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Future of digital media and role of standardisation

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					             The 7 roads to iDRM

              Leonardo Chiariglione
               5th dmin.it meeting
               Milan – 2006/07/06


2006/07/06          The 7 roads to iDRM   1
             The 7 roads to iDRM

1. Define a national/European/global DRM standard
2. Support “all technologies” in an implementation
3. Operate a “conversion box” between DRM
   systems
4. Make the specifications of all used DRM systems
   public
5. Apply Alternative Compensation Systems
6. Release “marked” content only
7. Enable an open DRM platform next to freely
   deployed closed DRM systems

2006/07/06          The 7 roads to iDRM          2
             1 – Define a DRM standard

•    Assumptions
     •       A national/European/global organisation defines a DRM
             standard
     •       Use of that standard is mandated in a jurisdiction
•    Advantages
     •       Total interoperability is achieved within value chains
             and across value chains
•    Problems
     •       What is a DRM standard (on line, interactive,
             broadcast...)
     •       A standard today is obsolete tomorrow..
     •       We no longer live in such an age... (sigh?)

2006/07/06                      The 7 roads to iDRM                   3
      2 – Support “all technologies”
•    Assumptions
     •       An implementation supports all DRM technologies
             required for use in an environment
     •       The law may impose an obligation to allow access to a
             DRM technology if a request is made
•    Advantages
     •       Interoperability is achieved in the target context
•    Problems
     •       There is a lot of technologies already today and more
             technologies are added by the day
     •       The cost of the system is prohibitive as each
             technology has an attached IPR
     •       A given technology may be the one enabling a
             particular DRM system which the owner may not wish
             to release

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         3 – Operate a “conversion box”
             between DRM systems
•    Assumptions
     •       There are multiple companies doing the job of converting
             content/service under a given DRM A to a content/service
             under another DRM B
     •       User access the (on line) conversion service they need
     •       The law may impose an obligation to allow access to a DRM
             technology if a request is made
•    Advantages
     •       A user can access the chosen content/service via a suitable
             conversion service provider
•    Problems
     •       The user must be online
     •       What is the business model that works (who pays: service
             provider, user, ...)
     •       Not all conversions are possible (from a new to an old system,
             unsupported system, ...)
     •       The owner of a DRM system may wish not to allow conversion

2006/07/06                       The 7 roads to iDRM                       5
      4 – Make all specifications of DRM
      systems in use public and usable
•    Assumptions
     •       The law establishes that all DRM specifications in use
             must be published
     •       The law may impose an obligation to allow access to a
             DRM technology if a request is made
•    Advantages
     •       “Anybody” can implement “any” DRM system
     •       Users can buy hardware/software/services to access
             the content/service they want
•    Problems
     •       Who is responsible for leakages
     •       A DRM system is an integral part of a business model
             that governs what must be open or closed

2006/07/06                     The 7 roads to iDRM                    6
    5 – Apply Alternative Compensation
                   Systems
•    Assumptions
     •       All contents are feely released
     •       All used content is “counted”
     •       All citizens in a jurisdiction pay a tax to access released
             content
     •       The proceedings of the tax are distributed to rights
             holders in proportion to the use of their content
•    Advantages
     •       Very effective ways of giving unrestricted access to
             information and knowledge to all citizens
•    Problems
     •       Requires setting up a state-administered DRM platform

2006/07/06                      The 7 roads to iDRM                    7
6 – Release “marked” content only
• Assumptions
     • Contents is released with the identity of the buyer
       embedded in the content
• Advantages
     • Nothing changes compared with today’s use of content
     • Self-regulating system
             • Buyers are restrained from putting content on a P2P
               network
             • Rights holders have the task of policing their content
• Problems
     • If implemented using watermarking the solution today is
       technically weak (and likely to remain so)
     • If implemented using other technologies it requires a
       full-scale DRM solution
     • There are privacy problems

2006/07/06                       The 7 roads to iDRM                    8
   7- DRM platform next to closed DRM
• Assumptions
     • Anybody can set up his own value chain using the DRM technology
       that best suits his business model
     • All content released in a jurisdicition “must” also be made available on
       an iDRM platform for that jurisdiction
• Advantages
     • Content creators can access a distribution system that can provide
       remuneration
     • Intermediaries
             • can plug in the platform and offer their services
             • have almost no limitation to their freedom of enterprise
     • Users can get the content they want, where they want, when they
       want, on the device they want
• Problems
     • The nature of the DRM platform is still to be defined as there is no
       “one size fits all” in DRM
     • A certification and registration infrastructure must be established
     • Some level of legislation is required
     • There must be an entity “overseeing” the platform

2006/07/06                             The 7 roads to iDRM                    9

				
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