsel and an accountant will be retained and paid hourly throughout
the year on an as needed basis.
An internship program will be established with Pratt Institute’s
graduate communications design program. One intern will be hired for
each fall, spring and summer semesters and will be given a stipend
and academic credit
ORGANIZATION OF FIRM: Growth
In the first year of operation, any production work that cannot
be efficiently handled by the principals due to time constraints
will be sent to trusted and reliable freelancers who will be
billed upon approval directly to the client.
In the second year of operation a junior designer will be hired
to assist in time-consuming design and production matters. In
the third year of operation another junior designer will be hired
and a position for a senior designer will become available.
SETTING FIRM RATE
Boss Creative small start-up firm with
four partners coming together as the
the only full-time employees in the first
year of operation.
Based our salary assumption on a the
AIGA/Aquent salary survey.
SETTING FIRM FLAT RATE
ESTIMATED BILLABLE HOURS
During the first quarter of operation
Boss Creative will be in the start-up
phase. The four principals expect to
work on marketing and gearing up
future projects as well as working to
maintain current clients. During the
second quarter the creative director
and project manager will be working
at 50% of their billable capacity or
360 billable hours with estimated
gross revenue of $72,000. In the
third quarter Boss Creative will be
operating at 50% or at 760 billable
hours with estimated gross revenue
of $152,000. It is projected that by
the fourth quarter of operations all
four principals will be able to work at
full billing capacity bringing the total
gross revenue for the first year of
operations to $512,000 or $358,400
after taxes.
START-UP COSTS: Initial
$ 30,700
START-UP COSTS: Variable
$ 30,700
$ 25,000
START-UP COSTS: Fixed
$ 30,700
$ 25,000
$ 399,900
START-UP COSTS: Liabilities
$ 30,700
$ 25,000
$ 399,900
$ 23,180
START-UP COSTS: TOTAL
$ 30,700
$ 25,000
$ 399,900
$ 23,180
$ 478,780
SOURCES OF CASH: Partner Investment
$ 80,000
SOURCES OF CASH: Service Income
$ 80,000
$ 358,400
SOURCES OF CASH: Required Loan
$ 80,000
$ 358,400
$ 150,000
$150,000 loan at 2.25% interest to be paid back over 7 years.
Total interest to be paid is $12,262.80
SOURCES OF CASH: Total Cash Available
$ 80,000
$ 358,400
$ 150,000
$ 478,780
PROFITABILITY: Negative Cash Flow
In the first three quarters of the first year of operation we
have negative cash flow.
PROFITABILITY: Positive Cash Flow
$ 49,165
In February of 2007 we begin positive cash flow
PROFITABILITY: Breakeven Point
$ 238,943
In July of 2007 we hit our breakeven point
BREAKEVEN POINT
PROFITABILITY: ROI
$ 496,590
In January of 2008 we double our initial investment
PROFITABILITY: Growth
$ 1,333,451
During our third year of operation, we gain two new employees
(a total of three new employees over 3 years) and continue
expected profitability.
IDENTITY
The Square: Symbolism
Honesty and Integrity
Straight forward and firmly grounded
CONCLUSION
Drawing upon our diverse and professional
backgrounds, Boss Creative will serve as the
design partner clients can rely on to complete the
job in a comprehensive, efficient and effective
manner.