Take Ownership of Your
Personal Brand Now!
Gain the competitive professional advantage
needed to succeed today!
Expectations + associations created in the minds of
an audience = Brand.
A brand creates perceptions...
communicating value, personality and
A personal identity that stimulates precise,
meaningful perceptions in its audience about the
values and qualities of a person.
The more frequent a behavior occurs... the more
prominent a characteristic is... the more ingrained it
becomes in the personal brand.
Benefits of Personal Brand
Influence how you are perceived
Differentiate and position yourself
Clarify what you do
Attract and create new opportunities
Rather than being defined by your career, drive your career with your
Value of Personal Brand
Positions you for “Top of Mind” status
Positions you as a Thought Leader
Facilitates your status as a Leader
Adds perceived value to your project
Putting your Personal Brand to work will enable you to better position
yourself for the opportunities you seek!
Your Personal Brand
Influences assumptions / expectations about your
abilities, attitudes, interests and value.
How do you want to be positioned in the marketplace?
Contributes to your access to opportunities.
Being "top of mind" will markedly increase your chances
of being considered for a job, project or promotion.
Enables people to support your goals.
What do you want to accomplish?
Differentiates you from the competition
What makes you different?
In a competitive marketplace it is important to focus on promoting your
brand and differentiating yourself from the competition.
Tools for promoting your personal brand
“Social media” Key Social Media Tools:
channels are LinkedIn: Allows you to illustrate
important tools your professional history.
for building Blogs: Give people insight into your
your online personality, interests and areas of
presence and expertise.
supporting your Twitter: Gives you the opportunity to
brand. connect with people and position
yourself within a niche or industry.
Facebook: Provides a great way to
share information and network
Ning.com: A good place to find
profession / industry specific networks.
Remember - Social media tools are a means to an end!
Your brand is part of an ever evolving process
Understand your current brand
Make decisions about how you want to be
positioned and perceived
Sherbeam Wright , founder of
AndaCommunications, has extensive
experience developing strategic
initiatives, driving communications Sherbeam Wright
programs, and supporting the sales 510.866.5869
efforts of market-driven enterprises and Sherbeam@AndaCommunications.com
private companies. Companies include: AndaPR.com
Cable & Wireless, Exodus @AndaPR (Twitter)
Communications and GlobalCenter, a linkedin.com/in/sherbeam
Global Crossing company.